SAP Hybris Product Strategy

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2 ORLANDO, MAY 17, 2016 SAP Hybris Product Strategy / GE Day Brian K. Walker

10 WEB MOBILE IN STORE/ BRANCH CONTACT CENTER DIGITAL GOODS MARKET- PLACE IOT SOCIAL SMS/ NOTIFICATION SEARCH ADS / SEO DIGITAL ADS PRINT EXPERIENCE MANAGEMENT COMMERCE BILLING MARKETING SERVICE SALES DATA MANAGEMENT PRODUCT CUSTOMER PLATFORM, INFRASTRUCTURE, INTEGRATION SIMPLIFIED FRONT OFFICE WITH SAP HYBRIS 2016 SAP SE or an SAP affiliate company. All rights reserved. 10

12 Provide the world s leading omnichannel customer engagement & commerce solution EVERY TOUCH POINT. EVERY CHANNEL. GLOBAL. FLEXIBLE. A next-generation enterprise software development platform. CLOUD-READY. SCALABLE. HIGH PERFORMANCE. AGILE. DEVELOPER FOCUSED. FOR HYBRIS, SAP AND AN EVOLVING ECOSYSTEM BEYOND SAP SE or an SAP affiliate company. All rights reserved. 12

SAP Hybris Roadmap Highlights Key Innovations RECENT INNOVATIONS SAP Hybris CX & Merchandizing SAP

SAP Hybris Marketing SAP Hybris Commerce integration with SAP Hybris Cloud for Customer and SAP CRM

and Personalization SAP Hybris Commerce & Billing - End-to-End Digital Commerce and Billing Cloud

DIRECTION SAP Hybris CX Workflow and Optimization SAP Hybris Marketing Campaign Portfolio Optimization

13 SAP Hybris Roadmap Highlights Key Innovations RECENT INNOVATIONS SAP Hybris CX & Merchandizing SAP Hybris Billing in S/4HANA OP SAP Hybris Marketing for B2B SAP Hybris Cloud for Sales Integration to SAP Hybris Marketing SAP Hybris Commerce integration with SAP Hybris Cloud for Customer and SAP CRM On-Premise PLANNED INNOVATIONS SAP Hybris Service Engagement Center SAP Hybris CX Content Targeting and Personalization SAP Hybris Commerce & Billing - End-to-End Digital Commerce and Billing Cloud Quote-to-Cash for Digital Business SAP Hybris Cloud for Customer Integration to SAP S/4HANA FUTURE DIRECTION SAP Hybris CX Workflow and Optimization SAP Hybris Marketing Campaign Portfolio Optimization SAP Hybris Profile SAP Hybris Commerce integration into S/4 HANA SAP Hybris Cloud for Customer Role based responsive UI

SAP HYBRIS AS A SERVICE 2016 SAP SE or an

16 TRANSFORMATIO N TO THE CLOUD MARKETPLACE TO SELL MICRO- SERVICES & SAAS INNOVATION PLATFORM GOALS FOR YAAS* CLOUD DEV ENVIRONMENT ECO-SYSTEM OF PARTNERS, CUSTOMERS & SAP HYBRIS *YAAS: SAP Hybris As A Service on SAP Hana Cloud Platform 2016 SAP SE or an SAP affiliate company. All rights reserved. 16

YAAS IS ESSENTIALLY THREE DIFFERENT THINGS CF@HCP THE SUPERMARKET

regularly It needs to attract suppliers (package vendors) and

sell their products and for customers to buy them THE PRODUCTS

segment it addresses THE HOSTING Think of it as the place where

17 YAAS IS ESSENTIALLY THREE DIFFERENT THINGS THE SUPERMARKET Think of it as your favourite supermarket where you shop regularly It needs to attract suppliers (package vendors) and customer equally Needs to provide an easy way for suppliers to sell their products and for customers to buy them THE PRODUCTS Think of it as the products you buy from that supermarket The package vendors are customers of YaaS.io Each package has its distinct value proposition and customer segment it addresses THE HOSTING Think of it as the place where you would host a micro-service It s the PaaS for YaaS 2016 SAP SE or an SAP affiliate company. All rights reserved. 17

IT`S ALL ABOUT PACKAGES Sell Packages Buy

Project Lead Users of Packages, in Projects

Builder modules and how to use APIs of other

publish packages YaaS MARKET Shop for new

18 IT`S ALL ABOUT PACKAGES Sell Packages Buy Packages Boss Team Lead Development Team Boss Project Lead Users of Packages, in Projects DEVPORTAL Learn how to write services. Builder modules and how to use APIs of other services BUILDER Manage your business and publish packages YaaS MARKET Shop for new packages 2016 SAP SE or an SAP affiliate company. All rights reserved. 18

.. OPEN TECHNOLOGY KAFKA, MONGODB, CASSANDRA, REDIS, NEO4J, APACHE FLINK,

19 NODE.JS, GO, SCALA, RXJAVA, CLOJURE, HYSTRIX. ANGULAR, BOOTSTRAP, REACTJS, FIGWHEEL, DOCPAD... OPEN TECHNOLOGY KAFKA, MONGODB, CASSANDRA, REDIS, NEO4J, APACHE FLINK, SPARK,... PLATFORM CLOUDFOUND RY, DIEGO, DOCKER, ANSIBLE, JENKINS DSL, SAP SE or an SAP affiliate company. All rights reserved. 19

20 AUGMENTING & ENHANCING THE SAP HYBRIS PORTFOLIO A/B TESTING CLOUDSITES A/B TESTING CLOUDSITES PROFILE PROFILE A/B PROFILE TESTING CLOUDSITES COMMERCE PROFILE LOYALTY LOYALTY COMMERCE COMMERCE LOYALTY SAP HYBRIS COMMERCE SAP HYBRIS MARKETING SAP HYBRIS C4C 2016 SAP SE or an SAP affiliate company. All rights reserved. 20

SAP Hybris Academy. Public. February March 2017

SAP Hybris Academy. Public. February March 2017 SAP Hybris Academy Public February March 2017 Agenda Introduction SAP Hybris Academy Overview Java Knowledge Needed for SAP Hybris Development HY200 SAP Hybris Commerce Functional Analyst: Course Content