Club Division: X Large Club Medium Club Small Club Division determined by club membership as of 1 July 2014 SAR, exclusive of honorary members.

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1 Rotary Club of: Honolulu Club Division: Large Club Medium Club Small Club Division determined by club membership as of 1 July 2014 SAR, eclusive of honorary members. Award Category: Public Image Check for each item completed: Club has a public relations committee Club has a budget for public relations Club has submitted at least 2 news releases to traditional media this year (See narrative) Traditional Media outreach resulted in coverage, as detailed in the narrative Club has a regularly updated Website (at least once a month) URL Club lists all service projects on Rotary Showcase Club posts or prints a Newsletter 1 each week, each month, other: Club utilizes social media to communicate with members and non-rotarians Facebook (URL Twitter (Account name ) LinkedIn (Account name ) Other (, account name or URL ) Club members have Rotary work shirts or tees to enhance visibility at projects and events Club held a meeting or training session to teach members how to tell the Rotary story (10/21/2014, 93 members attending) Club members rewarded for wearing the Rotary pin outside of meetings (Please describe in narrative) Other (See Rotary Minutes in narrative) Please provide a narrative description of your Public Image accomplishments and any detail supporting your checked items above. Limit your response to ONE 8½ 11 page. (No letterhead, pictures, or graphics and print in Times New Roman, 12pt size). A narrative follows: Yes No Submission Deadline: 20 April 2015

2 PUBLIC IMAGE NARRATIVE Media Outreach as the Rotary Club of Honolulu approaches its 2015 Centennial of Service Above Self, work has begun with the Star-Advertiser and major newspapers on Maui, Kauai and the Big Island to generate a tabloid filled with stories on the history of the Club, major projects, photos, description of all clubs statewide/photo of each President, features on the beneficiaries of our statewide Rotary efforts to make a difference at home and around the world, and a profile of the Rotary International President K.R. Ravi Ravindran, who will be in Honolulu to celebrate the Centennial of Rotary in Hawaii July 5-9. Feature stories on our Centennial International Service Project in Cambodia, where 50 participants from Honolulu, including 18 Club members, are helping build a classroom building and 10-room teacher dormitory, and on our Centennial Community Project at the Boys and Girls Club Spalding Clubhouse Gym will be generated in addition to the tabloid. The RI President will be featured in a cover story in Midweek July 15, When cabins at the YWCA of Oahu s Camp Kokokahi was renovated by RCOH, that Weinberg Friends project netted $10,000 for Waikiki Health s Youth Outreach (YO) program, which has been a longtime beneficiary of RCOH s time and treasure. The highlights and photos were also posted in the Tradewind, and on our website and Facebook page. All you can do is try...coverage is not guaranteed, nor is the use of video or pictures of events taken by the club and supplied to the media. Club has submitted at least 2 news releases to traditional media this year News releases were sent regarding the YWCA Camp Kokokahi work project and presentation of the Weinberg grant to Waikiki Health. Additionally, Waikiki Health recognized our club s donation on their Facebook page and sent a release that resulted in a brief notice in Pacific Business News on March 13, The announcement of the Centennial Boys and Girls Club Spalding Clubhouse partnership with RCOH was also shared with the media, but coverage did not result, as far as we know. However, a feature story on our partnership with the Boys and Girls Club to renovate their Spalding Clubhouse Gymnasium was posted on the HawaiiReporter.com website. Club Newsletter our weekly Tradewind focuses on current and upcoming events and meetings with colorful detail, and photographs capturing the fellowship during club meetings, quarterly Paul Harris meetings (when club members meet off-site at fellow members places of business), and opportunities available at other clubs. Updates are posted on our website, and facebook.com/honolulurotary offers another venue for communication. Training on Telling the Rotary Story to enhance membership recruitment efforts this year, our Membership Director launched a ONE:ONE Initiative engaging each member to bring a new one. Coaching script cards were developed and distributed. Questions and answers on My Rotary Eperience were also collected and shared on the Club web site. Rotary tee shirts and pins as usual, when Rotarians are at projects or at work, they are encouraged to wear their bold RCOH wheel-logo tee shirts and/or Rotary pin, but awards for doing so are not in place. Etra tee shirts are taken to all service project sites so members who don t have one or forgot to wear it won t feel out of place. The profile photo that graces our Facebook page is of members at a Club service project wearing their Rotary tee shirts. The true reward comes when a stranger looks at your tee shirt or Rotary pin, and inquires, What is that what does it mean? We recommend to Rotarians to continually raise awareness about Rotary. During the Centennial year, the public image efforts will be even more dynamic Rotary Minutes at each meeting, a club member is invited to share a Rotary Minute, and while the club has not devoted an entire meeting to teaching how to talk story the member who takes the microphone is actually doing just that: focusing on why joined-why stayed or a special Rotary moment. Attending members can t help but dig into their own memories each week, to recall moments and mentally prepare for the time they will present a Rotary Minute. This feature is also enjoyed by visitors to our Club.

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5 ROTARY DISTRICT 5000, Hawaii Awards Submissions Form Rotary Club of: HILO Club Division: Large Club Medium Club Small Club Division determined by club membership as of 1 July 2014 SAR, eclusive of honorary members. Award Category: Public Image Check for each item completed: Club has a public relations committee Club has a budget for public relations Club has submitted at least 2 news releases to traditional media this year (Please describe in narrative) Traditional Media outreach resulted in coverage, as detailed in the narrative Club has a regularly updated Website (at least once a month) URL Club lists all service projects on Rotary Showcase Club posts or prints a Newsletter each week, each month, other: Club utilizes social media to communicate with members and non-rotarians Twitter (Account name ) LinkedIn (Account name ) Facebook (URL: Other (, account name or URL ) Club members have Rotary work shirts or tees to enhance visibility at projects and events Club held a meeting or training session to teach members how to tell the Rotary story (Date, # of people attending ) Club members rewarded for wearing the Rotary pin outside of meetings (Please describe in narrative) Other (describe in narrative) Please provide a narrative description of your Public Image accomplishments and any detail supporting your checked items above. Limit your response to ONE 8½ 11 page. (No letterhead, pictures, or graphics and print in Times New Roman, 12pt size). A narrative follows: Yes No Submission Deadline: 20 April 2015

6 PUBLIC IMAGE Our club has a Public Relations committee, a Lava Flow committee to produce our weekly newsletter, and a Social Media committee to manage our website and Facebook pages. We have a budget for public relations which includes the cost of producing the Lava Flow newsletter and maintaining our website on Club Runner. News Releases: This year we had 6 news releases to the Hawaii Tribune Herald newspaper. All of these releases were published. Among the published releases were articles about our new President and Board, the kindergarten Read Aloud program, the Hawaii Rotary Youth Foundation scholarship presentation, and the presentation of $10,000 donation checks to support the Hawaii Residency Program and the Friends of the Children s Justice Center. Website: Our club has two websites. One for the club activities and the other for our annual Brewfest fundraiser project. Our club website is managed by a webmaster who updates it as frequently as needed but at least once per month. The site utilizes many high quality photographs to keep the site interesting and it provides a means of contacting the club by . via the website sends a request or inquiry directly to the club President who responds. In the Members Only section of the website is an updated club activities calendar and up-to-date contact information for all of the club members. The Brewfest website is updated in the few months prior to the event and provides information about the event and photos from the previous year s event. Newsletter: Our club newsletter, The Lava Flow, is published weekly and features club meetings and social events. The production is managed by a Coordinator and a Publisher and is staffed by 8 reporters and 5 photographers who take turns producing the newsletter. The reporting style is lighthearted and fun and each issue has several photographs. Each issue features the events of the last meeting as well as information regarding future club events. The newsletter is distributed by and guests of the club are forwarded a copy of the current issue after their visit. Social Media: The club has two Facebook pages, one for the club activities and one for the Brewfest fundraiser. The club Facebook page features many photographs of our members and their activities as well as videos. The Facebook visitor will see a club of involved members having fun providing service to our community as well as enjoying themselves at social events. The Brewfest Facebook page promotes this fundraiser activity. Rotary Work Shirts: Our members have Rotary work shirts with the club name. This year we also had club aprons made. We wear our club Rotary shirts at work days and we wear them as we show Rotary pride marching in the annual Merrie Monarch parade. Other: Every new member of our club, in addition to being given their Rotary pin, also receive the current year s theme pin and a Rotary windshield decal to put on their automobile.

7 Rotary Club of: Metropolitan Honolulu Club Division: Large Club Medium Club Small Club Division determined by club membership as of 1 July 2014 SAR, eclusive of honorary members. Award Category: Public Image Check for each item completed: Club has a public relations committee Club has a budget for public relations Club has submitted at least 2 news releases to traditional media this year (Please describe in narrative) Traditional Media outreach resulted in coverage, as detailed in the narrative Club has a regularly updated Website (at least once a month) URL metrorotary.org Club lists all service projects on Rotary Showcase Club posts or prints a Newsletter each week, each month, other: Club utilizes social media to communicate with members and non-rotarians Facebook (URL Metropolitan Rotary) Twitter (Account LinkedIn (Account name ) Other (Instagram, account name or URLmetrorotary) Club members have Rotary work shirts or tees to enhance visibility at projects and events Club held a meeting or training session to teach members how to tell the Rotary story (Date, # of people attending ) Club members rewarded for wearing the Rotary pin outside of meetings (Please describe in narrative) Other (describe in narrative) Please provide a narrative description of your Public Image accomplishments and any detail supporting your checked items above. Limit your response to ONE 8½ 11 page. (No letterhead, pictures, or graphics and print in Times New Roman, 12pt size). A narrative follows: Yes No Submission Deadline: 20 April 2015

8 Metro Rotary handles its social media through the club s Communications Committee o Facebook: The committee posts weekly speakers as well as club special events on Facebook. There is a concerted effort to get users to like the club page. D5000 and relevant Rotary International events also get posted to the site on occasion. o Twitter: The club also maintains a Twitter account where club members and outside interested parties can send tweets and follow club interests and activities. Members also use the site to pass on feedback. o Instagram: The communications committee also maintains an Instagram account where pictures of meetings, speakers and club events are posted. Those following the site can keep current on club events and activities through pictures. o Metro Rotary club website: The club webmaster is a member of the communications committee. He maintains and updates the site on a regular basis. The site maintains a members only section that allows members to access the club directory and club documents such as our by-laws. The club has blue and gold Rotarian at Work tee-shirts that member wear when working on club related projects. The Rotary logo on the front of the shirt identifies Metro Rotary.

9 Rotary Club of: South Hilo Club Division: Large Club Medium Club Small Club Division determined by club membership as of 1 July 2014 SAR, eclusive of honorary members. Award Category: Public Image Check for each item completed: Club has a public relations committee Club has a budget for public relations Club has submitted at least 2 news releases to traditional media this year (Please describe in narrative) Traditional Media outreach resulted in coverage, as detailed in the narrative Club has a regularly updated Website (at least once a month) URL Club lists all service projects on Rotary Showcase Club posts or prints a Newsletter each week, each month, other: Club utilizes social media to communicate with members and non-rotarians Facebook (URL: Twitter (Account name ) LinkedIn (Account name ) Other ( Club members have Rotary work shirts or tees to enhance visibility at projects and events Club held a meeting or training session to teach members how to tell the Rotary story (Date, # of people attending ) Club members rewarded for wearing the Rotary pin outside of meetings (Please describe in narrative) Other (describe in narrative) Please provide a narrative description of your Public Image accomplishments and any detail supporting your checked items above. Limit your response to ONE 8½ 11 page. (No letterhead, pictures, or graphics and print in Times New Roman, 12pt size). A narrative follows: Yes No Submission Deadline: 20 April 2015

10 Rotary Club of South Hilo Public Image: 1. Club submitted press releases for Hilo Huli website launch; for Hilo Huli entertainers; for board installation. 2. Traditional media coverage includes photos of Rotarians involved in community service projects. 3. Created new Hilo Huli fundraiser website with capability to sell tickets online, as well as tell story of the fundraiser and the purpose of the fundraising.

11 Rotary Club of: Honolulu Sunset Club Division: Large Club Medium Club Small Club Division determined by club membership as of 1 July 2014 SAR, eclusive of honorary members. Award Category: Public Image Check for each item completed: Club has a public relations committee Club has a budget for public relations Club has submitted at least 2 news releases to traditional media this year (Please describe in narrative) Traditional Media outreach resulted in coverage, as detailed in the narrative Club has a regularly updated Website (at least once a month) URL _ Club lists all service projects on Rotary Showcase Club posts or prints a Newsletter each week, each month, other: Club utilizes social media to communicate with members and non-rotarians Twitter (Account name ) LinkedIn (Account name ) Facebook (URL Other (, account name or URL ) Club members have Rotary work shirts or tees to enhance visibility at projects and events Club held a meeting or training session to teach members how to tell the Rotary story (Date September 20, 2014, # of people attending 13 ) Club members rewarded for wearing the Rotary pin outside of meetings (Please describe in narrative) Other (describe in narrative) Please provide a narrative description of your Public Image accomplishments and any detail supporting your checked items above. Limit your response to ONE 8½ 11 page. (No letterhead, pictures, or graphics and print in Times New Roman, 12pt size). A narrative follows: Yes No Submission Deadline: 20 April 2015

12 PUBLIC IMAGE ACCOMPLISHMENTS Weekly Newsletter: We publish and send out to all our members a weekly newsletter that includes our Presidents message and highlights of our upcoming speaker. Our upcoming community service projects are always included to encourage members to participate. As each week s newsletter changed, we included the most recent news from RI and District events as well as publicizing events from other Rotary Clubs. Each week our newsletter included a variety of pictures that highlighted events of that prior week and of course our community service and international projects. Website: Our website ( ) is updated weekly to include upcoming speakers and future events. Each week the site is updated with the prior weeks pictures of all our activities. Our home page has links to our FACEBOOK page which is updated periodically. Press Releases: We sent out press releases to local papers and TV stations to cover our Dictionary Project Presentations and for our US VETS Project and Jefferson School Hydro Project presentation. Articles were published in the local paper for US VETS project. Community Awareness: Our Club members wear Rotary shirts to most of our events. One of our new members has assisted in designing a new shirt logo and produces them for our members through her company. Shirt varieties were brought to meetings several times this year to allow our members to select the best shirt for their needs. Public Relations Committee: Our club has a PR Committee that focuses on developing our weekly newsletter and updating our website on a weekly basis. For our major community service events this year, Press releases were sent to contacts at twelve newspapers, television stations and magazines. Teaching Rotary to New Members: Our Rotary Club Trainer conducted training for 7 new members September 20, Session was also attended by 6 of our established members. Additionally our club president held one-on-one training sessions with two newly appointed avenue of service leads for Vocational and Youth Services and for a new member taking project lead for our Rotary Days event.

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