EDUCATION RESEARCH INTERESTS MANUSCRIPTS UNDER REVIEW/REVISION. Ph.D. in Marketing Florida State University (anticipated graduation 2019)

Transcription

1 CORINNE M. KELLEY,, Department of Marketing, Tallahassee, FL Phone: (907) EDUCATION Ph.D. in Marketing (anticipated graduation 2019) Bachelor of Arts in Communication with an Emphasis in Advertising; Minor in Business (2012) Major GPA: 4.0; Cumulative GPA: 3.94; Summa Cum Laude RESEARCH INTERESTS Social Influence Prosocial Behavior Services, Retailing, and Organizational Frontlines Sensory Marketing Consumer Perceptions of Status Food Consumption, Preferences, and Perceptions MANUSCRIPTS UNDER REVIEW/REVISION Kelley, Corinne M., Martin Mende, and Maura L. Scott, The Ambassador Effect: How Inducing an Ambassador Role Increases Consumers Prosocial Marketplace Behavior and Patronage Intentions, (Dissertation Essay I). Revising for second round review (Revise and Resubmit) at Journal of Consumer Research One field study and four lab studies completed 2017 ACR/Sheth Foundation Dissertation Award 2017 Organizational Frontlines Research Symposium: Young Scholar Research Award 2017 ACR Transformative Consumer Research Grant 2017 Emerald/EFMD Outstanding Doctoral Research Award 2018 Brenda Derby Memorial Award: Best Conference Student Paper 2018 William O. Bearden Doctoral Student Research Award Heß, Nicole J., Maura L. Scott, Martin Mende, Jan H. Schumann, and Corinne M. Kelley, Personalized Advertising in Public Environments Perceptions and Consequences. Revising for second round review (Revise and Resubmit) at Journal of Retailing Three lab studies completed

2 RESEARCH IN PROGRESS Kelley, Corinne M., Anders Gustafsson, Poja Shams, Martin Mende, and Maura L. Scott, The Effect of (Non-)appetizing Ambient Scents on Consumers Affinity Toward Vices and Virtues, (Dissertation Essay II). Targeting Journal of Marketing Research Three large-scale, retail-based field experiments and one lab experiment completed Kelley, Corinne M., Anders Gustafsson, Poja Shams, Martin Mende, and Maura L. Scott, The Effect of Gender-Based Ambient Scents: Differences in Shopper Spending Among Men and Women, (Dissertation Essay III). Targeting Journal of the Academy of Marketing Science One field study and one lab study completed Kelley, Corinne M., Martin Mende, and Maura L. Scott, The Power of Consumption: Negative Effects of Purchase Behavior on the Evaluation of Other Consumers. Targeting Marketing Letters Three lab studies completed DISSERTATION RESEARCH Consumer-Based Strategy and Organizational Frontlines: Three Essays on the Role of Socially-Induced Interactions and Atmospherics on Consumer Behavior Dissertation Co-Chairs: Dr. Martin Mende and Dr. Maura L. Scott Committee Members: Dr. Anders Gustafsson, Dr. Lydia Hanks, and Dr. Charles F. Hofacker Proposal Defended: May 30, 2018 In three essays, using a consumer behavior lens, my dissertation contributes to the emerging field of consumer-based strategy and organizational frontline research (OFR). First, my research expands the impact of OFR by connecting it to consumer social responsibility. In Essay I, I examine how socially-induced communications at the organizational frontline impact shoppers prosocial behavior and store patronage. Second, in Essays II and III, my research bridges the gap between OFR and sensory marketing. These essays investigate how olfactory changes (via ambient scenting) to the servicescape affect behavioral (e.g., purchase, spending, loyalty towards the firm), physiological (e.g., visual attention) and psychological (e.g., product desire, advertisement recall, attitude toward the firm, self-control) shopper outcomes at the organizational frontline. Essay I: The Ambassador Effect: How Inducing an Ambassador Role Increases Consumers Prosocial Marketplace Behavior and Patronage Intentions. With a twenty-fold increase in plastic use in the past 50 years, and over five trillion pieces of plastic waste in the world s oceans, by 2050, projections suggest our oceans will contain more plastic than fish. Thus, encouraging shoppers to engage in prosocial marketplace behaviors, such as using reusable (vs. plastic) shopping bags, is gaining considerable interest among consumers, retailers, policy makers, and scholars. This essay proposes the ambassador effect, a novel means to prompt consumer prosocial behavioral intentions and store patronage intentions. This effect demonstrates

3 that asking a consumer to (a) engage in a prosocial behavior themselves and (b) involve another person in the same prosocial behavior increases that consumer s future prosocial behavioral intentions and store patronage intentions. The ambassador effect s impact on prosocial behavioral intentions and patronage intentions is driven by enhanced (i) warm glow and (ii) group orientation. Moreover, this research investigates the effectiveness of different retail policies (penalty- and reward-based) that are meant to encourage prosocial behavior. Specifically, I find that inducing an ambassador role mitigates negative sentiments associated with penalty-based retail policies, causing penalty-based policies to be just as effective as reward-based policies. Essay II: The Effect of (Non-)appetizing Ambient Scents on Consumers Affinity Toward Vices and Virtues. Using ambient scent at the organizational frontline has gained great momentum over the past two decades and has been shown to impact important consumer preferences as well as behaviors. This essay investigates how pleasant, appetizing ambient scents influence consumers affinity toward vice and virtuous offerings; specifically, that appetizing scents increase (decrease) consumers desire for vice (virtuous) offerings. In addition, this research proposes that pleasant, non-appetizing scents can counteract the effects of appetizing scents, not only by reducing vice preferences, but by also increasing virtuous preferences. Affinity toward vice and virtuous offerings is examined in relation to changes in shoppers behavior, the physiological and psychological processes they undergo, and the downstream impact on shoppers perception of the store. Finally, this research examines personal control as a moderator of (non-)appetizing ambient scents impact on affinity toward vice and virtuous offerings. I show the impact of (non-)appetizing ambient scents is attenuated when consumers feel a strong sense of personal control; this conditional effect is mediated by guilt. Essay III: The Effect of Gender-Based Ambient Scents: Differences in Shopper Spending Among Men and Women. Thought to be branding s final frontier, ambient scenting at the organizational frontline provides great benefits for firms as the procedure is highly influential, often well received by shoppers, and easy to implement. Another common strategy at the frontline is to segment customers based upon demographic characteristics, such as gender. In order to maximize the impact of ambient scenting and gender-based segmentation, retailers are striving to integrate the two. This essay examines how gender-based ambient scents (i.e., feminine and masculine scents) impact consumers spending and self-control when the scent is (in)congruent to the consumer s gender. For men, amount spent increases and self-control decreases when exposed to a scent that is incongruent (vs. congruent) to their gender (i.e., when men are exposed to a feminine scent). However, for women, amount spent and self-control does not differ as a function of scent. I will further examine the mechanism underlining this consumer gender gender-based scent interaction.

4 ACADEMIC HONORS AND AWARDS Research Awards Winner, ACR/Sheth Foundation Dissertation Award, 2017 Winner, Organizational Frontlines Research Symposium: Young Scholar Research Award, 2017 Winner, ACR/Sheth Foundation Transformative Consumer Research Grant, 2017 Highly Commended Winner, Emerald/EFMD Outstanding Doctoral Research Award, 2017 Winner, Brenda Derby Memorial Award: Best Conference Student Paper, 2018 Runner-Up, William O. Bearden Doctoral Student Research Award, 2018 Research Honors Visiting Scholar (funded), Karlstad University, Karlstad, Sweden, 2017 Fellow, AMA/Sheth Foundation Doctoral Consortium, forthcoming 2018 Teaching Awards Winner, FSU, Outstanding Teaching Assistant Award, 2015 Winner, FSU, PhD Student Teaching Award, 2017 Winner, FSU, Outstanding Teaching Assistant Award, 2018 Teaching Honors Nominee, FSU, Outstanding Teaching Assistant Award, University-wide Nomination, 2015 Nominee, FSU, Outstanding Teaching Assistant Award, University-wide Nomination, 2018 Service Awards Winner, FSU, Graduate Student Leadership Award, University-wide Nomination, 2018 RESEARCH PRESENTATIONS (*denotes presenting author) *Kelley, Corinne M., Maura L. Scott, and Martin Mende, The Ambassador Effect: How Inducing an Ambassador Role Increases Customers Prosocial Behavior and Loyalty Intentions, Marketing and Public Policy Conference, Columbus, OH, 06/2018. *Kelley, Corinne M., Maura L. Scott, and Martin Mende, The Ambassador Effect: How Inducing an Ambassador Role Increases Customer Prosocial Behavioral Intentions and Customer Loyalty Intentions, Winter American Marketing Association Conference, New Orleans, LA, 02/2018. *Kelley, Corinne M., Maura L. Scott, and Martin Mende, The Ambassador Effect: How Inducing an Ambassador Role on the Frontline Increases Customers Prosocial Marketplace Behavior and Patronage Intentions, Organizational Frontlines Research Symposium, New Orleans, LA, 02/2018. *Kelley, Corinne M., Maura L. Scott, and Martin Mende, The Ambassador Effect: How Inducing an Ambassador Role Increases Consumers Prosocial Marketplace Behavior and Patronage Intentions, Southeast Marketing Symposium, Tuscaloosa, AL, 02/2018. *Kelley, Corinne M., Maura L. Scott, and Martin Mende, The Ambassador Effect: A Pre- Commitment Technique to Increase Consumer Prosocial Behavior and Loyalty, Association for Consumer Research Conference, San Diego, CA, 10/2017.

5 *Kelley, Corinne M., Maura L. Scott, and Martin Mende, Priming the Social Role Model: The Positive Impact on Subsequent Prosocial Behavior, Marketing and Public Policy Conference, Washington, D.C., 06/2017. Gustafsson, Anders, Poja Shams, *Corinne M. Kelley, Martin Mende, and Maura L. Scott, Scent in the Retail Space, Karlstad University, Karlstad, Sweden, 05/2017. *Kelley, Corinne M., Maura L. Scott, and Martin Mende, The Ambassador Effect: A Frontline Approach to Increasing Customer Prosocial Behavior and Loyalty, Organizational Frontlines Research Symposium, Orlando, FL, 02/2017. *Kelley, Corinne M., Martin Mende, and Maura L. Scott, Do We Truly Like Those Who Work for It? The Effects of Consumption on Evaluations of Others Spending Earned Wealth, Association for Consumer Research Conference, Berlin, Germany, 10/2016. *Kelley, Corinne M., Martin Mende, and Maura L. Scott, Involving Others in Sustainable Consumption: The Positive Impact of Exemplary Behavior, Association for Consumer Research Conference, Berlin, Germany, 10/2016. *Kelley, Corinne M., Martin Mende, Andrew Merwin, and Maura Scott Involving Others in Sustainable Consumption: The Positive Impact of Exemplary Behavior, Marketing & Public Policy Conference, San Luis Obispo, CA, 06/2016. *Kelley, Corinne M., Martin Mende, and Maura L. Scott, Do We Truly Like Those Who Work for It? The Effects of Consumption on Evaluations of Others Spending Earned Wealth, Florida State University, Consumer Behavior Research Brown Bag, Tallahassee, FL, 02/2016. *Kelley, Corinne M., Martin Mende, Andrew Merwin, and Maura Scott Initial Insights: Consumer Response to Free Reusable Bags at the Grocery Store, Plastic Bag Reduction Committee of Transition Tallahassee, Tallahassee FL, 10/2015. RESEARCH EXPERIENCE Graduate Research Assistant Live Lab Manager ( , 2018), Online Lab Manager (2017), and Online Lab Assistant Manager ( ) for Subject Pool and Behavioral Lab Manages the online study portal, launching studies for faculty and students across the department Administers studies in the lab to approximately 700 study participants per semester Schedules research sessions and communicates to undergraduate research participants Assigns participation credit to research participants Completed the Human Subjects Training Module Completed experimental design and implementation training with Dr. Maura Scott and Dr. Martin Mende Participates in consumer behavior lab meetings on a bi-weekly basis, sharing insights on current research initiatives

6 SERVICE TO THE DISCIPLINE Journal of Consumer Research Trainee Reviewer, 2018 Association for Consumer Research Conference Competitive Paper Reviewer, Dallas, TX, 2018 Working and Competitive Paper Reviewer, Ghent, Belgium, 2018 Special Session Co-Chair, San Diego, CA, 2017 Participant and Note-taker for, Charting the Future of the Transformative Consumer Research Movement, San Diego, CA, 2017 Working Paper Reviewer, San Diego, CA, 2017 Working Paper Reviewer, Berlin, Germany, 2016 Participant and Note-taker for, The Tipping Point: Going from Adaptive to Maladaptive Consumption Behavior Patterns, New Orleans, LA, 2015 Academy of Marketing Science Review Sheth Foundation Doctoral Competition Reviewer, 2018 Marketing and Public Policy Conference Competitive Paper Reviewer, Columbus, OH, 2018 Special Session Co-Chair, Washington, D.C., 2017 Session Chair and Doctoral Student Volunteer, Washington, D.C., 2017 Working Paper Reviewer, Washington, D.C., 2017 Note-taker for the Marketing and Public Policy Conference Planning Committee, San Luis Obispo, CA, 2016 American Marketing Association Conference Summer AMA Competitive Paper Reviewer, Boston, MA, 2018 Winter AMA Working Paper Reviewer, New Orleans, LA, 2018 Summer AMA Working Paper Reviewer, San Francisco, CA, 2017 Winter AMA Working Paper Reviewer, Orlando, FL, 2017 Summer AMA Working Paper Reviewer, Atlanta, GA, 2016 Winter AMA Working Paper Reviewer, Las Vegas, NV, 2016 Society for Consumer Psychology Conference Working Paper Reviewer, Dallas, TX, 2018 Southeast Marketing Symposium Session Chair, Program Developer, and Point of Contact, Tallahassee, FL, 2015

7 TEACHING EXPERIENCE Courses Position Dates Average Rating* Marketing Research Principal Instructor Fall 2016 Present (6 sections) 4.41 (range ) Basic Marketing Concepts Principal Instructor Summer 2015 Summer 2016 (2 sections) 4.57 (range ) Basic Marketing Concepts Teaching Assistant Fall 2014 Present (14 sections) N/A *Overall instructor rating 1 = poor, 5 = excellent ACADEMIC AFFILIATIONS Association for Consumer Research American Marketing Association Society for Consumer Psychology Beta Gamma Sigma Honor Society, Chapter CONFERENCES AMA/Sheth Foundation Doctoral Consortium 2018 forthcoming in Leeds, U.K. Marketing and Public Policy Workshop/Doctoral Seminar 2018 (competitive application process) Columbus, OH Marketing and Public Policy Conference 2018 Columbus, OH Hayes PROCESS Workshop 2018 Starkville, MS Winter American Marketing Association Conference 2018 New Orleans, LA Organizational Frontlines Research Symposium 2018 New Orleans, LA Southeast Marketing Symposium 2018 Tuscaloosa, AL Association for Consumer Research Conference 2017 San Diego, CA Association for Consumer Research Doctoral Student Symposium 2017 San Diego, CA Marketing and Public Policy Conference 2017 Washington, D.C. Winter American Marketing Association Conference 2017 Orlando, FL Organizational Frontlines Research Symposium 2017 Orlando, FL Association for Consumer Research Conference 2016 Berlin, Germany Association for Consumer Research Doctoral Student Symposium 2016 Berlin, Germany Marketing and Public Policy Workshop/Doctoral Seminar 2016 (competitive application process) San Luis Obispo, CA Marketing and Public Policy Conference 2016 San Luis Obispo, CA

8 Society for Consumer Psychology Conference 2016 St. Pete Beach, FL Society for Consumer Psychology Doctoral Student Symposium 2016 St. Pete Beach, FL Southeast Marketing Symposium 2016 Starkville, MS Association for Consumer Research Conference 2015 New Orleans, LA Association for Consumer Research Doctoral Student Symposium 2015 New Orleans, LA Southeast Marketing Symposium 2015 Tallahassee, FL Association for Consumer Research Conference 2014 Baltimore, MD Association for Consumer Research Doctoral Student Symposium 2014 Baltimore, MD Program for Instructional Excellence Teaching Conference 2014 Tallahassee, FL DOCTORAL COURSEWORK Consumer Behavior Theory, Dr. Maura Scott Consumer Behavior Methods, Dr. Ron Goldsmith Introduction to Mediation, Moderation, and Conditional Process Analysis, Dr. Martin Mende Advanced ANOVA, Dr. Insu Paek Quantitative Methods I, Dr. Michael Brusco Seminar in Marketing Management, Dr. Jerome Cronin Seminar in B2B Marketing and Supply Chain Management, Dr. Larry Giunipero/Dr. Ruby Lee Structural Equation Modeling, Dr. Daekwan Kim Research Design, Dr. Chad Van Iddekinge Organizational Behavior: Social Influence, Dr. Gerald Ferris Multivariate Analysis, Dr. Yanyun Yang General Linear Model Applications, Dr. Ying Zhang Research Methods and the Philosophy of Science, Dr. Ashley Bush PROFESSIONAL WORK EXPERIENCE FSU University Business Administrator Staff Services Associate ( ) Human Resource Representative for the department of Admissions and Records at FSU Completed all hiring paperwork for A&P, USPS, and OPS employees Updated and monitored all position descriptions for the department Coordinated with supervisors to complete all USPS and A&P evaluations I-9 departmental administrator and internal auditor Approved and audited all travel reimbursements Finalized all invoice payments for department expenses Proxied all purchasing card transactions Assisted in catering Admissions Committee Meetings

9 REFERENCES Dr. Maura L. Scott Madeline Duncan Rolland Associate Professor of Business Administration Department of Marketing Phone: (850) Dr. Charles Hofacker Carl DeSantis Professor of Business Administration and Ph.D. Program Director Department of Marketing Phone: (850) Dr. Anders Gustafsson Editor-in-Chief Journal of Business Research Professor of Humanities and Social Sciences Karlstad University Service Research Center Phone: Dr. Martin Mende Associate Professor Department of Marketing Phone: (850) Dr. Michael K. Brady Editor-in-Chief Journal of Service Research Department Chair and Bob Sasser Professor of Marketing Department of Marketing Phone: (850) Dr. Michael D. Hartline Dean and Charles A. Bruning Professor of Business Administration Phone: (850)