Presentation partnership Pro League - Belgian Homeless Cup. European Football for Development Network Ghent, November 14th, 2018
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1 Presentation partnership Pro League - Belgian Homeless Cup European Football for Development Network Ghent, November 14th, 2018
2 WHO ARE WE? Stijn Van Bever Manager Corporate Social Responsibility Pro League since 2012 Studied History and Conflict & Development Board member Belgian Homeless Cup Bert Ballegeer Director Belgian Homeless Cup since 2009 Studied Social work and Social Profit Management
3 TALKING POINTS Part 1 What is the Belgian Homeless Cup? How do we work with football clubs locally? Part 2 What is the social policy of the Pro League? Why Belgian Homeless Cup as social partner? Part 3 Outlines national partnership
4 VIDEO
5 WHAT THE BELGIAN HOMELESS CUP WANTS TO ACHIEVE On the level of players Give people experiencing homelessness a place to belong and make them stronger On the level of social work Give social workers a tool to work with people experiencing homelessness On the level of the society Change the general perception of people experiencing homelessness
6 OUR SET-UP Local Collaboration between football clubs, social organizations and urban services Weekly training sessions with social and sportive coaches Football as a tool to improve wellbeing Reaching people who are difficult to reach A football pitch is a neutral terrain Play the ball, not the man Positive story
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8 Streetcornerwork Public Center for Social Welfare Homeless Team KAA Gent Foundation Social Work Institution for the homeless
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10 WHERE WE ARE TODAY
11 INVESTMENT OF PRO LEAGUE FOOTBALL CLUBS Clothing: kits, track suits etc. Training accommodation Providing coaches Communication on social media Fundraising Transport to go to tournaments Belgian Homeless Cup Tickets to go to home games Activities with the first team...
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15 National Tournaments, mix between public spaces and football accommodations Start-up, support and development of teams Communication and campaigns
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17 International Partner of the Homeless World Cup Participation with Belgian Homeless Devils & Flames
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19 PRO LEAGUE Belgium s professional football league Representing 24 professional clubs (Jupiler Pro League=16 & Proximus League=8) Pro League+ : community and social responsibility
20 22/11/2018 OBJECTIVES PRO LEAGUE+ Main objective (1) Professional football is a credible social actor, based on the quality of local social activity of our clubs Objective (2A): providing the stage for relevant awareness campaigns/projects Objective (2B): organizing national actions (depending on social needs +) enhancing local social activity of our clubs
21 SOCIAL POLICY PRO LEAGUE: OBJECTIVES Professional football is a credible social actor, based on the quality of local social activity of our clubs Objective (2A): providing the stage for relevant awareness campaigns/projects Objective (2B): organizing national actions (depending on social needs +) enhancing local social activity of our clubs
22 SOCIAL POLICY PRO LEAGUE Pro League choses a new social partner every three seasons : Action Damien : SOS Village d enfants Content of these partnerships: Financial support through auction shirts Christmas campaign Communication
23 SOCIAL POLICY PRO LEAGUE Pro League choses a new social partner every three seasons : Action Damien : SOS Village d enfants Content of these partnerships: Financial support through auction shirts Christmas campaign Communication
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26 Evaluation of these partnerships + Support to the NGO s + Creating awareness around their social goals - Only relevant on a national level - Few links to local level and reality of Pro League clubs - Not in sync with DNA of Pro League = football
27 Key values for a new form of partnership + Within DNA and core-business of Pro League + Relevant for our clubs + Active in local social tissue + Active involvement that goes beyond sponsorship + Credible
28 PARTNERSHIP WITH BELGIAN HOMELESS CUP Both Belgian Homeless Cup en Pro League believe in the power of football and the power of people Teams of Belgian Homeless Cup have been the backbone of community work in a lot of clubs Belgian Homeless Cup had a clear and urgent need for support that only the Pro League could give
29 OUTLINES PARTNERSHIP FINANCIAL STRUCTURAL DURABILITY COMMUNICATION
30 FINANCIAL Challenge for the Belgian Homeless Cup Gap in the budget in the beginning of each year = survival mode for organization. Government reluctant to invest more without more investment of the football institutions. Uncertain financement (short term subsidies, donations etc).
31 FINANCIAL Support from Pro League euro sponsorship per year (proceeds auction shirts Christmas Fundraising campaign). Makes up for 25% of the budget for Co-organizer Fundraiser Event of the Belgian Homeless Cup (2018: Gala, 2019: Tournament). Vice-president of the board of directors of the Belgian Homeless Cup. Present during negotiations with government bodies if needed.
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34 STRUCTURAL Challenge for the Belgian Homeless Cup Homeless teams are vulnerable in terms of continuity (personal commitments instead of formal agreements) Investment of social partners variable Investments of football clubs variable Acknowledgement as a tool for social work and as a being an integral part of the football world
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36 STRUCTURAL Support from Pro League Agreement with three year commitment between Pro League and Belgian Homeless Cup Football clubs take an active role in formalizing the local partnerships and commitments Establishing minimum commitments of Pro League football clubs Acknowledgement of the Belgian Homeless Cup as integral part of the Football network in Belgium
37 COMMUNICATION Challenge for the Belgian Homeless Cup Brand awareness Creating awareness on the issues of homelessness Changing the perception of people struggling with homelessness
38 COMMUNICATION Support from Pro League Communication around Christmas Fundraising Campaign (TV reports, ads, logo on shirts etc). Support in national campaign (e.g. communication agency, pushing of local commitment of clubs etc) Throughout the year: social media, website, press releases etc.
39 Whether it's the warmth of the dressing room or the adrenaline on the pitch, the rush of victory or the sadness of defeat. In the Belgian Homeless Cup, we share both joy and sorrow. Our players find in their team more than just teammates, they also find a home.
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