Introduction. Over the various studies we have held many questions constant to allow tracking over time; we also include topical issues as they arise.

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2 Introduction 2 PERIscope is Bord Bia s comprehensive review of food attitudes, shopping and cooking trends amongst a nationally representative sample of adults. In previous waves of the research, biennial studies were produced for /NI/ and for other European countries (including France, Germany, Belgium, Spain, Netherlands, Sweden, New Zealand and the US). In 2015, the countries were amended and research was also conducted in,, France, Germany, Spain, Netherlands and the US. In addition, China was a new market added this year. In 2013, Bord Bia took the decision to combine both studies in order to obtain a more detailed perspective on how consumers view food related issues and report their behaviours across 10 countries. PERIscope 2015 therefore, as in 2013, provides research findings for the / and Continental study in one year. Over the various studies we have held many questions constant to allow tracking over time; we also include topical issues as they arise. This deck is designed to provide a thorough flavour of the PERIscope 2015 results for and (NI was not included in the PERIscope 2015 study). The charts included represent the study results. More detailed information is available in the tabular reports.

3 Research Method 3 Face-to-face survey conducted by Ipsos MRBI on behalf of Bord Bia. Interviews in respondents own home by fully trained interviewers. The research was conducted among a representative sample of adults aged 15+ in the Republic of Ireland, and 16+ in Great Britain. Quotas were set on sex, age, region and social class to ensure a representative sample. Sample sizes: Republic of Ireland () 1,008 Great Britain () 1,009 Fieldwork was conducted between June and July Please note, there may be discrepancies in relation to some of the total figures within this report. This is due to rounding (e.g. slightly agree at 45, strongly agree at 30, agree at 76). Where new statements have been added or in instances where question wording and/or format may have changed, missing data is represented by n/a.

4 Contact Details 4 For further information about Bord Bia s PERIscope 2015 study, please info@bordbia.ie or Tel: All content provided in this pack is also available on the Bord Bia website,

5 Summary

6 (Base: All Adults 15+) Profile of Sample 2015 (I) 6 SEX AGE SOCIAL CLASS Under AB Male C C Female DE F

7 (Base: All Adults 15+) Profile of Sample 2015 (II) 7 HOUSEHOLD COMPOSITION WORKING STATUS Single Working full time/ self-employed Dual Working part time 9 11 Housewife Student Retired Other 12 8

8 (Base: All Adults 15+) Profile of Sample (I) 8 SEX AGE SOCIAL CLASS AB Male C C Female DE F

9 (Base: All Adults 15+) Profile of Sample (II) 9 HOUSEHOLD COMPOSITION WORKING STATUS Single Dual Working full time/ self-employed Working part time Housewife Student Retired Other

10 (Base: All Adults 16+) Profile of Sample (I) 10 SEX AGE SOCIAL CLASS AB Male C C Female DE

11 (Base: All Adults 16+) Profile of Sample (II) 11 HOUSEHOLD COMPOSITION WORKING STATUS Single Working full time Dual Working part time Housewife Student Retired Other

12 (Base: All Adults 15+) Incidence Of Food Allergies In The Household Allergies Mentioned: (11) 2013 (10) Yes Yes Wheat (coeliac condition) 3 Eggs 2 Nut/peanut 2 Milk 2 Fish * Lactose intolerant 2 Shellfish 1 Soy * Other 1 Nut/peanut 2 Eggs 1 Milk 2 Wheat (coeliac condition) 2 Lactose intolerant 2 Fish * Shellfish 1 Soy * Other 3 Q.63a Do you or anybody in your household have any of the following food allergies?

13 (Base: All Adults 15+) Incidence Of Food Allergies In The Household 13 New question in Allergies Mentioned: Yes Yes Yes Wheat (coeliac condition) 2 Eggs 1 Nut/peanut 1 Milk 1 Fish 1 Lactose intolerant 1 Shellfish 1 Soy * Other 2 Wheat (coeliac condition) 3 Eggs 1 Nut/peanut 1 Milk 2 Fish * Lactose intolerant 2 Shellfish 1 Soy - Other 3 Wheat (coeliac condition) 3 Eggs 2 Nut/peanut 2 Milk 2 Fish * Lactose intolerant 2 Shellfish 1 Soy * Other 1 Q.63a Do you or anybody in your household have any of the following food allergies?

14 (Base: All Adults 16+) Incidence Of Food Allergies In The Household 14 New question in Allergies Mentioned: Yes 0 Yes 0 Yes 0 Nut/peanut 4 Eggs 2 Milk 2 Wheat (coeliac condition) 1 Lactose intolerant 1 Fish 1 Shellfish 1 Soy * Other 11 Nut/peanut 3 Eggs 1 Milk 2 Wheat (coeliac condition) 2 Lactose intolerant 2 Fish * Shellfish 2 Soy * Other 3 Nut/peanut 2 Eggs 1 Milk 2 Wheat (coeliac condition) 2 Lactose intolerant 2 Fish * Shellfish 1 Soy * Other 3 Q.63a Do you or anybody in your household have any of the following food allergies?

15 Attitudes Towards Food

16 Attitudes Towards Food: Summary 16 Historically, adults in have emerged with a slightly healthier attitude towards food, eating more high fibre products and relying less on convenience meals. However, in many respects is beginning to catch up, becoming increasingly likely to eat high fibre foods and to avoid sugary or sweet foods. Time continues to be a key constraint in terms of cooking and food. Convenience meals are becoming even more important for the population, over 6 in 10 claim they would often eat ready prepared / convenience meals. In addition, almost 8 in 10 people in both and continue to pick foods that are easy to prepare. Ownership of juicers and smoothie makers remains higher in Ireland than in. Grills, food processors and coffee makers all record increases in ownership across both countries in Nutri Bullet ownership stands at 7 in and 4 in. In general, adults in tend to have more kitchen gadgets than those in. penetration figures for devices are marginally lower when compared to, with the exception of coffee makers and gas ovens. Utility ownership amongst Irish adults is increasing, while ownership in records similar levels of decline. Similar to previous years, Irish adults continue to consume more dairy produce than their counterparts, consuming on average of 3 portions a day. In terms of fruit and vegetable consumption, again the Irish population continue to eat marginally more, with almost half of Irish adults claiming to eat between 3-4 portions a day.

17 (Base: All Adults 15+) Utility Ownership In Home 2015 (I) ANY OVEN Full oven electric Full oven gas ANY FREEZER Separate freezer unit Kettle Toaster Juicer Smoothie maker/ smoothie Q.1 Which of the following do you have in your home?

18 (Base: All Adults 15+) Utility Ownership In Home (II) ANY Grill Deep Sandwich Food Wok Steamer Coffee Nutri/Magic Q.1 Which of the following do you have in your home?

19 (Base: All Adults 15+) Utility Ownership In Home (I) n/a n/a n/a n/a ANY OVEN Full oven electric Full oven gas Q.1 Which of the following do you have in your home? ANY FREEZER Separate freezer unit

20 (Base: All Adults 15+) Utility Ownership In Home (II) n/a n/a n/a n/a n/a n/a Kettle Toaster Juicer Smoothie maker/ smoothie blender Q.1 Which of the following do you have in your home? ANY MICROWAVE

21 (Base: All Adults 15+) Utility Ownership In Home (III) n/a n/a n/a n/a n/a n/a 7 Grill Deep Sandwich Food Wok Steamer Coffee Nutri/Magic Q.1 Which of the following do you have in your home?

22 (Base: All Adults 16+) Utility Ownership In Home (I) ANY OVEN Full oven electric Full oven gas ANY FREEZER Separate freezer unit Q.1 Which of the following do you have in your home?

23 (Base: All Adults 16+) Utility Ownership In Home (II) n/a n/a n/a n/a Kettle Toaster Juicer Smoothie maker/ smoothie blender ANY MICROWAVE Q.1 Which of the following do you have in your home?

24 (Base: All Adults 16+) Utility Ownership In Home (III) n/a n/a n/a n/a n/a 4 Grill Deep Sandwich Food Wok Steamer Coffee Nutri/Magic Q.1 Which of the following do you have in your home?

25 (Base: All Adults 15+) Utility Ownership In Home 2015 VS Differences (I) = = = ANY OVEN Full oven electric Full oven gas ANY FREEZER Separate freezer unit Kettle Toaster Juicer Smoothie maker/ smoothie blender Q.1 Which of the following do you have in your home?

26 (Base: All Adults 15+) Utility Ownership In Home 2015 VS Differences (II) = = ANY MICROWAVE Grill Deep Fat Fryer Sandwich maker Food processor Wok Steamer Coffee maker Q.1 Which of the following do you have in your home?

27 (Base: All Adults 15+) Attitudes to Food 2015 (I) 27 Applies a lot/a little I try to eat a lot of fruit and vegetables I tend to pick foods that are easy to prepare I like to try new foods I always try to eat high fibre foods I rarely have time to eat a proper breakfast Q.2 I am now going to read out some things people have said about their attitudes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?

28 (Base: All Adults 15+) Attitudes to Food 2015 (II) 28 Applies a lot/a little I think frozen food is as good as fresh in terms of quality I tend to avoid sugary foods/sweets I tend to pick foods that are quick to cook I would often eat ready prepared / convenience meals I always try to buy brands that use environmentally sensitive packaging Q.2 I am now going to read out some things people have said about their attitudes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?

29 (Base: All Adults 15+) Attitudes to Food (I) 29 Applies a lot/a little I try to eat a lot of fruit and vegetables I tend to pick foods that are easy to prepare I like to try new foods I always try to eat high fibre foods I rarely have time to eat a proper breakfast Q.2 I am now going to read out some things people have said about their attitudes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?

30 (Base: All Adults 15+) Attitudes to Food (II) 30 Applies a lot/a little I think frozen food is as good as fresh in terms of quality I tend to avoid sugary foods/sweets I tend to pick foods that are quick to cook I would often eat ready prepared / convenience meals I always try to buy brands that use environmentally sensitive packaging Q.2 I am now going to read out some things people have said about their attitudes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?

31 (Base: All Adults 16+) Attitudes to Food (I) 31 Applies a lot/a little I try to eat a lot of fruit and vegetables I tend to pick foods that are easy to prepare I like to try new foods I always try to eat high fibre foods I rarely have time to eat a proper breakfast Q.2 I am now going to read out some things people have said about their attitudes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?

32 (Base: All Adults 16+) Attitudes to Food (II) 32 Applies a lot/a little I think frozen food is as good as fresh in terms of quality I tend to avoid sugary foods/sweets I tend to pick foods that are quick to cook I would often eat ready prepared / convenience meals I always try to buy brands that use environmentally sensitive packaging Q.2 I am now going to read out some things people have said about their attitudes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all?

33 (Base: All Adults 15+) Attitudes to Frozen Vs. Chilled Food Frozen food is always better than chilled food Frozen food is usually better than chilled food About the same Chilled food is usually better than frozen food Chilled food is always better than frozen food Q.81 Now I would like you to think about frozen and chilled food. By chilled food I mean food that you find in the chilled cabinet in a supermarket. Which of these phrases best describes your opinion of frozen food and chilled food?

34 (Base: All Adults 15+) Attitudes to Frozen Vs. Chilled Food 34 New question in Frozen food is always better than chilled food Frozen food is usually better than chilled food About the same Chilled food is usually better than frozen food Chilled food is always better than frozen food Q.81 Now I would like you to think about frozen and chilled food. By chilled food I mean food that you find in the chilled cabinet in a supermarket. Which of these phrases best describes your opinion of frozen food and chilled food?

35 (Base: All Adults 16+) Attitudes to Frozen Vs. Chilled Food 35 New question in 2009 Frozen food is always better than chilled food Frozen food is usually better than chilled food About the same Chilled food is usually better than frozen food Chilled food is always better than frozen food Q.81 Now I would like you to think about frozen and chilled food. By chilled food I mean food that you find in the chilled cabinet in a supermarket. Which of these phrases best describes your opinion of frozen food and chilled food?

36 (Base: All Adults 15+) Average Portions of Dairy Products Eaten Daily Vs Five+ Four Three Two One Don t know/none Average Q.63 On average, how many portions of dairy products do you eat everyday?

37 (Base: All Adults 15+) Portions of Fruit & Vegetables Eaten Every Day Vs * * * 1 2 None Average Q.62 On average, how many portions of fruit and vegetables do you eat everyday?

38 (Base: All Adults 15+) Ownership Of An Allotment Vs. 38 New question in Own/rent. An allotment Q.16a Do you currently own or rent an allotment?

39 (Base: All who have a garden/ allotment) Produce Grown In Allotment Vs. 39 New question in 2009 Grow your own fruit, such as apples, berries, etc. (23) (25) (26) 21 (18) (20) (20) 21 own vegetables, such as carrots, cauliflower, etc. (27) (26) (25) 26 (22) (23) (20) 20 own herbs, such as parsley, basil, etc. (30) (27) (29) 30 (24) (24) (28) 28 Q.16c Which of the following, if any, do you grow in your allotment?

40 Attitudes Towards Cooking

41 Attitudes Towards Cooking: Summary 41 As with all previous years, adults boast a better level of culinary expertise than those in. Just over a quarter of residents boast the ability to enjoy having a dinner party where they do all the cooking, 10 percentage points higher than their equivalent. While 44 of adults claim lesser culinary ability, though the proportion who would be confident in cooking a Sunday roast with all the trimmings remains stable. In terms of attitude towards cooking, residents remain more positive than adults. While the majority of adults in both regions are most likely to refer to cooking in the context of eating well. Those in continue to be more likely to consider cooking as a passion. In many ways, our attitudes and those of the population continue to be quite similar. However, here in we are more likely consider it important to spend time as a family over dinner and are more likely to consider cooking as something we have to do rather than something we enjoy. The use of ready to eat / pre-prepared meals and food items in remains higher than in Ireland. Similarly, the use of microwaves in cooking remains much higher in Great Britain than in. Despite s superior culinary skills, adults remain more likely to prepare / cook meals from scratch, with almost half claiming to do so at least once a day. The reliance of the population on microwave cooking and ready prepared items lends itself to this pattern. Convenience meals continue to remain more popular in than in, with over half of adults believing they are a good substitute for home cooking when time is limited. Over 4 in 10 claim to always have convenience meals at home, more than double the proportion in. Adults in appear to be driven more by taste when it comes to food and cooking than those in. 86 of adults like to try new foods and over 6 in 10 rank taste as the most important consideration when cooking at home. Adults in on the other hand place greater emphasis on healthiness and freshness than their counterparts.

42 (Base: All Adults 15+) Level of Cooking Expertise Can t boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner (e.g. meat and three veg.) Would be confident that I could produce a good Sunday roast with all the trimmings Would enjoy having a dinner party where I do all the cooking Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?

43 (Base: All Adults 15+) Level of Cooking Expertise (I) 43 Can t boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner (e.g. meat and three veg.) Would be confident that I could produce a good Sunday roast with all the trimmings Would enjoy having a dinner party where I do all the cooking Couldn t say * * * * Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?

44 (Base: All Adults 15+) Level of Cooking Expertise (II) 44 Can t boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner (e.g. meat and three veg.) SEX * AGE Total Male Female Main Shopper Would be confident that I could produce a good Sunday roast with all the trimmings Would enjoy having a dinner party where I do all the cooking Couldn t say 16 * * - * - - * Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?

45 (Base: All Adults 16+) Level of Cooking Expertise (I) 45 Can t boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner (e.g. meat and three veg.) Would be confident that I could produce a good Sunday roast with all the trimmings Would enjoy having a dinner party where I do all the cooking Couldn t say * * - - Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?

46 (Base: All Adults 16+) Level of Cooking Expertise (II) 46 Can t boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner (e.g. meat and three veg.) SEX AGE Main/Joint Total Male Female Shopper 1 * Would be confident that I could produce a good Sunday roast with all the trimmings Would enjoy having a dinner party where I do all the cooking Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter?

47 (Base: All Adults 15+) Attitude to Cooking A chore something that has to be done Important because eating well is important Good fun at times A passion I love food Q.5 And which of these phrases best describes your attitude to cooking?

48 (Base: All Adults 15+) Attitude to Cooking (I) A chore something that has to be done Important because eating well is important Good fun at times A passion I love food Don t know * * * * 36 Q.5 And which of these phrases best describes your attitude to cooking?

49 (Base: All Adults 15+) Attitude to Cooking (II) 49 SEX AGE Total Male Female Main/Joint Shopper A chore something that has to be done Important because eating well is important Good fun at times A passion I love food Don t know * * Q.5 And which of these phrases best describes your attitude to cooking?

50 (Base: All Adults 16+) Attitude to Cooking (I) A chore something that has to be done Important because eating well is important Good fun at times A passion I love food Q.5 And which of these phrases best describes your attitude to cooking?

51 (Base: All Adults 16+) Attitude to Cooking (II) 51 SEX AGE Total Male Female Main/Joint Shopper A chore something that has to be done Important because eating well is important Good fun at times A passion I love food Q.5 And which of these phrases best describes your attitude to cooking?

52 (Base: All Adults 15+) Attitude Towards Cooking & Eating Applies a lot/a little It is important to spend time over dinner as a family I only eat out for special occasions I really enjoy cooking and being able to create a great meal I regularly look up recipes to give me ideas on what to cook I don t like spending too much time on cooking What I m going to have for dinner is very often a last minute choice I m too busy to cook meals as often as I would like We use a lot of ready to eat foods in our household Cooking is something I have to do, not something I enjoy Q.34 I am going to read out some things that people have said about eating and cooking. For each one, please tell me whether that statement applies to you personally a lot, a little or not at all?

53 (Base: All Adults 15+) Attitude Towards Eating & Cooking (I) 53 Applies a lot/a little It is important to spend time over dinner as a family I only eat out for special occasions I really enjoy cooking and being able to create a great meal I regularly look up recipes to give me ideas on what to cook Q.34 I am going to read out some things that people have said about eating and cooking. For each one, please tell me whether that statement applies to you personally a lot, a little or not at all?

54 (Base: All Adults 15+) Attitude Towards Eating & Cooking (II) 54 Applies a lot/a little I don t like spending too much time on cooking What I m going to have for dinner is very often a last minute choice I m too busy to cook meals as often as I would like We use a lot of ready to eat foods in our household Cooking is something I have to do, not something I enjoy Q.34 I am going to read out some things that people have said about eating and cooking. For each one, please tell me whether that statement applies to you personally a lot, a little or not at all?

55 (Base: All Adults 16+) Attitude Towards Eating & Cooking (I) 55 Applies a lot/a little It is important to spend time over dinner as a family I only eat out for special occasions I really enjoy cooking and being able to create a great meal I regularly look up recipes to give me ideas on what to cook Q.34 I am going to read out some things that people have said about eating and cooking. For each one, please tell me whether that statement applies to you personally a lot, a little or not at all?

56 (Base: All Adults 16+) Attitude Towards Eating & Cooking (II) 56 I don t like spending too much time on cooking What I m going to have for dinner is very often a last minute choice I m too busy to cook meals as often as I would like We use a lot of ready to eat foods in our household Cooking is something I have to do, not something I enjoy Applies a lot/a little Q.34 I am going to read out some things that people have said about eating and cooking. For each one, please tell me whether that statement applies to you personally a lot, a little or not at all?

57 (Base: All Adults 15+) Incidence Of Attending/Taking Cooking Classes In Past 3 Years (12) (6) Yes Yes Higher Amongst: Female yrs Entertain more at home nowadays Students / working part time yrs Entertain at home more often Students Those who purchase organic food ( ) = 2013 figures Q.6 Have you taken any cooking lessons, attended demonstrations or taken part in any cookery courses in the past three years?

58 (Base: All Adults 15+) Incidence Of Attending/Taking Cooking Classes In Past 3 Years Vs. 58 New question in 2009 Yes Yes Yes Yes Higher Amongst: Female yrs Entertain more at home nowadays Students / working part time yrs Entertain at home more often Students Those who buy organic food monthly Q.6 Have you taken any cooking lessons, attended demonstrations or taken part in any cookery courses in the past three years?

59 (Base: All Markets All Adults 15+) Frequency of Preparing/Cooking Meals From Scratch Once/few times a day Few times a week Once a week Once/few times a month Less often Never Average Few times a week Few times a week Q.7 About how often would you prepare or cook a meal from scratch? (i.e. using raw/fresh/primary ingredients)?

60 (Base: All Adults 15+) Frequency of Preparing/Cooking Meals From Scratch Once/few times a day Few times a week Once a week Once/few times a month Less often Never Average Once per week Once per week Once per week Once per week Few times a week Few times a week Q.7 About how often would you prepare or cook a meal from scratch? (i.e. using raw/fresh/primary ingredients)?

61 (Base: All Adults 16+) Frequency of Preparing/Cooking Meals From Scratch Once/few times a day Few times a week Once a week Once/few times a month Less often Never Average Once per week Once per week Once per week Once per week Few times a week Few times a week Q.7 About how often would you prepare or cook a meal from scratch? (i.e. using raw/fresh/primary ingredients)?

62 (Base: All Adults 15+) Frequency Of Cooking Meals From Scratch Compared To 12 Months Ago More often Less often 8 8 Q.8 Thinking back to 12 months ago, would you say that you are preparing /cooking meals from scratch? (i.e. using raw/ fresh/primary ingredients) more often, less often or about the same?

63 (Base: All Adults 15+) Frequency Of Cooking Meals From Scratch Compared To 12 Months Ago 63 New question in More often Females, yrs, ABC1 s, entertaining at home more, buy organic food monthly About the same Less often Q.8 Thinking back to 12 months ago, would you say that you are preparing /cooking meals from scratch? (i.e. using raw/ fresh/primary ingredients) more often, less often or about the same?

64 (Base: All Adults 16+) Frequency Of Cooking Meals From Scratch Compared To 12 Months Ago 64 New question in More often yrs, entertain at home more often, 3+ in household, housewives About the same Less often Q.8 Thinking back to 12 months ago, would you say that you are preparing /cooking meals from scratch? (i.e. using raw/ fresh/primary ingredients) more often, less often or about the same?

65 (Base: All Adults 15+) Frequency Of Baking From Scratch Once/ few times a day Few times a week Once a week Once/ few times a month Less often Never Q.9a How often would you bake (i.e. cakes, biscuits or breads) at home from scratch (i.e. using raw/fresh/primary ingredients)?

66 (Base: All Adults 15+) Frequency Of Baking From Scratch 66 New question in 2011 Once/few times a day Few times a week Once a week Once/few times a month Less often Never Q.9a How often would you bake (i.e. cakes, biscuits or breads) at home from scratch (i.e. using raw/fresh/primary ingredients)?

67 (Base: All Adults 16+) Frequency Of Baking From Scratch 67 New question in 2011 Once/few times a day Few times a week Once a week Once/few times a month Less often Never Q.9a How often would you bake (i.e. cakes, biscuits or breads) at home from scratch (i.e. using raw/fresh/primary ingredients)?

68 (Base: All Adults 15+) Frequency Of Using Cake Or Bread Mixes * Once/ few times a day Few times a week Once a week Once/ few times a month Less often Never Q.9b How often would you bake (i.e. cakes, biscuits or breads) at home using cake or bread mixes?

69 (Base: All Adults 15+) Frequency Of Using Cake Or Bread Mixes 69 New question in 2011 Once/few times a day Few times a week Once a week Once/few times a month Less often * Never Q.9b How often would you bake (i.e. cakes, biscuits or breads) at home using cake or bread mixes?

70 (Base: All Adults 16+) Frequency Of Using Cake Or Bread Mixes 70 New question in 2011 Once/few times a day Few times a week Once a week Once/few times a month * Less often Never Q.9a How often would you bake (i.e. cakes, biscuits or breads) at home using cake or bread mixes?

71 (Base: All who prepare own meals) Preparation of Food x Volumetrics 2015 Overview 71 ( prepare own meals) 2015 (74) 2015 (80) Grilled Boiled Oven baked/roasted On the hob Uncooked/cold Fried Microwaved Steamed Stir fry/wok Other * * Q.31a Thinking about all the food you prepare in home, what proportion would you prepare in the following ways?

72 (Base: All who prepare own meals) Preparation of Food in Home 72 Grilled Boiled Oven baked/roasted Uncooked/ cold Fried On the hob Microwaved Steamed Stir fry/wok n/a n/a *Change of question wording in 2013 Q.31a Thinking about all the food you prepare in home, what proportion would you prepare in the following ways?

73 (Base: All who prepare own meals) Preparation of Food in Home 73 Grilled Boiled Oven baked/roasted Uncooked/ cold Fried On the hob Microwaved Steamed Stir fry/wok n/a n/a *Change of question wording in 2013 Q.31a Thinking about all the food you prepare in home, what proportion would you prepare in the following ways?

74 (Base: All Adults 15+) Frequency of Using Ready Prepared Ingredients Once/ few times a day Few times a week Once a week Once/ few times a month Less often Never Q.9 When cooking at home how often do you use meal components, that is, ready prepared ingredients that need to be added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.).

75 (Base: All Adults 15+) Frequency of Using Ready Prepared Ingredients (I) 75 Once/few times a day Few times a week Once a week Once/few times a month Less often Never Q.9 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.).

76 (Base: All Adults 15+) Frequency of Using Ready Prepared Ingredients (II) 76 SEX AGE Total Male Female Main Shopper Once/few times a day Few times a week Once a week Once/few times a month Less often Never Q.9 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.).

77 (Base: All Adults 16+) Frequency of Using Ready Prepared Ingredients (I) 77 Once/few times a day Few times a week Once a week Once/few times a month Less often Never Q.9 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.).

78 (Base: All Adults 16+) Frequency of Using Ready Prepared Ingredients (II) 78 SEX AGE Total Male Female Main/Joint Shopper Once/few times a day Few times a week Once a week Once/few times a month Less often Never Q.9 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.).

79 (Base: All Adults 15+) Attitude Towards Convenience Meals 2015 (I) 79 agree strongly/slightly Are easy to cook Are easy to prepare Are quick to cook Are expensive Are filling Are a good substitute for home cooked meals when time is limited Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement.

80 (Base: All Adults 15+) Attitude Towards Convenience Meals 2015 (II) 80 agree strongly/slightly Taste great Have poor quality ingredients Are good value for money Always have at home Have natural ingredients/ good for you Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement.

81 (Base: All Adults 15+) Attitude Towards Convenience Meals (I) 81 Are easy to cook Are easy to prepare Are quick to cook Are expensive Are filling agree strongly/slightly Are a good substitute for home cooked meals when time is limited n/a Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement

82 (Base: All Adults 15+) Attitude Towards Convenience Meals (II) 82 Taste great Have poor quality ingredients Are good value for money Always have at home Have natural ingredients/ good for you agree strongly/slightly Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement

83 (Base: All Adults 16+) Attitude Towards Convenience Meals (I) 83 Agree Strongly/Slightly Are easy to cook Are easy to prepare Are quick to cook Are expensive Are filling Are a good substitute for home cooked meals when time is limited Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement

84 (Base: All Adults 16+) Attitude Towards Convenience Meals (II) 84 Agree Strongly/Slightly Taste great Have poor quality ingredients Are good value for money Always have at home Have natural ingredients/good for you Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement

85 (Base: All Adults 15+) Incidence of Eating Convenience Meals Vs More often Less often Q.79 Thinking back to 12 months ago, would you say that you are eating ready made/convenience meals more often, less often or about the same?

86 (Base: All Adults 15+) Incidence of Eating Convenience Meals SEX AGE Total Male Female Main/Joint Shopper More often Less often Q.79 Thinking back to 12 months ago, would you say that you are eating ready made/convenience meals more often, less often or about the same?

87 (Base: All Adults 16+) Incidence of Eating Convenience Meals SEX AGE Total Male Female Main/Joint Shopper More often Less often Q.79 Thinking back to 12 months ago, would you say that you are eating ready made/convenience meals more often, less often or about the same?

88 (Base: All Adults 15+) Ranking of Factors Considered Important When Eating/Preparing Food in Home st 1 st /2 nd 1st 1 st /2 nd Taste Quality Healthiness Freshness Ease of preparation Enjoyment Safeness of food Nutritional value Value for money Price Variety * Q.39 Thinking about what are the most important considerations for you when eating/preparing food in home, can you rank the following factors from 1 to 11 where 1 is the most important consideration to 11 which is the least important consideration?

89 (Base: All Adults 15+) Ranking of Factors Considered Important When Eating/Preparing Food in Home 89 Taste Quality Healthiness Freshness Ease of preparation Enjoyment Safeness of food Nutritional value Value for money Price Variety * 1 1 st 1 st /2 nd Q.39 Thinking about what are the most important considerations for you when eating/preparing food in home, can you rank the following factors from 1 to 11 where 1 is the most important consideration to 11 which is the least important consideration?

90 (Base: All Adults 16+) Ranking of Factors Considered Important when Eating/Preparing Food in Home 90 Taste Quality Freshness Enjoyment Price Variety Q.39 Thinking about what are the most important considerations for you when eating/preparing food in home, can you rank the following factors from 1 to 11 where 1 is the most important consideration to 11 which is the least important consideration? Healthiness Ease of preparation Safeness of food Nutritional value Value for money 1 st 1 st /2 nd

91 Food Behaviours At Lunch Time

92 Food Behaviours At Lunch Time: Summary 92 The majority of adults across all and eat their lunch at home. However, in there has been a 5 percentage point increase in those eating at work since Among those who do eat their lunch in work, there appears to be a slight shift in behaviour across both and. The proportion of adults bringing in their lunch records a decline this year, more so in than in. Interestingly, there appears to be a growing trend in people buying their lunches more often, both in going out to eat and bringing something back to the office to eat. The contents of children's lunchboxes in and, as with all previous years, remain broadly similar across a number of key components, including sandwiches and fruit. However, due to the restrictions on unhealthy items in many Irish schools, only 7 of lunchboxes in Ireland contain crisps. This is significantly different in, where crisps are included in 50 of lunchboxes. This is the highest proportion recorded since the start of this research. In Ireland, juice continues to record a further decline this year while it remains the most popular drink in lunchboxes at 54. The most popular drink in Ireland, is water as almost 7 in 10 lunchboxes now contain a bottle of water, an increase of 19 percentage points since Milk is also more popular in than in, which is a continuing trend. Yoghurt and cheese products however are more likely to be found in lunchboxes in than in.

93 (Base: All Adults 15+) Place Where Usually Eat Lunch At work At home Q.32 During the week, do you usually eat lunch at work or at home?

94 (Base: All Adults 15+) Place Where Usually Eat Lunch 94 New question in At work At home Q.32 During the week, do you usually eat lunch at work or at home?

95 (Base: All Adults 16+) Place Where Usually Eat Lunch 95 New question in At work At home Q.32 During the week, do you usually eat lunch at work or at home?

96 (Base: All who usually eat lunch at work) Change In Frequency Of Workplace Lunchtime Habits Vs. (I) 96 New question in 2009 Bring in my own lunch Prepare my lunch at work More often Less often No change Q.32a For lunch at work, have you been doing any of the following more often or less often, or have you made no change?

97 (Base: All who usually eat lunch at work) Change In Frequency Of Workplace Lunchtime Habits Vs. (II) 97 New question in 2009 Go out to eat lunch Go out & get sandwich & bring it back to work More often Less often No change Q.32a For lunch at work, have you been doing any of the following more often or less often, or have you made no change?

98 (Base: All Adults 15+) Responsible For Preparing Kids Lunch Box (24) (18) Yes Yes Higher Amongst: Females yrs Can cook Entertain at home more often Housewives Females yrs C2 s Entertain at home more often ( ) = 2013 figures Q.33 Do you have any children in your household for whom you are responsible for preparing their lunch pack/ lunch box?

99 (Base: All Adults 15+) Responsible For Preparing Kids Lunch Box Vs. 99 New question in 2009 Yes Yes (12) (5) 20 Yes Yes Higher Amongst: Females yrs Can cook Entertain at home more often Housewives Females yrs C2 s Entertain at home more often Q.33 Do you have any children in your household for whom you are responsible for preparing their lunch pack/ lunch box?

100 (Base: All who pack kids lunch boxes) Usual Contents Of Kids Lunch Boxes Sandwiches Cereal bars Crisps Popcorn Fruit Smoothie Juice Milk Bottle of water Yoghurt Cheese snack/cheese strings Other Q.33a What would their lunch boxes usually contain?

101 (Base: All who pack kids lunch boxes) Usual Contents Of Kids Lunch Boxes Vs. 101 New question in 2009 Sandwiches Cereal bars Crisps Popcorn Fruit Smoothie Juice Milk Bottle of water Yoghurt Cheese snack/cheese strings Other Q.33a What would their lunch boxes usually contain?

102 Eating in Home

103 Eating In Home: Summary 103 and continue to record slightly different behaviours when it comes to eating at home. Almost half of adults claim to eat their main meal in front of the TV. This is only the case among 12 of Irish adults. However in 2015, 35 of the population claim to eat in the kitchen/breakfast room (where food is cooked), an increase of 10 percentage points since 2013 and is the highest incidence recorded since The proportion of adults who take responsibility for cooking remains broadly similar across both markets. However, in keeping with previous years the proportion of males who claim responsibility for always cooking their own meals is maintained. As was the case in previous waves, the proportion of those eating together on weekdays remains consistent, while growing numbers are eating together on the weekends across both and. It also remains more likely for a family member to be missing from the main meal in than. Adults in are far more likely to entertain at home more often in 2015 than their Irish counterparts. Over 3 in 10 adults claim to be entertaining at home more often, an increase of 9 percentage points since 2013 and 7 more often than adults in. In terms of the types of activities, hosting family celebrations at home records the greatest increase in, along with having a few drinks at home with their partner instead of in a pub. Those purchasing a meal deal instead of going to a restaurant in records a 13 percentage point increase this wave.

104 (Base: All Adults 15+) Where Main Meal Takes Place in the Household Kitchen/breakfast room (where food is cooked) Living/dining room/lounge (usually where the main TV is) Dining room (dedicated room for eating/dining) Other Q.26 Generally, where would the main meal in your household take place?

105 (Base: All Adults 15+) Where Main Meal Takes Place in the Household Kitchen/breakfast room (where food is cooked) Living/dining room/lounge (usually where the main TV is) Dining room (dedicated room for eating/dining) Other * - * 2 Q.26 Generally, where would the main meal in your household take place?

106 (Base: All Adults 16+) Where Main Meal Takes Place in the Household Kitchen/breakfast room (where food is cooked) Living/dining room/lounge (usually where the main TV is) Dining room (dedicated room for eating/dining) Other Q.26 Generally, where would the main meal in your household take place?

107 (Base: All Adults 15+) Responsibility for Meal Preparation in the Home Always prepare own meal Sometimes prepare own meal Someone else prepares meal Other/couldn t say 3 1 Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare your own meals or does someone else usually do the meal preparation in your household?

108 (Base: All Adults 15+) Responsibility for Meal Preparation in the Home Always prepare own meal Sometimes prepare own meal Someone else prepares meal Other/couldn t say Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare your own meals or does someone else usually do the meal preparation in your household?

109 (Base: All who always prepare own meal) Profile of Those Responsible for Meal Preparation in the Home 109 SEX AGE SOCIAL CLASS Male ABC Female C2DE F Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare your own meals or does someone else usually do the meal preparation in your household?

110 (Base: All Adults 16+) Responsibility for Meal Preparation in the Home Always prepare own meal Sometimes prepare own meal Someone else prepares meal Other Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare your own meals or does someone else usually do the meal preparation in your household?

111 (Base: All who always prepare own meal) Profile of Those Responsible for Meal Preparation in the Home 111 SEX AGE SOCIAL CLASS Male ABC Female C2DE Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare your own meals or does someone else usually do the meal preparation in your household?

112 (Base: All Adults 15+) Family Eating Habits usually eat together Weekday Saturday Sunday Weekday Saturday Sunday Q.23 Generally when you are having your main meal of the day (during the week), do all family members usually eat together or is there somebody usually missing? Q.29 And what about on the weekends on Saturdays do all the family usually eat the main meal together or not? Q.30 And on Sundays do all the family usually eat the meal together or not?

113 (Base: All Adults 15+) Family Eating Habits 113 usually eat together Weekday Saturday Sunday Q.23 Generally when you are having your main meal of the day (during the week), do all family members usually eat together or is there somebody usually missing? Q.29 And what about on the weekends on Saturdays do all the family usually eat the main meal together or not? Q.30 And on Sundays do all the family usually eat the meal together or not?

114 (Base: All Adults 16+) Family Eating Habits 114 usually eat together 55 Weekday Saturday Sunday Q.23 Generally when you are having your main meal of the day (during the week), do all family members usually eat together or is there somebody usually missing? Q.29 And what about on the weekends on Saturdays do all the family usually eat the main meal together or not? Q.30 And on Sundays do all the family usually eat the meal together or not?

115 (Base: All Adults 15+) Members of the Family Missing Usually somebody missing Q.23 Generally when you are having your main meal of the day (during the week), do all family members usually eat together or is there somebody usually missing?

116 (Base: All Adults 15+) Members of the Family Missing Usually somebody missing Q.23 Generally when you are having your main meal of the day (during the week), do all family members usually eat together or is there somebody usually missing?

117 (Base: All Adults 16+) Members of the Family Missing Usually somebody missing Q.23 Generally when you are having your main meal of the day (during the week), do all family members usually eat together or is there somebody usually missing?

118 (Base: All Adults 15+) Frequency of Family Sitting Down for Breakfast Together every morning Who is most likely to sit down together for breakfast? Those without children in house 65+ years Retired Those without children in house 65+ years Retired Q.27 About how often does your family as a whole sit down to a family or group breakfast?

119 (Base: All Adults 15+) Frequency of Family Sitting Down for Breakfast Together Every morning Weekdays only Weekends only Holidays only Term time only Never/don t know Q.27 About how often does your family as a whole sit down to a family or group breakfast?

120 (Base: All Adults 16+) Frequency of Family Sitting Down for Breakfast Together Every morning Weekdays only Weekends only Holidays only Term time only Never/don t know * * Q.27 About how often does your family as a whole sit down to a family or group breakfast?

121 (Base: All Adults 15+) Incidence Of Entertaining At Home More Often Nowadays Yes 0 (22) 32 Yes 0 Higher Amongst: Females yrs ABC1 s Can cook Have children Working part time Females yrs 3+ households Have children Can cook Housewife / Working part time Main / joint grocery shopper Q.10 Some people are entertaining at home more often nowadays instead of going out to eat or drink. Do you find that you are entertaining at home more often, or not?

122 (Base: All Adults 15+) Incidence Of Entertaining At Home More Often Nowadays Vs. 122 New question in 2009 Yes Yes (22) Yes Yes Higher Amongst: Females yrs ABC1 s Can cook Have children Working part time Females yrs 3+ households Have children Can cook Housewife / Working part time Main / joint grocery shopper Q.10 Some people are entertaining at home more often nowadays instead of going out to eat or drink. Do you find that you are entertaining at home more often, or not?

123 (Base: All entertaining at home more often) Types Of Entertaining Doing More Often Nowadays Entertaining at home more often 2015 (25) (32) Romantic meal in instead of going out Having friends over instead of going to pub or restaurant Family celebrations at home instead A few drinks at home with your partner instead of going to the pub Buying a meal deal instead of going to a restaurant Q.10a And which, if any, of these types of entertaining in are you doing more often?

124 (Base: All entertaining at home more often) Types Of Entertaining Doing More Often Nowadays Vs. 124 New question in 2009 Entertaining at home more often 2015 Entertaining at home more often 2013 Entertaining at home more often 2011 Entertaining at home more often 2009 Romantic meal in instead of going out Having friends over instead of going to pub or restaurant Family celebrations at home instead A few drinks at home with your partner instead of going to the pub Buying a meal deal instead of going to a restaurant n/a (25) (27) (29) (26) (32) (23) (38) (23) n/a Q.10a And which, if any, of these types of entertaining in are you doing more often?

125 Eating Out Of Home

126 Eating Out Of Home: Summary 126 In eating out of home has always been more popular than in. 37 of adults are now visiting food service outlets weekly, compared to 31 in. However, adults appear to be eating out of home with increasingly frequency since The types of restaurants frequented varies slightly between the two markets in fast food restaurants are most popular on a weekly basis, though middle of the road restaurants e.g. Chinese, café style, pub grub etc. are showing increasingly popularity since While in, middle of the road outlets remain marginally more popular. As a new addition in 2015, Quick serve outlets, have emerged as more popular in than. 16 of adults in visiting Quick serve outlets, such as Giraffe, at least once a month compared with 9 in. Adults in are becoming increasingly more interested in restaurants which provide healthy menu options. This factor records a 7 percentage point increase in When choosing to eat out, eating in a restaurant/pub/café remains the most common activity. In fact, this records an increase in both weekly incidence for and, with over half of Irish adults now claiming to have eaten in a restaurant/pub/café in the past seven days. In addition the frequency of eating out in has increased to 2.2 times per week.

127 (Base: All Adults 15+) Frequency of Visiting Food Service Outlets Weekly or more frequent Monthly or more frequent Any Food Service Outlet Fast Food Middle of the Road Restaurant Premium Fast Food Upmarket Restaurant Premium Restaurant Quick serve outlets Q.18 Thinking about each of these types of food service outlets, approximately how often do you visit each of these types of outlets?

128 (Base: All Adults 15+) Frequency of Visiting Food Service Outlets 128 Any Food Service Outlet Fast Food Middle of the Road Restaurant Premium Fast Food Upmarket Restaurant Premium Restaurant Quick serve outlets Weekly or more frequent Monthly or more frequent n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a n/a Q.18 Thinking about each of these types of food service outlets, approximately how often do you visit each of these types of outlets?

129 (Base: All Adults 16+) Frequency of Visiting Food Service Outlets 129 Weekly or more frequent Monthly or more frequent Any Food Service Outlet Fast Food Middle of the Road Restaurant Premium Fast Food Upmarket Restaurant Premium Restaurant Quick serve outlets n/a n/a n/a n/a n/a n/a n/a n/a Q.18 Thinking about each of these types of food service outlets, approximately how often do you visit each of these types of outlets?

130 (Base: All who ever eat out) Ranking of Factors Considered Important When Choosing a Venue to Eat Out In Quality of the food offering 1 st 1 st /2 nd Offers value for money Provides healthy options to choose from Close/convenient location Restaurant reputation Menu prices Provide nutritional information on menus Suitability for children Accreditation/quality assurance mark Q.20 Thinking about when you eat in a premises out of home, can you rank the following factors from 1 to 9 where 1 is the most important consideration to 9 which is the least important consideration?

131 (Base: All who ever eat out) Ranking of Factors Considered Important When Choosing a Venue to Eat Out In 131 Quality of the food offering Offers value for money Provides healthy options to choose from Close/convenient location Restaurant reputation Menu prices Provide nutritional information on menus Suitability for children Accreditation/quality assurance mark st 1 st /2 nd Q.20 Thinking about when you eat in a premises out of home, can you rank the following factors from 1 to 9 where 1 is the most important consideration to 9 which is the least important consideration?

132 (Base: All who ever eat out) Ranking of Factors Considered Important When Choosing a Venue to Eat Out In st 1 st /2 nd Quality of the food offering Offers value for money Provides healthy options to choose from Close/convenient location Restaurant reputation Menu prices Provide nutritional information on menus Suitability for children Accreditation/quality assurance mark Q.20 Thinking about when you eat in a premises out of home, can you rank the following factors from 1 to 9 where 1 is the most important consideration to 9 which is the least important consideration?

133 (Base: All Adults 15+) Meals Eaten Out In The Last 7 Days Yes Meals or snacks on the premises of a pub/restaurant/café Takeaway meals eaten off the premises where they were prepared Meals or snacks delivered to your home Q.17 In the last 7 days, that is since last (day of interview), how many of these types of meals, if any, have you eaten? By this I mean main meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home.

134 (Base: All Adults 15+) Meals Eaten Out in the Last 7 Days 134 Meals or Snacks on the Premises of a Pub/Restaurant/Cafe Takeaway Meals Eaten Off the Premises Where They Were Prepared Meals or Snacks Delivered to Your Home Incidence last 7 days (44) (25) (14) 2011 (48) (28) (20) 2009 (49) (32) (17) 2007 (63) (43) (24) 2005 (50) (29) (14) 2003 (45) (29) (15) 2001 (50) (25) (10) Frequency in 2015 (no. of times excl. zero) Q.17 In the last 7 days, that is since last (day of interview), how many of these types of meals, if any, have you eaten? By this I mean main meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home.

135 (Base: All Adults 15+) Who is Eating Where? Meals or snacks on the premises of a pub/ restaurant Urban Single H hold Single AB s ABC1 s Dublin Working ABC1 s Working AB s Munster Working Takeaway meals eaten off the premises where they were prepared H hold Urban H hold H hold C1 s Working Basic cooking skills Students Basic cooking skills Students Meals or snacks delivered to your home H hold Urban 25-34/ H hold Urban Single DE s Urban 3+ H hold Dublin Basic/no cooking skills 3+ H hold Dublin 3+ H hold Dublin 3+ H hold Students Q.17 In the last 7 days, that is since last (day of interview), how many of these types of meals, if any, have you eaten? By this I mean main meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home.

136 (Base: All Adults 16+) Meals Eaten Out in the Last 7 Days 136 Meals or Snacks On the Premises of a Pub/Restaurant/Cafe Takeaway Meals Eaten Off the Premises Where They Were Prepared Meals or Snacks Delivered to Your Home Incidence last 7 days (54) (35) (21) 2011 (55) (36) (23) 2009 (49) (33) (17) 2007 (64) (51) (42) 2005 (48) (30) (15) Frequency in 2015 (no. of times excl. zero) Q.17 In the last 7 days, that is since last (day of interview), how many of these types of meals, if any, have you eaten? By this I mean main meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home.

137 (Base: All Adults 16+) Who is Eating Where? Meals or snacks on the premises of a pub/ restaurant ABC Unhealthy Diet Urban ABC1 Basic/no cooking skills Male ABC1 s Basic/no cooking skills Working Student Under 25 ABC1 s Not responsible for grocery shopping Basic/no cooking skills Unhealthy diet Working Male ABC1 s Not responsible for grocery shopping Basic/no cooking skills Unhealthy diet Working Takeaway meals eaten off the premises where they were prepared H hold London/ East Anglia Urban Male Basic/no cooking skills 3+ H hold Male London Basic/no cooking skills 3+ H hold Working Student Male Not responsible for grocery shopping Basic/no cooking skills Unhealthy diet 3+ H hold Working Male Not responsible for grocery shopping Basic/no cooking skills Unhealthy diet Students Meals or snacks delivered to your home H hold Unhealthy Diet Married/ Living as married Male C1C2 Basic/no cooking skills Kids 3+ H hold Basic/no cooking skills 3+ H hold Kids Under 25 Not responsible for grocery shopping Unhealthy diet Basic/no cooking skills 3+ H hold Q.17 In the last 7 days, that is since last (day of interview), how many of these types of meals, if any, have you eaten? By this I mean main meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home Not responsible for grocery shopping Basic/no cooking skills Unhealthy diet Students

138 Health & Wellbeing

139 Health & Wellbeing: Summary 139 Irish adults continue to position themselves as very healthy, with 87 of respondents claiming their diet is very / fairly healthy. This figure has been consistently rising since In comparison, while the majority of adults also believe their diet is healthy, this figure is lower than that of and remains static since 2013, at 78. Over a quarter of adults in both and believe their diet has become more healthy in the past 12 months. In this is led by females, aged years old, while in it is the youngest age group, years, leading this change. The importance of low fat products and options has recorded a decline among adults in this year. Those who would like to see more low fat products records a 10 percentage point decrease and those who always look for a low fat option when purchasing food records a 9 percentage point decrease. Similarly when looking to be more healthy, adults are less likely to rely on products enriched with vitamins/minerals or which claim to lower cholesterol/blood pressure. Adults in on the other hand are more likely in 2015 to eat more of these products if looking to improve their health. Fish also records a 7 percentage point increase among these respondents. Adults in continue to have a more positive outlook on healthy eating than their counterparts. adults appear to have a greater understanding of the benefits of eating healthily, looking to enhance mental alertness, spiritual wellbeing, to take control of their lives and ensuring to eat a balanced diet. Interestingly, almost half of Irish adults claim to often be confused about what they should eat to stay healthy, while less than 3 in 10 adults believe they are confused. However, this figure is continuing to rise in both markets. Over half the adults in both markets continue to find it difficult to understand food labelling and nutritional claims on packaging. Similar proportions of and adults with dependent children claim to ensure their kids have balanced diets and are conscious about their kids sugar intake. Parents in are more likely than their neighbours to find it difficult to get their kids to eat vegetables with their dinner.

140 (Base: All Adults 15+) Overall Descriptors of Diet My Diet is Very healthy Fairly healthy Not sure 12 Fairly unhealthy 9 Very unhealthy 9 Don t know 4 1 * - Mean * 3.9 Mean Mean Mean Mean Mean Q.59 How would you describe your diet overall?

141 (Base: All Adults 15+) Overall Descriptors of Diet 141 My Diet is Very healthy Fairly healthy Not sure Fairly unhealthy Very unhealthy Don t know * * * * Mean Q.59 How would you describe your diet overall?

142 (Base: All Adults 16+) Overall Descriptors of Diet 142 My Diet is Very healthy Fairly healthy Not sure Fairly unhealthy Very unhealthy * * - Don t know Mean Q.59 How would you describe your diet overall?

143 (Base: All Adults 15+) Change in Eating Habits in the Last Year Vs More healthy Less healthy Q.60 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same?

144 (Base: All Adults 15+) Change in Eating Habits in Last Year (2015) 144 SEX AGE Total Male Female Main/Joint Shopper More healthy Less healthy Q.60 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same?

145 (Base: All Adults 16+) Change in Eating Habits in Last Year (2015) 145 SEX AGE Total Male Female Main/Joint Shopper More healthy Less healthy Q.60 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same?

146 (Base: All Adults 15+) Items Eaten More if Trying to be More Healthy Food or drink containing sugar Food contains fats Fresh fruit Fresh vegetables/salad Bread, cereals, pasta, rice, potatoes Milk and dairy products Meat Fish Salt in your food Lower fat options Products enriched with vitamins/ minerals Products that claim to lower cholesterol/blood pressure Carbonated soft drinks Wholegrain foods Hi-fibre foods High protein diet* Eat less of Eat more of Eat less of Eat more of Q.61 If you were trying to become more healthy which of the following food types would you eat a) more of b) less of? *New statement added in 2015

147 (Base: All Adults 15+) Items Eaten More if Trying to be More Healthy Eat Eat Eat Eat less of more of less of more of Food or drink containing sugar Food contains fats Fresh fruit Fresh vegetables/salad Bread, cereals, pasta, rice, potatoes Milk and dairy products Meat Fish Salt in your food Lower fat options Products enriched with vitamins/ minerals Products that claim to lower cholesterol/ blood pressure Carbonated soft drinks Wholegrain foods Hi-fibre foods High protein diet* n/a n/a Eat Eat Eat Eat Eat Eat less of more of less of more of less of more of * n/a n/a * All others 5 or less Q.61 If you were trying to become more healthy which of the following food types would you eat a) more of b) less of?

148 (Base: All Adults 16+) Items Eaten More if Trying to be More Healthy 148 Food or drink containing sugar * All others 5 or less Food contains fats Fresh fruit Fresh vegetables/salad Bread, cereals, pasta, rice, potatoes Milk and dairy products Meat Fish Salt in your food Lower fat options Products enriched with vitamins/ minerals Products that claim to lower cholesterol/ blood pressure Carbonated soft drinks Wholegrain foods Hi-fibre foods High protein diet* Eat Eat Eat Eat less of more of less of more of n/a n/a Eat Eat Eat Eat Eat Eat less of more of less of more of less of more of n/a Q.61 If you were trying to become more healthy which of the following food types would you eat a) more of b) less of? n/a

149 (Base: All adults 15+, all markets summary) Items Eaten More if Trying to Be More Healthy More of: Less of: Divided Opinions Fresh vegetables/salad Fresh fruit Hi-fibre foods Fish Wholegrain foods Products enriched with vitamins/minerals Products that claim to lower cholesterol/blood pressure Lower fat options High protein foods Food or drink containing sugar Food containing fats Salt in your food Carbonated soft drinks Bread, cereals, pasta, rice, potatoes Milk & dairy products Meat Q.61 If you were trying to become more healthy which of the following food types would you eat a) more of b) less of?

150 (Base: All Adults 15+) Dieting / Eating Regimes vs New question added in 2015 Currently Following Eating Regime A balanced diet Low fat High protein Low carb Low G.I. High fat Other None * Q.61a Which of these eating regimes are you currently following? *Responses <1 in both countries not shown

151 (Base: All Adults 15+) Attitude Towards Diet Agree Slightly Agree Strongly Agree To be healthy it is really important to eat properly I eat healthy to take control of my life I only eat foods that are healthy and good for me I eat for enjoyment and not for health reasons I am often confused about what I should eat to stay healthy I am concerned about my children becoming obese Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.

152 (Base: All Adults 15+) Attitude Towards Diet 152 Agree Slightly Agree Strongly Agree To be healthy it is really important to eat properly I eat healthy to take control of my life I only eat foods that are healthy and good for me I eat for enjoyment and not for health reasons I am often confused about what I should eat to stay healthy I am concerned about my children becoming obese Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly. n/a n/a n/a n/a n/a n/a n/a

153 (Base: All Adults 16+) Attitude Towards Diet 153 To be healthy it is really important to eat properly I eat healthy to take control of my life I only eat foods that are healthy and good for me I eat for enjoyment and not for health reasons I am often confused about what I should eat to stay healthy I am concerned about my children becoming obese Agree Slightly n/a n/a Agree Strongly n/a n/a Agree Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly n/a n/a

154 (Base: All Adults 15+) Attitude Towards Wellbeing Agree Slightly Agree Strongly Agree Good food can enhance body and mind I consider what I eat to be really important for my wellbeing Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.

155 (Base: All Adults 15+) Attitude Towards Wellbeing 155 Agree Slightly Agree Strongly Agree Good food can enhance body and mind I consider what I eat to be really important for my wellbeing Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.

156 (Base: All Adults 16+) Attitude Towards Wellbeing 156 Good food can enhance body and mind Agree Slightly Agree Strongly Agree I consider what I eat to be really important for my wellbeing Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.

157 (Base: All Adults 15+) Attitudes Towards Healthy Options Applies A Lot Applies A Little Applies I am willing to pay more for healthy food and beverages as long as they taste good If the label says Low Fat or Reduced Fat, then the product will always be a healthy choice I would like manufacturers to help me eat healthy I find there are never enough healthy food options when shopping Choosing healthy food to eat is very limiting and boring too Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

158 (Base: All Adults 15+) Attitudes Towards Healthy Options 158 I am willing to pay more for healthy food and beverages as long as they taste good If the label says Low Fat or Reduced Fat, then the product will always be a healthy choice I would like manufacturers to help me eat healthy I find there are never enough healthy food options when shopping Choosing healthy food to eat is very limiting and boring too Applies A Lot n/a Applies A Little Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all. n/a Applies n/a

159 (Base: All Adults 16+) Attitude Towards Healthy Options 159 I am willing to pay more for healthy food and beverages as long as they taste good If the label says Low Fat or Reduced Fat, then the product will always be a healthy choice I would like manufacturers to help me eat healthy I find there are never enough healthy food options when shopping Choosing healthy food to eat is very limiting and boring too Applies A Lot n/a n/a Applies A Little n/a n/a Applies n/a n/a Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

160 (Base: All Adults 15+) Attitude Towards Calories/Fat Content Applies A Lot Applies A Little Applies I would like to see more low fat products I am more concerned about fat content than calories I always look for a low fat option when buying food products I always think of the calories in what I eat Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

161 (Base: All Adults 15+) Attitude Towards Calories/Fat Content 161 Applies A Lot Applies A Little Applies I would like to see more low fat products I am more concerned about fat content than calories I always look for a low fat option when buying food products I always think of the calories in what I eat Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

162 (Base: All Adults 16+) Attitude Towards Calories/Fat Content 162 Applies A Lot Applies A Little Applies I would like to see more low fat products I am more concerned about fat content than calories I always look for a low fat option when buying food products I always think of the calories in what I eat Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

163 (Base: All Adults 15+) Attitude Towards Balanced/Healthy Diet Applies A Lot Applies A Little Applies I always try to eat a balanced diet I try to limit the amount of fast food I consume I try to buy products that have added vitamins & minerals I always check the nutritional labelling on foods before buying them I try to give the children as much veg as possible Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

164 (Base: All Adults 15+) Attitude Towards Balanced/Healthy Diet 164 I always try to eat a balanced diet I try to limit the amount of fast food I consume I try to buy products that have added vitamins & minerals I always check the nutritional labelling on foods before buying them I try to give the children as much veg as possible Applies A Lot Applies A Little Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all Applies

165 (Base: All Adults 16+) Attitude Towards Balance/Healthy Diet 165 I always try to eat a balanced diet I try to limit the amount of fast food I consume I try to buy products that have added vitamins & minerals I always check the nutritional labelling on foods before buying them I try to give the children as much veg as possible Applies A Lot Applies A Little Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all Applies

166 (Base: All Adults 15+) Attitude Towards Nutrition and Wellness Applies A Lot Applies A Little Applies I eat to feel good and take control of my life I eat to enrich/enhance mental alertness and spiritual well being There are not enough product options for people who suffer food intolerances My diet is mainly vegetarian Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

167 (Base: All Adults 15+) Attitude Towards Nutrition & Wellness 167 I eat to feel good and take control of my life I eat to enrich/enhance mental alertness and spiritual well being There are not enough product options for people who suffer food intolerances My diet is mainly vegetarian Applies A Lot n/a n/a n/a n/a Applies A Little Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all Applies n/a n/a

168 (Base: All Adults 16+) Attitude Towards Nutrition and Wellness 168 I eat to feel good and take control of my life I eat to enrich/enhance mental alertness and spiritual well being There are not enough product options for people who suffer food intolerances My diet is mainly vegetarian Applies A Lot n/a n/a Applies A Little n/a n/a Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all Applies n/a n/a

169 (Base: All Adults 16+) Attitude Towards Health Products/Labelling Applies A Lot Applies A Little Applies I am confident that the food in the supermarket is safe I often find it difficult to understand the nutritional claims on packaging I often find it difficult to understand the labelling on food Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

170 (Base: All Adults 15+) Attitude Towards Health Products/Labelling 170 Applies A Lot Applies A Little Applies I am confident that the food in the supermarket is safe I often find it difficult to understand the nutritional claims on packaging I often find it difficult to understand the labelling on food n/a n/a n/a Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

171 (Base: All Adults 16+) Attitude Towards Health Products/Labelling 171 Applies A Lot Applies A Little Applies I am confident that the food in the supermarket is safe I often find it difficult to understand the nutritional claims on packaging I often find it difficult to understand the labelling on food n/a n/a n/a Q.78 I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

172 (Base: All those with dependent children) Attitude Towards Children s Health & Nutrition New question in 2015 Agree Strongly/Slightly I try to ensure that my children have a balanced diet I am conscious about my children s sugar intake I find it difficult to get my kids to eat vegetables with their dinner Q.86 The following are some statements which people have made about children s health and well-being. Using a scale from 1 to 5, where 5 = agree strongly and 1 = disagree strongly, please tell me whether you agree or disagree with each of these statements.

173 Environmental Issues

174 Environmental Issues: Summary 174 Awareness of the term Sustainably Produced is marginally higher among adults, with almost half claiming awareness. Both countries have broadly similar understanding of the term, with a slightly higher proportion of adults believing it refers to consumption practices which do not have a future effect on the environment. Almost three quarters of adults in both and are aware of the term Carbon Footprint. This is the highest level of awareness recorded among Irish adults since the question was introduced in Awareness of Food Miles records an increase across both markets, with 6 in 10 Irish adults claiming awareness of the term compared with 54 of adults. The distance that food has to travel from producer to shop continues to be the most universally understood definition. Broadly and adults claim very similar levels of understanding across the new terms. At least three quarters of adults claim they are aware of Food Waste and Animal Welfare, while almost half are aware of Conserving Resources in terms of food production. Adults in continue to consider environmental issues when buying food products, more so than their counterparts. Almost 6 in 10 Irish adults claim to be more conscious of environmental issues in their choice of products and over half prefer to buy from companies that are aware of the impact of environmental issues.

175 (Base: All Adults 15+) Awareness of Sustainably Produced* Aware Aware In 2015, Higher Amongst: In 2015, Higher Amongst: yrs AB s Buy organic produce yrs; yrs AB s Can cook Buy organic produce Entertain at home more often Q.82 Which of the following have you ever heard of? *Amended in 2015

176 (Base: All aware of sustainably produced) Understanding of the Term Sustainably Produced* Spontaneous (2015) 176 Aware 2015 (42) Total 2015 (48) Meeting the needs of the present without compromising the ability of future generations to meet their needs Production practices which do not have a future affect on the environment Ensuring that future generations have what we have today Consumption practices which do not have a future effect on the environment Other 6 8 Don t know 12 9 Q.83 What do you understand the term Sustainably Produced to mean? *Amended in 2015

177 (Base: All aware of sustainably produced) Understanding of the Term Sustainably Produced* 177 Meeting the needs of the present without compromising the ability of future generations to meet their needs TOTAL GENDER 2015 AGE Male Female Production practices which do not have a future affect on the environment Ensuring that future generations have what we have today Consumption practices which do not have a future effect on the environment Other Don t know Q.83 What do you understand the term Sustainably Produced to mean? *Amended in 2015

178 (Base: All aware of sustainably produced) Understanding of the Term Sustainably Produced* 178 TOTAL GENDER 2015 AGE Meeting the needs of the present without compromising the ability of future generations to meet their needs Male Female Production practices which do not have a future affect on the environment Ensuring that future generations have what we have today Consumption practices which do not have a future effect on the environment Other Don t know Q.83 What do you understand the term Sustainably Produced to mean? *Amended in 2015

179 (Base: All Adults 15+) Awareness of the Term Carbon Footprint Aware Aware In 2015, Higher Amongst: In 2015, Higher Amongst: yrs AB s Responsible for grocery shopping Entertain at home more often Females yrs; yrs Can cook Buy organic produce Healthy diet Main/joint grocery shopper Q.82 Which of the following have you ever heard of?

180 (Base: All aware of Carbon Footprint) Understanding of the Term Carbon Footprint Spontaneous (2015) 180 Aware 2015 (72) Total 2015 (72) The amount of carbon dioxide which is emitted before a product reaches the market An individuals effect on the environment brought about by the consumption of products A measure of environmental damage Other 2 6 Don t know 7 9 Q.84 What do you understand the term Carbon Footprint to mean?

181 (Base: All aware of Carbon Footprint) Understanding of the Term Carbon Footprint 181 The amount of carbon dioxide which is emitted before a product reaches the market TOTAL GENDER AGE Male Female An individuals effect on the environment brought about by the consumption of products A measure of environmental damage Other Don t know Q.84 What do you understand the term Carbon Footprint to mean?

182 (Base: All aware of Carbon Footprint) Understanding of the Term Carbon Footprint TOTAL GENDER AGE Male Female The amount of carbon dioxide which is emitted before a product reaches the market An individuals effect on the environment brought about by the consumption of products A measure of environmental damage Other Don t know Q.84 What do you understand the term Carbon Footprint to mean?

183 (Base: All Adults 15+) Awareness of the Term Food Miles Aware Aware In 2015, Higher Amongst: Females yrs AB s Responsible for grocery shopping Buy organic produce Working full time In 2015, Higher Amongst: yrs AB s Buy organic produce Dual person household Q.82 Which of the following have you ever heard of?

184 (Base: All aware of the term food miles) Understanding of the Term Food Miles Spontaneous ( Vs. ) Aware (38) (44) (53) (49) (60) (31) (36) (43) (45) (54) The distance that food has to travel from producer to shop (70) (65) (79) (82) 85 (69) (83) (79) (85) 81 An indication of environmental impact (15) (23) (14) (6) 11 (12) (6) (11) (5) 11 Other (1) (1) (2) (*) 1 (2) (1) (2) (2) 5 Don t know (15) (11) (6) (12) 4 (18) (10) (10) (8) 3 *Change of question wording in 2013 Q.84a What do you understand the term Food Miles to mean?

185 (Base: All Adults 15+) Awareness of the Term Food Waste Aware Aware In 2015, Higher Amongst: yrs Living in Munster Buy local produce Buy organic produce In 2015, Higher Amongst: yrs Buy local produce Buy organic produce Working full-time Q.82 Which of the following have you ever heard of? *New term added in 2015

186 (Base: All aware of term food waste) Understanding of the Term Food Waste Spontaneous ( Vs. ) 186 New question in 2015 Aware (79) (75) Food that is bought but not consumed and thrown away Food that goes out of date before it is consumed Excess food packaging Other 1 3 Don t know 3 4 Q.84c What do you understand the term Food Waste to mean?

187 (Base: All Adults 15+) Awareness of the Term Conserving Resources Aware Aware In 2015, Higher Amongst: yrs Living in Dublin Entertain more at home In 2015, Higher Amongst: yrs Living in South West Who can cook Q.82 Which of the following have you ever heard of? *New term added in 2015

188 (Base: All Adults 15+) Awareness of the Term Animal Welfare Aware Aware In 2015, Higher Amongst: Females Living in rural areas Living in Munster With dependent kids In 2015, Higher Amongst: Females yrs Living in South West Q.82 Which of the following have you ever heard of? *New term added in 2015

189 (Base: All Adults 15+) Statements Regarding Environmental Issues Agree Slightly Agree Strongly Agree I am more conscious of environmental issues in my choice of products today I prefer to buy from companies that are aware of the impact of environmental issues Q.71 Please tell me how strongly you agree or disagree with the following statements?

190 (Base: All Adults 15+) Statements Regarding Environmental Issues Vs. (I) 190 I am more conscious of environmental issues in my choice of products today Agree Agree In 2015, Higher Amongst: In 2015, Higher Amongst: Females yrs AB s Responsible for grocery shopping Buy organic produce Entertain at home more often Females yrs AB s Can cook Buy organic produce Entertain at home more often Q.71 Please tell me how strongly you agree or disagree with the following statements?

191 (Base: All Adults 15+) Statements Regarding Environmental Issues Vs. (II) 191 I prefer to buy from companies that are aware of the impact of environmental issues Agree Agree In 2015, Higher Amongst: In 2015, Higher Amongst: Females AB s year olds Buy organic produce Entertain at home more often AB s Buy organic & local produce Entertain at home more often Q.71 Please tell me how strongly you agree or disagree with the following statements?

192 (Base: All Adults 15+) Attitude Towards Fair Trade Products Applies a little Applies a lot Applies I wish there was more Fair Trade products/brands available in store The higher price of Fair Trade products puts me off buying them I try to buy Fair Trade products/brands whenever they are available Q.78c I am now going to read out a number of statements people have said about Fair Trade products. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

193 (Base: All Adults 15+) Attitude Towards Fair Trade Products 193 I wish there was more Fair Trade products/brands available in store The higher price of Fair Trade products puts me off buying them I try to buy Fair Trade products/brands whenever they are available Applies a little Applies a lot Applies Q.78c I am now going to read out a number of statements people have said about Fair Trade products. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

194 (Base: All Adults 16+) Attitude Towards Fair Trade Products 194 I wish there was more Fair Trade products/brands available in store The higher price of Fair Trade products puts me off buying them I try to buy Fair Trade products/brands whenever they are available Applies a little Applies a lot Applies Q.78c I am now going to read out a number of statements people have said about Fair Trade products. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all

195 Grocery Shopping

196 Grocery Shopping: Summary 196 The majority of grocery shoppers continue to be females. However, males in are more likely to be involved in grocery shopping when compared to. Approximately three quarters of shoppers in both regions continue to look for the best value for money in the same shop. Quality remains more important than price when it comes to fresh food, though shoppers are more likely to believe this than their neighbours. In general, shoppers are more likely to be bargain hunters than those in. Almost half of shoppers claim to watch for announcements on sales/promos. They are more likely to buy products on impulse if they are cheap, to purchase multi pack products and are marginally more likely to spend time looking for a bargain. With regards to changing shopping habits, fewer shoppers claim to spread their shopping across several shops more often, and almost half claim to be shopping more in discounters, perhaps suggesting that discounters are being used more often as the main shop. A small proportion of respondents are buying in bulk more often, buying food items on promotion and travelling further to shop in order to get better value. In comparison, it appears that growing proportions of shoppers are going to discounters and spreading their shopping to get better value. shoppers remain more likely to check food produce for symbols of quality and country of origin than their counterparts. Online shopping is lower in than, with 3 in 10 shoppers claiming to have ever ordered their grocery shopping online, with over 60 ordering at least monthly. By contrast, just 13 of shoppers have ever shopped online. Supermarkets and convenience stores are the most visited shops by both and shoppers. visit their local butchers more frequently, with 67 making purchases over past two weeks when compared with 33 of shoppers. Similar proportions have made purchases in speciality/gourmet shops, though shoppers have visited more of these types of shops than those in.

197 (Base: All Mainly/Jointly Responsible) Profile of Grocery Shoppers SEX AGE SOCIAL CLASS Male ABC Female C2DE F 6 Q.40 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery shopping, jointly responsible with someone else or is someone else responsible?

198 (Base: All Mainly/Jointly Responsible) Profile of Grocery Shoppers 198 SEX AGE SOCIAL CLASS Male ABC Female C2DE F Q.40 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery shopping, jointly responsible with someone else or is someone else responsible?

199 (Base: All Mainly/Jointly Responsible) Profile of Grocery Shoppers 199 SEX AGE SOCIAL CLASS Male ABC Female C2DE Q.40 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery shopping, jointly responsible with someone else or is someone else responsible?

200 (Base: All Adults 15+) Frequency Of Purchasing Wheat (Gluten) Free Food Weekly Less often Never/don t know Q.63b And how often, if at all, would you or somebody in your household purchase wheat (gluten) free food?

201 (Base: All Adults 15+) Frequency Of Purchasing Free From New question in Weekly Less often Never/don t know Q.63c And how often, if at all, would you or somebody in your household purchase food with a free from label (free from food is food that has been designed to exclude one or more ingredients to which people can have intolerances or allergies or who do not wish to consume certain products due to lifestyle choice. These ingredients may include dairy, eggs, nuts and wheat.).

202 (Base: All Adults 15+) Responsibility for Grocery Shopping Mainly responsible Jointly responsible with someone else Someone else responsible Q.40 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery shopping, jointly responsible with someone else or is someone else responsible?

203 (Base: All Adults 15+) Responsibility for Grocery Shopping Mainly responsible Jointly responsible with someone else Someone else responsible Q.40 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery shopping, jointly responsible with someone else or is someone else responsible?

204 (Base: All Adults 16+) Responsibility for Grocery Shopping Mainly responsible Jointly responsible with someone else Someone else responsible Q.40 Thinking now of shopping for groceries for the household, are you mainly responsible for the grocery shopping, jointly responsible with someone else or is someone else responsible?

205 (Base: All Grocery Shoppers 15+) Attitudes Towards Grocery Shopping 2015 (I) 205 Agree Slightly Agree Strongly Agree Quality of fresh food is more important than price I most often go to the same store but look for the best value for money I can get I will pay a bit more for grocery shopping to get superior customer service I don t mind spending time when looking for a bargain I watch for announcements for sales or promotions on grocery Q.44 I am going to read out a list of things that people have said about grocery shopping. Please tell me how much you agree or disagree with each statement.

206 (Base: All Grocery Shoppers 15+) Attitudes Towards Grocery Shopping 2015 (II) 206 Agree Slightly Agree Strongly Agree When I shop the first thing I look for is price The most important thing is price when grocery shopping There is no difference between the main supermarkets I tend to buy on impulse if I think they are cheap I compare prices between outlets to see where I can buy the cheapest fresh food, even if I have to travel Q.44 I am going to read out a list of things that people have said about grocery shopping. Please tell me how much you agree or disagree with each statement.

207 (Base: All Grocery Shoppers 15+) Attitudes Towards Grocery Shopping (I) 207 Quality of fresh food is more important than price I most often go to the same store but look for the best value for money I can get I will pay a bit more for grocery shopping to get superior customer service I don t mind spending time when looking for a bargain I watch for announcements for sales or promotions on grocery Agree Slightly Agree Strongly Agree Q.44 I am going to read out a list of things that people have said about grocery shopping. Please tell me how much you agree or disagree with each statement

208 (Base: All Grocery Shoppers 15+) Attitudes Towards Grocery Shopping (II) 208 When I shop the first thing I look for is price The most important thing is price when grocery shopping There is no difference between the main supermarkets I tend to buy on impulse if I think they are cheap I compare prices between outlets to see where I can buy the cheapest fresh food, even if I have to travel Agree Slightly Agree Strongly Agree Q.44 I am going to read out a list of things that people have said about grocery shopping. Please tell me how much you agree or disagree with each statement

209 (Base: All Grocery Shoppers 16+) Attitude Towards Grocery Shopping (I) 209 Quality of fresh food is more important than price I most often go to the same store but look for the best value for money I can get I will pay a bit more for grocery shopping to get superior customer service I don t mind spending time when looking for a bargain I watch for announcements for sales or promotions on grocery Agree Slightly Agree Strongly Agree Q.44 I am going to read out a list of things that people have said about grocery shopping. Please tell me how much you agree or disagree with each statement

210 (Base: All Grocery Shoppers 16+) Attitude Towards Grocery Shopping (II) 210 When I shop the first thing I look for is price The most important thing is price when grocery shopping There is no difference between the main supermarkets I tend to buy on impulse if I think they are cheap I compare prices between outlets to see where I can buy the cheapest fresh food, even if I have to travel Agree Slightly Agree Strongly Agree Q.44 I am going to read out a list of things that people have said about grocery shopping. Please tell me how much you agree or disagree with each statement

211 (Base: All Grocery Shoppers 15+) Attitudes to Food Shopping Applies a little Applies a lot Applies Products in the chilled cabinet are always fresher I much prefer to buy products from the chilled cabinet I buy food in smaller packs because it means less waste Where possible I buy multi-pack products Q.45 And now about food shopping generally please tell me whether these statements apply to you a lot, a little or not at all?

212 (Base: All Grocery Shoppers 15+) Attitudes Towards Food Shopping 212 Products in the chilled cabinet are always fresher I much prefer to buy products from the chilled cabinet I buy food in smaller packs because it means less waste Where possible I buy multi-pack products Applies a little Applies a lot Applies Q.45 And now about food shopping generally please tell me whether these statements apply to you a lot, a little or not at all? (* 2007 figures taken from all adults base)

213 (Base: All Grocery Shoppers 16+) Attitudes Towards Food Shopping 213 Products in the chilled cabinet are always fresher I much prefer to buy products from the chilled cabinet I buy food in smaller packs because it means less waste Where possible I buy multi-pack products Applies a little Applies a lot Applies Q.45 And now about food shopping generally please tell me whether these statements apply to you a lot, a little or not at all? (* 2007 figures taken from all adults base)

214 (Base: All mainly/jointly responsible for grocery shopping) Recent Change In Food Shopping Habits Vs. (I) 214 New question in 2009 Spreading my shopping across a number of shops to get the best value Shopping in discount retailers such as Aldi or Lidl Buying some of my food from suppliers who sell at your door Buying in bulk Less Often More Often Less Often More Often Q.47 Thinking about your food shopping lately, have you been doing any of the following more often or less often, or have you made no change?

215 (Base: All mainly/jointly responsible for grocery shopping) Recent Change In Food Shopping Habits Vs. (II) 215 New question in 2009 Less Often More Often Less Often More Often Buying from farmers markets Buying food items on promotion Buying online Travelling further to shop to get better value Q.47 Thinking about your food shopping lately, have you been doing any of the following more often or less often, or have you made no change?

216 (Base: All Adults 15+) Importance of Food Labels when Shopping Statements changed in 2015 Added Low/reduced GMO Low/reduced High High Reduced vitamins/ sugar free fat protein fat salt minerals Very important Fairly important Neither/nor Not at all important Don t know Q.64 When shopping for foods, how important or not are the following statements on labels?

217 (Base: All Adults 16+) Importance of Food Labels when Shopping Statements changed in 2015 Added Low/reduced GMO Low/reduced High High Reduced vitamins/ sugar free fat protein fat salt minerals Very important Fairly important Neither/nor Not at all important Don t know * Q.64 When shopping for foods, how important or not are the following statements on labels?

218 (Base: All Adults 15+) Importance of Food Labels when Shopping Vs. 218 Statements changed in 2015 Very/fairly important Low/reduced sugar GMO free Low/reduced fat High protein High fat Reduced salt Added vitamins/minerals Q.64 When shopping for foods, how important or not are the following statements on labels?

219 (Base: All Adults 15+) Attitudes Towards Superfoods I have never heard of it before today I have heard of it, but do not consider it important when buying food I consider the term to be a fad, it does not impact upon my shopping habits I sometimes try to buy Superfoods I actively/always try to buy Superfoods Q.72 Thinking specifically about Superfoods, which of the following statements best describes your attitudes towards Superfoods?

220 (Base: All Adults 15+) Attitudes Towards Superfoods Higher Amongst I have never heard of it before today Males, 65+ yrs, C2DE s yrs, AB s I have heard of it, but do not consider it important when buying food I consider the term to be a fad, it does not impact upon my shopping habits I sometimes try to buy Superfoods I actively/always try to buy Superfoods Females, yrs, C1 s Q.72 Thinking specifically about Superfoods, which of the following statements best describes your attitudes towards Superfoods?

221 (Base: All Adults 16+) Attitudes Towards Superfoods Higher Amongst I have never heard of it before today Males, 65+ year olds, DEs 29 I have heard of it, but do not consider it important when buying food I consider the term to be a fad, it does not impact upon my shopping habits I sometimes try to buy Superfoods I actively/always try to buy Superfoods Females, year olds, ABC1 s, Buy organic produce Q.72 Thinking specifically about Superfoods, which of the following statements best describes your attitudes towards Superfoods?

222 Definition x Different Food Types 222 Functional Food (i.e. foods that are enriched with active components, e.g. vitamins/soya/omega that offer you health benefits, e.g. healthy heart, reduced cholesterol). Fair Trade Products (i.e. produce that is sourced through a system which ensures a reasonable return to the producer). Glycemic Index (i.e. a measure of how quickly the body s digestive system breaks down carbohydrates into glucose). Ethical Products (i.e. foods which are kinder to the environment and/or fairer to the producer).

223 (Base: All Adults 15+) Awareness of Different Food Types Total Aware 2015 Functional foods Fair trade products Ethical products Glycemic index Q.69 Which of the following have you ever heard of?

224 (Base: All Adults 15+) Awareness of Different Food Types Vs. 224 Total Aware Functional foods Fair trade products Ethical products Glycemic index Q.69 Which of the following have you ever heard of?

225 (Base: All Adults 15+) Likelihood of Buying Functional Foods in the Future Very likely (5) Fairly likely (4) Not sure (3) Fairly unlikely (2) Very unlikely (1) Mean Q.70 How likely are you to buy functional foods (i.e. foods that are enriched with active components e.g. vitamins/soya/ omega that offer you health benefits e.g. healthy heart, reduced cholesterol) in the future?

226 (Base: All Adults 15+) Likelihood of Buying Functional Foods in the Future Very likely (5) Fairly likely (4) Not sure (3) Fairly unlikely (2) Very unlikely (1) Mean Q.70 How likely are you to buy functional foods (i.e. foods that are enriched with active components e.g. vitamins/soya/ omega that offer you health benefits e.g. healthy heart, reduced cholesterol) in the future?

227 (Base: All Adults 16+) Likelihood of Buying Functional Foods in the Future Very likely (5) Fairly likely (4) Not sure (3) Fairly unlikely (2) Very unlikely (1) Mean Q.70 How likely are you to buy functional foods (i.e. foods that are enriched with active components e.g. vitamins/soya/ omega that offer you health benefits e.g. healthy heart, reduced cholesterol) in the future?

228 (Base: All Grocery Shoppers 15+) Checking for Symbol of Quality Always check Sometimes check 46 Never check Don t know 1 * Q.46a When you are buying food produce, to what extent do you check for a symbol or certificate that guarantees the quality of the produce?

229 (Base: All Grocery Shoppers 15+) Checking Symbol of Quality Always check Sometimes check Never check Don t know * * * Q.46a When you are buying food produce, to what extent do you check for a symbol or certificate that guarantees the quality of the produce?

230 (Base: All Grocery Shoppers 16+) Checking for Symbol of Quality Always check Sometimes check Never check Don t know * 1 * * Q.46a When you are buying food produce, to what extent do you check for a symbol or certificate that guarantees the quality of the produce?

231 (Base: All Grocery Shoppers 15+) Checking for Country of Origin Always check Sometimes check 43 Never check Don t know 1 * Q.46b And to what extent do you check for country of origin, i.e. what country the food was produced in?

232 (Base: All Grocery Shoppers 15+) Checking for Country of Origin Always check Sometimes check Never check 44 Don t know * * 25 1 Q.46b And to what extent do you check for country of origin, i.e. what country the food was produced in?

233 (Base: All Grocery Shoppers 16+) Checking for Country of Origin Always check Sometimes check Never check Don t know * 1 * * Q.46b And to what extent do you check for country of origin, i.e. what country the food was produced in?

234 (Base: All Grocery Shoppers) Incidence of Ordering Grocery Shopping Online Question changed in 2015 Previous years not comparable Yes No Q.41 Have you ever ordered your grocery shopping online?

235 (Base: All responsible for shopping & ever ordered grocery shopping online) Frequency of Ordering Grocery Shopping Online Question changed in (13) 2015 (30) At least weekly Once/twice a month Less often Don t know/can t recall 4 3 Q.42 How often do you purchase your groceries online?

236 (Base: All responsible for shopping & ever ordered grocery shopping online) Method of Placing Order Online Question changed in (13) 2015 (30) Over the internet Mobile phone app Don t know/can t recall Q.43 And considering the last time you ordered your groceries online, did you place the order for groceries by internet / website or via a mobile phone app?

237 (Base: All Grocery Shoppers} Types of Shops Purchased In Over Past 2 Weeks New question in 2015 Supermarket Convenience Store Local Butchers Discounters Any purchases in past 2 weeks Mean no. of shops visited (excl. zero) Q.48 How many of the following types of shop have you made purchases in over the past two weeks?

238 (Base: All Grocery Shoppers) Types of Shops Purchased In Over Past 2 Weeks New question in 2015 Local Fruit/Veg Shop Farmers Market Speciality/Gourmet Shop Any purchases in past 2 weeks Mean no. of shops visited (excl. zero) Q.48 How many of the following types of shop have you made purchases in over the past two weeks?

239 (Base: All Grocery Shoppers) Types of Shops Purchased In Over Past 2 Weeks New question in 2015 Supermarket Convenience Store Discounters Local Fruit/Veg Shop Any purchases in past 2 weeks Mean no. of shops visited (excl. zero) Q.48 How many of the following types of shop have you made purchases in over the past two weeks?

240 (Base: All Grocery Shoppers) Types of Shops Purchased In Over Past 2 Weeks New question in 2015 Local Butchers Farmers Market Speciality/Gourmet Shop Any purchases in past 2 weeks Mean no. of shops visited (excl. zero) Q.48 How many of the following types of shop have you made purchases in over the past two weeks?

241 (Base: All Grocery Shoppers) Types of Shops Visiting More Frequency Vs New question in 2015 Agree Strongly/Slightly Supermarket Discounter Local Butchers Local Fruit/Veg Shop Convenience Store Farmers Market 10 8 Speciality/Gourmet Food Store 5 4 Q.48a And which types of shops are you visiting more frequently nowadays compared to a year ago?

242 (Base: All grocery shoppers) Channel Image 2015 New question in 2015 Speciality/Gourmet Food Store Great customer service Wine Range of products available Supermarket Range of products available Availability of offers/ promos Has good parking Convenience Store Location/convenience Fast service/no queues Great customer service Discounter Price Availability of offers/promos Has good parking Local Fruit/Veg Shop Fruit/veg selection Great customer service Location/convenience Farmers Market Fruit/veg selection Great customer service Fast service/no queues Local Butchers Meat/poultry selection Great customer service Fast service/no queues Q.49 I am going to read out a number of descriptions and for each please tell me to which, if any of these types of shops, the description applies. Each time, you can mention as many or as few shops as you wish.

243 (Base: All grocery shoppers) Channel Image 2015 New question in 2015 Speciality/Gourmet Food Store Great customer service Range of products available Fast service/no queues Supermarket Has good parking Wine Range of products available Convenience Store Location/convenience Fast service/no queues Great customer service Discounter Price Availability of offers/promos Location/convenience Local Fruit/Veg Shop Fruit/veg selection Great customer service Fast service/no queues Farmers Market Fruit/veg selection Great customer service Meat/poultry selection Local Butchers Meat/poultry selection Great customer service Fast service/no queues Q.49 I am going to read out a number of descriptions and for each please tell me to which, if any of these types of shops, the description applies. Each time, you can mention as many or as few shops as you wish.

244 (Base: All Adults 15+)** Internet Usage 244 Downloaded a Recipe* Yes No ** Filter on internet access removed in 2015 *Change in wording in 2011 Q.43a In terms of the statement on this card, when did you last do any of the following over the Internet?

245 (Base: All Adults 15+)** Internet Usage (II) 245 Downloaded a Mobile Phone App Downloaded a Promotional Voucher Use Social Media To Contact a Company Share A Recipe Via Social Media Yes No **Filter on Internet usage removed in 2015 *Change in wording in 2011 Q.43a In terms of the statement on this card, when did you last do any of the following over the Internet?

246 (Base: All Adults 16+)** Internet Usage (I) 246 Downloaded a Recipe* Yes No **Filter on Internet usage removed in 2015 *Change in wording in 2011 Q.43a In terms of the statement on this card, when did you last do any of the following over the Internet?

247 (Base: All Adults 16+)** Internet Usage (II) 247 Downloaded a Mobile Phone App Downloaded a Promotional Voucher Use Social Media To Contact a Company Share A Recipe Via Social Media Yes No **Filter on Internet usage removed in 2015 *Change in wording in 2011 Q.43a In terms of the statement on this card, when did you last do any of the following over the Internet?

248 (Base: All Adults)** Frequency of Downloading / Using Internet 2015 (I) 248 Downloaded a Mobile Phone Food Application Downloaded a Recipe Past week Past month Past 6 months Longer ago Never Don t know 1 * * * ** Filter on internet access removed in 2015 Q.43a In terms of the statement on this card, when did you last do any of the following over the Internet?

249 (Base: All Adults)** Frequency of Downloading / Using Internet 2015 (II) 249 Past week Past month Past 6 months Longer ago Downloaded a Promotional Voucher Use Social Media To Contact a Company Share A Recipe Via Social Media * 3 * Never Don t know * * * * * * ** Filter on internet access removed in 2015 Q.43a In terms of the statement on this card, when did you last do any of the following over the Internet?

250 (Base: All Adults 15+)** Frequency of Downloading a Mobile Phone Food Application 250 Past week Past month Past 6 months Longer ago Never ** Filter on internet access removed in 2015 Q.43a In terms of the statement on this card, when did you last do any of the following over the Internet?

251 (Base: All Adults 16+)** Frequency of Downloading a Mobile Phone Food Application 251 Past week Past month Past 6 months Longer ago Never ** Filter on internet access removed in 2015 Q.43a In terms of the statement on this card, when did you last do any of the following over the Internet?

252 (Base: All Adults 15+)** Frequency of Downloading a Recipe Past week Past month Past 6 months Longer ago Never ** Filter on internet access removed in 2015 Q.43a In terms of the statement on this card, when did you last do any of the following over the Internet?

253 (Base: All Adults 16+)** Frequency of Downloading a Recipe Past week Past month Past 6 months Longer ago Never ** Filter on internet access removed in 2015 Q.43a In terms of the statement on this card, when did you last do any of the following over the Internet?

254 (Base: All Adults) Online Grocery Shopping Ever Ordered? How Often? Yes Every day/few times a week About once a week times a month 5 About once a month No Less often Not stated 4 3 ** Filter on internet access removed in 2015 Q.41 Have you ever ordered your grocery shopping online? Q.42 How often do you purchase your groceries online?

255 Buying Local

256 Buying Local: Summary 256 While almost 7 in 10 adults believe buying local produce is important, just over half of adults feel this way about locally produced products. Almost half of adults claim to purchase locally produced food at least once a week. Less than 4 in 10 adults do the same. The vast majority of both and adults believe the term local food refers to food made within a close proximity of where they live. Slightly more adults believe it refers to food produced in their own county, while just over 1 in 5 think it is food produced within their respective countries. As more regular purchasers of local food, adults appear to have greater understanding and a more positive attitude towards local food, with over 7 in 10 believing local food to be of higher quality, feel more confident in the safety of locally produced food and preferring to know the source of their food. Despite the clear support for local food in the market, both regions have almost equal perceptions regarding local foods being more expensive.

257 (Base: All Adults 15+) Importance of Buying Local Produce when Food Shopping Very Important (5) Fairly Important (4) Neither/nor (3) Not very important (2) 6 13 Not at all important (1) 5 Mean Score Q.12 How important or not is buying local produce i.e. products produced in your local area, to you when purchasing food?

258 (Base: All Adults 15+) Importance of Buying Local Produce when Food Shopping Vs Very Important (5) Fairly Important (4) Neither/nor (3) Not very important (2) Not at all important (1) Mean Score Q.12 How important or not is buying local produce i.e. products produced in your local area, to you when purchasing food?

259 (Base: All Adults 15+) Frequency of Purchasing Local Produce Vs Few times/once a month Few times/once a week Daily Less often/never (42) (40) (33) (20) (26) (26) (46) (43) (37) (36) (35) (37) Q.14 How often would you buy local produce, i.e. products produced in your local area?

260 (Base: All Adults 15+) Understanding of the Term Local Food Spontaneous 2015 Total Spontaneous 2015 Total Made within a close proximity to where I live (52) 71 (53) 73 Available in farmers markets (36) 57 (31) 57 Made within the county in which I live (21) 50 (19) 44 Made within a 20 mile radius from where I live (22) 53 (27) 57 Made within the province in which I live (7) 25 (7) 23 Made within the country in which I live (10) 22 (8) 21 Made within Europe (1) 5 (1) 11 Q.13a What do you understand the term local food to mean? Q.13b Which of the following statements best describes your perception of the term local food?

261 (Base: All Adults 15+) Understanding of the Term Local Food 261 Yes Spontaneous Total Made within a close proximity to where I live Available in farmers markets Made within the county in which I live Made within a 20 mile radius from where I live Made within the province in which I live Made within the country in which I live Made within Europe n/a n/a 2009 n/a n/a * n/a n/a n/a n/a Q.13a What do you understand the term local food to mean? Q.13b Which of the following statements best describes your perception of the term local food?

262 (Base: All Adults 16+) Understanding of the Term Local Food 262 Yes Spontaneous Total Made within a close proximity to where I live Available in farmers markets Made within the county in which I live Made within a 20 mile radius from where I live Made within the province in which I live Made within the country in which I live Made within Europe n/a n/a n/a n/a n/a n/a n/a n/a Q.13a What do you understand the term local food to mean? Q.13b Which of the following statements best describes your perception of the term local food?

263 (Base: All Adults 15+) Understanding of the Term Local Food Agree slightly/strongly Food produced locally results in higher quality products I like to know the area where my food comes from I am more confident in the safety of food produced in my local area Only the best ingredients are included in locally produced products I think food produced locally has less preservatives and artificial ingredients I feel food produced in my local area is better for my health I only buy meat that is fully traceable When buying meat I always check the label for the farm name Local produce tends to be more expensive Q.15 I am going to read out some statements that people have made about food produced locally in their own area. Using a scale from 1 to 5 where 5 = agree strongly and 1 = disagree strongly, please tell me whether you agree or disagree with each of the following.

264 (Base: All Adults 15+) Attitude Towards Food Produced Locally 264 Food produced locally results in higher quality products I like to know the area where my food comes from I am more confident in the safety of food produced in my local area Only the best ingredients are included in locally produced products I think food produced locally has less preservatives and artificial ingredients I feel food produced in my local area is better for my health I only buy meat that is fully traceable When buying meat I always check the label for the farm name Local products tend to be more expensive n/a Agree slightly/strongly Q.15 I am going to read out some statements that people have made about food produced locally in their own area. Using a scale from 1 to 5 where 5 = agree strongly and 1 = disagree strongly, please tell me whether you agree or disagree with each of the following

265 (Base: All Adults 16+) Attitude Towards Food Produced Locally 265 Food produced locally results in higher quality products I like to know the area where my food comes from I am more confident in the safety of food produced in my local area Only the best ingredients are included in locally produced products I think food produced locally has less preservatives and artificial ingredients I feel food produced in my local area is better for my health I only buy meat that is fully traceable When buying meat I always check the label for the farm name n/a Q.15 I am going to read out some statements that people have made about food produced locally in their own area. Using a scale from 1 to 5 where 5 = agree strongly and 1 = disagree strongly, please tell me whether you agree or disagree with each of the following. Local products tend to be more expensive Agree slightly/strongly

266 Artisan, Ethnic & Organic Foods