Why Flaxseed? Nutrients from flaxseed provide health benefits for skin and coat, and immune responses for both dogs and cats.

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1 Why Flaxseed? Nutrients from flaxseed provide health benefits for skin and coat, and immune responses for both dogs and cats. Source of the EFAs linoleic acid and α-linolenic (ALA) Linoleic acid is an omega-6 fatty acid important for cell membrane and skin barrier function as well as visible improvements in skin and coat health. Strong anti-inflammatory effects of ALA Evidence exists for strong anti-inflammatory effects of ALA from flaxseed as well, including cats. 1-3 Proteins Constitute 23% of the whole flax seed 4, helping support the immune response Fermentable fibers Can help to improve and maintain gastrointestinal health. Non-fermentable fibers help to maintain regularity of bowel movements and can aid in the management of both constipation and/or diarrhea Phytochemicals and antioxidants Has comparable antioxidant properties to those of vitamin E. 5 In humans, flaxseed lignans have been shown to provide benefits in the nutritional management of certain types of cancer, heart disease, and kidney disease, among others. 6 Sustainability One key difference- flaxseed is a sustainable crop, whereas fish may not be. The pressures on global fish stocks may eventually force the global community to ration the world s ocean fish Hill s Pet Nutrition, Inc. / Hill's is trademarks owned by Hill's Pet Nutrition Inc. References: 1). Parka HJ, Parka JS,Hayekb MG et al. Dietary fish oil and flaxseed oil suppress inflammation and immunity in cats. Vet Immunology and Immunopathology 2011; 141: ). US Patent US The Iams Company - A pet composition and method is provided for reducing inflammatory response in cats. 3). Pawlosky, R. et al.; "Essential fatty acid metabolism in the feline; relationship between liver and brain production of long-chain polyunsaturated fatty acids" Journal of Lipid Research, vol. 35, No. 11, Nov. 1994, pp ). Lechowski R, Sawosz E, Kluciński W. The effect of the addition of oil preparation with increased content of n-3 fatty acids on serum lipid profile and clinical condition of cats with miliary dermatitis. Journal of Veterinary Medicine, Series A, Vol. 45, No. 6/7, 1998, pp ). DeClercq DR, Daun JK: Quality of Western Canadian Flaxseed. Canadian Grain Commission. [ website ). Bhathena SJ and MT Velasquez. Beneficial role of dietary phytoestrogens in obesity and diabetes. Am J Clin Nutr 2002; 76: ). Westcott ND and AD Muir. Flax seed lignan in disease prevention and health promotion. Phytochemistry Reviews 2003; 2: ). Morris DH. Omega-3 fats in flax and fish are similar in many ways. Flax Council of Canada, Lombard Ave., Winnipeg, MB, Canada R3B 0T6, flax@flaxcouncil.ca Website: ED04.06 No. NN15-61 Why Flaxseed? B

Nutrition For Large Breed Dogs Key Facts Large Breed dogs weigh +55 pounds as adults ½ of all dogs are considered large breed 3 of the 5 most popular breeds are in this category 1 #1 Labrador

2 Nutrition For Large Breed Dogs Key Facts Large Breed dogs weigh +55 pounds as adults ½ of all dogs are considered large breed 3 of the 5 most popular breeds are in this category 1 #1 Labrador Retriever #2 German Shepherd Dog #5 Golden Retriever Large Breed dogs have rapid growth rates Influenced by genetics and high energy intake Excess calcium and energy, plus rapid growth, increase risk of skeletal growth problems Nutrition designed for large breed dogs can help maintain ideal body weight and healthy muscles, bones and joints Feed large breed dogs pet s that do not contain excessive calcium, fat, or calories Feed large breed puppies s with less calcium, fat, and calories than products for smaller breeds Likelihood of skeletal problems increases with excessive calcium intake High fat/calorie intake cause rapid weight gain, and bones/muscles aren t developed enough to support the excessive body weight Glucosamine may benefit large breed adult dogs because it helps maintain joint health and mobility. Chicken cartilage and chicken by product meal are natural sources of glucosamine L-carnitine benefits both large breed puppies and large breed adult dogs. In adult dogs, high carnitine levels help turn fat into energy and support lean muscles Large breed puppies fed L-carnitine -supplemented had increased lean muscles, bone mass, and bone density 2012 Hill's Pet Nutrition, Inc. / Trademarks owned by Hill's Pet Nutrition, Inc. 1 American Kennel Club Press Release, 1/26/ No. NN0017 Nutrition for Large Breed Dogs

3 Cats don t like sudden change. Transition to a new gradually 75% old 50% old 25% new 50% new 25% old 75% new 100% new *Day 1-2 **Week 1 Day 3-4 Week 2 Day 5-6 Week 3 Day 7 Week 4 *Average transition **Some cats will take longer to transition; use a more gradual transition for finicky cats 2012 Hill's Pet Nutrition, Inc. / Trademarks owned by Hill's Pet Nutrition, Inc No. NN12-19 Transition

4 Tips to help your cat transition to the new Try feeding the new and old s in separate bowls side-by-side Add oregano* Warm up the to 102 F (38.9 C) Add low-salt chicken broth *Do not use when transitioning to or feeding Prescription Diet y/d Feline 2012 Hill s Pet Nutrition, Inc., / Hill s, Prescription Diet and y/d are trademarks owned by Hill s Pet Nutrition, Inc. No. NN12-20 Transition Tips

5 Pets don t like sudden change. Transition to a new gradually 75% old 50% old 25% new 50% new 25% old 75% new 100% new *Day 1-2 **Week 1 Day 3-4 Week 2 Day 5-6 Week 3 Day 7 Week 4 *Average transition **Some pets will take longer to transition; use a more gradual transition for finicky pets, especially cats 2012 Hill's Pet Nutrition, Inc. / Trademarks owned by Hill's Pet Nutrition, Inc No. NN12-64 Pet Transition

6 Making a good transition great! Week 1 Week 2 Week 3 Week 4 Transitioning slowly results in fewer GI signs and better acceptance of a new 2013 Hill s Pet Nutrition, Inc. / Trademarks owned by Hill's Pet Nutrition, Inc. = New = Old No. NN13-28 Slow transition

BASICS OF NUTRITION PROTEIN

BASICS OF NUTRITION PROTEIN Protein, the type of protein, where it comes from (plant vs. protein) and its ability to be digested is very important. Proteins are comprised of approximately 20 different