2018+ CHROMAZONE REPORT Sao Paulo, Latin America, June 2016

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1 Sao Paulo, Latin America, June 2016 Mexico Mexico Argentina and Brazil Colombia Puerto Rico

2 2018+ Color Story #1: Vivarium 1 Mi Jardín Clorofila Musgo It is related to farm life indoors, taking the time to experience and enjoy the experience of growth/vegetation indoors. Now we can cultivate green indoors, not only utilizing the concept as decoration. It is actually farming and enjoying the process of what you are cultivating. One of the drivers presented is the practice known as the kokedama technique (hanging moss balls), where the vessel is a moss-covered ball and plant nutrition is through water/irrigation. This technique teaches us to have more patience in our day-to-day routine. The action of nourishing something that is so delicate and beautiful makes us feel complete and calmer over the bustle of day-to-day life. It is mentally comforting to come home after a tiring day and be able to interact with these small ecosystems dependent on us for life. Piedritas Piel Viva Barro Hidra 1908 Mount Vernon Ave, Alexandria VA 22301, US

3 2018+ Color Story #1: 1 Mi Jardín An intense green, full of life, which leads us to peace, tranquility and caring. Mi Jardín

4 2018+ Color Story #1: 1 Clorofila The mystery of life, nutrition that enables life growing indoors in minimum ecosystems. A greenyellowish color, strong and alive. Clorofila

5 2018+ Color Story #1: 1 Musgo It symbolizes transformation, renewal, life facing adversity. A shade of washed velvet green. Musgo

6 2018+ Color Story #1: 1 Piedritas A color that refers to the mineral component, gravel or pebbles, used to drain the water in terrariums. Piedritas

7 2018+ Color Story #1: 1 Piel Viva A grayish pink tone refers to the color of skin, the human side. Piel Viva

8 2018+ Color Story #1: 1 Barro Clay mud color used in vessels that become a terrarium. An alternative to glass to connect with nature. Barro

9 2018+ Color Story #1: 1 Hidra A grayish blue tone that refers to renew a cycle, maintenance and care. Hidra

10 Pisco Sour Brisa Caribeña CHROMAZONE REPORT Ritmo 2 The second trend was named CO-FUSION, alluding to the words confusion and fusion, as a mixture. Globalization has made the world smaller. No doubt, we can say that we are close to people beyond our borders. We can be aware of war, political or sporting events in real time without leaving the comfort of our couch. It is related to the constant changes we go through in life. The comings and goings of crazy day-to-day turmoil, and the trips we made to meet new cultures, new flavors and new aromas. Exchanged experiences with people from different cultures, each one with its strengths and weaknesses. Latin America was away from the world stage, and today is in the spotlight with its people, customs and fashion now it is one of the most sought-after tourist destinations Color Story #2: CO-FUSION Açaí Ardiente 1908 Mount Vernon Ave, Alexandria VA 22301, US

11 2018+ Color Story #2: 2 Pisco Sour Very soft green aquamarine tone that refers to the sour drink made with pisco, lemon sugar, egg white and ice. It symbolizes the strength and the joy of the population and at the same time serenity and simplicity. Pisco Sour

12 2018+ Color Story #2: 2 Brisa Caribeña A color that fills our eyes and gives us a sunny freshness. This blue refers to the breadth and lightness. Brisa Caribeña

13 2018+ Color Story #2: 2 Ritmo This color symbolizes the commitment and joy of the people. Ritmo

14 Color Story #2: Açaí A dark violet tone that refers to the açaí, Amazonian region fruit, that has peculiar taste and texture and has gained fans worldwide. The dark color of açaí is connected to the roots of its people, conquest, fertility and good health.. Açaí

15 2018+ Color Story #2: 2 Ardiente - a red earth tone, with some sophistication. A strong and deep red to symbolize the cheerful and energetic people from Latin America. Ardiente

16 2018+ Color Story #3: Re-VALUE 3 The third trend was named Re-VALUE and is related to upgrading the role of women in society. It is the belief that as women, we all can develop our potential - we can always be a change factor starting with our families, with our children, and extending to the community which we belong. This revaluation does not imply that there is a loss of relevance in the man's role in the new family structure, as men are now becoming more involved in the care of the home and children, sharing the tasks with women. Far from being a feminist movement that refers to past values, this revaluation is a look to the future, to the new society in which men and women are doing their best together. Estoy Aquí Re-VALUE Silhueta Genuíno 1908 Mount Vernon Ave, Alexandria VA 22301, US

17 Color Story #3: Estoy aquí A striking shade of pink that represents the female presence with all its vitality and recognition of feminine values in society as care, amiability, gentleness, kindness. Estoy Aquí

18 2018+ Color Story #3: 3 Re-VALUE (Key Color) Bluish green, showing the balance between male and female, where one needs to complement each other. Re-VALUE

19 2018+ Color Story #3: Silhueta 3 This complex black tone brings very dramatic moments of transformation. It symbolizes the moment of transition, the necessary change and internal conflicts, more intimacy and reflective. Silhueta

20 2018+ Color Story #3: 3 Genuíno Warm white or off-white tone to complement the tension of "yin and yang" manifesting in this time of transformation. Genuíno

21 Key Color for Latin America Re-VALUE 1908 Mount Vernon Ave, Alexandria VA 22301, US A tone that is not considered for male nor female; neither cold nor hot ; neither land nor sky. The masculine practicality and functionality, with the feminine subtlety and organization, or vice versa because these days you can identify the same characteristics in men and women. A tone coming to join us and integrate men and women.

22

23 Please list sources of all imagery included in the Final Report. Image(s) slide 2: Image(s) slide 10: Patricia Fecci - personal image file Casa Cor São Paulo Brazil, June, 2016 Project by architect Nildo José Margaret Diaz Muñoz - picture Image(s) slide 16: Creative Commons (Attribution/ Non Commercial) via Flickrhttps:// Image(s) of slide 20: and Image(s) for the rest of the slides: Mount Vernon Ave, Alexandria VA 22301, US

24 THANK YOU GRACIAS OBRIGADA 1908 Mount Vernon Ave, Alexandria VA 22301, US

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