Culture & Communication

Transcription

1 Sharing our optimistic culture! We believe in improving the quality of life for children living with cancer and their families through unrelenting optimism and the healing power of laughter and education. fun therapy approach creates a supportive environment full of understanding. We achieve positive behaviour through honesty, trust, respect and understanding. At Camp Quality fun flows through everything we do.

2 NT 19 families 32 volunteers Nth QLD 106 families 85 volunteers CQLD 34 families 59 volunteers Sth QLD 328 families 186 volunteers WA 286 families 107 volunteers SA 217 families 122 volunteers Together we Make our Mark across the Country Tasmania 132 families 151 volunteers Victoria 430 families 140 volunteers ACT 116 families 145 volunteers Nth NSW 124 families 127 volunteers Sydney 352 families 151 volunteers Illawarra 86 families 101 volunteers Newcastle 121 families 117 volunteers

3 Camp Quality is an ACCYO Accredited Organisation ACCYO wishes to acknowledge the significant efforts of Camp Quality in working to promote the safety of children and young people who participate in its services. ACCYO Recognition of Camp Quality ACCYO s goal is to strengthen organisation s capacity to protect children and young people in their care from all forms of child abuse and neglect. ACCYO has built a strong track record in developing standards, training, online training and accreditation for organisations working with children and young people. ACCYO has recently changed their name to Australian Childhood Foundation. Process to Accreditation Camp Quality began its relationship with ACCYO in October 2005, when Camp Quality participated in the National Accreditation Pilot Program Senior staff in the organisation attended training and then worked to develop a national policy framework that met the two standards - Child Protection and Police Check Independent audit of four sites Sydney, Newcastle, Melbourne and Perth Accreditation granted 4th of June 2008 A culture of awareness and vigilance Consistent national approach to safeguarding children Induction and training regarding child protection Comprehensive screening procedures An organisational commitment to safeguarding children A reports and allegations policy Monitoring of programs, supervision and support of personnel Specific standards of practice and behaviour designed to safeguard children which provide clarity for employees and volunteers Communication with parents and parental participation in the organisation Communication with children and young people about their rights within the organisation. See how we're putting safety first

4 Together we're Building Great Relationships Companions Media Who Love Us Volunteer Health Professionals Sponsors Ambassadors CQ Families CQ Kids Living with Cancer CQ Employees, Volunteers & Board Partners Donors Fundraisers Event Participants Clients Children living with cancer and their families Primary schools across Australia High schools in NSW and ACT Children s oncology hospital wards CQ Team Employees Board Volunteers HR & Philosophical Partners Jenny Clavio & Associates Langley Group Supporters National and local partners National and local sponsors National and local suppliers Special Relationships CQ Members Health professionals CQ Ambassadors Local Fundraisers escarpade entrants CQ fundraisers Australian theatre for young people National and local media Venues and restaurants Children s Charity Leadership Forum (CCLF) Children s oncology hospital wards We have great relationships with other children's charities, visit campquality.org.au/relationships

5 Celebrating Brand TOGeTher We CeleBrATe LIfe! Highlights Awarded in the top 12 in the PwC Transparency Awards Everyone loves Giggle! Goals Camp Quality TVCs running around the clock on Prime TV Starburst product and TVC campaign Launching the Laughter Series Wines, thanks to Shaw Vineyards Mass brand exposure through the Bulldogs NRL team Record engagement through our website A campaign to raise our profile in Victoria Implement our National Public Relations Strategy Finalise and implement our National Ambassador Program Have you switched to wine served with laughter yet? It benefits Camp Quality! campquality.org.au/

6 Together we Share CQ Air Meet Maulik & Uttam from the Finance Team, they love sharing the big picture. With offices spread across the country inclusive internal communication is a priority. bi-monthly all staff and functional team webinars, supported by regular intranet updates and team meetings help us share our big picture, our reality, our workload, and of course our wins and losses. During 2011 we ll focus on improving our consultation and feedback processes.

7 Improving our Communication to Stakeholders Communication goes Both Ways! At Camp Quality we believe a friendly conversation makes all the difference. local teams have great relationships with CQ families, volunteers and donors, and of course so does our CEO. When there s important news he shares it with personalised letters. We also meet with our partners, sponsors and fundraisers regularly, providing the opportunity for two way feedback and engagement. We believe sharing information and asking for input is key to building relationships. We love to incorporate stakeholder feedback wherever possible. They asked for new and improved e-newsletters and we re delivering. By the end of 2010 will launch three new bi-monthly e-newsletters for families, volunteers and donors. They ll share national and local news and will be filled with inspiration, information and optimistic messages. Ways we communicate Regular updates Ongoing two-way feedback Invites Appeal opportunities Phone calls s Training workshops Major event participants receive tailored newsletters Sign up for our bi-monthly e-newsletter today, visit campquality.org.au/

8 Media Outputs = Great impacts! Channel 9 s Weekend Today aired a story on how Junior Camp impacted two different families, they demonstrated the value of our recreational program as a part of cancer treatment. The footage will become a valuable part of our new Family Welcome Pack. 54 news stories reaching a circulation of 1,197,736, combined with free to air exposure on PRIME TV, contributed to a record number of entrants. Giving recognition to the unsung entrants who tirelessly fundraise for the event and provided us with a channel to reach out to regional Australian families. We love 2010 Free Media Coverage 1,130 newspaper/magazine articles 51 radio opportunities & 2 radio-a-thons 15 television appearances across networks 9 full page ads in Foxtel and OPTUS magazines $157,000 worth of media exposure through escarpade $1,864,193 worth of media exposure through Chandon Supper Club $708,348 worth of media exposure for the Camp Quality Joke Book Align with Dora the Explorer during their first Australian live tour $980,000 worth of brand exposure through The Canterbury Bulldogs Starburst s $1 million CRM advertising campaign 2 national & 8 regional TVCs run on high rotation across the PRIME Network Regional and Metro newspapers running our Fill the gaps with Optimism filler ads Exposure through Channel 7 Dancing with the Stars as Rachael Finch s nominated charity Helps us gain and leverage national support from the hospitality industry. Introduces Camp Quality to NRL supporters, opening doors for unprecedented brand exposure through sports coverage, and revenue to support our recreation program. Provided numerous mutual opportunities for positive families and players engagement. Funds donated enabled us to launch our High School Education program, provided a unique opportunity for CQ teens to take part in an ad and took our brand into mass retail outlets. our Media Partner

9 Local Media help us Make our Mark Inputs Building great local relationships with local media Pro-bono airtime from PRIME TV Station Pro-bono support from local radio stations Proactive reporting of Camp Quality activities by local press PR Coordinator creating tools, resources and support to local team Fundraisers and volunteers contacting media to promote local fundraisers Impact Case Study The relationships our local offices have with media play a crucial role in building Camp Quality s profile. It helps ensure the success of fundraising events, opens new opportunities for donors, and most importantly assures the community that Camp Quality is there for children living with cancer and their families. Due to our limited advertising budget, pro-bono media partnerships and frequent editorial coverage are critical. Take Illawarra, NSW for an example case study. Outputs Camp Quality, escarpade, Great Illawarra Walk, and The Fitzroy Falls Bike Ride TVC S created by and broadcast on PRIME Outputs More than $300,000 raised through the i98 Camp Quality Convoy event TVC s run by PRIME have contributed to record event participation and increased revenue Outcomes Media exposure indirectly assisted 11 new families joining Camp Quality in the region this year Local media ran 173 news stories 2EC Bega held a radiothon 5RM Berri Radio Station featured Camp Quality in 40 segments 2EC support provided the opportunity for the Southern Illawarra community to give $40,000 Combined media helped promote fundraising events, gain volunteers and drive participation Media profiling the value of our programs to families drives community confidence and engagement Media profiling fundraising activities celebrates local participation and impacts funds raised for program delivery

10 Together we're Making Sunshine Online c a m p q u a l i t y o r g a u.. Potential volunteers can register, current volunteers can check camp dates, training sessions, post photos and share stories Families living with cancer can apply to join Camp Quality, post stories, find out about our programs and learn tips on coping with cancer Everyone can make a donation to support our children living with cancer and their families THRouGH OUR WEBSiTe We acknowledge our Corporate Partners and Sponsors, and enable them to celebrate their support by posting stories and photos Schools can book our educational performances Fundraisers can have events sanctioned and create their own pages to generate sponsorship Join in campquality.org.au

11 137,825 people visited our website this year, 84,825 more visits than last year! website helps us make our m a r k! Online we had A whooping 137,825 visits this year that s a 160% increase from last year, with 89,526 of those people new to our site 1,286,390 pages viewed, with the average visitor looking at 9.5 pages 1,200 pages to promote fundraising activities and events 132 new families register with Camp Quality 1,481 people apply to become a volunteer 106 schools book our high school performance & education shows $212,464 donated online 22,635 people follow Camp Quality through our cause page on Facebook, helping us gain 3,668 new visitors to our website Goals Install and transition part of the website to use the functionality of NetCommunity to reduce administration costs and increase revenue Refine our web user and social media strategies based on 12 month analysis ongoing costs are pro bono thanks to

12 Ambassadors give their time and talent to help build our profile. They play an essential role in media exposure to drive sponsorship, bookings and awareness for volunteer participation in our signature events. Chandon Supper Club Ambassadors Ambassadors Help us Make our Mark Actor Hugh Sheridan Presenter Kelly Landry Actor Kate Ritchie Media Personality Sara Groen Celebrity Chef George Calombaris Musician Courtney Murphy Actor Carla Bonner Media Personality Ryan Fitzgerald Gold Medallist Hayley Lewis Media personality Olivia Sutton Ambassadors Brisbane Lions Brent Stacker, facilitated a Brisbane Lions CQ Charity Game this year Media Personality Deborah Hutton, a passionate long term supporter Actor Jeremy Lindsay Taylor, participated in performance and fundraising events Singer Lee Kernaghan, our 2010 escarpade Event Ambassador Australian Cricketer Mitchell Johnson, our National Recreation Ambassador Olympic Volleyball Player Natalie Cook, our Queensland FUNschool Ambassador Children s Writer/Actor Tristan Bancks, facilitated our family interview panel Celebrity Chef Manu Feildel, hosted a high tea for CQ kids and mothers Learn more about our Ambassador program, visit campquality.org.au/ Manu hosted a High Tea for Camp Quality mothers and daughters, gaining valuable media coverage to promote Chandon Supper Club.