Heart Failure Awareness Day 2016 Report from: (Portugal)
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1 Heart Failure Awareness Day 2016 Report from: (Portugal) Name of reporter: Cândida Fonseca
2 Heart Failure Awareness Day Portugal Clipping and Activities Report
3 Index 1. Introduction 2. Key Messages 3. Global Results 4. Activities 5. Qualitative Analysis 6. Quantitative Analysis 7. Published News (Index)
4 1. INTRODUCTION In Portugal, the Heart Failure Week was celebrated on May. This date is marked, since 2012, by Heart Failure Study Group (GEIC), which belongs to the Portuguese Society of Cardiology (SPC), that promote some initiatives for health professionals, politicians and population. In Europe, about fifteen million people suffer with heart failure. In Portugal, it is estimated to affect more than 4% of the population above 25 years and kills more, for example, oncological diseases. The main objective of this week was to create an alert to the portuguese population for this problem, reporting on the signs, symptoms and risk groups of this condition, and for professionels and health authorities.
5 1. INTRODUCTION Entities involved in Heart Failure Week:
6 2. KEY MESSAGES The heart failure affects currently about 400,000 people in Portugal; More than half of patients with heart failure are not diagnosed and half of those diagnosed die within five years, mainly due to late diagnosis; It is necessary that people know the warning signs, symptoms and risk groups to seek expert help early on; It is estimated that the prevalence of heart failure increases between 50-75% by 2030.
7 3. GLOBAL RESULTS 54 news ,29 AVE* *Advertising Value Equivalency
8 4. ACTIVITIES Annual meeting of the Working Group on Heart Failure of the Portuguese Society of Cardiology, together with the Portuguese Society of Cardiology Nurses Nucleus and Intensive Care Working Group on the topic: Heart Failure - Heart Team:..including a session with Portuguese health authorities. Medical consulting to the Creation of the 1st Association of Support for Patients with Heart Failure in Portugal (AADIC); Development of communication materials (Press Kit, Press Releases, Flyers, Posters, AADIC) Facebook s page and AADIC Corporate image); Development of a TV Spot with local public figures (João Didlet, a well known portuguese actor and José Peseiro: football couch); Development of an event in three cities at the same time: Lisbon, Oporto and Évora (release of balloons and an aerobics class); Facebook posts about Heart Failure Week: event, KOL s interviews, making of the campaign Ouve o teu coração ; Media Relations management; KOL s interviews (Cândida Fonseca, Dulce Brito, Brenda Moura, Manuel Campelo, M. José Rebocho).
9 4. ACTIVITIES Communication Materials Press Releases PRESS RELEASES MEDIA Doentes com Insuficiência Cardíaca pretendem criar Associação Nacional Medical and Generalist João Didelet e José Peseiro participam em campanha de sensibilização pela Insuficiência Cardíaca Medical and Generalist GEIC assinala Semana Europeia da Insuficiência Cardíaca Medical and Generalist Lisboa comemora Semana da Insuficiência Cardíaca Medical and Generalist Évora comemora Semana da Insuficiência Cardíaca Medical and Generalist Porto comemora Semana da Insuficiência Cardíaca Medical and Generalist
10 4. ACTIVITIES Communication Material Poster The Posters was distributed on the Hospitals and Health Centers.
11 4. ACTIVITIES Communication Material TV Spot The TV Spot was transmited on generalist and cabe channels (RTP 1, SIC, SIC Mulher, SIC Esperança) and NOS Cinema (250 movie theaters ). Link:
12 4. ACTIVITIES Communication Material Press Kit The Press Kits (1000) was distributed simultaneously in the three cities envolved: Oporto, Lisbon and Évora.
13 4. ACTIVITIES Communication Material - Flyer Front Back
14 4. ACTIVITIES Communication Material Program of European Heart Failure Awareness Day
15 4. ACTIVITIES Communication Material AADIC Development the corporate image, Facebook s page, Roll Up and flyers about future Association to Support Patients with Heart Failure AADIC.
16 4. ACTIVITIES European Heart Failure Day Oporto
17 4. ACTIVITIES European Heart Failure Day Lisbon
18 4. ACTIVITIES European Heart Failure Day Évora
19 4. ACTIVITIES Facebook contents
20 4. ACTIVITIES Facebook contents
21 HEART FAILURE WEEK 2016
22 TELEVISION
23 5. QUALITATIVE ANALYSIS Every piece/article generated by the Media is the result of a one-to-one negotiation with journalists and by the distribution of the Press Releases; We ve reached the two main national broadcasting stations (RTP, TVI, and respective cable channels) and a wide range of online media. Broadcasting media have centred their approach on the early diagnosis of heart failure, causes and symptoms of this disease and also alert messages for general population.
24 5. QUALITATIVE ANALYSIS TVI and TVI 24 Diário da Manhã Theme Heart Failure Week interview with Dr. Dulce Brito (Cardiologist) about causes, symptoms and alert messages. Link: TVI A Tarde é Sua Theme Heart Failure Week interview with Dr. Cândida Fonseca (Cardiologist and Coordinator of GEIC) about causes, symptoms and alert messages. Link: Raio X TV (online) Theme Heart Failure Week interview with Dr. Cândida Fonseca (Cardiologist and Coordinator of GEIC) about Heart Failure European Day. Link:
25 5. QUALITATIVE ANALYSIS RTP Agora Nós Theme Heart Failure Week interview with Dr. Dulce Brito (Cardiologist), Dr. José Ramos (General Medicine) and José Rego, the patient with heart failure. Link: Porto Canal - Consultório Theme Heart Failure Week interview with Dr. Manuel Campelo (Cardiologist), about causes, symptoms and alert messages. Link:
26 RADIO
27 5. QUALITATIVE ANALYSIS The RDS radio shared a testimony of a patient, Sir J. P., with heart failure and also the interview with Dr. Luís Negrão (Portuguese Foundation of Cardiology). The patient who gave the interview to the RDS will be the future President of AADIC. The doctor talked about causes and symptoms of this disease and alerted the population to healthy lifestyles.
28 NEWS AGENCY
29 5. QUALITATIVE ANALYSIS With the aim of reaching a maximum projection, a take about the Heart Failure Day was negotiated with LUSA, the portuguese News Agency; Lusa is the first reference for the rest of the national media - for broadcasting and digital media as well, which tend to incorporate the agency's perspectives onto their approach.
30 5. QUALITATIVE ANALYSIS
31 PRESS
32 5. QUALITATIVE ANALYSIS Every article generated by the media was a result of the distribution of the Press Releases and of the LUSA s take. The main messages of these articles are: the heart failure affects currently about 400,000 people in Portugal; is necessary and important to make an early diagnosis; not ignore the symptoms of this disease and go to the doctor as soon as possible.
33 5. QUALITATIVE ANALYSIS
34 5. QUALITATIVE ANALYSIS
35 5. QUALITATIVE ANALYSIS
36 INTERNET
37 5. QUALITATIVE ANALYSIS Online news are divided in two groups: medical and generalist media; This separation allowed both, health professionals and general public to recognize and learn more about the campaign; The qualitative analysis reveals a major focus on the following messages: - Heart Failure European Day; - The heart failure affects about 400,000 people in Portugal; - It is necessary that people know the warning signs, symptoms and risk groups to seek expert help early on; - Is estimated that the prevalence of heart failure increases between 50-75% by 2030.
38 5. QUALITATIVE ANALYSIS
39 5. QUALITATIVE ANALYSIS
40 6. QUANTITATIVE ANALYSIS
41 6. QUANTITATIVE ANALYSIS Lusa 1 take Press 4 news Internet 42 news Radio 1 new Television 6 news stories total 54news
42 6. QUANTITATIVE ANALYSIS NEWS PER MEDIA InternetImprensaTelevisão Rádio Agência Notíciosa
43 6. QUANTITATIVE ANALYSIS AVE PER MEDIA , , , Televisão Internet Agência Noticiosa Imprensa Rádio
44 6. QUANTITATIVE ANALYSIS TOTAL TIME PER TV STATION Porto Canal Raio X TV RTP - Agora Nós TVI 24 - Diário da Manhã TVI - Diário da Manhã TVI - A Tarde é Sua 0:00:00 0:02:53 0:05:46 0:08:38 0:11:31 0:14:24 0:17:17 0:20:10 0:23:02 0:25:55 0:28:48
45 7. PUBLISHED NEWS - INDEX
46 7. PUBLISHED NEWS - INDEX
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