Utilizing GDAs: Lesson Learned in Thailand
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1 Utilizing GDAs: Lesson Learned in Thailand ILSI SEMINAR AND WORKSHOP ON NUTRITION LABELING, CLAIMS AND COMMUICATION STRATEGIES FOR THE CONSUMERS, August 9, 01 Dr. Tipvon Parinyasiri Director of Bureau of Food Thai 1
2 The Concept of Balance Diet Tool Nutrition labeling Concept Reduce Sugar Fat and Salt Balance diet Knowledge
3 Lessons Learned in Thailand 1 GDA Regulation Consumer Education 3 Monitoring / Evaluation 3
4 1 Ministerial Notification (011) B.E. 554 Re: Labeling Requirement of Snack Foods (No.) Simply Nutrition Information Front-of-pack 4
5 Lessons Learned in Thailand 1 GDA Regulation Consumer Education 3 Monitoring / Evaluation 5
6 Consumer Education GDA Regulation Consumer Education Objective: To supply consumer with sufficient and accurate information to enable them to choose food wisely. Training program Educational Materials GDA Road Show 6
7 Training Program Covering 4 regions that are Central, North, South, and North-eastern 3 Programs I. Snack Food Producer (August 011) II. Laboratory analyst (January 01) III.Government officer & Nutritionist Network (August 01) 7
8 Training Program I. Snack Food Producer Period times: August 011 Target group: About 90 companies (700 producers) Activities Location: Chiang mai, Trang, Khonkaen and Bangkok 8
9 Training Program II. Laboratory analyst Period times : January 01 Target group: About 3 companies (80 analytics) Activities Location: Bureau of food 9
10 Training Program III. Government officer & Nutritionist Network Period times : August 01 Activities Target group: Dieticians, Nutrition Teachers, Provincial Health Officer about 300 people Location: Chiang mai, Trang, Khonkaen and Bangkok 10
11 Handbook Educational Materials The Based of Nutrition to GDA Basic Nutrition Energy Sugar Fat and Salt Balanced Diet Guideline of GDA ใส ร ปเล ม ประชาชน For Producer For Consumer 11
12 Educational Materials Mascot Roll up Back drop GDA Game Innovation GDA portable game 1 st Game: Know sd Game: Understand 3 rd Game: Apply 1
13 Educational Materials Leaflets, VCD Movie clip,song,internet( CD-all education material, newsletter, T-shirt etc. 13
14 GDA Road Show Government : Thai FDA Private Sector (Thai Federation) Education Sector GDA Road Show : More than 00 events Target group: More than 1,000,000 people Working area: Local Market, Super market, Food festival, Fairs,School,etc. 14
15 GDA Road Show The Institute of Nutrition, Mahidol University Thai health Promotion Foundation Thai Dietetic Association The Federation of Thai Industries Nestle Tesco Lotus FarmHouse 15
16 FDA GDA Road Show Opening (February 01) School tours 18 schools Department store 3 places Covering Bangkok and Central of road shows Kick off GDA Road show 16
17 Countryside School & College Department store 17 17
18 Lessons Learned in Thailand 1 GDA Regulation Consumer Education 3 Monitoring / Evaluation 18
19 3 Evaluation of knowledge of the campaign Target group: School & College, and Department store (8 Road shows) including 5 regions that are Bangkok, North, South, North-eastern, and Central Objective Result; To know the situation of using GDA labeling in Thai. 79% 71% Educate Un-educate 51% 57% 55% 47% Total sample: 400 people Educate (n = 00) Un-Educate (n = 00) Know Understanding Use information Conclusion; Consumer awareness of the GDA labeling. 19
20 3 National Survey (GDA Labeling) Objective 1) To know the situation of using GDA labeling in Thai. ) To adjust the consumer education campaigns In the future Action plane Survey :,000 people including 5 stratum that are Bangkok, North, South, North-eastern, and Central Collecting Data Final report: September 01 0
21 Future Plane All types of food declare nutrition labeling and signpost Campaign consumer (500 shows/year) Training for producer ( times/year) Knowledge Monitoring (5 years) 1
22 Thank You
Dr. Tipvon Parinyasiri
Dr. Tipvon Parinyasiri Director, Bureau of Food Thai Food and Drug Administration 28 January 2014, Faculty of Medicine Guideline Content of Presentation Roles and Responsibility of Thai FDA From Research
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