Pan Ohio. Hope Ride SPONSORSHIP OPPORTUNITIES. July 25-28, miles >> Cleveland >> Columbus >> Cincinnati

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1 AMERICAN CANCER SOCIETY SEVENTH ANNUAL Pan Ohio Hope Ride 328 miles >> Cleveland >> Columbus >> Cincinnati July 25-28, 2013 SPONSORSHIP OPPORTUNITIES

2 A UNIQUE OPPORTUNITY TO RAISE FUNDS AND AWARENESS The American Cancer Society s AND OTHER CRITICAL [328 miles >> Cleveland >> Columbus >> Cincinnati] Ohio Hope Ride FOR HOPE LODGES Pan July 25-28, 2013 PROGRAMS IN SUPPORT OF THE FIGHT AGAINST CANCER. Hope Ride Sponsorship The American Cancer Society s Pan Ohio Hope Ride provides your company/organization the opportunity to partner in an effort to save lives and create a world with less cancer and more birthdays by helping you stay well, helping you get well, by finding cures and fighting back. One example of helping people get well is assisting with access to care by providing lodging through our nationwide Hope Lodge program. What is the Pan Ohio Hope Ride? The Pan Ohio Hope Ride is a noncompetitive, four-day, multistage cycling event starting at the Society s Hope Lodge in Cleveland and ending near the Hope Lodge in Cincinnati. In 2012, the Pan Ohio Hope Ride raised more than $790,000 and since its inception in 2007, it is has raised more than $2.2 million. We expect in 2013 that this unique statewide event will surpass the $3 million dollar cumulative total. What is a Hope Lodge? Getting the most up-to-date treatment sometimes means cancer patients must travel far from home. Having to travel for access to leading-edge care places even greater emotional and financial burdens on cancer patients and their families. The Society offers many patient service programs to help ease such burdens. The Society s Hope Lodges offer free, comfortable housing for patients undergoing hospital treatment. More than just a place to stay, these lodges provide a home-like, nurturing environment where patients and their family members can find support among other residents going through similar experiences. Two of the Society s 32 owned and operated Hope Lodges are located in Cleveland and Cincinnati.

3 PARTNER WITH US IN THE FIGHT AGAINST CANCER Why should you sponsor the Pan Ohio Hope Ride? IDENTIFY WITH YOUR EMPLOYEE AND CUSTOMER S TOP HEALTH CONCERN. * Last year in Ohio alone, over 58,000 people were newly diagnosed with cancer. * About one in three Americans will experience cancer in his or her lifetime. * One-third of adults have served as an unpaid caregiver for a cancer patient. * Over the four days of the 2012 Pan Ohio Hope Ride, more than 600 people heard the words, You have cancer for the first time. ASSOCIATE YOURSELF WITH A POWERFUL BRAND. * The American Cancer Society is a leader and the most respected health organization. * A survey found 96% of Americans know the American Cancer Society. SAVE LIVES AND HELP CANCER PATIENTS GET WELL * Ohio s two Hope Lodges have provided more than 141,894 free nights of housing, saving patients and their families an estimated $28.4 million since The Society has 30 other Hope Lodges near major cancer centers around the nation. PARTNERING WITH THE AMERICAN CANCER SOCIETY DEMONSTRATES YOUR COMMITMENT TO YOUR EMPLOYEES TOP HEALTH CONCERN AND ALIGNS YOUR COMPANY WITH THE MOST TRUSTED HEALTH ORGANIZATION. HEALTH AND WELLNESS The Pan Ohio Hope Ride not only provides funds for our patient service programs but also supports our common goal of health and wellness promotion through the ride s training opportunities and teambuilding activities. CYCLING IS ONE OF THE FASTEST GROWING ACTIVITIES IN THE UNITED STATES, AND THE SECOND MOST POPULAR FORM OF FITNESS. CONSIDER: Total U.S. Cyclists: [64.3 MILLION] Avid cyclists (Fitness): [31 MILLION] Male / Female (Adults): [45% / 55%] Median Household Income: [$60,000+] College Graduates: [70%*] (*Source: Simmons, MRI, USA Cycling Membership, Bicycling Magazine) The Pan Ohio Hope Ride cyclists last year were 71% male / 29% female, with ages from 18 to over 70. With the Pan Ohio Hope Ride crossing Ohio, our riders have come from every corner of the state as well as 26 different states, and 4 countries around the world. Virtually all have a very high affinity with the American Cancer Society, making a co-branding opportunity powerful to this audience. The American Cancer Society saves lives and creates a world with more birthdays by helping you stay well, helping you get well, by finding cures and by fighting back.

4 2012 American Cancer Society East Central Division (Ohio & Pennsylvania) MISSION ACCOMPLISHMENTS In communities across Ohio and Pennsylvania, the American Cancer Society is committed to saving lives and creating a world with more birthdays by helping you stay well and get well, by finding cures, and by fighting back against cancer. Here are just a few of the ways we can help. STAY WELL GET WELL Tobacco use is a major preventable cause of disease and premature death in the United States. Cigarette smoking is by far the most important risk factor in the development of lung cancer. One third of cancer deaths are related to physical inactivity and poor nutrition. Mammography is the most powerful tool for the early detection of breast cancer. Colorectal cancer is preventable through screening. We Help You Stay Well By: Giving an estimated 3.8 million adult smokers in Ohio and Pennsylvania access to information, referrals and support resources to help quit smoking by calling In partnership with more than 50 companies, we have provided assistance in creating policies that impact tobacco use in the workplace resulting in a healthier workforce. Educating individuals, healthcare professionals, and policy makers about the relationship between maintaining a healthy weight, nutrition, physical activity and cancer Cancer Prevention Study Two (CPS-II) was the first to show that being overweight or obese shortens life expectancy. It also linked obesity to increased deaths from more than 10 different types of cancer. Increasing breast and colorectal cancer screenings with a focus on underserved communities through community partnerships, health care provider engagement and encouraging individuals to seek information about detecting cancer early With the help of partners, we have invested funding and resources in community projects to increase cancer screening in underserved communities. Our projects have educated over 4,300 participants and screened over 2,400 individuals. We have provided tools and resources to physician practices to increase cancer screening among eligible patients. There are 14 million people alive today who have had cancer in the United States. An estimated 144,900 people in Ohio and Pennsylvania will be diagnosed with cancer this year. The American Cancer Society provides information, day-to-day help, and emotional support to people with cancer and their families. We want to help you get well. Our help is free and we are available anytime, day or night. Call us at and speak to one of our cancer information specialists or visit us online at cancer.org. We Help You Get Well By: Providing access to the most up-to-date cancer information, referrals to community resources and patient support programs 53,820 patients and caregivers from Ohio and Pennsylvania were served with information or patient programs and received 149,060 services. Helping people access quality care by providing transportation and lodging assistance 10,880 patients and caregivers received free transportation to and from their cancer treatments or free overnight housing to assist them in accessing their cancer treatments when treatment options were far from home. 2,830 patients and caregivers stayed at one of our four Hope Lodge facilities in Cleveland, Cincinnati, Hershey, and Philadelphia, saving them approximately $4.2 million in lodging costs. Providing emotional support through the cancer journey 11,140 patients and caregivers received emotional support from cancer survivors; help dealing with the cosmetic effects of cancer treatment; and online or group education and support. This past year, there were over 3.8 million unique visits to the Cancer Survivors Network accessible through cancer.org. Helping survivors celebrate and fight back against the disease 35,380 cancer survivors participated in Relay For Life and Making Strides Against Breast Cancer.

5 FIND CURES FIGHT BACK The American Cancer Society dedicates more money to cancer research than any other private, not-for-profit, non-government funded cancer research organization in the United States. In the 66-year history of its research program, the American Cancer Society has invested more than $3.8 billion in cancer research. 44 American Cancer Society researchers have gone on to win the Nobel Prize, the highest accolade of scientific achievement. We Find Cures by Investing in Research at the Following Institutions in the Division: Institution # of Grants Amount University of Pittsburgh 16 $9,260,000 University of Pennsylvania 15 $7,579,000 Case Western Reserve University 15 $7,330,000 The Ohio State University 9 $4,052,000 Fox Chase Cancer Center 6 $4,639,000 Thomas Jefferson University 6 $4,128,000 Pennsylvania State University 5 $3,491,000 Cincinnati Children s Hospital Medical Center 2 $822,000 University of Cincinnati 2 $1,440,000 The Wistar Institute 2 $802,000 Cleveland Clinic Foundation 1 $400,000 Kent State University 1 $720,000 Local, state, and federal lawmakers play a critical role in the fight against cancer, because every day legislators make decisions that impact the lives of millions of Americans touched by cancer. Our ability to make a difference in the lives of people touched by cancer increases exponentially when we help pass laws and put public policies in place that secure investments in research and prevention, greater access to care, and improved quality of life. We Fight Back by Calling on Lawmakers to: Increase investments for cancer research programs. Increase access to cancer care, prevention, and awareness programs. Reduce disparities among minority and medically underserved populations. Reduce and prevent suffering from tobacco-related illness. These efforts produce policies, laws, and regulations that further the overall missions of both the American Cancer Society and the American Cancer Society Cancer Action Network (ACS CAN). Under the leadership of a state volunteer lead for Ohio and a state volunteer lead for Pennsylvania, we mobilize a group of 37 dedicated advocacy volunteers called Ambassador Constituent Team (ACT) Leads that represent each congressional district in Ohio and Pennsylvania and lead teams of volunteer advocates that helped raise more than $289,000 to support ACS CAN and recruited over 5,910 new ACS CAN members last year. These volunteers are passionate about working with their local, state, and federal legislators to help them make informed decisions regarding cancer-related legislation. ACT Leads also serve as a catalyst to engage other volunteers in grassroots lobbying efforts. The University of Toledo 1 $840,000 The Children s Hospital of Philadelphia 1 $729,000 University of the Sciences 1 $718,000 Villanova University 1 $30,000 Total Grants in Effect 84 $47,700,000

6 2013 Pan Ohio Hope Ride SPONSORSHIP OPPORTUNITIES $50,000 Presenting Sponsor (1 opportunity) $35,000 START or FINISH Line Sponsor (2 opportunities) $25,000 Collegiate Overnight Sponsor (4 opportunities) $15,000 Medical or Transportation Sponsor (2 opportunities) $10,000 Kick-Off Dinner or Recognition Dinner Sponsor (2 opportunities) $5,000 Daily Lunch Sponsor (4 opportunities) $3,500 Daily Campus/Hotel Shuttle Sponsor (4 opportunities) Sponsorship donations help defray and underwrite the cost of a specific part of the Pan Ohio Hope Ride, which enables our riders fundraising efforts to go directly to the mission. Your participation will ensure that we maintain our goal of creating a rider experience that is Safe, Fun, and Meaningful. Sponsors will receive all the entitlements listed below the appropriate contribution level. Due to the benefits received, a Sponsor donation will not be applied to a specific rider and/or team fundraising and must be reserved/paid for through the attached form.

7 2013 Pan Ohio Hope Ride Sponsorship Opportunities PRESENTING SPONSOR $50,000 (1 OPPORTUNITY) Sponsorship Opportunity: Presenting sponsor recognition on all statewide marketing materials and media releases Co-Branding: Your logo placed on all locations that the American Cancer Society Pan Ohio Hope Ride logo is displayed when and where appropriate Public Speaking: Opportunity to have a company representative speak at the Kickoff and the Start ceremony in Cleveland, as well as the Recognition Dinner at Wittenberg University in Springfield, OH Newsletter Feature: Inclusion in both the Cleveland and Cincinnati Hope Lodge newsletters (total circulation 10,000) Online Promotion: Your logo on our Web site: (More than 400,000 hits recorded to the 2012 Pan Ohio Hope Ride) Cyclist Promotion: Logo prominently displayed on event jersey where appropriate with 2013 jersey design Cyclist Outreach: Opportunity to include promotional items in rider gift bag presented to cyclists at registration Media Exposure: Earned media across the state, with especially strong coverage in the major media markets of Cleveland, Columbus, and Cincinnati (more than 12 million statewide media impressions since the event s inception) Social Media: Multiple opportunities throughout the year to be recognized on the official Pan Ohio Hope Ride Facebook Fanpage, Twitter Account, and the Pan Ohio Hope Ride Online Forum Cross Promotion: Opportunities to identify your company with this unique American Cancer Society event. For example: your company s signs along the route or at college overnights, and more as agreed upon. Print Exposure: Your logo on all Hope Ride marketing collateral (more than 15,000 brochures as well as 5,000 posters and flyers) Deadline February 22, 2013

8 2013 Pan Ohio Hope Ride Sponsorship Opportunities START OR FINISH LINE SPONSOR $35,000 (2 OPPORTUNITIES) Sponsorship Opportunity: Prominent identification at the Official Starting Point (Cleveland) or at the Finish Line (Cincinnati) Newsletter Feature: Inclusion in both the Cleveland and Cincinnati Hope Lodge newsletters (total circulation 10,000) Online Promotion: Your logo on our Web site: (More than 400,000 hits recorded to the 2012 Pan Ohio Hope Ride) Cyclist Promotion: Opportunity to include promotional items in rider gift bag presented to cyclists at registration Cross Promotion: Opportunities to identify your company with this unique American Cancer Society event. For example: your company s signs along the route or at college overnights, and more as agreed upon. Media Exposure: Earned media cross the state, with especially strong coverage in Cleveland, Columbus, and Cincinnati (more than 12 million statewide media impressions since the event s inception). Extensive media coverage at the Start and Finish Lines In 2012 both the Start and Finish were covered by most television and newspaper outlets in the Cleveland and Cincinnati markets. Social Media: Multiple opportunities throughout the year to be recognized on the official Pan Ohio Hope Ride Facebook Fanpage, Twitter Account, and the Pan Ohio Hope Ride Online Forum Print Exposure: Your logo on all Hope Ride marketing collateral (more than 15,000 brochures as well as 5,000 posters and flyers) Deadline February 22, 2013

9 2013 Pan Ohio Hope Ride Sponsorship Opportunities COLLEGIATE OVERNIGHT SPONSOR $25,000 (4 OPPORTUNITIES) Sponsorship Opportunity: Identified as the official host/sponsor of our campus overnight locations: Case Western Reserve University, College of Wooster, Otterbein University Wittenberg University These opportunities include co-branding the overnight as Host - placing your name next to the college name in Hope Ride materials) Newsletter Feature: Inclusion in both the Cleveland and Cincinnati Hope Lodge newsletters (total circulation 10,000) Online Promotion: Your logo on our Web site: (More than 400,000 hits recorded to the 2012 Pan Ohio Hope Ride) Cross Promotion: Opportunities to identify your company with this unique statewide American Cancer Society event. For example: your company s signs along the route, at college overnight locales, and other opportunities as agreed upon. Media Exposure: Opportunity to promote your partnership with Pan Ohio Hope Ride through on-campus media and Pan Ohio Hope Ride collateral. Earned media across the state, with especially strong coverage in Cleveland, Columbus, and Cincinnati (more than 12 million statewide media impressions since the event s inception). Social Media: Multiple opportunities throughout the year to be recognized on the official Pan Ohio Hope Ride Facebook Fanpage, Twitter Account, and the Pan Ohio Hope Ride Online Forum Print Exposure: Your logo on all Hope Ride marketing collateral (more than 15,000 brochures as well as 5,000 posters and flyers) Deadline February 22, 2013

10 2013 Pan Ohio Hope Ride Sponsorship Opportunities MEDICAL OR TRANSPORTATION SPONSOR $15,000 (2 OPPORTUNITIES) Karen Clarke needed a place to stay while her husband underwent a transplant for cancer. HOPE LODGE WAS SUCH A BLESSING FOR ME. I WAS ABLE TO BE WITH BILL EVERY DAY, ALL DAY, SAID KAREN. IT SAVED ME THREE HOURS OF TRAVELING EACH DAY. Sponsorship Opportunity: Identified as the official sponsor of the Medical/Ambulance Service or on the Hope Ride Transportation vehicles that assist the entire ride across the state during the Pan Ohio Hope Ride Newsletter Feature: Inclusion in both the Cleveland and Cincinnati Hope Lodge newsletters (total circulation 10,000) Online Promotion: Your logo on our Web site: (More than 400,000 hits recorded to the 2012 Pan Ohio Hope Ride) Cross Promotion: Opportunities to identify your company with this unique statewide American Cancer Society event. For example: your company s signs on transportation or medical vehicles, and more as agreed upon. Media Exposure: Earned media across the state, with especially strong coverage in Cleveland, Columbus, and Cincinnati (more than 12 million statewide media impressions since the event s inception) Social Media: Multiple opportunities throughout the year to be recognized on the official Pan Ohio Hope Ride Facebook Fanpage, Twitter Account, and the Pan Ohio Hope Ride Online Forum Print Exposure: Your logo on all Hope Ride marketing collateral (more than 15,000 brochures as well as 5,000 posters and flyers) Deadline February 22, 2013

11 2013 Pan Ohio Hope Ride Sponsorship Opportunities KICK-OFF DINNER OR RECOGNITION DINNER SPONSOR $10,000 (2 OPPORTUNITIES) Sponsorship Opportunity: Identified as the official sponsor of the Kick-Off Dinner in Cleveland on the night before the START or the Awards Dinner at Wittenberg University on the evening of Day 3 of the Pan Ohio Hope Ride Newsletter Feature: Inclusion in both the Cleveland and Cincinnati Hope Lodge newsletters (total circulation 10,000) Online Promotion: Your logo on our Web site: (More than 400,000 hits recorded to the 2012 Pan Ohio Hope Ride) Cross Promotion: Opportunities to identify your company with this unique statewide American Cancer Society event. For example: your company s signs along the route or at college overnight locales, and more as agreed upon. Media Exposure: Earned media across the state, with especially strong coverage in Cleveland, Columbus, and Cincinnati (more than 12 million statewide media impressions since the event s inception) Social Media: Multiple opportunities throughout the year to be recognized on the official Pan Ohio Hope Ride Facebook Fanpage, Twitter Account, and the Pan Ohio Hope Ride Online Forum Print Exposure: Your logo on all Hope Ride marketing collateral (more than 15,000 brochures as well as 5,000 posters and flyers) Deadline February 22, 2013

12 2013 Pan Ohio Hope Ride Sponsorship Opportunities DAILY LUNCH SPONSOR $5,000 (4 OPPORTUNITIES) IF IT HAD NOT BEEN FOR HOPE LODGE, WE WOULD VE PROBABLY LOST OUR HOUSE. Sponsorship Opportunity: Identified as the official sponsor of one of the four lunches along the route of the Pan Ohio Hope Ride Newsletter Feature: Inclusion in both the Cleveland and Cincinnati Hope Lodge newsletters (total circulation 10,000) Online Promotion: Your logo on our Web site: (More than 400,000 hits recorded to the 2012 Pan Ohio Hope Ride) Media Exposure: Earned media across the state, with especially strong coverage in Cleveland, Columbus, and Cincinnati (more than 12 million statewide media impressions since the event s inception) Social Media: Multiple opportunities throughout the year to be recognized on the official Pan Ohio Hope Ride Facebook Fanpage, Twitter Account, and in the Pan Ohio Hope Ride Online Forum Print Exposure: Your logo on all Hope Ride marketing collateral (more than 15,000 brochures as well as 5,000 posters and flyers) Deadline February 22, Terry Campbell, Leukemia survivor [Marion, Ohio] FOR ME AND MY FAMILY, HOPE LODGE REPRESENTS ONE LESS WORRY.

13 2013 Pan Ohio Hope Ride Sponsorship Opportunities DAILY CAMPUS/HOTEL SHUTTLE SPONSOR $3,500 (4 OPPORTUNITIES) Sponsorship Opportunity: Identified as the official sponsor of one of the four Campus/Hotel Shuttles circulating at the colleges for each overnight stay. Sponsor name included on vehicles Newsletter Feature: Inclusion in both the Cleveland and Cincinnati Hope Lodge newsletters (total circulation 10,000) Online Promotion: Your logo on our Web site: (More than 400,000 hits recorded to the 2012 Pan Ohio Hope Ride) Media Exposure: Earned media across the state, with especially strong coverage in Cleveland, Columbus, and Cincinnati (more than 12 million statewide media impressions since the event s inception) Social Media: Multiple opportunities throughout the year to be recognized on the official Pan Ohio Hope Ride Facebook Fanpage, Twitter Account, and the Pan Ohio Hope Ride Online Forum

14 2013 PAN OHIO HOPE RIDE SPONSORSHIP COMMITMENT FORM Organization Name Organization Address Organization City/State/Zip Organization Website Contact Person s Name Contact Person s Contact Person s Phone Contact Person s Fax We would like to sponsor the Sixth Annual American Cancer Society Pan Ohio Hope Ride at the following level: Presenting Sponsor ($50,000+) Kick-Off Dinner or Recognition Dinner Sponsor ($10,000) Start Line or Finish Line ($35,000) Daily Lunch Sponsor ($5,000) Collegiate Overnight Sponsor ($25,000) Daily Campus/Hotel Shuttle Sponsor ($3,500) Transportation or Medical Sponsor ($15,000) Amount Enclosed $ Please make check payable to: THE AMERICAN CANCER SOCIETY Credit Card: (please circle) Visa MC DISC AMEX Credit Card Number: Exp Date: Signature: The American Cancer Society s 501-C-3 # is: Please send completed form to: panohioinfo@cancer.org Fax: Attn: Pan Ohio Hope Ride Mail: American Cancer Society Pan Ohio Hope Ride Euclid Ave. Cleveland, OH The official registration and financial information of the American Cancer Society, Inc. may be obtained from the Pennsylvania Department of State by calling toll free, within Pennsylvania, Registration does not imply endorsement. Ohio residents may call