All you (nearly!) need to know about raising money from Trusts and Foundations

Transcription

1 All you (nearly!) need to know about raising money from Trusts and Foundations Marina Jones, Head of Trusts and Foundations, Royal Opera House Judith Kerr, Head of Trusts and Individual Giving, National Gallery Anna Vaughan MInstF (Dip), Founder, Glow Fundraising and Vice Chair, Institute of Fundraising Cultural Sector Network

2 Case Study What? New drama education project working with disadvantaged primary school children How Long? One term Aims: to build skills and confidence and end with a sharing/celebration How much: 20,000 Where: Lambeth and Westminster schools

3 Research Your database: current and former trust supporters Look at similar projects and see who funded them Look at donor lists of other organisations Prospect research which trusts have relevant criteria Trustee or organisational links to trust prospect

4 Case Study What? New drama education project working with disadvantaged primary school children How Long? One term Aims: to build skills and confidence and end with a sharing/celebration How much: 20,000 plus staff and project overheads = 25,000 Where: Lambeth and Westminster schools Timing: Starts autumn term 2016

5 Research Tools Organisation Database Google Trusts own websites (if they have them) Charity commission website: for annual reports Website - a small annual fee Directory of Social Change publications ( Funding Central - free resource

6 Prioritisation Organise your data! Factors to consider when prioritising: Strong fit with giving criteria Warmth to organisation Deadline / meeting dates Level of grants awarded

7 How to approach trusts Check how they like to be approached Contact the trust if possible If they are a previous donor to your organisation, how have they been contacted before? If you can t get in touch just apply - follow their application guidelines If it is a larger trust do your organisation s trustees or staff know any of their trustees or staff?

8 What does a good application contain? Funding request and how it matches the funder s criteria The unique selling points of your organisation An outline of your mission and strengths The nature of your work and need it meets Endorsements from outsiders/partners An action plan containing timetable/numbers of participants The expected impact of the project A budget for the activity The fundraising goal and strategy to achieve this

9 Case Study Unique selling points: Established relationships with schools in London and professional artists work with the children to create work. How it fits with our mission: The organisation has a responsibility to introduce young people to the arts The need for the work: Teachers feedback identified a need for increased creativity in the classroom and the benefit this brings for wider learning. Endorsements from outsiders/participants: Quotes from teachers and children What? New drama education project working with disadvantaged primary school children How many? Working with 5 schools with 1 class in each young people in total How Long? One term Aims: to build skills and confidence and end with a sharing/celebration How much: 20,000 plus staff and project overheads = 25,000 Earned income: 1,250 from participation fee of 250 per school Where: Lambeth and Westminster schools Timing: Starts autumn term 2016

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11 What to do when you gain a grant Celebrate your success! Thank (and phone to confirm receipt if appropriate) Note reporting deadlines and grant conditions. Share these with project team Ask the project team when the trust can visit the project Look after the trust as you would other donors at that level Write the report and request the grant (if not already received) Ask again!

12 and if they say no? Try and get feedback about your application Don t approach again in the short term if told not to Do keep checking back on criteria of the trust If feedback is more positive, note on database with a reminder of when to re-approach

13 Be curious and inquisitive Ten top tips Be organised plan and prioritise, meet deadlines Stay in touch with trusts and organisational staff Be knowledgeable about your organisation and the trust Be brave/confident Understand the organisation and project finances Celebrate success and be resilient if things don t go as planned keep motivated Go and see the work you are fundraising for Network with your trust and foundation peers Build relationships with your organisational colleagues and your donors

14 Pitfalls and pleasures PITFALLS Marina Attention to detail Judith Internal communication Anna Looking after donors PLEASURES Marina Seeing the work funded Judith Being brave Anna Building relationships

15 Thank you for listening Any Questions?

16 Contact details Anna Vaughan, Founder, Glow Fundraising or follow me on or follow the Institute of Fundraising Cultural Sector Marina Jones, Head of Trusts and Foundations, Royal Opera House Judith Kerr, Head of Trusts and Individual Giving, National Gallery