PERIscope is Bord Bia s comprehensive review of food attitudes, shopping and cooking trends amongst a nationally representative sample of adults.

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2 Introduction 2 PERIscope is Bord Bia s comprehensive review of food attitudes, shopping and cooking trends amongst a nationally representative sample of adults. In previous waves of the research, biennial studies were produced for ROI/NI/GB and for other European countries (including France, Germany, Belgium, Spain, Netherlands, Sweden, New Zealand and the US). In, the countries were amended and research was conducted in ROI, GB, France, Germany, Spain, Netherlands and the US. In addition, China was a new market added this year. In 2013, Bord Bia took the decision to combine both studies in order to obtain a more detailed perspective on how consumers view food related issues and report their behaviours across 10 countries. PERIscope therefore, as in 2013, provides research findings for the ROI/GB and Continental study in one year. Over the various studies we have held many questions constant to allow tracking over time; we also include topical issues as they arise. This deck is designed to provide a thorough flavour of the PERIscope results for France. The charts included represent the study results. More detailed information is available in the tabular reports.

3 Research Method 3 Online survey conducted by Ipsos MRBI on behalf of Bord Bia. The research was conducted among a representative sample of adults aged 18+ in France. Quotas were set on sex, age, region and social class to ensure a representative sample. Sample size 1,000. Fieldwork was conducted between June and July. Please note, there may be discrepancies in relation to some of the total figures within this report. This is due to rounding (e.g. slightly agree at 45, strongly agree at 30, agree at 76). Where new statements have been added or in instances where question wording and/or format may have changed, missing data is represented by.

4 Contact Details 4 For further information about Bord Bia s PERIscope study, please info@bordbia.ie or Tel: All content provided in this pack is also available on the Bord Bia website,

5 Profile of Sample (I) 5 SEX AGE SOCIAL CLASS Under Male Upper* Female Lower 55 *Upper is classified as all earning above 30,001

6 Profile of Sample (II) 6 HOUSEHOLD COMPOSITION REGION WORKING STATUS Single 22 Île de France 19 North East 20 Working full time/ self-employed 50 Dual 37 North West Centre Working part time Student South 24 Other* 38 *Other includes housewife, retired, unemployed

7 Profile of Sample (I) 7 SEX AGE SOCIAL CLASS Male Upper* Female Lower *Upper is classified as all earning above 30,001

8 Profile of Sample (II) 8 HOUSEHOLD COMPOSITION REGION** WORKING STATUS Single Dual Île de France North East North West Centre Working full time/ selfemployed Working part time Student South Other* *Change in Region in 2010 **Geographic breakdown of regions different in 06 & 08 *Other includes housewife, retired, unemployed

9 Incidence of Dependent Children Living in Household Yes No

10 Incidence Of Food Allergies In The Household 10 New question in Allergies Mentioned Amongst All Adults: Yes Milk 3 Shellfish 2 Lactose 2 Eggs 2 Nut/peanut 2 Fish 1 Soy 1 Wheat (coeliac condition) 1 Q.30a Do you or anybody in your household have any of the following food allergies?

11 Attitudes Towards Food

12 Attitudes Towards Food: Summary 12 Similar to previous years, the adult population in France display an enthusiasm for eating lots of fruit and vegetables. They also endeavour to incorporate high fibre foods into their diet. The proportion of French adults who eat ready prepared / convenience meals has fallen further since 2013, with just over 4 in 10 admitting to eating them often. Following the emerging trends from previous years, those who claim to enjoy trying new foods has further declined in popularity, again suggesting a greater emphasis being placed on traditional approaches to food and home cooking instead. Year on year, even less people in France are now claiming to pick foods that are easy to prepare and quick to cook this also appears to support this trend. With regards to utilities in home and similarly to other markets, electric ovens record an increase in ownership, while gas ovens record a decrease. In, smoothie makers have seen the largest decline, while Nutri / Magic Bullet emerges with 5 ownership.

13 Utility Ownership In Home (I) ANY OVEN Full oven electric Full oven gas Separate freezer* Q.49 Which of the following do you have in your home? *Code amended in

14 Utility Ownership In Home (II) Kettle Toaster Tagine Smoothie maker/ ANY Grill Q.49 Which of the following do you have in your home? *Code amended in

15 Utility Ownership In Home (III) Deep Sandwich Food Wok Steamer Coffee Nutri/ Q.49 Which of the following do you have in your home? *New code added in

16 Utility Ownership In Home VS Differences (I) = = ANY OVEN Full oven electric Full oven gas Separate freezer Kettle Toaster Smoothie maker/ smoothie blender Q.49 Which of the following do you have in your home?

17 Utility Ownership In Home VS Differences (II) ANY MICROWAVE Grill Deep Fat Fryer Sandwich maker Food processor Wok Steamer Coffee maker Q.49 Which of the following do you have in your home?

18 Attitudes to Food (I) 18 Applies a lot/a little I try to eat a lot of fruit and vegetables I tend to pick foods that are easy to prepare I like to try new foods I always try to eat high fibre foods I rarely have time to eat a proper breakfast Q.1 I am now going to read out some things people have said about their attitudes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all? * New statement added 2008

19 Attitudes to Food (II) 19 Applies a lot/a little Food is one of the few pleasures I have left* I tend to avoid sugary foods/sweets I tend to pick foods that are quick to cook I would often eat ready prepared / convenience meals I always try to buy brands that use environmentally sensitive packaging* Protein is an important part of my diet** Q.1 I am now going to read out some things people have said about their attitudes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all? * New statement added 2010 ** New statement added in

20 Attitudes to Frozen Vs. Chilled Food Frozen food is always better than chilled food Frozen food is usually better than chilled food About the same Chilled food is usually better than frozen food Chilled food is always better than frozen food * 06, 08 & 10 data not comparable Q.13 Now I would like you to think about frozen and chilled food. By chilled food I mean food that you find in the chilled cabinet in a supermarket. Which of these phrases best describes your opinion of frozen food and chilled food?

21 Attitudes Towards Cooking

22 Attitudes Towards Cooking: Summary 22 The high levels of cooking expertise recorded in France since 2010 has fallen slightly in, with just over 3 in 10 claiming that they would enjoy hosting a dinner party where they would do all the cooking. Similar to previous years, females ages 45+ are the most likely to be dinner party enthusiasts. Since 2008 there has been a slow decrease in the proportion of French adults who appear to enjoy cooking, with just under half believing cooking to be either good fun or a passion. Interestingly, those aged are most likely to feel that Cooking can be good fun at times perhaps indicating that the younger generations are now re-engaging with food and cooking. The majority of French people agree that convenience meals are easy and quick to cook, as well as quick to prepare. However, similar to previous years their overall perceptions of convenience meals appears quite negative. 34 of French adults claim they are eating convenience / ready prepared meals less often, with only a quarter feel they are good value for money. While less than 3 in 10 believe they are filling. Freshness, taste and healthiness have emerged as the top ranked factors considered by the French population when eating / preparing food in home. It is also interesting to note that value for money and price appear to be less of a consideration than in previous years.

23 Level of Cooking Expertise 23 Can t boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner (e.g. meat and three veg.) Would be confident that I could produce a good Sunday roast with all the trimmings Would enjoy having a dinner party where I do all the cooking Q.3 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?

24 Level of Cooking Expertise 24 Can t boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner (e.g. meat and three veg.) Would be confident that I could produce a good Sunday roast with all the trimmings * 1 14 SEX AGE Male Female Main/Joint Shopper Would enjoy having a dinner party where I do all the cooking Q.3 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?

25 Attitude to Cooking 25 A chore something that has to be done Important because eating well is important Good fun at times A passion I love food Q.4 And which of these phrases best describes your attitude to cooking?

26 Attitude to Cooking 26 SEX AGE Male Female Main/Joint Shopper A chore something that has to be done Important because eating well is important Good fun at times A passion I love food Q.4 And which of these phrases best describes your attitude to cooking?

27 Attitude Towards Eating & Cooking 27 Applies a lot/a little We use a lot of ready to eat foods in our household I only eat out for special occasions I m too busy to cook meals as often as I would like I really enjoy cooking and being able to create a great meal It is important to spend time over dinner as a family Q.1 The following are things people have said about their attitudes to the food they eat and cooking. For each one, please indicate whether that statement applies to you personally a lot; a little or not at all?

28 Incidence Of Attending/Taking Cooking Classes In Past 3 Years 28 New question in 2010 Yes Yes In, Higher Amongst: Females yrs Dependent kids Cooking is a passion Entertaining at home Share recipe on social media Q.5 Have you taken any cooking lessons, attended demonstrations or taken part in any cookery courses in the past three years?

29 Frequency of Preparing/Cooking Meals From Scratch Once/few times a day Few times a week Once a week Once/few times a month Less often Never Average times per week 2-3 times per week Once a day Once a day Once a day Q.6 About how often would you prepare or cook a meal from scratch? (i.e. using raw/fresh/primary ingredients)?

30 Frequency Of Cooking Meals From Scratch Compared To 12 Months Ago More often u.35 yrs, working, full-time students, entertaining at home more, enjoy cooking About the same Less often Q.7 Thinking back to 12 months ago, would you say that you are preparing /cooking meals from scratch? (i.e. using raw/ fresh/primary ingredients) more often, less often or about the same?

31 (Base: All who prepare own meals) Preparation of Food x Volumetrics Overview 31 ( prepare own meals) 2013 (85) (81) * Previous data not available as question format changed year on year Grilled 6 8 Boiled Oven baked/roasted On the hob Uncooked/ cold Fried Microwaved Steamed Stir fry/wok Other * Q.14b Thinking about all the food you prepare in home, what proportion would you prepare in the following ways?

32 (Base: All who prepare own meals) Preparation of Food in Home 32 Grilled* Boiled Oven baked/roasted Uncooked/ cold Fried On the hob** Microwaved Steamed Stir fry/wok ** On the hob added in 2010 * Grilled added in Q.14b Thinking about all the food you prepare in home, what proportion would you prepare in the following ways?

33 Frequency of Using Ready Prepared Ingredients 33 Once/few times a day Few times a week Once a week Once/few times a month Less often Never Q.8 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.)

34 Frequency of Using Ready Prepared Ingredients 34 SEX AGE Male Female Main/Joint Shopper Once/few times a day Few times a week Once a week Once/few times a month Less often Never Q.8 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.).

35 Attitude Towards Convenience Meals (I) 35 agree strongly/slightly Are easy to cook Are easy to prepare Are quick to cook Are expensive Are filling Are a good substitute for home cooked meals when time is limited Q.12 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement.

36 Attitude Towards Convenience Meals (II) 36 Taste great agree strongly/slightly Have poor quality ingredients Are good value for money Always have at home Have natural ingredients/ good for you Q.12 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement.

37 Incidence of Eating Convenience Meals More often Less often Q.11 Thinking back to 12 months ago, would you say that you are eating ready made/convenience meals more often, less often or about the same?

38 Ranking of Factors Considered Important When Eating/ Preparing Food in Home 38 1 st 1 st /2 nd Taste Quality Healthiness Freshness Ease of preparation Enjoyment Safeness of food Nutritional value Value for money Price Variety Q.24 Thinking about what are the most important considerations for you when eating/preparing food in home, can you rank the following factors from 1 to 11 where 1 is the most important consideration to 11 which is the least important consideration?

39 Food Behaviours At Lunch Time

40 Food Behaviours At Lunch Time: Summary 40 Similar to all previous waves, the majority of adults in France usually eat their lunch at home. However, in, 3 in 10 adults ate their lunch at work, showing marginal growth in this trend since Bringing in your own lunch remains the most popular trend with 46 claiming to be doing this more often than before. The proportion of French adults who claim to go out lunch less often than before has risen to 62. A further 7 in 10 also claim to be preparing lunch in work less often, while over 6 in 10 stating they are going out and getting a sandwich less often. Yoghurt and juice are the most commonly found food items in children s lunchboxes in France, followed by fruit and sandwiches. Water has become the single most popular item, found in over 6 in 10 lunchboxes.

41 Place Where Lunch is Usually Eaten 41 New question in At work At home Q.16 During the week, do you usually eat lunch at work or at home?

42 (Base: All who usually eat lunch at work) Change In Frequency Of Workplace Lunchtime Habits (I) 42 New question in 2010 Bring in my own lunch Prepare my lunch at work More often Less often No change Q.17 For lunch at work, have you been doing any of the following more often or less often, or have you made no change?

43 (Base: All who usually eat lunch at work) Change In Frequency Of Workplace Lunchtime Habits (II) 43 New question in 2010 Go out to eat lunch Go out & get sandwich & bring it back to work More often Less often No change Q.17 For lunch at work, have you been doing any of the following more often or less often, or have you made no change?

44 Responsible For Preparing Kids Lunch Box 44 New question in 2010 Yes Yes In, Higher Amongst: yrs Dependent kids 3+ in household Housewife Share recipe on social media Q.18 Do you have any children in your household for whom you are responsible for preparing their lunch pack/ lunch box?

45 (Base: All who pack kids lunch boxes) Usual Contents Of Kids Lunch Boxes 45 New question in 2010 Sandwiches Cereal bars Crisps Popcorn Fruit Smoothie Juice Milk Bottle of water Yoghurt Cheese snack/cheese strings Other Q.19 What would their lunch boxes usually contain?

46 Eating in Home

47 Eating In Home: Summary 47 Just over 8 in 10 of the French population claim to be taking responsibility for preparing their own meals. More than 4 in 10 claim to be entertaining at home more often, an identical proportion as recorded in Similar to previous waves, almost three quarters of French adults claim to have friends over more often rather than going to pubs / restaurants. Family celebrations record an increase in, with 66 claiming to be hold family celebrations at home more often, returning to levels recorded in The proportion of the adults never sitting down to breakfast as a family remains steady, while those who never eat breakfast as a family has further decreased to 15.

48 Responsibility for Meal Preparation in the Home Always prepare own meal Sometimes prepare own meal Someone else prepares meal Other/couldn t say Q.14a Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare your own meals or does someone else usually do the meal preparation in your household?

49 (Base: All who always prepare own meal) Profile of Those Responsible for Meal Preparation in the Home 49 SEX AGE * Male Female *In 2006, age category was Q.14a Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare your own meals or does someone else usually do the meal preparation in your household?

50 (Base: All Adults 18+, excluding Not Applicable ) Frequency of Family Sitting Down for Breakfast Together 50 New question in Every morning Weekdays only Weekends only School holidays only Holidays away from home Term time only Never Q.15 About how often does your family as a whole sit down to a family or group breakfast?

51 Incidence Of Entertaining At Home More Often Nowadays 51 New question in 2010 Yes Yes In, Higher Amongst: yrs 2+ in household Can cook Cooking is a passion Q.9 Some people are entertaining at home more often nowadays instead of going out to eat or drink. Do you find that you are entertaining at home more often, or not?

52 (Base: All entertaining at home more often) Types Of Entertaining Done More Often Nowadays 52 New question in 2010 Entertaining at home more often Entertaining at home more often 2013 Entertaining at home more often 2010 Romantic meal in instead of going out (44) (44) (40) Having friends over instead of going to pub or restaurant Family celebrations at home instead A few drinks at home with your partner instead of going to the pub Other Q.10 And which, if any, of these types of entertaining in are you doing more often?

53 Eating Out of Home

54 Eating Out Of Home: Summary 54 The percentage of those who have eaten meals/ snacks on the premises of a pub/ restaurant/ cafe in the last seven days records a slight increase in, with an average number of two meals consumed per week. The proportion of takeaway meals eaten off the premises where they were prepared (in the last 7 days) shows a slight decrease in consumption levels compared to Getting meals/ snacks delivered remains quite unpopular. In, just over 1 in 10 of the French population claim to have meals / snacks delivered to their home in the last seven days. Among the small proportion who do avail of this delivery service, the frequency of delivery is 2.7 per week.

55 Meals Eaten Out in the Last 7 Days 55 Meals or Snacks on the Premises of a Pub/Restaurant/Cafe Takeaway Meals Eaten Off the Premises Where They Were Prepared Meals or Snacks Delivered to Your Home Incidence last 7 days (39) (29) (10) 2010 (39) (27) (11) 2008 (47) (32) (15) 2006 (42) (24) (11) Frequency in (no. of times excl. zero) Q.25 In the last 7 days, that is since last (day of interview), how many of these types of meals, if any, have you eaten? By this I mean main meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home.

56 Health & Wellbeing

57 Health & Wellbeing: Summary 57 Almost 8 in 10 French adults describe their diet as very/fairly healthy, while the proportion of those who believe their diet to be unhealthy continues to decline. Interestingly, over a quarter of the French population believe their diet is becoming more health. This appears to be driven by those aged years. The link between having a good diet, mental health and wellbeing continue to be clearly understood. Though the proportion of French adults who consider healthy eating to be a form of control has marginally declined in. There remains an overall positive outlook to healthy eating among the French population. The proportion who consider healthy food to be very limiting, boring and who find there are not enough healthy options, has steadily declined since While almost three quarters of all adults continue to be willing to pay more for healthy food so long as it tastes good. It is becoming more evident that there is a significant amount of confusion regarding labelling on food. Continuing the trend of all previous years, more than three quarters of adults admit to finding it difficult to understanding in terms of the nutritional claims on packaging and understanding labelling on food.

58 Overall Descriptors of Diet 58 My Diet is Very healthy Fairly healthy Not sure Fairly unhealthy Very unhealthy Mean Q.29 How would you describe your diet overall?

59 Change in Eating Habits in the Last Year More healthy Less healthy Q.30 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same?

60 Change in Eating Habits in Last Year 60 SEX AGE Male Female Main/Joint Shopper More healthy Less healthy Q.30 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same?

61 Attitude Towards Diet (I) 61 Agree Slightly Agree Strongly Agree To be healthy it is really important to eat properly I eat to feel good and take control of my life* I eat healthy to take control of my life * Caution - wording change in 2010 Q.2 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.

62 Attitude Towards Diet (II) 62 Agree Slightly Agree Strongly Agree I eat for enjoyment and not for health reasons I am often confused about what I should eat to stay healthy* I am concerned about my children becoming obese** It s not the type of food you eat that causes health problems, it s more the amount you eat of these foods I ll think about eating healthily when I get older Q.2 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly * New statement added 2010 ** Based on those with dependent kids in h hold

63 Attitude Towards Wellbeing 63 Agree Slightly Agree Strongly Agree Good food can enhance body and mind I consider what I eat to be really important for my wellbeing Q.2 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.

64 Attitudes Towards Healthy Options 64 Applies A Lot Applies A Little Applies Healthier foods are always more expensive than other foods I am willing to pay more for healthy food and beverages as long as they taste good If the label says Low Fat or Reduced Fat, then the product will always be a healthy choice I would like manufacturers to help me eat healthy I find there are never enough healthy food options when shopping Choosing healthy food to eat is very limiting and boring too Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

65 Attitude Towards Calories/Fat Content 65 I would like to see more low fat products I am more concerned about fat content than calories I always look for a low fat option when buying food products I always think of the calories in what I eat* Applies A Lot Applies A Little Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all. Applies * New statement added 2010

66 Attitude Towards Balanced/Healthy Diet 66 Applies A Lot Applies A Little Applies I always try to eat a balanced diet I try to limit the amount of fast food I consume I always check the nutritional labelling on foods before buying them I try to give the children as much veg as possible* Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all. *New statement added in 2010 Based on those with dependent kids in h hold

67 Attitude Towards Nutrition & Wellness 67 Applies A Lot Applies A Little Applies I eat to enrich/enhance mental alertness and spiritual well being There are not enough product options for people who suffer food intolerances My diet is mainly vegetarian* Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all. * New statement added 2010

68 Attitude Towards Health Products/Labelling 68 Applies A Lot Applies A Little Applies I often find it difficult to understand the nutritional claims on packaging I often find it difficult to understand the labelling on food I am confident that food in the supermarket is safe* Q.32/Q.33 I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all. * New statement added

69 (Base: All those with dependent children in h hold) Attitude Towards Children s Health & Well-Being 69 New question in Agree strongly/slightly I am conscious about my children s sugar intake 81 I try to ensure that my children have a balanced diet 79 I find it difficult to get my kids to eat vegetables with their dinner 33 Q.1a The following are some things people have said about children s health and well-being. Please indicate how much you agree/disagree with each statements on a scale from 1 to 5, where 5 = agree strongly and 1 = disagree strongly.

70 Environmental Issues

71 Environmental Issues: Summary 71 Awareness of the term Sustainably Produced, Carbon Footprint and Food Miles all record a decrease since Those who consider buying foods which consider there issues records a similar decline. Over 8 in 10 French adults claim to be aware of the term Food Waste, with almost half sometimes / actively / always buying food which considers food waste. The definition of the term is a lot more ambigious however, with 4 in 10 believing it to refer to excess packaging, while 3 in 10 believe it refers to food that is not consumed and thrown away. While 1 in 4 claim they are not aware of the term Conserving Resources, over 5 in 10 consider it when purchasing food. Interestingly, just under a quarter of the French population were unaware of Animal Welfare in terms of food production. A similar proportion claim to always purchase food which considers this. Similar to 2013, more than 6 in 10 French adults claim to be more conscious of environmental issues in their choice of products today.

72 Attitudes towards Sustainably Produced 72 New question in 2008 #Question amended in In, Highest Amongst I have never heard of it before today I have heard of it but do not consider it important I consider the term to be a fad I sometimes try to buy food with this issue I actively/ always try to buy food with this issue yrs, 2 in h hold Q.42 Thinking specifically about Sustainably Produced, which of the following statements best describes your attitude towards the term? #

73 (Base: All aware of sustainably produced) Understanding of the Term Sustainably Produced 73 New question in 2008 #Question amended in Aware Meeting the needs of the present without compromising the ability of future generations to meet their needs 2008 (89) (96) TOTAL GENDER 2013 Male (92) (77) AGE Female Production practices which do not have a future affect on the environment Ensuring that future generations have what we have today Consumption practices which do not have a future effect on the environment Other Don t know Q.44 What do you understand the term Sustainably Produced to mean? #

74 Attitudes towards Carbon Footprint 74 New question in In, Highest Amongst yrs I have never heard of it before today Males I have heard of it but do not consider it important I consider the term to be a fad I sometimes try to buy food with this issue I actively/ always try to buy food with this issue Q.42 Thinking specifically about Carbon Footprint, which of the following statements best describes your attitude towards the term?

75 (Base: All aware of Carbon Footprint) Understanding of the Term Carbon Footprint 75 New question in 2008 Aware The amount of carbon dioxide which is emitted before a product reaches the market 2008 (48) (72) TOTAL (79) 63 (76) 70 GENDER Male AGE Female An individuals effect on the environment brought about by the consumption of products A measure of environmental damage Other - - * * * Don t know Q.45 What do you understand the term Carbon Footprint to mean?

76 Attitudes towards Food Miles 76 New question in In, Highest Amongst I have never heard of it before today yrs I have heard of it but do not consider it important I consider the term to be a fad I sometimes try to buy food with this issue I actively/ always try to buy food with this issue Q.42 Thinking specifically about Food Miles, which of the following statements best describes your attitude towards the term?

77 (Base: All aware of the term food miles) Understanding of the Term Food Miles Spontaneous 77 New question in 2008 TOTAL Aware (32) (47) (58) (37) GENDER Male AGE Female The distance that food has to travel from producer to shop An indication of environmental impact Other - * Don t know Q.43 What do you understand the term Food Miles to mean?

78 Attitudes towards Food Waste 78 New question in In, Highest Amongst I have never heard of it before today yrs I have heard of it but do not consider it important I consider the term to be a fad yrs I sometimes try to buy food with this issue 30 I actively/ always try to buy food with this issue 19 Q.42 Thinking specifically about Food Waste, which of the following statements best describes your attitude towards the term?

79 (Base: All aware of Food Waste) Understanding of the Term Food Waste 79 New question in Aware TOTAL (83) GENDER Male AGE Female Food that is bought but not consumed and thrown away Food that goes out of date before it is consumed Excess food packaging Other * 1 * Don t know Q.45a What do you understand the term Food Waste to mean?

80 Attitudes towards Conserving Resources 80 New question in In, Highest Amongst I have never heard of it before today 19 I have heard of it but do not consider it important 16 I consider the term to be a fad 11 I sometimes try to buy food with this issue 32 Females, single h holds I actively/ always try to buy food with this issue yrs Q.42 Thinking specifically about Conserving Resources, which of the following statements best describes your attitude towards the term?

81 Attitudes towards Animal Welfare 81 New question in In, Highest Amongst I have never heard of it before today 24 Under 35 yrs, with dependent kids in h hold I have heard of it but do not consider it important 17 I consider the term to be a fad 12 I sometimes try to buy food with this issue 24 I actively/ always try to buy food with this issue 23 Q.42 Thinking specifically about Animal Welfare, which of the following statements best describes your attitude towards the term?

82 Statements Regarding Environmental Issues (I) 82 New question in 2008 I am more conscious of environmental issues in my choice of products today Agree In, Higher Amongst: Females 55 yrs+ Entertaining at home more often Can cook Main grocery shopper Q.41 Please tell me how strongly you agree or disagree with the following statements?

83 Statements Regarding Environmental Issues (II) 83 New question in 2008 I prefer to buy from companies that are aware of the impact of environmental issues Agree In, Higher Amongst: Females 55 yrs+ Have a passion for cooking Eating well is important Dual person households Q.41 Please tell me how strongly you agree or disagree with the following statements?

84 Attitude Towards Fair Trade Products 84 Applies a little Applies a lot Applies I wish there was more Fair Trade products/brands available in store* The higher price of Fair Trade products puts me off buying them* I try to buy Fair Trade products/brands whenever they are available Q.34 I am going to read out a number of statements people have said about Fair Trade products. I would like you to state whether each statement applies to you personally a lot, a little or not at all. * New statement added 2010

85 Grocery Shopping

86 Grocery Shopping: Summary 86 The profile of grocery shoppers continues to be mainly female. However, a greater proportion of males in France remain responsible for grocery shopping when compared to other markets. The importance placed on the quality of fresh food continues to grow in importance since 2013 and appears to be returning to levels recorded in Price is the first things looked for by 52 if French shoppers, a decline of 6 percentage points since 2013 and is the lowest level recorded since the start of the research. French grocery shoppers continue to prefer purchasing products from the chilled cabinet, while multi-pack products are still preferred by almost three quarters of shoppers, though they have declined in popularity since A growing proportion of shoppers claim to be purchasing more from farmers markets while those shopping more often in discount retailers recorded a decline in 2013 which appears to be continuing into. Awareness of functional foods, ethical and fair trade products all record further decreases this year. Only 34 of the French population now claim awareness of functional foods, a steady decline that continues to grow. Country of origin remains important for French grocery shoppers, as 86 claim to always/sometimes check for this symbol. The proportion who claim to check for this information continues to rise.

87 (Base: All Mainly/Jointly Responsible) Profile of Grocery Shoppers 87 SEX AGE Male Female Q.46 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery shopping, jointly responsible with someone else or is someone else responsible?

88 Frequency Of Purchasing Wheat (Gluten) Free Food 88 New question in 2013 Weekly Less often Never/don t know Q.30b And how often, if at all, would you or somebody in your household purchase wheat (gluten) free food?

89 Frequency Of Purchasing Free From Food 89 New question in Weekly Less often Never/don t know Q.30c And how often, if at all, would you or somebody in your household purchase food with a free from label (free from food is food that has been designed to exclude one or more ingredients to which people can have intolerances or allergies or who do not wish to consume certain products due to lifestyle choice. These ingredients may include dairy, eggs, nuts and wheat.).

90 Responsibility for Grocery Shopping Mainly responsible Jointly responsible with someone else Someone else responsible Q.46 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery shopping, jointly responsible with someone else or is someone else responsible?

91 (Base: All Grocery Shoppers 18+) Attitudes Towards Grocery Shopping (I) 91 Quality of fresh food is more important than price I most often go to the same store but look for the best value for money I can get I will pay a bit more for grocery shopping to get superior customer service I don t mind spending time when looking for a bargain I watch for announcements for sales or promotions on grocery Agree Slightly Agree Strongly Agree Q.47 I am going to read out a list of things that people have said about grocery shopping. Please tell me how much you agree or disagree with each statement.

92 (Base: All Grocery Shoppers 18+) Attitudes Towards Grocery Shopping (II) 92 When I shop the first thing I look for is price The most important thing is price when grocery shopping There is no difference between the main supermarkets* I tend to buy on impulse if I think they are cheap I compare prices between outlets to see where I can buy the cheapest fresh food, even if I have to travel Agree Slightly Agree Strongly Agree Q.47 I am going to read out a list of things that people have said about grocery shopping. Please tell me how much you agree or disagree with each statement. * New statement added in 2010

93 (Base: All Grocery Shoppers 18+) Attitudes Towards Food Shopping 93 Products in the chilled cabinet are always fresher I much prefer to buy products from the chilled cabinet I buy food in smaller packs because it means less waste Where possible I buy multi-pack products Applies a little Applies a lot Applies Q.48 And now about food shopping generally please tell me whether these statements apply to you a lot, a little or not at all?

94 (Base: All Grocery Shoppers 18+) Recent Change In Food Shopping Habits (I) 94 New question in 2010 Spreading my shopping across a number of shops to get the best value Less Often More Often Shopping in discount retailers Buying some of my food from suppliers who sell at your door Buying in bulk Q.40 Thinking about your food shopping lately, have you been doing any of the following more often or less often, or have you made no change? 10 11

95 (Base: All Grocery Shoppers 18+) Recent Change In Food Shopping Habits (II) 95 New question in 2010 Buying from farmers markets Less Often More Often Buying food items on promotion Buying online Travelling further to shop to get better value Q.40 Thinking about your food shopping lately, have you been doing any of the following more often or less often, or have you made no change?

96 Importance of Food Labels when Shopping (I) 96 Statements changed in Added Low/reduced GMO Low/reduced High High Reduced vitamins/ sugar free fat protein fat salt minerals Very important Fairly important Neither/nor Not at all important Q.36 When shopping for foods, how important or not are the following statements on labels?

97 Importance of Food Labels when Shopping (II) 97 Statements changed in Very / Fairly Important GMO free 67 Reduced salt Low /reduced fat Low /reduced sugar Added vitamins / minerals High protein High fat Q.36 When shopping for foods, how important or not are the following statements on labels?

98 Definition x Different Food Types 98 Functional Food (i.e. foods that are enriched with active components, e.g. vitamins/soya/omega that offer you health benefits, e.g. healthy heart, reduced cholesterol). Fair Trade Products (produce that is sourced through a system which ensures a reasonable return to the producer). Glycemic Index (i.e. a measure of how quickly the body s digestive system breaks down carbohydrates into glucose). Ethical Products (i.e. foods which are kinder to the environment and/or fairer to the producer).

99 Awareness of Different Food Types 99 Total Aware Functional foods Fair trade products Ethical products Glycemic index Q.31 Which of the following have you ever heard of? NOTE: Fair Trade / Ethical Products combined in 06 & 08

100 Likelihood of Buying Functional Foods in the Future Very likely (5) Fairly likely (4) Not sure (3) Fairly unlikely (2) Very unlikely (1) Mean Q.35 How likely are you to buy functional foods (i.e. foods that are enriched with active components e.g. vitamins/soya/ omega that offer you health benefits e.g. healthy heart, reduced cholesterol) in the future?

101 (Base: All Grocery Shoppers 18+) Checking for Symbol of Quality Always check Sometimes check 53 Never check Q.39a When you are buying food produce, to what extent do you check for a symbol or certificate that guarantees the quality of the produce?

102 (Base: All Grocery Shoppers 18+) Checking for Country of Origin Always check Sometimes check Never check Q.39b And to what extent do you check for country of origin, i.e. what country the food was produced in?

103 Internet Usage 103 Downloaded A Recipe* Downloaded A Mobile Phone App Downloaded A Promotional Voucher Use Social Media To Contact A Company Share A Recipe Via Social Media*** Ever Never *Change in wording in 2013 **Filter on internet usage removed in ***New statement added in Q. 51 In terms of the statements on this card, when did you last do any of the following over the internet?

104 * Frequency of Downloading / Using Internet (I) 104 New question in 2013 Downloaded a Mobile Phone Food Application Downloaded a Recipe Past week Past month Past 6 months Longer ago Never Q. 51 In terms of the statements on this card, when did you last do any of the following over the internet? *Based on All Adults in

105 Frequency of Downloading / Using Internet (II) 105 New question in 2013 Downloaded a Promotional Voucher Use Social Media To Contact a Company Share a Recipe Via Social Media** Past week Past month Past 6 months Longer ago Never Q. 51 In terms of the statements on this card, when did you last do any of the following over the internet? *Based on All Adults in **New statement added in

106 * Online Grocery Shopping 106 Ever Ordered? How Often? Yes Every day/few times a week About once a week times a month About once a month No Less often *Filter on internet usage removed in Q.52 Have you ever ordered your grocery shopping online on the internet? Q.53 How often do you purchase groceries online?

107 Buying Local