FNF s Financial Fitness Program

Transcription

1 FNF s Financial Fitness Program 1

2 Administrative Housekeeping If you are experiencing technical issues: Please call us at Or us at You can minimize the GoToWebinar tool bar by clicking on the red box with the arrow Please submit any questions via the question box in your webinar control panel 2

3 Fidelity Financial Fitness Program Today s Speakers Eva Marie Chavis-Cumming AVP/Director Retirement Plans Fidelity National Financial, Inc. Joe Saari Founder & Chairman of Financial Fitness Group Former UW-Madison Faculty Member 3

4 Today s Agenda Program Updates Ongoing Engagement Efforts Next Steps 4

5 Simple and Proven Solution Collaborative effort with over 20 state governments, universities and other program partners to evaluate a new paradigm in delivering financial fitness in the workplace 1/4 The Cost 5X Better Results Innovation ~1000 Employers 2M+ Employees 5

6 Simple and Proven Solution Employee Engagement Reporting & Results Innovation 6

7 Engage Assess Educate Coach Report 7

8 Engage Assess Educate Coach Report Aptitude Behavior Confidence 8

9 Engage Assess Educate Coach Report 9

10 Engage Assess Educate Coach Report 10

11 Simple and Proven Solution Employee Engagement Employee Behaviors Up to5x Better engagement than traditional methods Up to ü Use of Budgets ü Financial Plans ü Retirement Savings ü Better Use of Benefits 70% Change in aptitude, behavior, and confidence ü Decreased Debt ü Fewer Late Fees ü Less Financial Stress 11

12 Program Goals Engage minimum of 1,000 employees to participate over the course of a year (July-June ) Ideally will engage 20% or 30% or more to truly reap the benefits of the program Explore the efficacy of blended learning (online online only, COACH only, online + COACH) 12

13 Program Updates Overview of Program Communications Thus Far Two informational webinars June 6th and 7 th Employee s Started on June 13 th Two targeted invite s thus far Ongoing engagement started end of July 13

14 User Activity So Far # of Initial CHECKUP Completed 838 # of Enrolled Users 704 # of Topics Available and Reviewed 4008 Expressed Interest in Meeting with a COACH

15 FNF Financial Fitness SCORE FNF Benchmark Overall Financial Fitness SCORE Financial Aptitude SCORE Financial Behavior SCORE Financial Confidence SCORE

16 FNF Financial Fitness SCORE Data suggests over 13,200 employees have high to moderate stress about money. May cost FNF as much as $26M+ per year 16

17 FNF Financial Aptitude SCORE 17

18 FNF Financial Aptitude SCORE 18

19 FNF Financial Aptitude SCORE 19

20 FNF Financial Behavior SCORE 20

21 FNF Financial Confidence SCORE 21

22 User Engagement So Far # of Initial CHECKUP Completed 838 # of Enrolled Users 704 # of Topics Available and Reviewed 4008 Expressed Interest in Meeting with a COACH

23 Key Areas of Interest to Employees Most Popular Courses (Auto-Enrolled) % Personal Finance Basics 100% Principles of Financial Planning 100% Introduction to Retirement Planning 100% Most Popular User Selected Topics % Saving & Investing 38% Financial Planning 32% Budgeting & Credit 22% Retirement Planning 8% 23

24 Key Areas of Interest to Employees Savings & Investing % Investment Strategy 39% Savings & Emergency Fund 39% Type of Investments 22% Financial Planning % Financial Planning 56% Insurance 21% Tax Planning 11% Estate Planning 10% Idenity Theft 2% 24

25 Key Areas of Interest to Employees Budgeting & Credit % Budgeting 63% Debt Management 22% Credit 16% Retirement Planning % Living in Retirement 52% Saving for Retirement 48% 25

26 Today s Agenda ü Program Updates Ongoing Engagement Efforts Next Steps 26

27 Ongoing Engagement Efforts Using Templated Communications Ideas for Driving Engagement 27

28 Program Updates Overview of Program Communications Thus Far Two informational webinars June 6th and 7 th Two targeted invite s in June Ongoing engagement started end of July 28

29 Program Updates Did you attend one of the informational webinars on June 6 th or June 7 th? Yes No Not Sure 29

30 Program Updates If you attend an information webinar on June 6 th or 7 th did you find it useful? Yes No Don t Recall 30

31 Program Updates Overview of Program Communications Thus Far ü Two informational webinars June 6th and 7 th Two targeted invite s in June Ongoing engagement started end of July 31

32 Program Updates Did you receive / view one or more invite to the program? Yes No Not Sure 32

33 Program Updates Did you complete the CHECKUP? Yes No Not Sure 33

34 Program Updates Have you met with a COACH? Yes No Not Sure 34

35 Ongoing Engagement Efforts ü Using Templated Communications Ideas for Driving Engagement 35

36 Other Engagement Activity Ideas Additional Invite s Webinar for Employees Monthly E-Newsletter Video to Promote Program Life Events à Personalized Plan Other Ideas? 36

37 Additional s to Drive Engagement We typically send 3-5 invite messages per program Thus far we ve sent 2 ½ messages We would like to send 1-3 more invite messages Want to balance creating awareness vs. overkill 37

38 Program Updates How Many Additional Invite s? None 38

39 Webinar for Employees Webinar Concept Might Include: Offer one (or more) webinars to engage employees Webinars on specific topics of interest to employees Webinar explaining the program, benefits, testimonials 39

40 Webinar For Employees Do You Think a Webinar Maybe a Good Way to Engage New Users? Yes No Not Sure 40

41 Program Updates What Format of Webinar May Make Most Sense? Explain the FNF program? Topic / content specific? Offer both types of webinars Don t offer webinars at all 41

42 Other Engagement Activity Ideas ü Additional Invite s ü Webinar for Employees Monthly E-Newsletter Video to Promote Program Life Events à Personalized Plan Other Ideas? 42

43 Webinar for Employees E-Newsletter & Video Content Monthly or Quarterly E-Newsletter? Standalone or bundle in with existing communications? Use text only content or incorporate video? If video, topic specific or program specific? 43

44 Newsletters and Video Messaging What Do You Think Most Be the Most Impactful to Drive Engagement? Newsletter Videos Both Not Sure 44

45 Program Updates What frequency do you recommend for such messages? Weekly Monthly Quarterly Not Sure 45

46 Other Engagement Activity Ideas ü Additional Invite s ü Webinar for Employees ü Monthly E-Newsletter ü Video to Promote Program Life Events à Personalized Plan Other Ideas? 46

47 Goals & Life Events Organizing Content by Goal & Life Events Allow employees to personalize experience Financial Goals (Getting out of Debt, Saving for College, etc.) Life Events (Starting a Family, Getting Married, etc.) Re-engage users based on their goals / situations 47

48 Life Events Do You Think Organizing Content on Life Events Maybe Impactful? Yes No Not Sure 48

49 Today s Agenda ü Program Updates ü Ongoing Engagement Efforts Next Steps 49

50 Next Steps Organizing efforts to help promote program over the next 10+ months Encourage you to: Use the program Encourage others to do so Will put ideas in action soon! 50

51 Questions? Please Contact Eva Marie Chavis-Cumming AVP/Director Retirement Plans