Sonoma County. Measures Up INDICATORS. Sonoma County. Economic Development Board. An Index of Sonoma County s Community and Economic Vitality

Transcription

1 Sonoma County Economic Development Board INDICATORS Sonoma County Measures Up 23 An Index of Sonoma County s Community and Economic Vitality Presented in partnership with the Sonoma County Workforce Investment Board 1

2 Purpose Dear Readers, Rated as one of the best places for businesses by Forbes Magazine (22), Sonoma County is located in the North Bay, and includes nine cities within its borders. The county s success is based on its stable and productive economy against the backdrop of beautiful vineyards, redwoods and miles of Pacific Ocean coastline. The driving sectors in this dynamic economy are agriculture, financial/professional services, health, retail, tourism and technology. The Indicators provided in this report are a profile of many of Sonoma County s demographic, economic and social factors using the latest available data. Where possible, this information is compared with data from other areas to illustrate the similarities and differences among proximate regions. Much of the information on Sonoma County also is provided at the city level. This Indicator report also: Incorporates input from a variety of sources Illustrates trends across time periods Reflects the potential long-term health of Sonoma County The Indicator report is a baseline document. Over the next several months, a two-tiered effort will transpire to build upon and improve this report. First, groups with expertise in various categories will be asked to participate in developing an analysis of the data and trends shown in the various graphs. This process will result in providing the reader with more information regarding why the data presented is important, how Sonoma County compares with other areas, what local efforts are underway to address the issues contained in the data, and the like. Second, additional comparative indicators will be developed for display in the next edition of Sonoma County Measures Up. This report is one of many offered by the EDB, which provides assistance services directed at encouraging the startup, retention and expansion of Sonoma County businesses and jobs, as well as the diversification of economic activity. The EDB, in partnership with the Sonoma County Workforce Investment Board (WIB), produces numerous reports and statistics on the region. The EDB thanks the Sonoma County WIB for their support in this project. Yours sincerely, Ben Stone Director 2

3 Table of Contents Introduction 2 Employment, Earnings & Taxes 27 Table of Contents Executive Summary 3 4 Environment National Ozone Standards Bay Area Air Quality Demographics Employment Economics Real Estate Bay Area Population Estimates Bay Area Population Diversity Index Population Ethnicity by City Bay Area Workforce Employment Trends Manufacturing Jobs Gained/Lost Service Jobs Gained/Lost Inflation Comparison Bay Area Taxable Sales Taxable Sales by City Employment to Housing Ratio Employment to Housing Ratio by City New Housing Units 2 Median Home Prices Office Vacancy in Sonoma County Quarterly Vacancy Rates Transportation One-way Average Commute Time Use of Alternate Commute Modes Tourism Total Travel Spending Travel Spending by Accommodation Travel Spending by Destination Education Education Attainment of 25 yrs + API Scores STAR Reading Scores STAR Math Scores SAT Average Composite Scores Experience & Credential by Region Enrollment in Algebra Enrollment in Algebra by Ethnicity Graduates Eligible for UC & CSU High-School Drop Out Rate Quality of Life Per Capita Income Comparison Per Capita Personal Income Food Stamp Distribution Cal WORKs Caseload Numbers Low Birthweight Comparisons Immunization Rates of Students Childcare Costs Deaths from Coronary Heart Disease Crime Rate Occurrence of Different Crimes Percent Below Poverty Level Income Level Comparisons Methodology Acknowledgements Area Map

4 Summary & Observations The 23 Index illustrates the historic and current status of the local economy and community. Much of the data is connected, yet the relationships are complex, and open to many interpretations. The following paragraphs are a summary of the key topics shown in the indicators. Nine focus areas comprise much of the vitality of the area s quality of life and local economy, and each section includes several different charts. Sonoma County s various facets are displayed, including: Demographics (p.6 ff): Sonoma County is less populated than Oakland, San Francisco and San Jose, but the population increased by 6, between The population diversity in Sonoma County has experienced a 77.5% change between 198-2, and is showing trends similar to the Bay Area. Within the county, whites represent the largest percentage population in all cities, followed by other (e.g. multiple ethnicity), Hispanics, Asians, African Americans, and American Indians. Employment (p.9 ff): The workforce in the Santa Rosa Metropolitan Statistical Area (MSA includes all of Sonoma County), is equivalent in labor force to the Vallejo MSA, but falls far short of the East Bay, San Francisco and San Jose. However, Sonoma County experienced a lower unemployment rate throughout the last decade than the East Bay. Sonoma County also experienced a net gain in manufacturing and service jobs, with no decrease in either of the categories between Economics (p.13 ff): While local inflation rates are not available for Sonoma County, the encompassing San Francisco MSA experienced an increase in prices of approximately 3% between and a sharp decrease in 22. Taxable sales have fluctuated, with 3rd quarter 21 sales lower than the year before; Santa Rosa produced the most taxable sales within Sonoma County. Real Estate (p.16 ff): Sonoma County, along with the rest of the Bay Area and California, continues to face the challenge of meeting the workforce housing gap; the distance between the categories expanded between 1991 and 21, with Santa Rosa, Sonoma, Petaluma and Rohnert Park having the largest gaps. Furthermore, new single family units numbered over 1,8 in the year 2, with median home prices rising continuously between 1998 and 22; the Bay Area, however, still has higher home prices. Office, retail and industrial vacancies have increased over the last two years, with office space having the highest vacancy rates. Transportation (p.22 ff): One-way average commute time for Sonoma County is slightly less than Alameda and Contra Costa Counties, but is higher than San Francisco or Santa Clara. The use of alternate commute modes, such as car pool, transit, bicycling or walking, is higher in Alameda, Contra Costa and San Francisco than Sonoma County. Tourism (p. 25 ff): Sonoma County received 1.24 percent of tourists visiting California in 1999, keeping its share fixed at approximately the same percentage since The most popular accommodations for travelers are hotels, motels and B&B s and day trips requiring no overnight stay. As one of the major industries in the county, employment, earnings and tax revenues from tourism have continuously increased between Environment (p28 f): Sonoma County does not have many days above the National 8-Hour Ozone Standard, but its inclusion within the San Francisco basin by the Air Resources Board for tabulation skews the environment rating for the county. Education (p.3 ff): Sonoma County is comparable to the rest of the Bay Area, with scores on the STAR test, AP Index, and SAT averaging the same as Alameda and Contra Costa counties, and is much higher than the overall California scores. Educational attainment continues to improve within the County, but this is off-set by decreased enrollment by 1th and 11th graders in Intermediate Algebra, a lower percentage of high school students eligible for CSU and UC, and a higher high school dropout rate. 4

5 Summary & Observations Social Equity (p.4 ff): Real per capita income has decreased within the last few years, while per capita personal income has increased between 1998 and 2. The number of food stamps distributed has remained constant, while CAL Works caseloads have decreased. Low birthweight rates reversed their upward trend from the year 2. The health indices are also comparable with other counties, with high immunization rates, analogous cost of childcare and low death rate due to coronary disease relative to California. Crime rates are the lowest in the Bay Area, with non-violent crimes being more prominent than property or violent crimes. While the poverty rate is low compared to the Bay Area, the income limit comparisons show that many are living below the median income limit, without below the poverty line. More information is included in the graphs on the following pages. The following chart illustrates the changes within data sets solely for Sonoma County, organizing the indicator by the apparent trends across the listed time periods. The listing is in no particular order and does not involve analyses or predictions of future trends. Some data sets in this index may not be included in this chart because of lack of comparison with previous years. Increasing Decreasing Inconclusive Population Diversity Workforce Employed Electronic Equipment Jobs Instruments & Related Products Jobs Food & Related Products Jobs Finance Jobs Business Service Jobs Health Service Jobs Other Service Jobs Local Education Jobs Single & Multi-Family Homes Median House Prices Office Vacancy Annual Expenditures from Tourism Earnings and Taxes from Tourism Unemployment Rate Inflation Per Capita Personal Income Infant & Pre-School Child Care Retail Vacancy One-way Average Commute Time Use of Alternate Commute Modes Employment in Tourism Industry Percent of Graduates Eligible for UC & CSU Real Per Capita Income 1th & 11th Graders Enrolled in Int. Algebra One-Year High School Drop Out Rate Low Birthweight Infants Deaths due to Coronary Disease CAL Works Caseloads Taxable Sales Employment to Housing Ratio Days Above 8 Hour Ozone Standard Educational Attainment of 25+ STAR Math Scores STAR Reading Scores SAT Composite Scores API Scores Persons Receiving Food Stamp Benefits School Age Child Care 5

6 Demographics Bay Area Population Trends ,, Oakland MSA San Jose MSA San Francisco MSA Sonoma County 2,5, Number of People 2,, 1,5, 1,, 5, * Source: US Census 2 & CA Dept. of Finance Year *Year 22 is an estimate. 6

7 Demographics Bay Area Population Trends ,, Oakland MSA San Jose MSA San Francisco MSA Sonoma County 2,5, Number of People 2,, 1,5, 1,, 5, * Source: US Census 2 & CA Dept. of Finance Year *Year 22 is an estimate. 7

8 Demographics Index Alameda 3% Source: Economic Development Alliance for Business (EDAB) Bay Area Population Diversity Index* [.=Single Ethnic Group 1.=Ethnicity Equally Distributed] Percent Change from Above Respective Index Contra 5.8% Costa 7.8% Marin % Napa San 7.6% 35.5% 41.6% Francisco County San Mateo Santa Clara 39.7% Solano 33.7% Bay Area** 77.5% *Index based on national average for each ethnicity. **Please see section 5 of Methodology (p. 52). Sonoma 8

9 Demographics Comparison of Minority Population (Excludes White Pop.) Cities in Sonoma County 2 4% African American American Indian Asian Pacific Islander Hispanic Other Percent of City Population 3% 2% 1% % Cotati Source: US Census 2 Cloverdale Healdsburg Petaluma Rohnert Park Santa Rosa Sebastopol Sonoma Windsor 9

10 Employment Regional Workforce Total By Metropolitan Statistical Area 1,4, (November Estimate) 1,2, Number of People 1,, 8, 6, 4, 2, East Bay (Oakland MSA*) Source: Labor Market Information Division of EDD San Francisco MSA* San Jose MSA* Vallejo MSA* Santa Rosa MSA* Workforce is defined as people legally and physically able to work. *Please see section 4 of Methodology (p.52). 1

11 Employment Regional Workforce Total By Metropolitan Statistical Area 1,4, (November Estimate) 1,2, Number of People 1,, 8, 6, 4, 2, East Bay (Oakland MSA*) Source: Labor Market Information Division of EDD San Francisco MSA* San Jose MSA* Vallejo MSA* Santa Rosa MSA* Workforce is defined as people legally and physically able to work. *Please see section 4 of Methodology (p.52). 11

12 Employment Employment Trends * East Bay vs. Sonoma County East Bay Labor Force Sonoma County Labor Force East Bay Unemployment Rate East Bay Employed Sonoma County Employed Sonoma County Unemployment Rate 1,4,.8 1,2,.7 Number of People 1,, 8, 6, 4, , Labor Market Information Division of EDD * Figures for 22 are estimates. 12

13 Employment Manufacturing Jobs Gained/Lost by Key Categories * Number of Jobs Gained/Lost 4, 2, -2, -4, -6, -8, -1, -12, San Francisco MSA Oakland MSA Santa Clara MSA Santa Rosa MSA -14, Industrial Machinery Source: Labor Market Information Division of EDD Electronic Equipment Instruments & Related Products Name of Industry Food & Related Products *Figures for 22 are estimates. 13

14 Employment Service Jobs By Key Categories Gained/Lost From * San Francisco MSA Santa Clara MSA Oakland MSA Santa Rosa MSA Number of Jobs Gained/Lost 17, 14, 11, 8, 5, 2, -1, -4, -7, Finance, Insurance, Real Estate Source: Labor Market Information Division of EDD Business Services Health Services Other Services Local Education * Figures for 22 are estimates. 14

15 Economics Inflation Comparison * United States California Los Angeles MSA San Diego MSA San Francisco MSA 7% Percent Change in Inflation from Previous Year 6% 5% 4% 3% 2% 1% % * Source: California Department of Finance *22 figures are estimates. San Francisco MSA includes Sonoma County. 15

16 Economics 7% Inflation Comparison * United States California Los Angeles MSA San Diego MSA San Francisco MSA Percent Change in Inflation from Previous Year 6% 5% 4% 3% 2% 1% % * Source: California Department of Finance *22 figures are estimates. San Francisco MSA includes Sonoma County. 16

17 Economics Bay Area Taxable Sales East Bay vs Sonoma County ,, Alameda County Contra Costa County Sonoma County 6,, 5,, 4,, 3,, 2,, 1,, Q1, 2 Q2, 2 Q3, 2 Q4, 2 Q1, 21 Q2, 21 Q3, 21 Source: State of California, Employment Development Department (EDD) 17

18 Economics 7, Taxable sales by City in Sonoma County Quarter 3, 21 6, 5, 4, 3, 2, 1, Source: EDD Cloverdale Cotati Healdsburg Petaluma Rohnert Park Santa Rosa Sebastopol Sonoma Windsor 18

19 Real Estate Sonoma County Employment to Housing Ratio 27, 245, 22, 195, 17, 145, 12, 95, 7, 45, 2, Total Employment Total Housing Units -5, Source: EDD Jan-9 Jan-91 Jan-92 Jan-93 Jan-94 Jan-95 Jan-96 Jan-97 Jan-98 Jan-99 Jan- Jan-1 19

20 Real Estate Sonoma County Employment to Housing Ratio 27, 245, 22, 195, 17, 145, 12, 95, 7, 45, 2, Total Employment Total Housing Units -5, Source: EDD Jan-9 Jan-91 Jan-92 Jan-93 Jan-94 Jan-95 Jan-96 Jan-97 Jan-98 Jan-99 Jan- Jan-1 2

21 Real Estate Comparison of Cities in Sonoma County, 21 Employment to Housing Ratio Total Employment Total Housing Units 9, 8, 7, 6, 5, 4, 3, 2, 1, Source: EDD Cloverdale Cotati Healdsburg Petaluma Rohnert Park Santa Rosa Sebastopol Sonoma Windsor 21

22 Real Estate Sonoma County New Housing Units 2 Single Family Multi-Family Cloverdale Cotati Healdsburg Petaluma Rohnert Park Santa Rosa Sebastopol Sonoma Windsor Number of Units Source: Keegan & Coppin/Oncor International 22

23 Real Estate Median House Price (2): $288, Median House Price (22): $313,5 Average Mortgage (2): $1,54 Average Rent (2): $89 6, Comparison of Median Home Prices Bay Area* Sonoma County 5, 4, 3, 2, 1, April, 1998 April, 1999 April, 2 April, 21 April, 22 Source: CSU Chico Economic & Demographic Profile of Sonoma County *Bay Area includes nine counties. Please see section 4 of Methodology 23

24 Real Estate Total Office Vacancy in Sonoma County Q1 2-Q2 22 Total Existing Vacancy (sq ft) 1,6, 1,4, 1,337,37 1,331,631 1,379,742 1,2, 1,, 927,512 8, 671,731 6, 4, 464, , , , ,415 2, Q1 2 Q2 2 Q3 2 Q4 2 Q1 21 Q2 21 Q3 21 Q4 21 Q1 22 Q2 22 Source: Keegan & Coppin/Oncor International 24

25 Real Estate Vacancy Trends in Sonoma County Office Vacancy Industrial Vacancy Retail Vacancy Percentage Vacancy Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q Source: Keegan & Coppin/ONCOR International 25

26 Transportation 45 One-Way Average Commute Time by County of Residence Alameda Santa Clara Contra Costa San Francisco Sonoma 4 Time of Commute in Minutes Source: RIDES Commute Profile Year 26

27 Transportation 45 One-Way Average Commute Time by County of Residence Alameda Santa Clara Contra Costa San Francisco Sonoma 4 Time of Commute in Minutes Source: RIDES Commute Profile Year 27

28 Transportation Alternate Commute Modes Percentage Used in Relation to All Commute Modes 7% Car Pool Transit Other Percentage Use of Commute Mode 6% 5% 4% 3% 2% 1% % Alameda Contra Costa San Francisco Sonoma Source: RIDES Commute Profile 21 28

29 Tourism Total Annual Expenditures by County and State, Sonoma County California Sonoma County Share of Expenditures (In Millions) 1, , 7, 6, 5, 4, 3, 2, 1, Total California Share of Expenditures (In Millions) Year Source: EDB- CSU Chico Economic and Demographic Profile of Sonoma County 29

30 Tourism Total Annual Expenditures by County and State, Sonoma County California Sonoma County Share of Expenditures (In Millions) 1, , 7, 6, 5, 4, 3, 2, 1, Total California Share of Expenditures (In Millions) Year Source: EDB- CSU Chico Economic and Demographic Profile of Sonoma County 3

31 Tourism 1% Travel Spending by Type of Traveler Accomodations Destination Spending in Sonoma County, Hotel, Motel B&B Private Campground Public Campground Private Home Vacation Home Day Travel 8% Percent of Total Types of Accomodations 6% 4% 2% % Year Source: Sonoma County Tourism Program 31

32 Tourism Travel Spending in Sonoma County: Type of Business Accomodations Eating, Drinking Food Stores Ground Transport Recreation Retail Sales Percent of Total Type Destination 1% 9% 8% 7% 6% 5% 4% 3% 2% 1% % Year Source: Sonoma County Tourism Program 32

33 Tourism Employment, Earnings and Tax Revenues Generated by Travel Spending in Sonoma County Employment Earnings Tax Revenues In Millions Number of Jobs in Thousands Source: Sonoma County Tourism Program Year 33

34 Environment Days Above the National Ozone 8-hour Standard by Basin Number of Days Sacramento Valley Basin South Coast (Los Angeles Basin) San Diego Basin San Francisco Basin* Year Source: California Air Resources Board * San Francisco Basin includes Sonoma County. 34

35 Environment Days Above the National Ozone 8-hour Standard by Basin Number of Days Sacramento Valley Basin South Coast (Los Angeles Basin) San Diego Basin San Francisco Basin* Year Source: California Air Resources Board * San Francisco Basin includes Sonoma County. 35

36 Environment Number of Days Comparison of Air Quality in San Francisco Basin Days Above National 8-Hour Ozone Standard * Alameda Contra Costa Marin Napa San Francisco San Mateo Santa Clara Solano Sonoma County Year Source: California Air Resources Board *Many counties have zero days over the standard. 36

37 Education Educational Attainment of People in Sonoma County 25 years and Older Percentage of Population Aged % 9% 8% 7% 6% 5% 4% 3% 2% 1% % 7.88% 9.71% 16.65% 18.83% 9.5% 26.38% 23.99% 9.92% 8.9% 27.7% 2.41% 8.38% 5.68% 6.7% Year Less than 9th grade High School Graduate (Diploma) Associate degree Graduate or professional degree Some high school, no diploma Some college, no degree Bachelor's degree Source: Census Scope (Census 2) 37

38 Education Educational Attainment of People in Sonoma County 25 years and Older Percentage of Population Aged % 9% 8% 7% 6% 5% 4% 3% 2% 1% % 7.88% 9.71% 16.65% 18.83% 9.5% 26.38% 23.99% 9.92% 8.9% 27.7% 2.41% 8.38% 5.68% 6.7% Year Less than 9th grade High School Graduate (Diploma) Associate degree Graduate or professional degree Some high school, no diploma Some college, no degree Bachelor's degree Source: Census Scope (Census 2) 38

39 Education Academic Peformance Index Scores Base Index 3% 25% Alameda County Contra Costa County Sonoma County California Median Elementary Score: 69 Califonrnia Median Middle School Score: 699 California Median High School Score: 636 Percent of Students 2% 15% 1% 5% % < >9 Source: California Department of Education Score Range 39

40 Education STAR Reading Scores 22* California State Average Contra Costa County Alameda County Sonoma County Mean Scaled Score Grade Level Source: California Department of Education *Students scoring above 5th National Percentile Ranking. 4

41 Education STAR Math Scores 22* California State Average Contra Costa Alameda County Sonoma County Mean Scaled Score Grade Level Source: California Department of Education *Students scoring above 5th National Percentile Ranking. 41

42 Education SAT Average Composite Scores* Alameda Contra Costa San Francisco Santa Clara California Sonoma Average Score Source: California Department of Education Year *Average of all students who took the SAT. 42

43 Education Experience & Credentials of Teachers % 16 Percent of All Teacher in County with Full Credentials 9.% 8.% 7.% 6.% 5.% 4.% 3.% 2.% 1.% Average Number of Years Teaching.% California Average San Francisco County Los Angeles County Sonoma County Source: California Department of Education Region 43

44 Education Percentage of 11th and 12th Grade Students in Sonoma County Enrolled in Intermediate Algebra 45% Percent of Students Enrolled in 1th & 11th Grade 4% 35% 3% 25% 2% 15% 1% 5% % Source: California Department of Education Year 44

45 Education Percentage of 1th and 11th Graders Enrolled in Intermediate Algebra in Sonoma County By Ethnicity and Gender Male Female 5% Percentage of Students Enrolled in 1th and 11th Grade 45% 4% 35% 3% 25% 2% 15% 1% 5% % Asian White Filipino Pacific Islander African American Hispanic Source: California Department of Education Ethnicity 45

46 Education 7% Percentage of High School Graduates Eligible for UC and CSU by County Percent of Graduating Students 6% 5% 4% 3% 2% 1% % Alameda Contra Costa San Francisco Santa Clara Sonoma County Source: California Department of Education 46

47 Education One-Year High School Dropout Rate by County Alameda County Contra Costa County Sonoma County 3.% 2.5% Percent of Enrolled Students 2.% 1.5% 1.%.5%.% Source: California Department of Education Year 47

48 Social Equity Real Per Capita Income California San Jose Sonoma County Per Capital Index 199= Source: US Census 2 Year 48

49 Social Equity Real Per Capita Income California San Jose Sonoma County Per Capital Index 199= Source: US Census 2 Year 49

50 Social Equity Per Capita Personal Income , 5, Income in Thousands 4, 3, 2, 1, US California Alameda Contra Costa Los Angeles San Francisco Santa Clara Sonoma County Source: California Department of Finance 5

51 Social Equity Food Stamps- Average Number of Persons Receiving Benefits per Month 8, Alameda County Contra Costa County Sonoma County 7, 6, Number of Persons 5, 4, 3, 2, 1, Source: California Department of Health Services Year 51

52 Social Equity 3, Cal WORKs Program Average Monthly Caseload Alameda County Contra Costa County Sonoma County 25, Number of Cases 2, 15, 1, 5, Source: California Department of Social Services Year 52

53 Social Equity 7.4 California Contra Costa County Low Birthweight Infants Percentage of Total Births Alameda County Sonoma County Percentage of Low Birthweight Infants Source: California Department of Health Services Year 53

54 Social Equity Immunization Rates for Students California San Jose County Alameda & Contra Costa Counties Sonoma County 99 Percent of Students Enrolled Polio 3+ MM1 MM2 DTP/Dtap 3 Hepatitis B (3+) Source: Northern California Council for the Community Type of Vaccination 54

55 Social Equity 8 Cost of Childcare in Sonoma County Infant Child Care Pre-school Child Care School Age Child Care 7 6 Cost per Month Source: Children Now 55

56 Social Equity 12 Deaths due to Coronary Heart Disease California Napa County Sonoma County Average Number of Crude Deaths per 1, pop Source: Northern California Council for the Community 56

57 Social Equity 35, Crime Rate in Bay Area for Year 2 3, Incidents of Crime in Thousands 25, 2, 15, 1, 5, Source: FBI Crime Index Alameda San Francisco Contra Costa Santa Clara Sonoma County 57

58 Social Equity 4, 3,5 Different Crime Rates by City Sonoma County, 2 Violent Crimes Non-Violent Crimes Property Crimes Number of Occurrences 3, 2,5 2, 1,5 1, 5 Cloverdale Source: FBI Crime Index Cotati Healdsburg Petaluma Rohnert Park Santa Rosa Sebastopol Sonoma Windsor Unincorporated 58

59 Social Equity Percent of Population Living Below Poverty Level Sonoma County, Percentage of Population Families Families with Female Headed Households Individuals Source: Labor Market Information Division of EDD Type of Household 59

60 Social Equity 12, Income Limit Comparisons for Family of Four January 22 San Francisco Los Angeles Sonoma Annual Income in Thousands 1, 8, 6, 4, 2, Very Low Level Lower Level Median Level Moderate Level Department of Housing and Community Development Income Categories 6

61 Methodology The Indicators are a partial and/or composite representation of the raw data, and although the Indicators do not provide an in-depth analysis of each facet of Sonoma County, the information can be used as a starting point for more detailed research. Residents, businesses, and organizations in Sonoma County are invited to offer other indicators for possible inclusion. Please submit written suggestions/comments to the EDB at edb@sonoma-county.org, or fax to (77) The Indicators were developed from established national and local data sources based on models from Economic Development Alliance for Business (EDAB), Sierra Economic Development District, and the Joint Venture Index of Silicon Valley. The Sonoma County Economic Development Board (EDB) thanks these organizations for allowing the EDB to incorporate some of their data and approaches into this report. Each graph includes the source of information for that data set and can be further researched through the source agency s website. NOTES: 1 The Sonoma County Economic Development Board s main purpose in creating these Index was to provide a preliminary, comparative study on various economic, demographic and social facets of Sonoma County. The EDB confined its research to information available on websites and previously published material, citing the appropriate source with each data set. The EDB did not attempt to analyze the data or present it in a specific format. The EDB has received feedback on the Indicators from various community organizations and leaders, incorporating their suggestions wherever possible. The Indicators are high-level effort to quantify aspects of Sonoma County, and should not be used as decision-making tools. 2 The template for this project stemmed from the Economic Development Alliance for Business (EDAB), Sierra Economic Development District (SEDD), and the Joint Venture Index of Silicon Valley (JVISU) because of their previous experience with this type of material and their successes with their respective projects. Some of the information and type of format provided in these Indicators is based on EDAB, SEDD, JVISV, but is adjusted for a pictorial format. The EDB used various measures to compute the data, sometimes relating the numbers to percentages, time periods or national indices. 3 The Indicators are designed to provide a snapshot in time of Sonoma County in comparison to other regions, and the data presented is as accurate as the source agency s information permits. The data sets vary across time periods chosen by source agencies. Most data sets refer to counties as designated by EDAB or the US Census, unless specified. 4 For purposes of illustration, Metropolitan Statistical Areas (MSA) were used, as defined by the US Census. When not expressly cited as data from the MSA, individual county or city data is shown depending on the chart. The San Francisco MSA includes Marin County, San Francisco County and San Mateo County. The San Jose MSA includes Santa Clara County. The Oakland MSA includes Alameda County and Contra Costa County. The Sacramento MSA includes Sacramento County, Placer County and El Dorado County. The Santa Rosa MSA includes Sonoma County. The Vallejo MSA includes Napa and Solano counties. The Bay Area refers to Alameda County, Contra Costa County, Marin County, Napa County, San Francisco County, San Mateo County, Santa Clara County, Solano County, and Sonoma County. 61

62 Methodology 5 The diversity index on page 6 is defined as the extent to which an ethnicity s population approximates the U.S. ethnic structure. The diversity index is derived using the following formula: 1/? ((ETH i /ETHUS i )*ETH ii ), where ETH= share of ethnicity in the whole population during For example, Sonoma County is 1/2 as diverse as the United States. The Bay Area label refers to the preceding nine counties listed in the same chart. Further information can be found at The following is a list of websites used for the 23 Indicators. Employment Development Dept.: Labor Maket Information: Economic Development Alliance for Business: US Census: Economic Development Board: CA Dept. of Finance: Keegan & Coppin: RIDES for Bay Area Commuters Inc.: Joint Venture of Silicon Valley: htto:// Sierra Economic Development District: Association of Bay Area Govt s.: Housing & Urban Development: No. CA Council for the Community: Federal Bureau of Investigation: CA Air Resources Board: CA Dept. of Health Services: Sonoma County Tourism Program: CA Dept. of Education: Children Now: CensusScope: Sonoma County: CA Dept. of Social Services: 62

63 Acknowledgements Many people contributed their time and ideas to this project. Special thanks go to the Department Heads, City Council Managers, Carl Wong (Superintendent of Sonoma County Office of Education), Jerry Dunn (Director of Sonoma County Workforce Investment Board), Steve Herron (Chair of the Workforce Investment Board), Jim Bielenberg (Chair of the Sonoma County Economic Development Board), Don Bennett, Brian Kelsey, Joe Horak, and the Project Coordinators of the Sonoma County Economic Development Board for their input and close reading of this report. Nikhila Raj did a remarkable job of compiling these different Indicators and placing them in appropriate graphs and context. This effort took several months to accomplish, and Nikhila Raj undertook them in a diligent and dedicated way. 63

64 Area Source: Sonoma County Government werbsite * This map may not include all areas in Sonoma County. 64