Meeting the complex food needs of the 21 st Century consumer with unparalleled taste, food safety, and nutrition.

Transcription

1 I N D Meeting the complex food needs of the 21 st Century consumer with unparalleled taste, food safety, and nutrition. 1

2 Category Eating for Health é Special Diet Gluten Free Paleo Plant-based Vegan Sports Nutrition Disease Allergies Gut Disorders (diagnosed) Toxics Pesticides, Preservatives, Artificial Dye, Flavor, GMOs, Trans Fat Fastest growing food categories through 2020: Ø Free From 18% CAGR Ø Special Diet 12% CAGR Ø All Food 3% FEATURES Low Glycemic Pesticide Tested 2 12/05/2017 colleen@zegosnacks.com, CEO

3 Target Customers Free From consumers avoid certain foods, additives & toxics Jessica-age 37 Michael-age 55 Avoids sugar & gluten to control weight Elementary school bans nuts Pre-diabetic Son is dairy & peanut allergic Isabel-age 19 Troy-age 25 Clean, plant-based diet Avoids soy, sugar and artificial ingredients due to family history of breast cancer Has celiac disease Buys snacks for his office and needs dairy, nut, soy and gluten free options 12/05/ colleen@zegosnacks.com, CEO

4 The Problem Consumer Demand Supply Want more than just Safe No healthy snack company produces in a Top 8 allergy friendly facility Allergy Friendly: One of Highest Barriers to Entry in all Food 4 12/05/2017 colleen@zegosnacks.com, CEO

5 Addressable Market - Spending Natural + + Special Diet Growth : $200B - $300B Allerge Gluten Free Organic Food Sales ORGANIC $43B % CAGR n Allergy to $60B in 2020 Free Organic Trade Assn TechSci Natural + Organic Food Sales $69B % CAGR to $107B 2020 New Hope citing NBJ, Mintel Appeal beyond FREE FROM & special diet, ZEGO s fruitbased bars and Mix-Ins compete well in natural category. reetm rom Food Sales $12B in % CAGR to $24B in 2020 Statista 2016 Allergy Friendly Food Sales prediction of 12% CAGR to $3B in 2020 is likely underestimated as Allergy Friendly sales grew 22% Dec-Feb 2017 CAGR SPINS Special Diet Food Sales $129B % CAGR to $180B in 2020 Vegetarian. Vegan. Gluten Free. Paleo. Sports Nutrition Nutrition Business Journal /05/2017 colleen@zegosnacks.com, CEO

6 Addressable Market - Consumers ZEGO Has the Features Over Half (185M) Americans Are Seeking ORGANIC 190M (58%) Are lowering SUGAR in their diet 110M (33%) are avoiding or lowering SODIUM Data: Reuters Poll. 95M (30%) have food-controlled gut disorders like celiac disease, IBS, other intolerances >15M have food ALLERGIES 01/2016, CDC, NIH, NBJ. U.S. Population = 330M ñ Multiplier Effect 92% of schools ban (32%) or restrict (60%) nuts 2016 Peanut Board Survey 6 12/05/2017 colleen@zegosnacks.com, CEO

7 Solution ZEGO is the go-to company for all & special diet needs Nutrition Bars (in distribution) Organic sunbutter bars Launched 2015 Superfood Mix-In A snack and an ingredient to add taste & nutrition. Happy Belly Protein For full deck, please contact colleen@zegosnacks.com The only protein powder without stomach-irritating protein isolates or allergens. Meal Replacement Bars The only Free From whole food meal replacement bar with 15g protein. Lean launch on-line, evaluate for retail Launch Retail & On-Line Best Fruit Bar on Market ZEGO Happy Belly Protein ZEGO Protein Meal Replacement Bar Launched Spring 2017 Launch Dec 2017 Launch Q Launch Q /05/2017 colleen@zegosnacks.com, CEO

8 Our Team STRATEGIC LEADERSHIP Colleen Kavanagh CEO, ZEGO co-founder, 5 years as food entrepreneur with product development, marketing and sales focus. 25 years in nutrition, government and advocacy. Celiac & mom of 3 kids in San Francisco with various food restrictions. Brian Jansen COO, 30 years with Kraft and Oscar Mayer at President and Vice President level in manufacturing, operations, technology, procurement, and quality control. Equity partner in ZEGO. OFFICE MANAGER Danielle Schnake Executive Assistant (SF), ZEGO assistant for past 3 years, shipping, sales, marketing, social media and inventory management. SALES & MARKETING Sales Brokers Grassroots Marketing: Pacific Northwest Tru Foods: Nor Cal Independent Natural Food Brokers (INFB): So Cal, Rocky Mtn, SW Bob Shirey Sales & Marketing Consultant. Kellogg, JPG Resources Rivka Kawano Marketing & Advertising Director. 12 years experience, 6 years in food and allergy industry. Author of What to Post. Innovator in social media engagement and conversion that lead to measurable business outcomes. PRODUCT DEVELOPMENT Sara Whiteford, Mary Barber Product developers, authors of 14 cookbooks, 20 years experience. Our Advisors have deep experience growing and selling brands, IP and the food allergy community. Scott Elaine Case Co-founder VMG Rob Hurlbut Attune Foods & Niman Ranch Madalyn Friedman Consumer goods marketing, Quaker Oats Carolyn Moassessi Allergy activist, blogger and speaker, product editor at Allergic Living Magazine Erik Puknys Attorney, Finnegan specializing in IP 8 09/30/2017 colleen@zegosnacks.com, CEO

9 Market Disruption Food Safety Transforming Industry Food Safety Standards *PATENT PENDING Potential licensing revenue stream Always at the leading edge of FREE FROM, we now test & report for glyphosate residue levels (Round Up pesticide). 12/05/ colleen@zegosnacks.com, CEO

10 Competitive Landscape ZEGO Offers Far More Features Consumers Seek than Competitors Not allowed at nut-free schools 10

11 Investment Opportunity Our Mission reetm è To make tastier, more nutritious and safer rom food with broad consumer appeal è To set a new world standard in transparency *Please contact us if you would like a personal or group presentation and financials. Use of Funds Round Overview Marketing New products roll out Manage cash flow For full deck with financials, *Future raise when revenue hits $2M run please contact rate for geographic expansion (2020). colleen@zegosnacks.com Seed Round, Seeking: up to $1M Purpose of Funds Raised to date: $500,000 Valuation Cap: $3M (pre-money) Terms: Convertible note, 20% discount, 8% interest rate Round Runway: 20 mo to break even Colleen Kavanagh, CEO colleen@zegosnacks.com 11