Awareness Week on Alcohol- Related Harm (AWARH 13) May 2013, Brussels Impact and Results

Transcription

1 Awareness Week on Alcohol- Related Harm (AWARH 13) May 2013, Brussels Impact and Results

2 Overview & objectives Leverage the momentum created by the EAHF on 25 April 2013 and the Month of the Brain (May 2013) to raise awareness of the need to tackle alcohol-related harm Prompt policy makers to develop and implement effective and continued policies: Renew and strengthen the EU Alcohol Strategy, based on an integrated approach to alcohol related harm which addresses all key components involved, from prevention to diagnosis, treatment and support to patients Implement targeted measures under the EU Reflection Process on Chronic Diseases to address alcohol-related harm Empower and encourage national governments to capitalise on EU supporting policies in order to further strengthen national policies and strategies aimed to tackle alcohol-related harm

3 Health Attaché Working Breakfast (14 May 2013) National action to solve a European problem: addressing alcohol related harm Hosted by the Permanent Representation of Estonia to the EU Attended by 14 Health Attachés representing national governments from 13 member states and Croatia Presentation of Consensus Paper by Achim Kautz (ELPA) Focus on national actions and the value of EU supporting policies Key outcomes of the meeting: All EU member state representatives stressed their national government s position that the EU Alcohol Strategy should be renewed by the European Commission and be part of an integrated approach to alcohol policy, from prevention to treatment. Action to tackle alcohol-related harm should be integrated into all policy areas, such as pricing and taxation, advertising, education and trade A toolkit of best practice would be useful for member states in order to implement an integrated approach to addressing alcoholrelated harm. The Commission could take this initiative on board Next steps Publication of the Alcohol Strategy evaluation in June 2013 Discussions with the Commissioner for Health and Consumer Policy Tonio Borg on continuation of best action to tackle alcoholrelated harm planned in May 2013 Launch of the Joint Action on Alcohol in May 2013, work to start in January 2014

4 European Parliament debate Time for action: the need for an integrated EU alcohol strategy (15 May 2013) Hosted by Nessa Childers MEP (S&D, IE) Attended by high-profile MEPs in the area of health: Christian Silviu Busoi (ALDE, RO), Rebecca Taylor (ALDE, UK), Catherine Stihler (S&D, UK), Antonyia Parvanova (ALDE, BG) and MEP Sari Essayah (EPP, FI) s office Presentations from the European Commission: Giulio Gallo, Policy Officer, DG SANCO, Patricia Reilly, Member of the Cabinet of the Commissioner for Research and Innovation Presentations by the partners: Achim Kautz, ELPA and Peter Anderson, Professor, Alcohol and Health, Maastricht University Focus on EU action and presentation of the Conclusions of the EU Roundtable on an integrated approach to tackle alcohol-related harm 53 participants, incl. key public health organisations & stakeholders (World Health Organization, national ministries, the Standing Committee of European Doctors (CPME), European Cancer League) Key outcomes of the meeting: Participants stressed that the EU role in tackling alcohol-related harm and the need for strengthened policies Action to tackle alcohol-related harm should be integrated into all policy areas, such as pricing and taxation, advertising, education, treatment and to other issues such as the chronic diseases and mental health

5 Social Media (1) MEPs Twitter releases 17 Tweets in total from: Nessa Childers (S&D, IE) Rebecca Taylor (ALDE, UK) Catherine Stihler (S&D, UK) Mairead McGuinness (EPP, IE) Antonyia Parvanova (ALDE, BG) Issues raised: Calls for strong EU policies and for the renewal of the EU Alcohol Strategy, Calls for targeted policies at national level incl. measures on alcohol dependence management, minimum pricing, labelling, advertisement, or youth drinking Facts about costs of alcohol-related harm for European societies Advertisement of the AWARH

6 Social Media (2) Other Twitter releases 56 Tweets from health organisations and individuals including: IOGT International Alcohol Concern Alice Rap Project The European Public Health Alliance The European Cancer Leagues (ECL) Spirits Europe ELPA The European Mutual-Help Network for Alcohol-related Problems (EMNA) The European Center for Monitoring Alcohol Marketing (EUCAM) Maïk Dünnbier - Policy Officer at the IOGT Margaret Walker - EASL Monica Swan - Professor of Public Health and Associate Director for Research at the Emory Center for Injury Control

7 Social Media (3) - Newsletters Daily newsletter from 10 to 17 May Circulation to more than 600 recipients, including MEPs, European Commission, Council of the European Union, WHO and OECD officials Report on daily activities of the AWARH, key facts, quotes of support and video interviews from key decisionmakers and experts Creation of a dedicated AWARH social media release: Daily focus on different key issues and policy asks Week previous to AWARH: Monday: Tuesday: Wednesday: Thursday: Friday: Alcohol-Related Harm, I m in! Data collection Prevention of alcohol-related harm Screening and early detection of alcohol use disorders Treatment of alcohol use disorders Integrated policy action

8 Social media impact - Videos Creation of a dedicated AWARH YouTube channel featuring interviews from key decision-makers and stakeholders: Cristian Silviu Busoi MEP Antonyia Parvanova MEP David Martin MEP Patricia Reilly (Research Commissioner cabinet) Monika Kosinska European Public Health Alliance (EPHA) Kevin Jones European Federation of Associations of Families of People with Mental Illness (EUFAMI) Mariann Skar EUROCARE Achim Kautz ELPA Patrizia Burra - EASL Informational video on the AWARH s activities

9 Echo in traditional media The Parliament Magazine (biweekly edition) - article by Nessa Childers in the 13th May edition Coverage: More than monthly visits of the website, recipients of the Parliament Magazine s newsletter, daily or weekly bulletins ed to 8000 recipients including EU institutions Dedicated article in EurActiv Covergae: 609,000 readers in 15 languages in 15 EU countries, a recognised information point for EU decision-makers and journalists Articles highlights: Parliament Magazine: Need for integrated approach to tackle alcohol-related harm Call for renewal of the Alcohol Strategy Euractiv: Need for continued efforts to tackle alcohol-related harm Relay of AWARH partner organisations (Eurocare, ELPA) s calls to renew the Alcohol strategy United civil society claim for renewing the EU Alcohol Strategy

10 Stakeholders support & advertisement Advertisement of the Week s activities on partners websites: ELPA, Eurocare, EASL Support from other public health organisations: the European Chronic Disease Alliance Entry in Mairead McGuinness MEP (EPP, IE) s blog Entry in Nessa Childers (S&D, IE) s blog Advertisement of the AWARH and of the 14 May and 15 May events on the EU Agenda website (402 views) Advertisement on the Month of the Brain website

11 Public Awareness Distribution of 1800 flyers in in Brussels European district over 5 days Collection of 346 pledges in Brussels European district Dedicated online survey

12 Contacts & useful links AWARH social media press release AWARH youtube channel