Memory. Chapter 7 Outline. Human Memory: Basic Questions. Memory 10/2/ Prentice Hall 1. Chapter 7. How is pulled back out ( ) from memory?

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1 Memory Chapter 7 Chapter 7 Outline Basic Processing Encoding Retrieval Systems of Memory Physiology of Memory Your Memory Human Memory: Basic Questions How does get into memory? How is information in memory? How is pulled back out ( ) from memory? 2002 Prentice Hall 1

2 Memory Processes putting into a form that our memory can use maintaining over time getting information out of memory. Process of putting into a form that the memory system can accept and use codes codes codes Dictionary and Retrieval Process of information in memory over time Retrieval Process of information stored in memory 2002 Prentice Hall 2

3 : Getting Information Into Memory The role of. Focusing on different of stimuli leads to different kinds of codes Different types of influence how well you. : Getting into Memory Levels of. Incoming processed at different levels Deeper = longer lasting memory codes. Encoding levels: (case) = shallow (rhyme) = intermediate (thinking about the ) = deep Learning Objective 1 & Prentice Hall 3

4 Enriching. = linking a to other information at the time of. Thinking of examples processing Imagery = creation of images that represent words to be remembered = techniques to make abstract information easier to remember Learning Objective 1, 2, 3 Encoding for organizing information in order to remember it Encoding: Processing Imagery Easier for objects versus giraffe Dual theory Form and codes Two codes memory word uses codes 2002 Prentice Hall 4

5 : Information Processing : information storage in computers ~ information storage in human memory Information processing i. Subdivide memory into different stores,,. Atkinson and Model of Memory. Memory Brief of information in original sensory. Allows for recognition Large. persists approximately second slightly longer 2002 Prentice Hall 5

6 Term Memory ( TM) Limited about 20 seconds without. the process of repetitively verbalizing or thinking about the information Limited capacity magical number plus or minus. grouping familiar stimuli for storage as a unit Term Memory as Memory STM not limited to encoding and visual codes Loss of information not only due to. (1986) 3 components of working memory rehearsal loop sketchpad Executive system Storage: Long Term Memory Capacity Permanent storage? memories How is represented tdand organized in? and Scripts Networks Connectionist Networks and Models 2002 Prentice Hall 6

7 Knowledge. Understanding what is like or how it works Remember information consistent with. Semantic. Organization of information Networks Patterns of activation of interconnected units The Fading. Some unusual, shocking or tragic events hold a special in memory. Called memories because the term captures the surprise, illumination & photographic detail thatcharacterizethem them. Why are these memories so easy to recall? and both involved in encoding Even memories have errors. : Getting Information Out of Memory The phenomenon Failure of. cues are missing Reinstating the. Context cues memories effect monitoring 2002 Prentice Hall 7

8 Cues Provide a. But may also lead to memory Did you the word from the earlier list? Why?. The context of the word list implied should be part of the list Memory is /reconstructive The of Memory Memory for an event may include specific information, context,, emotions, and information that we saw or heard before or after the event effect post event information Source. Inability to determine where you got the information Bias Remember information that fits cultural beliefs or makes sense The of Memory likely when: You have thought or heard about the event many times. The image of the event contains many details. The event is easy to imagine You focus on reactions to the event rather than what actually happened. Increases, although inaccurate 2002 Prentice Hall 8

9 Importance of Memory on Eyewitness Testimony Eyewitnesses are asked to recall events just as they happened a long after the actual event not always. Factors which influence. Cross identification. effect Misleading information Postevent Information (Loftus & Palmer, 1974) Subjects saw the same film of a car accident Later, different subjects were asked: How fast were the cars going when they:????? Loftus and Palmer, Results Subjects of speed varied with the verb they got in the question phase of the experiment. Subjects who got the verb remembered the cars were going. Smashed: mph Collided: mph Bumped: mph Hit: mph Contact: mph 2002 Prentice Hall 9

10 Loftus and Palmer, Results Two weeks after the film: Did you see the broken? note: No was present in the original film 34% of reported yes s Testimony Under what conditions are more suggestible? Being very. When asked suggestive, leading questions questioning Not limited to children adults are susceptible too s Testimony Research by Leichtman and Ceci (1995) If asked if a visitor committed acts that had not occurred, few year olds said yes % of 3 year olds said yes When investigators used techniques taken from real childabuse investigations, most children said yes. leading questions When Sam tore the book, did he do it on purpose? questioning 2002 Prentice Hall 10

11 Why We Forget Encoding failure Memory trace fades over time Interference Pro. Retro. Authenticity of repressed memories? Controversy When should we question recovered memories? If person says he or she has memories of first. If over time the memories become more and more. If therapist used techniques such as, dream analysis, age regression, guided imagery and leading questions. Forgetting:. Similar items with one another interference Learning info interferes with recall of old info What is your old phone number? interference info interferes with new info Confusing recently learned soc terms with previously learned psych terms Where did you park your car today? (not yesterday) 2002 Prentice Hall 11

12 Interference Theory or? Example A Learning to play the flute Learning to play the saxophone Memory Loss for the flute Learning American Football Example B Learning Canadian Football Memory Loss for Canadian Football of Memory Medial lobe memory system Includes the. Importantin the of memories Formation of new long term memories Important in memory for emotions cortex Memories are distributed across the. Fig. 7.16, p Prentice Hall 12

13 Types of Memories Improving Your Memory information Be aware of the position effect practice Organize information and use processing Use and visual imagery The tendency for recall of first and items on a list to surpass recall of items in the of the list Effect 2002 Prentice Hall 13

14 Practice practice Cram studying into one chunk of time Distributed practice Distribute study over of time with breaks Leads to better. Fig. 7.20, p Prentice Hall 14