A REPORT ON INDUSTRIAL VISIT AT AMUL

Transcription

1 A REPORT ON INDUSTRIAL VISIT AT AMUL Photo 1: Main Gate Entry, Amul, Anand Address: Amul Dairy Road, Anand , Gujarat, Date of Visit : 7th April, 2016 Time : 2:00 pm to 4:30 pm No. of Students : 50 Branch : 4 th, 6 th & 8 th Semester EC Faculties : Mr. Maulik Patel, Mr. Mehul Amin & Mr. Pratyaksh Maru

2 Company Profile Amul was formed in the year 1946 and today it goes without saying that Amul is one of the leading food/dairy brands in India. Amul is the pride not only of Gujarat but also of entire country. It was a great opportunity for the students to visit one of the most renowned Dairy Industries in India and acquire knowledge about the production line. During the visit, students visited and saw the making of various processes like Milk powder, Milk and Butter preparation, etc. Students also visited The Dairy Museum, which is located within the campus of Amul Dairy. The Museum has a Photo Gallery and Auditorium. The Photo Gallery gives glimpses of the genesis of Amul and its growth in a pictorial form to visitors and infuses confidence in the principle of co-operation and co-operative organizations. Amul initiated the dairy co-operative movement in India and formed an apex co-operative organization called Gujarat co-operative Milk Marketing Federation. It was a wonderful and interactive visit, where the students understood the production processes, products and operation of one of the best examples of cooperative achievement in the developing economy. Achievements of the organization Even at the time of its formation, GCMMF had three major products in its portfolio: liquid milk, butter and milk powder. Gradually, many new products were added to its range, largely milk derivatives. So that poorer people can also afford to drink milk. In the 1970s, Amul introduced its processed cheddar cheese, a malt based beverage called Nutramul and chocolates. In 1983, cheese spread was launched by GCMMF. Amulya, a dairy whitener was introduced and it soon became the market leader. In 1996, Amul launched its Amul brand ice cream. India's ice cream market was estimated to be worth around Rs 8 billion in the year 2000 (about US$ million). GCMMF launched its ice creams in fourteen flavours in the city of Mumbai (Bombay) and Gujarat State. At launch, prices were about 30% lower than the prevailing prices and GCMMF also emphasized that the ice cream

3 did not contain any gelatin. In less than a year, Amul ice cream commanded a market share of about 55% in Gujarat and 30% in Mumbai; by the year 2000, its share in India as a whole had reached 30%. In 1997, Amul achieved further success when it managed to get various co-operatives in the country, trying to launch their own ice cream brands, to sell all their ice creams under the Amul brand name. Production process Production itself a process for converting the raw material into finished product after passing though different types of process steps. In the other words production process is a combination of collectively taken certain steps to receive finished final product. 1. Milk Storage at plant: The chilled milk received from various chilling center stored there in AMUL DAIRY about 10-lakh liter of milk is collected every day from 1509 villages before collecting the fat it is checked in the laboratory. On laboratory test they decide about the amount of milk to be collected. All the raw milk collected at AMUL DAIRY is laboratory tested the fat and sniff of the milk then it is sent for pasteurizing. 2. Pasteurizing: After laboratory test of milk pasteurizing process is conducted through three pasteurization machines. The milk passed through the above machines with the help of water pumps. The milk in the pasteurizing machines is heated at 80 to 82 for 15 seconds and after it is cooled at 5 Co. After this method the pathogenic bacteria present in the raw milk are destroyed and the milk becomes good for use. Now this process milk goes to separator machine and some part of milk is sent to patching machine.

4 The Department of Electronics & Communication Engineering, DJMIT, Mogar, Anand organized a half day Industrial Visit tour for 50 students. Who were accompanied by faculty member Mr. Maulik Patel, Mr. Mehul Amin & Mr. Pratyaksh Maru to Amul, Anand on 7 th April We reached Amul, Anand at 1:45 o clock on 7 th April 2016, visited Dr. Vergese Kurien Memorial, Amul Dairy Museum, Amul Dairy Factory Milk Silo units, Inside Amul headquarters transportation trucks, GPS based tracking system, IT Division etc. Photo 2: Inside Amul headquarters transportation trucks Mr. S. S. Sundaran, Senior Executive (Public Relations), Amul Dairy welcomed all the students and faculty member. He gave information about the Amul Dairy, existing IT infrastructure, SAP ERP application and its work environment. SAP is Systems Applications and Products in Data Processing. SAP ERP offering role-based access to critical applications, data and analytical tools.

5 Photo 3: EC students with faculties at main gate of Amul Overall, the visit was an informative, interesting and a successful. Students express their thanks to Mr. S. S. Sundaran for giving opportunity to know about Amul and its infrastructure. We (all students and staff members) are very much thankful to Prof. Rakesh Hingu, Principal of Dr. Jivraj Mehta Institute of Technology and Prof. Neha Acharya, Head of EC Department for giving their valuable support.