Australian Beverage Summit 2004, September Melbourne. Major Trends & Innovation in Dairy Beverages. Ranjan Sharma.
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1 Australian Beverage Summit 2004, September Melbourne Major Trends & Innovation in Dairy Beverages Ranjan Sharma 1
2 Dairy companies of today 2
3 Outlines Trends & innovations in the dairy beverage market Pleasure & convenience Lifestyle, consumer marketing beverages Functional, health and wellness beverages Adult medical/complete nutrition Sports & performance Future trends and challenges 3
4 Pleasure & convenience Flavoured milk Milk-coffee drink Milk-tea (Chai Latte) 4
5 Flavoured milk Rush Vanilla Malt (Pauls) National Foods 5
6 Flavoured milk trends recognised confectionery brands 6
7 Flavoured milk targeting kids Candia, France Cadbury 7
8 Flavoured milk targeting kids Swerve (Coca-cola) Bubble gum Flavour carbonated (Mac Farms) 8 Concentrated milk (Regilait, Fr)
9 Dairy-coffee beverages Caffe Latte (Emmi) Cappucino Namyang Dairy 9 Denmark
10 Dairy-coffee beverages Nestle, Japan Meiji, Japan Natrel, Canada 10
11 Dairy-tea beverages 11
12 Dairy-tea beverages Milk tea - Lotte Asahi Lipton Chai 12
13 Lifestyles & consumer marketing beverages Low-fat Fat-free Low-carb Organic GM-free 13
14 Low-fat milk Low-fat, lactose free 14
15 Fat-free milk 15
16 Low-carb dairy beverage 16
17 Organic dairy beverages Paul s, Australia Organic Valley, US Rachel s UK 17
18 GM free milk UK Consumers Willing to Pay More for rbgh-free Milk (genetically engineered growth hormone rbst (recombinant bovine somatotropin). Tiroler, Austria 18
19 Functional, health and wellness beverages 19 Fortified with Minerals (Calcium, Magnesium, Iron) Omega-3 fatty acids Conjugated linoleic acids (CLAs) Phytosterol Lactoferrin Peptides Lactose-free milk Milk rich in melatonin Probiotic yoghurt drinks
20 Fortified milk - calcium 20
21 Fortified milk Mg & Iron Mg (Candia, Fr) Mg (Lactalis, Fr) Fe 21 Fe (Meiji Love)
22 Fortified milk - Omega 3 fatty acids Candida, France Natrel, Canada Nestle, Malaysia 22 PB Foods, Australia
23 Fortified milk - Omega 3 fatty acids (fresh milk) Dawn, Ireland 23 Neilson, Canada
24 Fortified milk Conjugated Linoleic Acid (CLA) NaturLinea, Spain 24
25 Fortified milk phytosterol and peptides Phytosterol (Unilever) Peptides (Valio) 25
26 Lactose-free milk 26
27 Melatonin rich milk UK Finland UK 27
28 Trends in yoghurt drinks Probiotic Yoghurt smoothie With fruit juice Lactoferrin Plant extracts Antioxidants Fibre Peptides 28
29 Probiotic drinking yoghurt revolution
30 Probiotic drinking yoghurt National Foods Danone Neo Immune (Russia) 30
31 Drinking yoghurt with fruit juices Corpus (Danone, Brazil) Fruits Lait (Auchan, Fr) 31
32 Drinking yoghurt with plant extracts Benecol (phytosterol) Flora Proactiv (phytosterol) Unilever) Bonne Nuit with plant Extracts (Novandie, Fr) 32
33 Innovations in drinking yoghurt Lecithin Yoghurt drink (Alpenmilch Saltzberg) Phytosterol (Emmi) Aloe Vera (Emmi) 33
34 Innovations in drinking yoghurt With Mg (Danone, Belgium) Morinaga, Japan With lactoferrin (Morinaga) 34
35 Yoghurt drinks - for kids Danonino (Danone, Spain) 35
36 Yoghurt smoothies Danone Hood, USA Yoplait 36
37 Adult medical/complete nutritional beverages Meal replacement nutritional supplement Disease-specific beverages 37
38 Complete nutritional beverages pharmaceuticals to consumers 38
39 Complete nutritional beverages pharmaceuticals 39
40 Complete nutritional beverages 40
41 Sports and performance Sports beverages Whey-based drinks 41
42 Sports/performance beverages 42
43 Trends supporting functional dairy beverages More opportunities for functional dairy beverages Rapid increases in the lifestyle diseases and economic burden on societies Advances in nutrition science revealing new health benefits of components in everyday food Rapid increase in consumer knowledge of benefits of functional components Primary producers seeking new ways of adding value West embracing the knowledge of Eastern foods and adding value 43
44 Lifestyle diseases and functional dairy beverages 44 Non-communicable diseases Cardiovascular diseases (CVD) Hypertension Diabetes Cancer Food consumption patterns and associated lifestyle High food energy intake per capita per day Increased fat consumption Low energy expenditure Obesity recognized a major underlying medical condition having influence on lifestyle diseases Development of functional dairy beverages is partly driven by the lifestyle diseases Newsweek August 2003
45 Obesity the major cause of lifestyle diseases Diabetes 80% Cancer 40% of uterine cancer 25% of kidney cancer 10% of breast 10% of colon cancer Heart health 21% of heart diseases 45 Newsweek August 2003
46 Influence of disease conditions on development of functional foods Influence of disease conditions on development of Functional Foods Manufacturers identifying having great influence (%) Heart disease Cancer Obesity Osteoporosis Gut health Immune system Bowel function Neural tube defect Mood/congnitive performance Arthritis Urinary tract infections 46 Leatherhead Food RA (as reported by Miller 2000)
47 Asians desire a whole lot more Modulation of Immunity Blood fat Blood sugar Osteoporosis Anti- functions Anti-oxidation Anti- eye fatigue Anti- body fatigue Anti-radiation Improving Sleep Intestinal microflora Digestion Concentration Beauty care Removing acne Removing yellow spots Keeping skin wet Keeping skin oily Slimming Stomach beauty Accelerate Growth lactation Protection against Anorexia Anaemia 47
48 Hurdles for functional beverages Current Regulatory approval Benefits perceived by consumers Consumer acceptability of flavour and taste Market competition Market Success!! Future 48
49 Future trends Power of partnerships Among food and pharmaceutical companies E.g. POSIFoods Fonterra and BASF Amongst ingredients and consumer businesses Dairy protein/peptides with consumer products Amongst regulators and food formulators 49
50 Partnership example - POSIfoods Point of sale individualised foods Partnership between BASF (chemical, human nutrition company) and Fonterra (dairy foods company) Working prototype vending machines that customise foods and drinks for individual health requirements (e.g. age, weight, physical condition) Four year funding (NZ$13 million from Fonterra, BASF and FRST) for Riddet Centre Massey (for functional food development), Auckland Uni (prototype vending machine) and Otago Uni (human nutrition) 50
51 POSIfoods - challenges Do we know enough about human nutrition and benefits of functional foods? Do consumers know what their nutritional requirements are? Technological and food safety challenges? Cost to consumers up or down? 51
52 Recommendations Need to continuously look beyond traditional milk Focus on health and functional foods to address lifestyle & age-related diseases Targeting demographics Science is important but may struggle to provide solutions use as a foundation Using functional dairy proteins and peptides Developing and nurturing partnerships and outsourcing knowledge 52
53 Future trends Continue marriage of dairy and non-dairy components Fibre & antioxidants plant based ingredients such as proanthocyanidins) cranberry, hibiscus Soy protein in dairy? Nuts (e.g. walnut, almonds, etc.) in dairy beverages Dairy beverages with herbs (e.g. Ayurvedic) & spices why not? 53
54 Thank you! OzScientific offers innovative ingredient solutions for functional & bioactive ingredients Business intelligence: Market intelligence, Strategic analysis and Innovation management Ingredient innovations: Development & commercialisation of ingredients & formulations Ingredient knowledge: Scientific and technical reviews Linking science with business and market opportunities 54 OzScientific Weekly Digest For free, industry newsletter - Ranjan.Sharma@OzScientific.com
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