EXPERIENCE IN DEVELOPING A HALAL PROCESS IN RETAIL BUSINESS

Transcription

1 EXPERIENCE IN DEVELOPING A HALAL PROCESS IN RETAIL BUSINESS 4 th 5 th April 2012 World Halal Research Summit 2012 Kuala Lumpur Convention Center Presented by : Nur Qamarina Chew ÆON Co. (M) Bhd 1

2 HALAL FOOD O ye people! Eat of what is on earth, Lawful and good and do not follow the footstep of the evil one, for he is to you an avowed enemy *

3 WHAT IS AEON? 3

4 WHAT IS ÆON? FROM JAPAN TO MALAYSIA As retailing stores and currently No. 1 retail co. in Japan. 1970, formed JUSCO Co. Ltd ( Japan United Stores Company ) 2001, company became ÆON Co. Ltd ( , total 25 stores and 4 Maxvalu was opened in Malaysia) June 1985, first pilot store opened Jaya Jusco Dayabumi KL 1984, Jaya Jusco Stores Sdn Bhd was established in Malaysia, in response to the Malaysian Prime Minister Dato; Seri Dr. Mahathir 4

5 stores, 4 Maxvalu in Penisular Malaysia AEON CO. (M) BHD 9000 staff Total Revenue = 2.9b 5

6 AEON BASIC PRINCIPLES PEACE - AEON is a corporate group whose operations are dedicated to the pursuit of peace through prosperity PEOPLE - AEON is a corporate group that respects human dignity and values personal relationships COMMUNITY - AEON is a corporate group rooted in local community life and dedicated to make a continuing contribution to the community 6

7 ÆON CODE OF CONDUCT COMMITMENT 1. AEON People are always grateful to the many other individuals who Provide support and help, never forgetting to act with humility 2. AEON People value the trust of others more than anything else, Always acting with integrity and sincerity in all situations 3. AEON People actively seek out ways to exceed Customer s Expectations 4. AEON People continually challenge themselves to find new ways to accomplish the AEON ideals 5. AEON People support local community growth, acting as good Corporate citizens in serving society

8 AEON HALAL ESTABLISHMENT 8

9 AEON CO. (M) BHD HALAL ESTABLISHMENT 2007 Set up Halal Committee, Halal Policy 2007 Planning to develop Halal for Bakery, Delica and Processing Center 2008 Start to apply Halal certification for Bakery, Delica and Processing Center with HDC/JAKIM 2009 Halal application process, online application, document review, JAKIM inspection, NCR reply, panel meeting 2011 ÆON Internal Sertu Manual was recognized by Majlis Fatwa Malaysia 2012 Planning to apply Halal certification for others ÆON Arena Food court and Sushi 9

10 AEON CO. (M) BHD HALAL COMMITTEE Ms. Nur Qamarina Chew Abdullah ( Managing Director ) Tn. Haji Rashid Adam ( Advisor ) En. Hasdan B Hussin ( Chairman ) Ms. Stephanie Phang Siew Leng ( Secretary ) En. Wan Narezuan Cik Sufari Ishak ( Halal Executive ) Bakery-Mds Mgr En. Mohd Ridzuan Cheah ( Committee Member ) Foodcourt-Mds Mgr En. Ashraf Ariffin ( Committee Member ) AEON Dev Mds Sr Mgr Cik Haizon Haini ( Committee Member ) En. Amir Mohamad ( Committee Member ) Sushi & Delica-Mds Mgr Mr. Ryuichiro Ikuno ( Committee Member ) PC Operation Manager ( PC Halal Team Leader ) Store Manager ( Store Halal Team Leader ) Foodline Manager ( Committee Member ) FSH Officer ( Store Halal Executive ) Chief Cook ( Committee Member ) QC & Training Officer ( PC Halal Executive ) Chief Baker ( Committee Member ) MMD Officer ( Committee Member ) 10

11 AEON HALAL SYSTEM

12 HALAL SYSTEM IN AEON ÆON Halal Policy - comply to the Malaysian Halal Standard MS1500:2009 ÆON Halal Committee - to ensure the conformance of the Halal Policy, ÆON Halal System and requirements of company HALAL HACCP HYGIENE ÆON Halal Commitment - to control in receiving raw material for storing, packaging, processing, display and distribution - to ensure all its products are Halal, safe and nutritious to eat

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14 SYSTEM ENABLES FOOD HANDLER TRAINING CLASS AND HALAL TRAINING CLASS

15 Cont.. H3 POCKET BOOK & HALAL PAMPHLET

16 Cont.. INTERNAL AUDIT 16

17 AEON HALAL ACTIVITIES 17

18 HALAL ACTIVITIES IN AEON Monitor products and raw materials for In-housebrand Provide Information on Halal requirements in Malaysia Internal Sertu procedure, Procine Detection Test, Counter measure of Halal Issues 18

19 Cont.. Conduct Halal Training for Staff, Tenants, Supplier Internal Halal Audit by AEON Halal Executive Organised Sertu Training for staff by Jabatan Agama Negeri 19

20 AEON HALAL CERTIFICATION

21 BAKERY, DELICA, COCO CAFÉ AND FOODCOURT Bakery ( La Boheme ) and Delicatessen certified Halal by JAKIM on February

22 Cont.. Coco café at ÆON AU2 Setiawangsa, Bukit Tinggi, Mahkota Cheras and Bandaraya Melaka certified Halal by JAKIM on March

23 Cont.. ÆON pilot Halal food court, Arena Food court ÆON AU2 Setiawangsa became 1 st FOOD COURT in Malaysia that certified Halal by JAKIM, on March

24 AEON CHALLENGES and MOVING FORWARD 24

25 AEON CHALLENGES TOWARDS HALAL ESTABLISHMENT The way to develop and educate CONSUMER AWARENESS of Halal integrity. Influence of SOCIAL MEDIA nowadays such as Facebook, Twitter can create misunderstanding of Halal issue. The way to develop small and medium industry to take part in Halal development. Limited CERTIFIED LAB for Halal references and testing. 25

26 WHERE ARE AEON GOING NEXT? By 2015, all of Bakery, Delicatessen, Sushi products and Food court delicacies in ÆON must certified Halal 26

27 Cont AEON aim to be a pioneer retailer that PRODUCES, SERVE SAFE AND HALAL FOOD to ALL CUSTOMERS and ENRICHING CUSTOMER LIFESTYLE 27

28 ÆON keep continue and collaborate in matters regarding Halal both for JAKIM and any government bodies 28

29 Journey towards AEON principle of Customer First 29

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31 THANK YOU 31