PERIscope Irish and British Consumers and their Food June 2017

Transcription

1 PERIscope 2017 Irish and British Consumers and their Food June 2017

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3 Introduction PERIscope is Bord Bia s comprehensive review of food attitudes, shopping and cooking trends amongst a nationally representative sample of adults. In previous waves of the research, biennial studies were produced for /NI/ and for other European countries (including France, Germany, Belgium, Spain, Netherlands, Sweden, New Zealand and the US). In 2015, the countries were amended and research was conducted in,, France, Germany, Spain, Netherlands and the US. In addition, China was a new market added in In 2013, Bord Bia took the decision to combine both studies in order to obtain a more detailed perspective on how consumers view food related issues and report their behaviours across 10 countries. PERIscope 2017 therefore, as in 2013 and 2015, provides research findings for the / and Continental study in one year. Over the various studies we have held many questions constant to allow tracking over time; we also include topical issues as they arise. This deck is designed to provide a thorough flavour of the PERIscope 2017 results for and (NI was not included in the PERIscope 2017 study). The charts included represent the study results. More detailed information is available in the tabular reports. 3

4 Research Method Face-to-face survey conducted by Ipsos MRBI on behalf of Bord Bia. Interviews in respondents own home by fully trained interviewers. The research was conducted among a representative sample of adults aged 15+ in the Republic of Ireland, and 16+ in Great Britain. Quotas were set on sex, age, region and social class to ensure a representative sample. Sample sizes: Republic of Ireland () 1,004 Great Britain () 1,078 Fieldwork was conducted between March and April Please note, there may be discrepancies in relation to some of the total figures within this report. This is due to rounding (e.g. slightly agree at 45, strongly agree at 30, agree at 76). Where new statements have been added or in instances where question wording and/or format may have changed, missing data is represented by. 4

5 How We Can Help You Further Our focus at The Thinking House is to embed insight in the Irish food, drink and horticulture industry. We believe that good information is the foundation of Good Thinking. for further information on this study and how can work with you in the future. All content provided in this pack is also available on the Bord Bia website, 5

6 Summary

7 (Base: All Adults 15+) Profile of Sample 2017 (I) SEX AGE SOCIAL CLASS Under AB Male C C Female DE F

8 (Base: All Adults 15+) Profile of Sample 2017 (II) HOUSEHOLD COMPOSITION WORKING STATUS Single Working full time/ self-employed Dual Working part time Housewife Student Retired Other 7 9 8

9 (Base: All Adults 15+) Profile of Sample (I) SEX AGE SOCIAL CLASS R O I 2003 R O I 2005 R O I 2007 R O I 2009 R O I 2011 R O I 2013 R O I 2015 R O I 2017 R O I 2003 R O I 2005 R O I 2007 R O I 2009 R O I 2011 R O I 2013 R O I 2015 R O I 2017 R O I 2003 R O I 2005 R O I 2007 R O I 2009 R O I 2011 R O I 2013 R O I 2015 R O I AB Male C Female C DE F

10 (Base: All Adults 15+) Profile of Sample (II) HOUSEHOLD COMPOSITION WORKING STATUS Single Dual Working full time/ self-employed Working part time Housewife Student Retired Other

11 (Base: All Adults 16+) Profile of Sample (I) SEX AGE SOCIAL CLASS G B 2003 G B 2005 G B 2007 G B 2009 G B 2011 G B 2013 G B 2015 G B 2017 G B 2003 G B 2005 G B 2007 G B 2009 G B 2011 G B 2013 G B 2015 G B 2017 G B 2003 G B 2005 G B 2007 G B 2009 G B 2011 G B 2013 G B 2015 G B AB Male C C Female DE

12 (Base: All Adults 16+) Profile of Sample (II) HOUSEHOLD COMPOSITION WORKING STATUS Single Working full time Dual Working part time Housewife Student Retired Other

13 (Base: All Adults 15+) Incidence Of Food Allergies In The Household (10) 2015 (11) 2013 (11) 2013 (10) Allergies Mentioned: Yes Yes Wheat (coeliac condition) 3 Eggs 1 Nut/peanut 2 Milk 1 Fish * Lactose intolerant 1 Shellfish 2 Soy 1 Other 1 Nut/peanut 3 Eggs 1 Milk 2 Wheat (coeliac condition) 3 Lactose intolerant 2 Fish 1 Shellfish 2 Soy * Other 3 Q.63a Do you or anybody in your household have any of the following food allergies? 13

14 (Base: All Adults 15+) Incidence Of Food Allergies In The Household Allergies Mentioned: Yes Yes Yes Yes Wheat (coeliac condition) 2 Eggs 1 Nut/peanut 1 Milk 1 Fish 1 Lactose intolerant 1 Shellfish 1 Soy * Other 2 Wheat (coeliac condition) 3 Eggs 1 Nut/peanut 1 Milk 2 Fish * Lactose intolerant 2 Shellfish 1 Soy - Other 3 Wheat (coeliac condition) 3 Eggs 2 Nut/peanut 2 Milk 2 Fish * Lactose intolerant 2 Shellfish 1 Soy * Other 1 Wheat (coeliac condition) 3 Eggs 1 Nut/peanut 2 Milk 1 Fish * Lactose intolerant 1 Shellfish 2 Soy 1 Other 1 Q.63a Do you or anybody in your household have any of the following food allergies? 14

15 (Base: All Adults 16+) Incidence Of Food Allergies In The Household Allergies Mentioned: Yes Yes Yes Yes Nut/peanut 4 Eggs 2 Milk 2 Wheat (coeliac condition) 1 Lactose intolerant 1 Fish 1 Shellfish 1 Soy * Other 11 Nut/peanut 3 Eggs 1 Milk 2 Wheat (coeliac condition) 2 Lactose intolerant 2 Fish * Shellfish 2 Soy * Other 3 Nut/peanut 2 Eggs 1 Milk 2 Wheat (coeliac condition) 2 Lactose intolerant 2 Fish * Shellfish 1 Soy * Other 3 Nut/peanut 3 Eggs 1 Milk 2 Wheat (coeliac condition) 3 Lactose intolerant 2 Fish 1 Shellfish 2 Soy * Other 3 Q.63a Do you or anybody in your household have any of the following food allergies? 15

16 Attitudes Towards Food

17 Attitudes Towards Food: Summary Ownership of Nutri/Magic Bullets and coffee makers record increases in 2017 in both and ; in contrast, ownership of deep fat fryers continues to fall steadily. Having a kettle at home is almost universal in both markets which is in sharp contrast to the situation in other countries measured. In the USA, for example, only 4 in 10 have a kettle at home. Almost all adults in and maintain they try to eat a lot of fruit and vegetables, and 3 in 4 try to avoid sugary foods/sweets. Irish adults are more likely to claim that they try to eat more hi-fibre foods, whereas adults appear to have a slightly more adventurous outlook on food, with more than 8 in 10 saying they like to try new foods. Interestingly, only a third of Irish consumers say that they rarely have time for breakfast, whereas this rises to almost half of adults. consumers are more likely to buy in to purchasing and consuming convenience foods. While most Irish adults agree they are more likely to pick foods that are easy to cook/prepare, fewer are suggesting that they eat ready prepared/convenience meals. In both and, while about half consider frozen and chilled food to be about the same, the balance of opinion is that chilled food is better than frozen. An average of two portions of dairy products are consumed in both markets on a daily basis; whereas 4 portions of fruit and vegetables are eaten. The number of consumers who are eating just one or two portions of fruit and veg a day has halved since 2005; now, only 1 in 5 claim to eat one or two portions of fruit and veg a day. The same shift in consumption patterns is not evident in. Herbs are the most popular produce grown in and gardens or allotments. Growing vegetables is slightly more common in. 1 in 8 grow their own fruit in both countries. 17

18 (Base: All Adults 15+) Utility Ownership In Home 2017 (I) ANY OVEN Full oven electric Full oven gas ANY FREEZER Separate freezer unit Kettle Toaster Juicer Smoothie maker/ smoothie blender Q.1 Which of the following do you have in your home? 18

19 (Base: All Adults 15+) Utility Ownership In Home 2017 (II) ANY MICROWAVE Grill Deep Fat Fryer Sandwich maker Food processor Wok Steamer Coffee maker Nutri/Magic Bullet Q.1 Which of the following do you have in your home? 19

20 (Base: All Adults 15+) Utility Ownership In Home (I) ANY OVEN Full oven electric Full oven gas ANY FREEZER Separate freezer unit Q.1 Which of the following do you have in your home? 20

21 (Base: All Adults 15+) Utility Ownership In Home (II) Kettle Toaster Juicer Smoothie maker/ smoothie blender ANY MICROWAVE Q.1 Which of the following do you have in your home? 21

22 (Base: All Adults 15+) Utility Ownership In Home (III) Grill Deep Fat Fryer Sandwich maker Food processor Wok Steamer Coffee maker Nutri/Magic Bullet Q.1 Which of the following do you have in your home? 22

23 (Base: All Adults 16+) Utility Ownership In Home (I) ANY OVEN Full oven electric Full oven gas ANY FREEZER Separate freezer unit Q.1 Which of the following do you have in your home? 23

24 (Base: All Adults 16+) Utility Ownership In Home (II) Kettle Toaster Juicer Smoothie maker/ smoothie blender ANY MICROWAVE Q.1 Which of the following do you have in your home? 24

25 (Base: All Adults 15+) Utility Ownership In Home (III) Grill Deep Fat Fryer Sandwich maker Food processor Wok Steamer Coffee maker Nutri/Magic Bullet Q.1 Which of the following do you have in your home? 25

26 (Base: All Adults 15+) Utility Ownership In Home 2017 Vs Differences (I) = = = 1 4 = ANY OVEN Full oven electric Full oven gas ANY FREEZER Separate freezer unit Kettle Toaster Juicer Smoothie maker/ smoothie blender 26

27 (Base: All Adults 15+) Utility Ownership In Home 2017 Vs Differences (II) = = 4 = = ANY MICROWAVE Grill Deep Fat Fryer Sandwich maker Food processor Wok Steamer Coffee maker Nutri/ Magic Bullet Q.1 Which of the following do you have in your home? 27

28 (Base: All Adults 15+) Attitudes to Food 2017 (I) Applies a lot/a little I try to eat a lot of fruit and vegetables I tend to pick foods that are easy to prepare I like to try new foods I always try to eat high fibre foods I rarely have time to eat a proper breakfast Q.2 I am now going to read out some things people have said about their attitudes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all? 28

29 (Base: All Adults 15+) Attitudes to Food 2017 (II) Applies a lot/a little I think frozen food is as good as fresh in terms of quality I tend to avoid sugary foods/sweets I tend to pick foods that are quick to cook I would often eat ready prepared / convenience meals I always try to buy brands that use environmentally sensitive packaging Q.2 I am now going to read out some things people have said about their attitudes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all? 29

30 (Base: All Adults 15+) Attitudes to Food (I) Applies a lot/a little I try to eat a lot of fruit and vegetables I tend to pick foods that are easy to prepare I like to try new foods I always try to eat high fibre foods I rarely have time to eat a proper breakfast Q.2 I am now going to read out some things people have said about their attitudes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all? 30

31 (Base: All Adults 15+) Attitudes to Food (II) I think frozen food is as good as fresh in terms of quality I tend to avoid sugary foods/sweets I tend to pick foods that are quick to cook I would often eat ready prepared / convenience meals I always try to buy brands that use environmentally sensitive packaging Applies a lot/a little Q.2 I am now going to read out some things people have said about their attitudes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all? 31

32 (Base: All Adults 16+) Attitudes to Food (I) Applies a lot/a little I try to eat a lot of fruit and vegetables I tend to pick foods that are easy to prepare I like to try new foods I always try to eat high fibre foods I rarely have time to eat a proper breakfast Q.2 I am now going to read out some things people have said about their attitudes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all? 32

33 (Base: All Adults 16+) Attitudes to Food (II) Applies a lot/a little I think frozen food is as good as fresh in terms of quality I tend to avoid sugary foods/sweets I tend to pick foods that are quick to cook I would often eat ready prepared / convenience meals I always try to buy brands that use environmentally sensitive packaging Q.2 I am now going to read out some things people have said about their attitudes to the food they eat. For each one, please tell me whether that statement applies to you personally a lot; a little or not at all? 33

34 (Base: All Adults 15+) Attitudes to Frozen Vs. Chilled Food 2017 Frozen food is always better than chilled food Frozen food is usually better than chilled food About the same Chilled food is usually better than frozen food 24 Chilled food is always better than frozen food Q.81 Now I would like you to think about frozen and chilled food. By chilled food I mean food that you find in the chilled cabinet in a supermarket. Which of these phrases best describes your opinion of frozen food and chilled food? 34

35 (Base: All Adults 15+) Attitudes to Frozen Vs. Chilled Food Frozen food is always better than chilled food Frozen food is usually better than chilled food About the same Chilled food is usually better than frozen food Chilled food is always better than frozen food Q.81 Now I would like you to think about frozen and chilled food. By chilled food I mean food that you find in the chilled cabinet in a supermarket. Which of these phrases best describes your opinion of frozen food and chilled food? 35

36 (Base: All Adults 16+) Attitudes to Frozen Vs. Chilled Food Frozen food is always better than chilled food Frozen food is usually better than chilled food About the same Chilled food is usually better than frozen food Chilled food is always better than frozen food Q.81 Now I would like you to think about frozen and chilled food. By chilled food I mean food that you find in the chilled cabinet in a supermarket. Which of these phrases best describes your opinion of frozen food and chilled food? 36

37 (Base: All Adults 15+) Average Portions of Dairy Products Eaten Daily Vs. Five+ Four Three Two One Don t know/none Average Q.63 On average, how many portions of dairy products do you eat everyday? 37

38 (Base: All Adults 15+) Portions of Fruit & Vegetables Eaten Every Day Vs None * * - * [VALUE] * * * - * Average Q.62 On average, how many portions of fruit and vegetables do you eat everyday? 38

39 (Base: All respondents) Produce Grown In Allotment or Garden Vs. Question wording changed in 2017, previous results not comparable Grow your own fruit, such as apples, berries, etc. () () () () 12 () () () () 13 own vegetables, such as carrots, cauliflower, etc. () () () () 11 () () () () 16 own herbs, such as parsley, basil, etc. () () () () 20 () () () () 18 Q.16c Which of the following, if any, do you grow in your allotment or garden? 39

40 Attitudes Towards Cooking

41 Attitudes Towards Cooking: Summary In keeping with previous years, adults continue to boast a greater level of culinary expertise than those in, with two thirds of residents claiming that they would be confident to cook a Sunday roast with all the trimmings/would enjoy hosting a dinner party where they do all the cooking. Although in both and, cooking at the weekends is more enjoyable than during the week, in general, adults are more likely to enjoy cooking, whereas Irish adults are more likely to associate cooking with the importance of eating well. The incidence of taking cooking classes is limited to a small minority of adults. Classes are more popular among younger (Under 25 years) adults, although their popularity appears to have waned somewhat in in recent years. Almost half of consumers say they prepare food from scratch at least once a day, compared with a third of consumers in. Nevertheless, 1 in 5 adults say they are cooking meals from scratch more often compared with 12 months ago, a slightly higher number than in. Baking remains something of a lost art for the majority of adults in both and, with half the population admitting never to have baked, although there are slightly higher participation rates compared with previous measures. adults are more likely to use cake/bread mixes; 1 in 5 claim to use these at least once a month twice the incidence recorded in. Oven baked/roasted, boiled and grilled are the most popular methods of food preparation in home, across and. Convenience meals continue to remain more popular in than, with over half of adults believing they are a good substitute for home cooking when time is limited. Over 4 in 10 claim to always have convenience meals at home, more than double the proportion in. The use of ready prepared ingredients is also higher in ; nearly 6 in 10 use these at least weekly, compared with less than half in. In both markets, however, significantly more adults claim they are eating less convenience foods now than 12 months ago. When eating, and preparing food in home, taste and quality emerge as the most important factors in both and. In, consumers place slightly more emphasis on freshness and safety of food. 41

42 (Base: All Adults 15+) Level of Cooking Expertise 2017 Can t boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner (e.g. meat and three veg.) Would be confident that I could produce a good Sunday roast with all the trimmings Would enjoy having a dinner party where I do all the cooking Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter? 42

43 (Base: All Adults 15+) Level of Cooking Expertise (I) Can t boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner (e.g. meat and three veg.) Would be confident that I could produce a good Sunday roast with all the trimmings Would enjoy having a dinner party where I do all the cooking Couldn t say * * * * - Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter? 43

44 (Base: All Adults 15+) Level of Cooking Expertise (II) Can t boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner (e.g. meat and three veg.) SEX AGE Main/Joint Total Male Female Shopper Would be confident that I could produce a good Sunday roast with all the trimmings Would enjoy having a dinner party where I do all the cooking Couldn t say Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter? 44

45 (Base: All Adults 16+) Level of Cooking Expertise (I) Can t boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner (e.g. meat and three veg.) Would be confident that I could produce a good Sunday roast with all the trimmings Would enjoy having a dinner party where I do all the cooking Couldn t say * * Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter? 45

46 (Base: All Adults 16+) Level of Cooking Expertise (II) Can t boil an egg Can cook basic snacks (e.g. beans on toast) Can cook a simple dinner (e.g. meat and three veg.) SEX AGE Total Male Female Main/Joint Shopper 1 1 * 3 2 * 1 1 * Would be confident that I could produce a good Sunday roast with all the trimmings Would enjoy having a dinner party where I do all the cooking Couldn t say Q.4 Which one of these descriptions best describes your level of cooking expertise, or lack of, for that matter? 46

47 (Base: All Adults 15+) Attitude to Cooking Weekday Weekend Weekday Weekend A chore something that has to be done Important because eating well is important Good fun at times A passion I love food Q.5 And which of these phrases best describes your attitude to cooking? 47

48 (Base: All Adults 15+) Attitude to Cooking (I) Weekday 2017 Weekend A chore something that has to be done Important because eating well is important Good fun at times A passion I love food Don t know * * * - * * 27 Q.5 And which of these phrases best describes your attitude to cooking? 48

49 (Base: All Adults 15+) Attitude to Cooking (II) - Weekday SEX AGE Total Male Female Main/Joint Shopper A chore something that has to be done Important because eating well is important Good fun at times A passion I love food Don t know Q.5 And which of these phrases best describes your attitude to cooking? Weekday 49

50 (Base: All Adults 15+) Attitude to Cooking (III) - Weekend SEX AGE Total Male Female Main/Joint Shopper A chore something that has to be done Important because eating well is important Good fun at times A passion I love food Don t know Q.5 And which of these phrases best describes your attitude to cooking? Weekend 50

51 (Base: All Adults 16+) Attitude to Cooking (I) week day 2017 week end A chore something that has to be done Important because eating well is important Good fun at times A passion I love food Don t know Q.5 And which of these phrases best describes your attitude to cooking? 51

52 (Base: All Adults 16+) Attitude to Cooking (II) - Weekday SEX AGE Total Male Female Main/Joint Shopper A chore something that has to be done Important because eating well is important Good fun at times A passion I love food Q.5 And which of these phrases best describes your attitude to cooking? Weekday 52

53 (Base: All Adults 16+) Attitude to Cooking (III) - Weekend SEX AGE Total Male Female Main/Joint Shopper A chore something that has to be done Important because eating well is important Good fun at times A passion I love food Q.5 And which of these phrases best describes your attitude to cooking? Weekend 53

54 (Base: All Adults 15+) Incidence Of Attending/Taking Cooking Classes In Past 3 Years Yes 6 Yes Higher Amongst: Female yrs Entertain more at home nowadays Housewives / working part time yrs Entertain at home more often Working part time Those who purchase organic food Q.6 Have you taken any cooking lessons, attended demonstrations or taken part in any cookery courses in the past three years? 54

55 (Base: All Adults 15+) Incidence Of Attending/Taking Cooking Classes In Past 3 Years Vs. Yes Yes Yes Yes Higher Amongst: Female yrs Entertain more at home nowadays Housewives / working part time yrs Entertain at home more often Working part time Those who buy organic food monthly Q.6 Have you taken any cooking lessons, attended demonstrations or taken part in any cookery courses in the past three years? 55

56 (Base: All Markets All Adults 15+) Frequency of Preparing/Cooking Meals From Scratch Once/few times a day Few times a week Once a week Once/few times a month Less often Never Average Few times a week Few times a week Q.7 About how often would you prepare or cook a meal from scratch? (i.e. using raw/fresh/primary ingredients)? 56

57 (Base: All Adults 15+) Frequency of Preparing/Cooking Meals From Scratch Once/few times a day Few times a week Once a week Once/few times a month Less often Never Once per week Once per week Once per week Once per week Once per week Few times a week Few times a week Q.7 About how often would you prepare or cook a meal from scratch? (i.e. using raw/fresh/primary ingredients)? 57

58 (Base: All Adults 16+) Frequency of Preparing/Cooking Meals From Scratch Once/few times a day Few times a week Once a week Once/few times a month Less often Never Average Once per week Once per week Once per week Once per week Few times a week Few times a week Q.7 About how often would you prepare or cook a meal from scratch? (i.e. using raw/fresh/primary ingredients)? 58

59 (Base: All Adults 15+) Frequency Of Cooking Meals From Scratch Compared To 12 Months Ago More often Less often Q.8 Thinking back to 12 months ago, would you say that you are preparing /cooking meals from scratch? (i.e. using raw/ fresh/primary ingredients) more often, less often or about the same? 59

60 (Base: All Adults 15+) Frequency Of Cooking Meals From Scratch Compared To 12 Months Ago More often Females, yrs, ABC1 s, entertaining at home more, buy organic food monthly About the same Less often Q.8 Thinking back to 12 months ago, would you say that you are preparing /cooking meals from scratch? (i.e. using raw/ fresh/primary ingredients) more often, less often or about the same? 60

61 (Base: All Adults 16+) Frequency Of Cooking Meals From Scratch Compared To 12 Months Ago More often yrs, entertain at home more often, 3+ in household, students About the same Less often Q.8 Thinking back to 12 months ago, would you say that you are preparing /cooking meals from scratch? (i.e. using raw/ fresh/primary ingredients) more often, less often or about the same? 61

62 (Base: All Adults 15+) Frequency Of Baking From Scratch Once/ few times a day Few times a week Once a week Once/ few times a month Less often Never Q.9a How often would you bake (i.e. cakes, biscuits or breads) at home from scratch (i.e. using raw/fresh/primary ingredients)? 62

63 (Base: All Adults 15+) Frequency Of Baking From Scratch Once/few times a day Few times a week Once a week Once/few times a month Less often Never Q.9a How often would you bake (i.e. cakes, biscuits or breads) at home from scratch (i.e. using raw/fresh/primary ingredients)? 63

64 (Base: All Adults 16+) Frequency Of Baking From Scratch Once/few times a day Few times a week Once a week Once/few times a month Less often Never Q.9a How often would you bake (i.e. cakes, biscuits or breads) at home from scratch (i.e. using raw/fresh/primary ingredients)? 64

65 (Base: All Adults 15+) Frequency Of Using Cake Or Bread Mixes * Once/ few times a day Few times a week Once a week Once/ few times a month Less often Never Q.9b How often would you bake (i.e. cakes, biscuits or breads) at home using cake or bread mixes? 65

66 (Base: All Adults 15+) Frequency Of Using Cake Or Bread Mixes Once/few times a day Few times a week Once a week Once/few times a month Less often * 1 * Never Q.9b How often would you bake (i.e. cakes, biscuits or breads) at home using cake or bread mixes? 66

67 (Base: All Adults 16+) Frequency Of Using Cake Or Bread Mixes Once/few times a day Few times a week Once a week Once/few times a month Less often * Never Q.9a How often would you bake (i.e. cakes, biscuits or breads) at home using cake or bread mixes? 67

68 (Base: All who prepare own meals) Preparation of Food x Volumetrics 2017 Overview ( prepare own meals) 2017 (78) 2017 (80) Grilled Boiled Oven baked/roasted On the hob Uncooked/cold Fried Microwaved Steamed Stir fry/wok Other * 1 Q.31a Thinking about all the food you prepare in home, what proportion would you prepare in the following ways? 68

69 (Base: All who prepare own meals) Preparation of Food in Home (I) Grilled Boiled Oven baked/roasted Uncooked/ cold Q.31a Thinking about all the food you prepare in home, what proportion would you prepare in the following ways? 69 *Change of question wording in 2013

70 (Base: All who prepare own meals) Preparation of Food in Home (II) Fried On the hob Microwaved Steamed Stir fry/wok Q.31a Thinking about all the food you prepare in home, what proportion would you prepare in the following ways? 70 *Change of question wording in 2013

71 (Base: All who prepare own meals) Preparation of Food in Home (I) Grilled Boiled Oven baked/roasted Uncooked/ cold Q.31a Thinking about all the food you prepare in home, what proportion would you prepare in the following ways? 71 *Change of question wording in 2013

72 (Base: All who prepare own meals) Preparation of Food in Home (II) Fried On the hob Microwaved Steamed Stir fry/wok Q.31a Thinking about all the food you prepare in home, what proportion would you prepare in the following ways? 72 *Change of question wording in 2013

73 (Base: All Adults 15+) Frequency of Using Ready Prepared Ingredients Once/ few times a day Few times a week Once a week Once/ few times a month Less often Never Q.9 When cooking at home how often do you use meal components, that is, ready prepared ingredients that need to be added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.). 73

74 (Base: All Adults 15+) Frequency of Using Ready Prepared Ingredients (I) Once/few times a day Few times a week Once a week Once/few times a month Less often Never Q.9 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.). 74

75 (Base: All Adults 15+) Frequency of Using Ready Prepared Ingredients (II) SEX AGE Total Male Female Main Shopper Once/few times a day Few times a week Once a week Once/few times a month Less often Never Q.9 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.). 75

76 (Base: All Adults 16+) Frequency of Using Ready Prepared Ingredients (I) Once/few times a day Few times a week Once a week Once/few times a month Less often Never Q.9 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.). 76

77 (Base: All Adults 16+) Frequency of Using Ready Prepared Ingredients (II) SEX AGE Total Male Female Main/Joint Shopper Once/few times a day Few times a week Once a week Once/few times a month Less often Never Q.9 When cooking at home how often do you use meal components, that is ready prepared ingredients that need to be added together for a meal? (e.g. jar of sauce and rice, or diced chicken and sauce etc.). 77

78 (Base: All Adults 15+) Attitude Towards Convenience Meals 2017 (I) agree strongly/slightly Are easy to cook Are easy to prepare Are quick to cook Are expensive Are filling Are a good substitute for home cooked meals when time is limited Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement. 78

79 (Base: All Adults 15+) Attitude Towards Convenience Meals 2017 (II) agree strongly/slightly Taste great Have poor quality ingredients Are good value for money Always have at home Have natural ingredients/ good for you Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement. 79

80 (Base: All Adults 15+) Attitude Towards Convenience Meals (I) Are easy to cook Are easy to prepare Are quick to cook Are expensive Are filling Are a good substitute for home cooked meals when time is limited agree strongly/slightly Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement

81 (Base: All Adults 15+) Attitude Towards Convenience Meals (II) agree strongly/slightly Taste great Have poor quality ingredients Are good value for money Always have at home Have natural ingredients/ good for you Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement. 81

82 (Base: All Adults 16+) Attitude Towards Convenience Meals (I) Agree Strongly/Slightly Are easy to cook Are easy to prepare Are quick to cook Are expensive Are filling Are a good substitute for home cooked meals when time is limited Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement. 82

83 (Base: All Adults 16+) Attitude Towards Convenience Meals (II) Agree Strongly/Slightly Taste great Have poor quality ingredients Are good value for money Always have at home Have natural ingredients/good for you Q.80 I am going to read out some things people have said about ready meals or convenience meals (by this I mean meals you buy that only need to be heated up) For each please tell me how strongly you agree or disagree with each statement. 83

84 (Base: All Adults 15+) Incidence of Eating Convenience Meals Vs More often Less often Q.79 Thinking back to 12 months ago, would you say that you are eating ready made/convenience meals more often, less often or about the same? 84

85 (Base: All Adults 15+) Incidence of Eating Convenience Meals 2017 SEX AGE Total Male Female Main/Joint Shopper More often Less often Q.79 Thinking back to 12 months ago, would you say that you are eating ready made/convenience meals more often, less often or about the same? 85

86 (Base: All Adults 16+) Incidence of Eating Convenience Meals 2017 SEX AGE Total Male Female Main/Joint Shopper More often Less often Q.79 Thinking back to 12 months ago, would you say that you are eating ready made/convenience meals more often, less often or about the same? 86

87 (Base: All Adults 15+) Ranking of Factors Considered Important When Eating/ Preparing Food in Home st 1 st /2 nd 1st 1 st /2 nd Taste Quality Healthiness Freshness Ease of preparation Enjoyment Safeness of food Nutritional value Value for money Price Variety Speed of preparation/cooking Q.39 Thinking about what are the most important considerations for you when eating/preparing food in home, can you rank the following factors from 1 to 11 where 1 is the most important consideration to 11 which is the least important consideration? 87

88 (Base: All Adults 15+) Ranking of Factors Considered Important When Eating/ Preparing Food in Home (I) Taste Quality Healthiness Freshness Ease of preparation Enjoyment 1 st 1 st /2 nd Q.39 Thinking about what are the most important considerations for you when eating/preparing food in home, can you rank the following factors from 1 to 11 where 1 is the most important consideration to 11 which is the least important consideration? 88

89 (Base: All Adults 15+) Ranking of Factors Considered Important When Eating/ Preparing Food in Home (II) Safeness of food Nutritional value Value for money Price Variety Speed of preparation/cooking st 1 st /2 nd Q.39 Thinking about what are the most important considerations for you when eating/preparing food in home, can you rank the following factors from 1 to 11 where 1 is the most important consideration to 11 which is the least important consideration? 89

90 (Base: All Adults 16+) Ranking of Factors Considered Important when Eating/ Preparing Food in Home (I) Taste Quality Healthiness Freshness Ease of preparation Enjoyment 1 st 1 st /2 nd Q.39 Thinking about what are the most important considerations for you when eating/preparing food in home, can you rank the following factors from 1 to 11 where 1 is the most important consideration to 11 which is the least important consideration? 90

91 (Base: All Adults 16+) Ranking of Factors Considered Important when Eating/ Preparing Food in Home (II) Safeness of food Nutritional value Value for money Price Variety Speed of preparation/cooking st 1 st /2 nd Q.39 Thinking about what are the most important considerations for you when eating/preparing food in home, can you rank the following factors from 1 to 11 where 1 is the most important consideration to 11 which is the least important consideration? 91

92 Food Behaviours At Lunch Time

93 Food Behaviours At Lunch Time: Summary Similar to 2015, the majority of adults across and eat their lunch at home. In, half of those who usually eat their lunch at work say they are bringing their own lunch more often than before. While the proportion of those bringing in their own lunch more often in has increased since 2015, it remains lower than in, at around 4 in 10. Just 1 in 10 of those who have lunch at work are going out to eat more often; whereas just under 1 in 5 are saying they are going out to get a sandwich and bringing it back to work more often. A quarter of Irish adults are responsible for packing a lunchbox for a child in the household compared with 1 in 5 in. The contents of lunchboxes in and, as with previous years, remain broadly similar for the key components - sandwiches and fresh fruit. The incidence of including a packet of crisps in is significantly higher than ; almost half of lunchboxes in contain a packet of crisps, compared with just 5 of lunchboxes. Cereal bars are popular additions in a significant minority of lunchboxes in both markets. Bottled water is a more common drink for children in, whereas juice is the most popular beverage option in. Bottled water is becoming more commonplace in both countries, however. 93

94 (Base: All Adults 15+) Place Where Usually Eat Lunch At work At home At college On the go In a coffee shop In a restaurant Q.32 During the week, where do you usually eat lunch? 94

95 (Base: All Adults 15+) Place Where Usually Eat Lunch New options in At work At work At home 53 At home At college On the go In a coffee shop In a restaurant Q.32 During the week, where do you usually eat lunch? 95

96 (Base: All Adults 16+) Place Where Usually Eat Lunch New options in At work At work 33 At home At home 58 At college On the go In a coffee shop In a restaurant Q.32 During the week, do you usually eat lunch at work or at home? 96

97 (Base: All who usually eat lunch at work) Change In Frequency Of Workplace Lunchtime Habits Vs. (I) Bring in my own lunch Prepare my lunch at work More often Less often No change Q.32a For lunch at work, have you been doing any of the following more often or less often, or have you made no change? 97

98 (Base: All who usually eat lunch at work) Change In Frequency Of Workplace Lunchtime Habits Vs. (II) Go out to eat lunch Go out & get sandwich & bring it back to work More often Less often No change Q.32a For lunch at work, have you been doing any of the following more often or less often, or have you made no change? 98

99 (Base: All who usually eat lunch at work) Change In Frequency Of Workplace Lunchtime Habits Vs. (III) New question in 2017 Go to the workplace canteen More often Less often 19 No change Q.32a For lunch at work, have you been doing any of the following more often or less often, or have you made no change? 99

100 (Base: All Adults 15+) Responsible For Preparing Kids Lunch Box Yes Yes Higher Amongst: Females yrs Can cook Entertain at home more often Housewives Females yrs C2 s Entertain at home more often Q.33 Do you have any children in your household for whom you are responsible for preparing their lunch pack/ lunch box? 100

101 (Base: All Adults 15+) Responsible For Preparing Kids Lunch Box Vs. Yes Yes Yes Yes Higher Amongst: Females yrs Can cook Entertain at home more often Housewives Females yrs C2 s Entertain at home more often Q.33 Do you have any children in your household for whom you are responsible for preparing their lunch pack/ lunch box? 101

102 (Base: All who pack kids lunch boxes) Usual Contents Of Kids Lunch Boxes 2017 Sandwiches Cereal bars Crisps Popcorn Fresh Fruit Smoothie Juice Milk Bottle of water Yoghurt Cheese snack/cheese strings Dried Fruit Other Q.33a What would their lunch boxes usually contain? 102

103 (Base: All who pack kids lunch boxes) Usual Contents Of Kids Lunch Boxes Vs. (I) Sandwiches Cereal bars Crisps Popcorn Fresh Fruit Smoothie Juice Q.33a What would their lunch boxes usually contain? 103

104 (Base: All who pack kids lunch boxes) Usual Contents Of Kids Lunch Boxes Vs. (II) Milk Bottle of water Yoghurt Cheese snack/cheese strings Dried Fruit Other Q.33a What would their lunch boxes usually contain? 104

105 Eating in Home

106 Eating In Home: Summary In contrast to, where only one quarter of adults eat their main meal in the kitchen/breakfast room (where food is cooked), three quarters of adults have their main meal here. Living/dining room/lounge eating is much more popular in at almost 6 in 10. A higher proportion of adults in take responsibility for preparing their own meal compared with. Over a third of those who responsible for meal preparation in the home are male, compared with just 1 in 4 adults in. Across both markets, the percentage who eat together as a family is very similar, at 6 in 10. Interestingly, adults in are more likely to eat together during the week than in. In during the week, a third usually have a family member missing, compared with about 1 in 5 in. Furthermore, the incidence of eating together as family during the week in has fallen quite significantly since About 1 in 4 consumers in and say they are entertaining at home more instead of going out, though in both markets, this percentage is down from Group events, including having friends over, or having family celebrations at home, are the most common reasons for entertaining at home more often. 4 in 10 report having purchased a meal deal to eat at home more often instead of going to a restaurant. 106

107 (Base: All Adults 15+) Where Main Meal Takes Place in the Household Kitchen/breakfast room (where food is cooked) Living/dining room/lounge (usually where the main TV is) Dining room (dedicated room for eating/dining) Other 20 5 * 16 2 Q.26 Generally, where would the main meal in your household take place? 107

108 (Base: All Adults 15+) Where Main Meal Takes Place in the Household Kitchen/breakfast room (where food is cooked) Living/dining room/lounge (usually where the main TV is) Dining room (dedicated room for eating/dining) Other * - * 2 * Q.26 Generally, where would the main meal in your household take place? 108

109 (Base: All Adults 16+) Where Main Meal Takes Place in the Household Kitchen/breakfast room (where food is cooked) Living/dining room/lounge (usually where the main TV is) Dining room (dedicated room for eating/dining) Other Q.26 Generally, where would the main meal in your household take place? 109

110 (Base: All Adults 15+) Responsibility for Meal Preparation in the Home Always prepare own meal Sometimes prepare own meal Someone else prepares meal Other/couldn t say 1 1 Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare your own meals or does someone else usually do the meal preparation in your household? 110

111 (Base: All Adults 15+) Responsibility for Meal Preparation in the Home Always prepare own meal Sometimes prepare own meal Someone else prepares meal Other/couldn t say Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare your own meals or does someone else usually do the meal preparation in your household? 111

112 (Base: All who always prepare own meal) Profile of Those Responsible for Meal Preparation in the Home SEX AGE SOCIAL CLASS Male ABC Female C2DE F Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare your own meals or does someone else usually do the meal preparation in your household? 112

113 (Base: All Adults 16+) Responsibility for Meal Preparation in the Home Always prepare own meal Sometimes prepare own meal Someone else prepares meal Other Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare your own meals or does someone else usually do the meal preparation in your household? 113

114 (Base: All who always prepare own meal) Profile of Those Responsible for Meal Preparation in the Home SEX AGE SOCIAL CLASS Male ABC Female C2DE Q.31 Thinking in general about meals that involve some preparation, do you always prepare your own meals, sometimes prepare your own meals or does someone else usually do the meal preparation in your household? 114

115 (Base: All Adults 15+) Family Eating Habits 2017 usually eat together Usually eat together Usually somebody missing Not applicable - live on my own Weekday Weekend Weekday Weekend Q.23 Usually when you are having your main mean of the day, do all family members usually eat together or is there usually somebody missing? 115

116 (Base: All Adults 15+) Family Eating Habits usually eat together Weekday Weekend Q.23 Generally when you are having your main meal of the day, do all family members usually eat together or is there somebody usually missing? 116

117 (Base: All Adults 16+) Family Eating Habits usually eat together Weekday Weekend Q.23 Generally when you are having your main meal of the day (during the week), do all family members usually eat together or is there somebody usually missing? Q.29 And what about on the weekends on Saturdays do all the family usually eat the main meal together or not? Q.30 And on Sundays do all the family usually eat the meal together or not? 117

118 (Base: All Adults 15+) Members of the Family Missing Usually somebody missing Q.23 Generally when you are having your main meal of the day (during the week), do all family members usually eat together or is there somebody usually missing? 118

119 (Base: All Adults 15+) Members of the Family Missing Usually somebody missing Q.23 Generally when you are having your main meal of the day (during the week), do all family members usually eat together or is there somebody usually missing? 119

120 (Base: All Adults 16+) Members of the Family Missing Usually somebody missing Q.23 Generally when you are having your main meal of the day (during the week), do all family members usually eat together or is there somebody usually missing? 120

121 (Base: All Adults 15+) Incidence Of Entertaining At Home More Often Nowadays Yes Yes Higher Amongst: Females yrs ABC1 s Can cook Have children Housewife Females yrs 3+ households Have children Can cook Working part time Main / joint grocery shopper Q.10 Some people are entertaining at home more often nowadays instead of going out to eat or drink. Do you find that you are entertaining at home more often, or not? 121

122 (Base: All Adults 15+) Incidence Of Entertaining At Home More Often Nowadays Vs. Yes Yes Higher Amongst: Females yrs ABC1 s Can cook Have children Housewife Yes Yes Females yrs 3+ households Have children Can cook Working part time Main / joint grocery shopper Q.10 Some people are entertaining at home more often nowadays instead of going out to eat or drink. Do you find that you are entertaining at home more often, or not? 122

123 (Base: All entertaining at home more often) Types Of Entertaining Doing More Often Nowadays 2017 Entertaining at home more often 2017 (24) (26) Romantic meal in instead of going out Having friends over instead of going to pub or restaurant Family celebrations at home instead A few drinks at home with your partner instead of going to the pub Buying a meal deal instead of going to a restaurant Q.10a And which, if any, of these types of entertaining in are you doing more often? 123

124 (Base: All entertaining at home more often) Types Of Entertaining Doing More Often Nowadays Vs. Entertaining at home more often 2017 Entertaining at home more often 2015 Entertaining at home more often 2013 Entertaining at home more often 2011 Entertaining at home more often 2009 Romantic meal in instead of going out Having friends over instead of going to pub or restaurant Family celebrations at home instead A few drinks at home with your partner instead of going to the pub Buying a meal deal instead of going to a restaurant (24) (25) (27) (29) (26) (26) (32) (23) (38) (23) Q.10a And which, if any, of these types of entertaining in are you doing more often? 124

125 Eating Out Of Home

126 Eating Out Of Home: Summary A third of respondents in both and visit a food service outlet at least once a week. Popularity of this behaviour appears to have rebounded since 2011, when the economy was at its nadir. Coffee shops are the most common places to visit, followed by traditional fast food outlets. When choosing to eat out, eating in a restaurant/pub/café remains the most common activity in and, with over half of adults across both countries now claiming to have eaten in a restaurant/pub/café in the past seven days. Around 2 in 5 respondents consumed take-away meals eaten off the premises where they were prepared (in the last seven days), marginally more than in. Getting meals/snacks delivered to your home is less common across both countries, with 1 in 5 respondents claiming to do so in the previous week. 126

127 (Base: All Adults 15+) Frequency of Visiting Food Service Outlets 2017 Weekly or more frequent Monthly or more frequent Traditional fast food (counter service) Fast casual Food to go Casual dining family Fine dining Pubs Hotel Coffee Shops Q.18 Thinking about each of these types of food service outlets, approximately how often do you visit each of these types of outlets? 127

128 (Base: All Adults 15+) Frequency of Visiting Food Service Outlets (I) Amended in 2017 * Fast food in ** Premium fast food outlet in *** Quick serve outlets in **** Upmarket Restaurant in ***** Premium Restaurant in ****** Middle of the Road Restaurant in Any Food Service Outlet *Traditional fast food **Fast casual ***Food to go ****Casual dining family Weekly or more frequent Monthly or more frequent Q.18 Thinking about each of these types of food service outlets, approximately how often do you visit each of these types of outlets?

129 (Base: All Adults 15+) Frequency of Visiting Food Service Outlets (II) Amended in 2017 Weekly or more frequent Monthly or more frequent * Fast food in ** Premium fast food outlet in *** Quick serve outlets in **** Upmarket Restaurant in ***** Premium Restaurant in ****** Middle of the Road Restaurant in *****Fine dining ******Pubs ******Hotel ******Coffee shops Q.18 Thinking about each of these types of food service outlets, approximately how often do you visit each of these types of outlets?

130 (Base: All Adults 16+) Frequency of Visiting Food Service Outlets (I) * Fast food in ** Premium fast food outlet in *** Quick serve outlets in **** Upmarket Restaurant in ***** Premium Restaurant in ****** Middle of the Road Restaurant in Any Food Service Outlet *Traditional fast food 3 **Fast casual ***Food to go ****Casual dining family Weekly or more frequent Monthly or more frequent Q.18 Thinking about each of these types of food service outlets, approximately how often do you visit each of these types of outlets?

131 (Base: All Adults 16+) Frequency of Visiting Food Service Outlets (II) Weekly or more frequent Monthly or more frequent * Fast food in ** Premium fast food outlet in *** Quick serve outlets in **** Upmarket Restaurant in ***** Premium Restaurant in ****** Middle of the Road Restaurant in *****Fine dining ******Pubs ******Hotel ******Coffee shops Q.18 Thinking about each of these types of food service outlets, approximately how often do you visit each of these types of outlets?

132 (Base: All Adults 15+) Meals Eaten Out In The Last 7 Days 2017 Yes Meals or snacks on the premises of a pub/restaurant/café Takeaway meals eaten off the premises where they were prepared Meals or snacks delivered to your home Q.17 In the last 7 days, that is since last (day of interview), how many of these types of meals, if any, have you eaten? By this I mean main meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home. 132

133 (Base: All Adults 15+) Meals Eaten Out in the Last 7 Days Meals or Snacks on the Premises of a Pub/Restaurant/Cafe Takeaway Meals Eaten Off the Premises Where They Were Prepared Meals or Snacks Delivered to Your Home Incidence last 7 days (52) (33) (15) 2013 (44) (25) (14) 2011 (48) (28) (20) 2009 (49) (32) (17) 2007 (63) (43) (24) 2005 (50) (29) (14) 2003 (45) (29) (15) 2001 (50) (25) (10) Frequency in 2017 (no. of times excl. zero) Q.17 In the last 7 days, that is since last (day of interview), how many of these types of meals, if any, have you eaten? By this I mean main meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home. 133

134 (Base: All Adults 15+) Who is Eating Where? Meals or snacks on the premises of a pub/ restaurant Urban Single H hold Single AB s ABC1 s Dublin Working ABC1 s Working AB s Munster Working AB s Munster Working Takeaway meals eaten off the premises where they were prepared H hold Urban H hold H hold C1 s Working Basic cooking skills Students Basic cooking skills Students Basic cooking skills Students Meals or snacks delivered to your home H hold Urban 25-34/ H hold Urban Single DE s Urban 3+ H hold Dublin Basic/no cooking skills 3+ H hold Dublin 3+ H hold Dublin 3+ H hold Students Dublin 3+ H hold Unemployed Q.17 In the last 7 days, that is since last (day of interview), how many of these types of meals, if any, have you eaten? By this I mean main meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home. 134

135 (Base: All Adults 16+) Meals Eaten Out in the Last 7 Days Meals or Snacks On the Premises of a Pub/Restaurant/Cafe Takeaway Meals Eaten Off the Premises Where They Were Prepared Meals or Snacks Delivered to Your Home Incidence last 7 days Frequency in 2017 (no. of times excl. zero) 2015 (57) (39) (24) 2013 (54) (35) (21) 2011 (55) (36) (23) 2009 (49) (33) (17) 2007 (64) (51) (42) 2005 (48) (30) (15) Q.17 In the last 7 days, that is since last (day of interview), how many of these types of meals, if any, have you eaten? By this I mean main meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home. 135

136 (Base: All Adults 16+) Who is Eating Where? Meals or snacks on the premises of a pub/ restaurant ABC Unhealthy Diet Urban ABC1 Basic/no cooking skills Male ABC1 s Basic/no cooking skills Working Student Under 25 ABC1 s Not responsible for grocery shopping Basic/no cooking skills Unhealthy diet Working Male ABC1 s Not responsible for grocery shopping Basic/no cooking skills Unhealthy diet Working ABC1 s Not responsible for grocery shopping Basic/no cooking skills Unhealthy diet Working Takeaway meals eaten off the premises where they were prepared H hold London/ East Anglia Urban Male Basic/no cooking skills 3+ H hold Male London Basic/no cooking skills 3+ H hold Working Student Male Not responsible for grocery shopping Basic/no cooking skills Unhealthy diet 3+ H hold Working Male Not responsible for grocery shopping Basic/no cooking skills Unhealthy diet Students Male Not responsible for grocery shopping Basic/no cooking skills Unhealthy diet Students Meals or snacks delivered to your home H hold Unhealthy Diet Married/ Living as married Male C1C2 Basic/no cooking skills Kids 3+ H hold Basic/no cooking skills 3+ H hold Kids Under 25 Not responsible for grocery shopping Unhealthy diet Basic/no cooking skills 3+ H hold Not responsible for grocery shopping Basic/no cooking skills Unhealthy diet Students Not responsible for grocery shopping Basic/no cooking skills Unhealthy diet 3+ H hold Q.17 In the last 7 days, that is since last (day of interview), how many of these types of meals, if any, have you eaten? By this I mean main meals, light meals or snacks, excluding meals eaten in canteens and meals prepared at home or taken from your home. 136

137 Health & Wellbeing

138 Health & Wellbeing: Summary Irish adults continue to position themselves as very healthy, with 83 of respondents claiming their diet is either very or fairly healthy. The proportion who considers their diet to be very healthy has been declining marginally since The majority of adults also believe their diet is healthy; this figure is slightly lower than for, at 79. In both and, 3 in 10 believe their diet has become healthier in the past 12 months the most positive result since measurement began. In, this is most marked among year olds, while highest among year olds in. It is universally acknowledged in both markets that to be healthier, people should eat less food containing sugar, fat, salt and carbonated soft drinks, and more fruit and vegetables. Irish consumers are more likely to mention hi-fibre foods and fish as other foods which should be included in their diet to be healthier. and adults are equally divided in their opinion with regard to meat; as many advocate eating more meat as eating less, to be healthier. The vast majority of consumers across the both markets claim they are either not following any specific eating regime, or they are eating a balanced diet. In, 1 in 10 state that they follow a mainly vegetarian diet double the incidence reported in. In both and, more consumers are agreeing that they are eating healthily to take control over their lives. Agreement with this statement has been rising gradually over the past decade. 1 in 3 adults in, and nearly half of adults agree that they are often confused about what they should eat to stay healthy. Interestingly, just over 1 in 10 adults in both markets are agree strongly they are concerned about their children becoming obese; this seems to be less of a concern than recorded in previous measures. Most adults acknowledge food contributes to their wellbeing; attitudes are largely unchanged in this respect. Attitudes towards healthy options have remained largely static over time for both and consumers. In both markets, however, there is a sustained reduction in the proportion of respondents who agree with the statement if the label says low fat or reduced fat, then the product will always be a healthy choice. Just 17 adults say this statement applies strongly to them. A steady cohort of consumers across both markets roughly 1 in 5 find it difficult to understand the nutritional claims on packaging, and labelling on food. 138

139 (Base: All Adults 15+) Overall Descriptors of Diet 2017 My Diet is Very healthy Fairly healthy Not sure Fairly unhealthy Very unhealthy Don t know Mean Mean Mean Mean Mean Mean Mean Q.59 How would you describe your diet overall?

140 (Base: All Adults 15+) Overall Descriptors of Diet My Diet is Very healthy Fairly healthy Not sure Fairly unhealthy Very unhealthy Don t know * - * * * - Mean Q.59 How would you describe your diet overall? 140

141 (Base: All Adults 16+) Overall Descriptors of Diet My Diet is Very healthy Fairly healthy Not sure Fairly unhealthy Very unhealthy * * - - Don t know Mean Q.59 How would you describe your diet overall? 141

142 (Base: All Adults 15+) Change in Eating Habits in the Last Year Vs More healthy Less healthy Q.60 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same? 142

143 (Base: All Adults 15+) Change in Eating Habits in Last Year (2017) SEX AGE Total Male Female Main/Joint Shopper More healthy Less healthy Q.60 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same? 143

144 (Base: All Adults 16+) Change in Eating Habits in Last Year (2017) SEX AGE Total Male Female Main/Joint Shopper More healthy Less healthy Q.60 Overall in the last year do you think your eating habits have become more or less healthy or have they remained the same? 144

145 (Base: All Adults 15+) Items Eaten More if Trying to be More Healthy 2017 Food or drink containing sugar Food containing fats Fresh fruit Fresh vegetables/salad Bread, cereals, pasta, rice, potatoes Milk and dairy products Meat Fish Salt in your food Lower fat options Products enriched with vitamins/ minerals Products that claim to lower cholesterol/blood pressure Carbonated soft drinks Wholegrain foods Hi-fibre foods High protein diet* Eat less of Eat more of Eat less of Eat more of Q.61 If you were trying to become more healthy which of the following food types would you eat a) more of b) less of? 145 *New statement added in 2015

146 (Base: All Adults 15+) Items Eaten More if Trying to be More Healthy (I) Eat Eat Eat Eat less of more of less of more of Eat Eat Eat Eat Eat Eat less of more of less of more of less of more of 2017 Eat Eat less of more of Food or drink containing sugar Food containing fats Fresh fruit Fresh vegetables/salad Bread, cereals, pasta, rice, potatoes Milk and dairy products Meat Fish * All others 5 or less Q.61 If you were trying to become more healthy which of the following food types would you eat a) more of b) less of? 146

147 (Base: All Adults 15+) Items Eaten More if Trying to be More Healthy (II) Eat Eat Eat Eat less of more of less of more of Eat Eat Eat Eat Eat Eat less of more of less of more of less of more of 2017 Eat Eat less of more of Salt in your food Lower fat options Products enriched with vitamins/ minerals Products that claim to lower cholesterol/ blood pressure Carbonated soft drinks Wholegrain foods Hi-fibre foods High protein diet* * All others 5 or less Q.61 If you were trying to become more healthy which of the following food types would you eat a) more of b) less of? 147

148 (Base: All Adults 16+) Items Eaten More if Trying to be More Healthy (I) Eat Eat Eat Eat Eat Eat Eat Eat Eat Eat Eat Eat less of more of less of more of less of more of less of more of less of more of less of more of Food or drink containing sugar Food containing fats Fresh fruit Fresh vegetables/salad Bread, cereals, pasta, rice, potatoes Milk and dairy products Meat Fish * All others 5 or less Q.61 If you were trying to become more healthy which of the following food types would you eat a) more of b) less of? 148

149 (Base: All Adults 16+) Items Eaten More if Trying to be More Healthy (II) Eat Eat Eat Eat Eat Eat Eat Eat Eat Eat Eat Eat less of more of less of more of less of more of less of more of less of more of less of more of Salt in your food Lower fat options Products enriched with vitamins/ minerals Products that claim to lower cholesterol/ blood pressure Carbonated soft drinks Wholegrain foods Hi-fibre foods High protein diet* * All others 5 or less Q.61 If you were trying to become more healthy which of the following food types would you eat a) more of b) less of? 149

150 (Base: All adults 15+, all markets summary) Items Eaten More if Trying to Be More Healthy 2017 More of: Less of: Divided Opinions Fresh vegetables/salad Fresh fruit Hi-fibre foods Fish Wholegrain foods Products enriched with vitamins/minerals Products that claim to lower cholesterol/blood pressure Lower fat options High protein foods Food or drink containing sugar Food containing fats Salt in your food Carbonated soft drinks Bread, cereals, pasta, rice, potatoes Milk & dairy products Meat Q.61 If you were trying to become more healthy which of the following food types would you eat a) more of b) less of? 150

151 (Base: All Adults 15+) Dieting / Eating Regimes vs 2017 Currently Following Eating Regime A balanced diet Low fat High protein Low carb Low G.I. High fat Gluten free Other None Q.61a Which of these eating regimes are you currently following? 151 *Responses <1 in both countries not shown

152 (Base: All Adults 15+) Attitude Towards Diet 2017 Agree Slightly Agree Strongly Agree To be healthy it is really important to eat properly I eat healthy to take control of my life I only eat foods that are healthy and good for me I eat for enjoyment and not for health reasons I am often confused about what I should eat to stay healthy I am concerned about my children becoming obese Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly. 152

153 (Base: All Adults 15+) Attitude Towards Diet (I) Agree Slightly Agree Strongly Agree To be healthy it is really important to eat properly I eat healthy to take control of my life I only eat foods that are healthy and good for me Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.

154 (Base: All Adults 15+) Attitude Towards Diet (II) Agree Slightly Agree Strongly Agree I eat for enjoyment and not for health reasons I am often confused about what I should eat to stay healthy I am concerned about my children becoming obese Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.

155 (Base: All Adults 16+) Attitude Towards Diet (I) To be healthy it is really important to eat properly I eat healthy to take control of my life I only eat foods that are healthy and good for me Agree Slightly Agree Strongly Agree Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.

156 (Base: All Adults 16+) Attitude Towards Diet (II) I eat for enjoyment and not for health reasons I am often confused about what I should eat to stay healthy I am concerned about my children becoming obese Agree Slightly Agree Strongly Agree Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly.

157 (Base: All Adults 15+) Attitude Towards Wellbeing 2017 Agree Slightly Agree Strongly Agree Good food can enhance body and mind I consider what I eat to be really important for my wellbeing Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly. 157

158 (Base: All Adults 15+) Attitude Towards Wellbeing Good food can enhance body and mind I consider what I eat to be really important for my wellbeing Agree Slightly Agree Strongly Agree Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly. 158

159 (Base: All Adults 16+) Attitude Towards Wellbeing Good food can enhance body and mind I consider what I eat to be really important for my wellbeing Agree Slightly Agree Strongly Agree Q.3 Now I am going to read out things people have said about their diet and general well-being. Please tell me how much you agree/disagree with each statement on a scale of 1 to 5 where 5 = Agree Strongly and 1 = Disagree Strongly. 159

160 (Base: All Adults 15+) Attitudes Towards Healthy Options 2017 Applies A Lot Applies A Little Applies I am willing to pay more for healthy food and beverages as long as they taste good If the label says Low Fat or Reduced Fat, then the product will always be a healthy choice I would like manufacturers to help me eat healthy I find there are never enough healthy food options when shopping Choosing healthy food to eat is very limiting and boring too Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all. 160

161 (Base: All Adults 15+) Attitudes Towards Healthy Options (I) Applies A Lot Applies A Little Applies I am willing to pay more for healthy food and beverages as long as they taste good If the label says Low Fat or Reduced Fat, then the product will always be a healthy choice Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

162 (Base: All Adults 15+) Attitudes Towards Healthy Options (II) Applies A Lot Applies A Little Applies I would like manufacturers to help me eat healthy I find there are never enough healthy food options when shopping Choosing healthy food to eat is very limiting and boring too Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

163 (Base: All Adults 16+) Attitude Towards Healthy Options (I) Applies A Lot Applies A Little Applies I am willing to pay more for healthy food and beverages as long as they taste good If the label says Low Fat or Reduced Fat, then the product will always be a healthy choice Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

164 (Base: All Adults 16+) Attitude Towards Healthy Options (II) I would like manufacturers to help me eat healthy I find there are never enough healthy food options when shopping Choosing healthy food to eat is very limiting and boring too Applies A Lot Applies A Little Applies Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all.

165 (Base: All Adults 15+) Attitude Towards Calories/Fat Content 2017 Applies A Lot Applies A Little Applies I would like to see more low fat products I am more concerned about fat content than calories I always look for a low fat option when buying food products I always think of the calories in what I eat Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all. 165

166 (Base: All Adults 15+) Attitude Towards Calories/Fat Content (I) Applies A Lot Applies A Little Applies I would like to see more low fat products I am more concerned about fat content than calories Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all. 166

167 (Base: All Adults 15+) Attitude Towards Calories/Fat Content (II) Applies A Lot Applies A Little Applies I always look for a low fat option when buying food products I always think of the calories in what I eat Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all. 167

168 (Base: All Adults 16+) Attitude Towards Calories/Fat Content (I) Applies A Lot Applies A Little Applies I would like to see more low fat products I am more concerned about fat content than calories Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all. 168

169 (Base: All Adults 16+) Attitude Towards Calories/Fat Content (II) Applies A Lot Applies A Little Applies I always look for a low fat option when buying food products I always think of the calories in what I eat Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all. 169

170 (Base: All Adults 15+) Attitude Towards Balanced/Healthy Diet 2017 Applies A Lot Applies A Little Applies I always try to eat a balanced diet I try to limit the amount of fast food I consume I try to buy products that have added vitamins & minerals I always check the nutritional labelling on foods before buying them I try to give the children as much veg as possible Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all. 170

171 (Base: All Adults 15+) Attitude Towards Balanced/Healthy Diet (I) Applies A Lot Applies A Little Applies I always try to eat a balanced diet I try to limit the amount of fast food I consume Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all. 171

172 (Base: All Adults 15+) Attitude Towards Balanced/Healthy Diet (II) I try to buy products that have added vitamins & minerals I always check the nutritional labelling on foods before buying them I try to give the children as much veg as possible Applies A Lot Applies A Little Applies Q.78a I am going to read out a number of statements people have said about health and nutrition. I would like you to tell me whether each statement applies to you personally a lot, a little or not at all. 172