Partners in Fighting Flu: A Sustainability Model for Health Promotion Adult Immunization Summit

Transcription

1 Partners in Fighting Flu: A Sustainability Model for Health Promotion Adult Immunization Summit Conference Center at Mercer September 25, 2018

2 Objectives Upon completion of the session, participants will be able to: Understand partnership building strategies to engage underserved communities/populations Identify resources to replicate local flu vaccination activities in alliance with the National Influenza Vaccination Disparities Partnership and other local efforts Evaluate vaccination promotion activities based upon nine dimensions of sustainability 1

3 Workshop Agenda Background of partnership Messaging strategies Resources Sustainability domains Recommendations for sustainability Voices from the field Questions and answers

4 Purpose Help the CDC build action-oriented, long-term partnerships to: Support national seasonal influenza vaccination campaign Broaden community involvement and media engagement Engage multi-sector partners including health departments and immunization coalitions Coordinate activities for National Influenza Vaccination Week and National Immunization Awareness Month 3

5 Campaign Goals Engage partnerships to reach key audiences to: Promote awareness of the importance and benefits of influenza vaccination Disseminate culturally and linguistically competent communication tools Maximize partner resources to promote activities Build partner capacity for sustainability of flu vaccination promotion and ongoing evaluation 4

6 Partner Model Outreach Consult Involve Collaborate Shared Leadership Define purpose and need Some community involvement Eliminate flu vaccination disparities Communication to inform Entities co-exist Establish communication channels Outreach strategies defined Increase community involvement Listening sessions Exchange of information Define cultural filters Entities share information Implement engagement strategies Listen to online and grassroots leaders Engage trusted messengers and cultural interpreters Participatory communication flow Establish campaign identity Media engagement Visibility of partnership is established Maintain partner capacity Support bidirectional communication Build and maintain trust Define sustainability strategies Build on trust and partner relationships Define and create linkages with allied interest groups Established bidirectional relationship Decision-making is at community level Implement sustainability strategies Partnership structure maintained Ongoing media engagement Sustainability strategies to impact health outcomes Report results and lessons learned 5

7 Messaging Research indicates that messaging should: Reinforce benefits of annual flu vaccination Be delivered by healthcare professionals Emphasize protecting family and loved ones Be based on real situations Respect community norms and history 6

8 Culturally Competent Messaging 13

9 Culturally Competent Messages 14

10 Free Resources E-newsletter Matte articles Animated infographics Flu Talk fact sheet Yo Me Vacuno fact sheet Reminder cards 9

11 Free Resources 16

12 Free Resources To download resources: 17

13 Free Resources 18

14 Campaign Success Kauffman & Associates, Inc. & HMA Associates, Inc. CDC Contract No F

15 Sustainability Strategies Build capacity of grassroots leaders, health departments and immunization coalitions to reach underserved communities with culturally appropriate and resonant messages and products Leverage local resources Broaden partnership with allied organizations Build cross agency collaboration Develop case studies to examine replication of partnership building strategies 14

16 Partnership Building Stages 23

17 Case Study TRENTON, NEW JERSEY

18 Nine Domains of Sustainability Communications Funding stability Organizational capacity Partnerships Political support Program adaptation Program evaluation Public health impact Strategic planning Schell, S., Luke, D., Schooley, M., Elliot, M., Herbers, S., Mueller, N., & Burger, A. (2013) Public health program capacity for sustainability: A new framework. Implementation Science 8(15), 1-9.

19 Recommendations Based on research the following recommendations emerged: Communications Provide information in Spanish and English and have multilingual staff available Encourage people to share information through word-ofmouth Funding Stability Collaborate with drug stores to provide free flu vaccines Organizational Capacity Have staff or volunteers available to translate messages into Spanish Coordinate with partners to bring vaccines to the people and offer flu vaccines at places people can easily access

20 Recommendations Political Support Partner with the city to collaborate on flu vaccination events at municipal facilities, like City Hall, the police department, and fire stations Work to develop strong support from local schools Program Adaptation Educate mothers on flu vaccination, as they tend to be the decision makers when it comes to health care in families Host events at natural meeting places, like soup kitchens. Provide educational opportunities and flu vaccines during evenings and weekends

21 Recommendations Program Evaluation Track who provides flu shots or vouchers to see who to reach out to each year Track and evaluate data for best practices to ease staff transitions Public Health Impact Educate health providers on the flu vaccine so they pass that information on to their patients Hold pay-it-forward campaigns that donate money for every flu vaccine given Strategic Planning Determine which organizations to collaborate with to generate the most impact Tie in flu vaccination with other public health events, like diabetes awareness efforts

22 Voices from the Field Community Partnerships Flu vaccination for the City of Trenton residents Puerto Rican Association for Human Development Catholic Charities La Casa de Don Pedro The Arc of Mercer

23 Thank you J. Carlos Velázquez, MA CEO/President HMA Associates, Inc. (202)