Give the best with pure. MERADOG pure is the successful, exclusive nutritional programme for sensitive dogs of all ages from puppies to seniors.

Transcription

1 Give the best with is the successful, exclusive nutritional programme for sensitive dogs of all ages from puppies to seniors.

2 Concentration on what counts For more than 60 years, has stood for really high-quality nutrition that uses effective protective mechanisms to keep dogs truly healthy and happy. The best for dogs. Dogs enrich our lives they are loyal partners, friends and not infrequently servants to humans. This is why they deserve very special care and support. This understanding of the relationship that exists between humans and dogs has always served as the basis for the comprehensive nutritional programme whose stated goal is to provide really good nutrition for every stage of a dog s life. On this basis, the exclusive line offers foodsensitive dogs an extensive and varied range of complete foods for all life stages. : The particularly exclusive nutrition for sensitive dogs of all ages. All products meet the ever-increasing requirements for healthy and responsible pet nutrition at a markedly high quality level. The innovative food recipes are always developed and tested by experienced food scientists. They combine highquality and natural ingredients in a way that effectively meets the dog s specific needs in all phases from puppy to senior. 2 3

3 For sensitive dogs of all ages With the exclusive line, offers a specially designed programme for the daily nutrition of sensitive dogs that have special food taste and tolerance requirements. The products from contain tasty and easily digestible recipes that are based exclusively on a single high-quality source of or fish as well as just one source of carbo. With this clear concept, the types offer alternatives for many food allergies. The proven protection concept guarantees all-round health for your dog s entire life. In addition, all types contain colostrum, nature s immune system protection for supporting your dog s own defences. Since primeval times, mammal Colostrum or foremilk has been providing a highly effective compound for supporting the immune system protection. All products are produced in Germany and are monitored at regular intervals. All recipes are based exclusively on just one type of or fish and just one source of carbo. fresh has a particularly high content of processed fresh (see also page 22/23) The recipes are designed for sensitive dogs of all sizes and breeds. 1+1= The mini type was developed specifically for fullgrown dogs of smaller breeds. 4 5

4 : for 360 all-round health The protection concept provides a comprehensive system of active ingredients based on sound nutritional science for the products of the line. Key factors in this context are age, the general performance level or possible intolerances. The combination of individual building blocks results in special active ingredients that offer far more than the usual intake of nutrients from daily nutrition. A system that pro - tects & strengthens STRENGTHENING THE NATURAL DEFENCES Support through beta-glucans The protection concept supports health and well-being at various points. In this regard, the individual needs of the dog in every phase of its life are considered: This ensures a perfect supply of nutrients for every dog from relaxed family pet to athlete, and from puppy to senior. SKIN & COAT Natural omega-3 and omega- 6 fatty acids (from salmon oil, sunflower oil and linseed) as well as zinc chelate for the skin and coat PHYSIQUE Glucosamine and chondroitin sulphate (building blocks for cartilage and joints) can support the physique CELLULAR PROTECTION Antioxidants (vitamin C, E, beta-carotene and selenium) for optimum cellular protection The protection concept is a complex system for effectively strengthening and continuously protecting animal health. IMMUNE SYSTEM PROTECTION With colostrum, mannan oligosaccharides and beta-glucans Natural immune system protection through immunglobulins, Growth substances, minerals, and vitamins STABLE GUT FLORA & HEALTHY DIGESTION Prebiotic inulin guarantees stable gut flora and healthy digestion SENIOR PLUS COMPLEX METABOLISM Needs-based energy content supports the metabolism SENIOR PLUS COMPLEX Lower phosphorous & sodium content. Needs-based energy content. High-quality protein source (poultry, egg). Green-lipped New Zealand mussels (nutrients for cartilage and joints). 6 7

5 The basis for vitality Junior Turkey & Rice gives puppies and young dogs everything they need to promote healthy growth. In addition, the body s own defences are supported by colostrum, nature s immune system protection a plus whose benefits are not just con fined to food-sensitive dogs. PURE JUNIOR TURKEY & RICE Complete nutrition for growing sensitive dogs For pregnant and nursing bitches 1+1= 26% Protein 12% Fat Ideal for many food allergies With colostrum, nature s immune system protection Shellfish powder for cartilage and joints Colostrum (also referred to as foremilk or first milk) is the particu - larly nutritious milk produced by mammals directly after the birth of offspring and for a maximum period of five days. The bovine colostrum used in PURE contains immuno biologicals (antibodies) in concentrations up to times higher than human blood, for example. Colostrum is a valuable food supplement for young dogs: Unique composition of immunglobulins, growth substances, anti-microbial ingredients, minerals and vitamins. Immunglobulins neutralise toxins and strengthen the body s own defences. Bioactive ingredients support the immune system. protection concept with: Antioxidants (vitamin C, E, beta-carotene and selenium) for optimal cellular protection. Natural omega-3 and omega-6 fatty acids (salmon oil, sunflower oil and linseed) and zinc chelate for skin and coat. Prebiotic inulin for a stable gut flora and safe digestion. Adequate energy content, high-quality animal protein (turkey) to support physical constitution and meta bolism. Ideal for many food allergies: Only one source of carbos only one type of. With colostrum, mannan-oligosaccharides and beta-glucans for optimal immune protection. Analysis: Protein 26,00 %, fat content 12,00 %, crude fibre 2,50 %, crude ash 6,50 %, calcium 1,20 %, phosphorus 0,90 %, sodium 0,35 %. Additives per kg: Nutritional additives: Vitamin A IE, vitamin D IE, vitamin E 300 mg, vitamin C (as ascorbyl phosphates) mg, beta-carotene mg, copper (as copper-(ii)-sulphate, penta) 12,50 mg, zinc (as zinc sulphate, mono) 160 mg, zinc (as glycine-zinc chelate, ) mg, iron (as iron-(ii)-sulphate, mono) mg, manganese (as manganese-(ii)- sulphate, mono) mg, iodine (as calcium iodate, free from water) 0 mg, selenium (as natrium selenite) 5 mg. Technological additives: Antioxidants. Composition: Rice (52 %), poultry meal (27 %, turkey), animal fat, animal protein (hydrolised), sugar beet pulp (dried, desugared), linseed (2 %), cellulose fibres, brewer s yeast (dried), egg powder, sodium chloride, bovine colostrum ( = 0,5 %, rich in immunoglobulins), salmon oil (0,5 %), sunflower oil (0,3 %), apple (dried), yeast extract (dried = 0,2 % beta-glucans and mannan-oligosaccharides), chicoree powder ( = % inuline), seaweeds (dried), monocalcium phosphate, mussel flesh powder (0,03 %, dried). small breeds (< 15kg): medium-sized breeds 15 - kg): large breeds (> kg): Pack sizes: 12,5 kg 4 kg 300 g Age, Month g / day Note: The component»turkey«is used in dried form. 8 This proportion equates to an original fresh content of 60 % before drying. 9

6 PURE ADULT TURKEY & RICE Complete nutrition for adult dogs with nutritional problems and / or allergies PURE ADULT LAMB & RICE Complete nutrition for adult dogs with nutritional problems and / or allergies 1+1= 22% Protein 9% Fat 1+1= 22% Protein 12% Fat Ideal for many food allergies With colostrum, nature s immune system protection With easily digestible turkey and rice Ideal for many food allergies With colostrum, nature s immune system protection With easily digestible lamb and rice protection concept with: Antioxidants (vitamin C, E, beta-carotene and selenium) for optimal cellular protection. Natural omega-3 and omega-6 fatty acids (salmon oil, sunflower oil and linseed) and zinc chelate for skin and coat. Prebiotic inulin for a stable gut flora and safe digestion. Adequate energy content, high-quality animal protein (turkey) to support physical constitution and metabolism. Ideal for many food allergies: Only one source of carbos only one type of. With colostrum, mannan-oligosaccharides and beta-glucans for optimal immune protection. Analysis: Protein 22,00 %, fat content 9,00 %, crude fibre 2,00 %, crude ash 6,50 %, calcium 1,30 %, phosphorus 0,80 %, sodium 0,30 %. Additives per kg: Nutritional additives: Vitamin A IE, vitamin D3 1. IE, vitamin E 300 mg, vitamin C (as ascorbyl phosphates) mg, beta-carotene mg, copper (as copper-(ii)-sulphate, penta) 12,50 mg, zinc (as zinc sulphate, mono) 160 mg, zinc (as glycine-zinc chelate, ) mg, iron (as iron-(ii)-sulphate, mono) mg, manganese (as manganese-(ii)- sulphate, mono) mg, iodine (as calcium iodate, free from water) 0 mg, selenium (as natrium selenite) 5 mg. Technological additives: Antioxidants. Composition: Rice (61 %), poultry meal (20 %, turkey), sugar beet pulp (dried, desugared), animal protein (hydrolised), sunflower oil (2,5 %), linseed (2 %), cellulose fibres, egg powder, brewer s yeast (dried), salmon oil (0,8 %), bovine colostrum ( = 0,5 %, rich in immunoglobulins), sodium chloride, calcium carbonate, yeast extract (dried = 0,2 % beta-glucans and mannan-oligosaccharides), chicoree powder ( = %, inuline), seaweeds (dried), monocalcium phosphate. protection concept with: Antioxidants (vitamin C, E, beta-carotene and selenium) for optimal cellular protection. Natural omega-3 and omega-6 fatty acids (salmon oil, sunflower oil and linseed) and zinc chelate for skin and coat. Prebiotic inulin for a stable gut flora and safe digestion. Adequate energy content, high-quality animal protein (lamb) to support physical constitution and metabolism. Ideal for many food allergies: Only one source of carbos only one type of. With colostrum, mannan-oligosaccharides and beta-glucans for optimal immune protection. Analysis: Protein 22,00 %, fat content 12,00 %, crude fibre 2,00 %, crude ash 7,50 %, calcium 1, %, phosphorus 0,90 %, sodium 0,30 %. Additives per kg: Nutritional additives: Vitamin A IE, vitamin D3 1. IE, vitamin E 300 mg, vitamin C (as ascorbyl phosphates) mg, beta-carotene mg, copper (as copper-(ii)-sulphate, penta) 12,50 mg, zinc (as zinc sulphate, mono) 160 mg, zinc (as glycine-zinc chelate, ) mg, iron (as iron-(ii)-sulphate, mono) mg, manganese (as manganese-(ii)- sulphate, mono) mg, iodine (as calcium iodate, free from water) 0 mg, selenium (as natrium selenite) 5 mg. Technological additives: Antioxidants. Composition: Rice (55 %), lamb meal (20 %), animal fat, potato albumen, animal protein (hydrolised), sugar beet pulp (dried, desugared), linseed (2 %), brewer s yeast (dried), cellulose fibres, egg powder, salmon oil (0,6 %), bovine colostrum ( = 0,5 %, rich in immunoglobulins), sunflower oil (0,4 %), sodium chloride, calcium carbonate, yeast extract (dried = 0,2 % beta-glucans and mannan-oligosaccharides), chicoree powder ( = % inuline), seaweeds (dried). Weight, kg g / day Pack sizes: 12,5 kg 4 kg 300 g Weight, kg g / day Pack sizes: 12,5 kg 4 kg 300 g Note: The component»turkey«is used in dried form. Note: The component»lamb«is used in dried form. This proportion equates to an original fresh content of 51 % before drying. This proportion equates to an original fresh content of 51 % before drying. 11

7 PURE ADULT SALMON & RICE Complete nutrition for adult dogs with nutritional problems and / or allergies PURE SENIOR TURKEY & RICE Complete nutrition for adult dogs with nutritional problems and / or allergies fish 1+1= 18,5% 6,5% Protein Fat 1+1= 22% 9,5% Protein Fat Ideal for many food allergies With colostrum, nature s immune system protection With easily digestible salmon and rice Ideal for many food allergies With colostrum, nature s immune system protection Easily digestible and tasty protection concept with: Antioxidants (vitamin C, E, beta-carotene and selenium) for optimal cellular protection. Natural omega-3 and omega-6 fatty acids (salmon oil, sunflower oil and linseed) and zinc chelate for skin and coat. Prebiotic inulin for a stable gut flora and safe digestion. Adequate energy content, high-quality animal protein (salmon) to support physical constitution and metabolism. Ideal for many food allergies: Only one source of carbos only one type of fish. With colostrum, mannan-oligosaccharides and beta-glucans for optimal immune protection. Analysis: Protein 18,50 %, fat content 6,50 %, crude fibre 2,00 %, crude ash 6,50 %, calcium 1,20 %, phosphorus 0,80 %, sodium 0,30 %. Additives per kg: Nutritional additives: Vitamin A IE, vitamin D3 1. IE, vitamin E 300 mg, vitamin C (as ascorbyl phosphates) mg, beta-carotene mg, copper (as copper-(ii)-sulphate, penta) 12,50 mg, zinc (as zinc sulphate, mono) 160 mg, zinc (as glycine-zinc chelate, ) mg, iron (as iron-(ii)-sulphate, mono) mg, manganese (as manganese-(ii)- sulphate, mono) mg, iodine (as calcium iodate, free from water) 0 mg, selenium (as natrium selenite) 5 mg. Technological additives: Antioxidants. Composition: Rice (66 %), salmon meal (13 %), sugar beet pulp (dried, desugared), brewer s yeast (dried), animal protein (hydrolised), linseed (2 %), salmon oil (1,3 %), calcium carbonate, monocalcium phosphate, sunflower oil (0,9 %), cellulose fibres, bovine colostrum ( = 0,5 %, rich in immuno globulins), yeast extract (dried = 0,2 % beta-glucans and mannan-oligosaccharides), sodium chloride, chicoree powder ( = % inuline), seaweeds (dried). protection concept with: Antioxidants (vitamin C, E, beta-carotene and selenium) for optimal cellular protection. Natural omega-3 and omega-6 fatty acids (salmon oil, sunflower oil and linseed) and zinc chelate for skin and coat. Prebiotic inulin for a stable gut flora and safe digestion. Adequate energy content, high-quality animal protein (turkey) to support physical constitution and metabolism. Ideal for many food allergies: Only one source of carbos - only one type of. With colostrum, mannan-oligosaccharides and beta-glucans for optimal immune protection. Analysis: Protein 22,00 %, fat content 9,50 %, crude fibre 2,50 %, crude ash 5,00 %, calcium 0,90 %, phosphorus 0,60 %, sodium 0,20 %. Additives per kg: Nutritional additives: Vitamin A IE, vitamin D IE, vitamin E 600 mg, vitamin C (as ascorbyl phosphates) 0 mg, beta-carotene mg, vitamin B2 50 mg, copper (as copper-(ii)-sulphate, penta) 12,50 mg, zinc (as zinc sulphate, mono) 160 mg, zinc (as glycine-zinc chelate, ) mg, iron (as iron-(ii)-sulphate, mono) mg, manganese (as manganese-(ii)-sulphate, mono) mg, iodine (as calcium iodate, free from water) 0 mg, selenium (as natrium selenite) 5 mg. Technological additives: Antioxidants. Composition: Rice (62 %), poultry meal (20 %, turkey), animal protein (hydrolised), animal fat, sugar beet pulp (dried, desugared), linseed (2 %), cellulose fibres (1,5 %), brewer s yeast (dried), egg powder, salmon oil (0,6 %), bovine colostrum ( = 0,5 %, rich in immunoglobulins), sunflower oil (0,4 %), calcium carbonate, yeast extract (dried = 0,2 % beta-glucans and mannan-oligosaccharides), chicoree powder ( = % inuline), seaweeds (dried),mussel flesh powder(0,03 % dried), tagetes meal (0,001 % lutein), green tea (extracted, dried, 0,001%). Weight, kg g / day Pack sizes: 12,5 kg 4 kg 300 g Weight, kg g / day Pack sizes: 12,5 kg 4 kg 300 g Note: The fish component»salmon«is used in dried form. Note: The component»turkey«is used in dried form. 12 This proportion equates to an original fresh fish content of % before drying. This proportion equates to an original fresh content of 50 % before drying. 13

8 Delicious grain-free alternatives includes a range of products, which offer grain-free nutrition for particularly sensitive dogs. From complete food to the latest soft snack, these grain-free products deliver unique flavour experiences for the sensitive dog. Based on the fundamental concept, these products also use only one source of protein and one carbo. High-quality potatoes and tapioca are gluten-free alternatives to grain. Therefore, these ingredients are used as sources of carbos in the grain-free recipes of our products. Some dogs have a sensitive reaction to specific grain types. For this reason, Meradog also offers grain-free recipes with special flavours. GETREIDEFREI G R A I N F R E E 14 15

9 PURE ADULT TURKEY & POTATO Complete nutrition for adult dogs with nutritional problems and / or allergies PURE ADULT HERRING, KRILL & POTATO Complete nutrition for sensitive, adult dogs with an increased activity level fish 1+1= 22% Protein 11% Fat 1+1= % Protein 15% Fat Ideal for many food allergies With colostrum, nature s immune system protection Grain-free recipe with easily digestible turkey and potatoes GETREIDEFREI G R A I N F R E E Ideal for many food allergies With colostrum, nature s immune system protection Grain-free recipe with krill, mannan oligosaccharides and beta-glucans protection concept with: Antioxidants (vitamin C, E, beta-carotene and selenium) for optimal cellular protection. Natural omega-3 and omega-6 fatty acids (salmon oil, sunflower oil and linseed) and zinc chelate for skin and coat. Prebiotic inulin for a stable gut flora and safe digestion. Adequate energy content, high-quality animal protein (turkey) to support physical constitution and metabolism. Ideal for many food allergies: Only one source of carbos - only one type of. With colostrum, mannan-oligosaccharides and beta-glucans for optimal immune protection. Inhaltsstoffe: Protein 22,00 %, fat content 11,00 %, crude fibre 2,00 %, crude ash 7,50 %, calcium 1,20 %, phosphorus 0,80 %, sodium 0,35 % Additives per kg: Nutritional additives: Vitamin A IE, vitamin D3 1. IE, vitamin E 300 mg, vitamin C (as ascorbyl phosphates) mg, beta-carotene mg, copper (as copper-(ii)-sulphate, penta) 12,50 mg, zinc (as zinc sulphate, mono) 160 mg, zinc (as glycine-zinc chelate, ) mg, iron (as iron-(ii)-sulphate, mono) mg, manganese (as manganese-(ii)- sulphate, mono) mg, iodine (as calcium iodate, free from water) 0 mg, selenium (as natrium selenite) 5 mg. Technological additives: Antioxidants. Composition: Potatoes (57 %, dried), poultry meal (24 %, turkey), animal protein (hydrolised), brewer s yeast (dried), linseed (2 %), sugar beet pulp (dried, desugared), cellulose fibres, bovine colostrum ( = 0,5 %, rich in immunoglobulins), sodium chloride, monocalcium phosphate, salmon oil (0,3 %), sunflower oil (0,2 %), calcium carbonate, yeast extract (dried = 0,2 % beta-glucans and mannan-oligosaccharides), chicoree powder ( = % inuline), seaweeds (dried), apple (dried). protection concept with: Antioxidants (Vitamin C, E, beta-carotene and selenium) for optimum cellular protection. Natural omega-3 and omega-6 fatty acids (krill, sunflower oil and linseed) as well as zinc chelate for skin and coat. Prebiotic inulin to maintain a stable gut flora and healthy digestion. Adequate energy content, high-quality animal protein (herring, krill) to support physique and metabolism. Ideal for many food allergies: Only one source of carbo only one type of fish. With krill, mannan-oligosaccharides and beta-glucans for optimum immune protection. Analysis: Protein,00 %, fat content 15,00 %, crude fibre 2,50 %, crude ash 7,50 %, calcium 1,15 %, phosphorus 0,85 %, sodium 0,45 %. Additives per kg: Nutritional additives: Vitamin A IE, vitamin D3 1. IE, vitamin E 300 mg, vitamin C (as ascorbyl phosphates) mg, copper (as copper-(ii)-sulphate, penta) 12.0 mg, zinc (as glycine-zinc-chelate, ) 80 mg, zinc (as zinc sulphate, mono) 80 mg, iron (as iron-(ii)-sulphate, mono) mg, manganese (as manganese-(ii)-sulphate, mono) mg, iodine (as calcium iodate, anhydrous) 2.3 mg, selenium (as sodium selenite) 0.15 mg. Technological additives: Antioxidants. Composition: Potatoes (47%, dried), herring meal* (17%), animal fat, potato protein, maritime zooplankton* (krill, 4%, ground), sugar beet pulp (dried, desugared), animal protein (hydrolysed), linseed (2%), brewer s yeast (2%), monocalcium phosphate, lignocellulose, colostrum (0.5%, decaseinated, rich in immunglobulins), seaweed (0.5%, dried), sunflower oil (0.4%), calcium carbonate, yeast extract (dried, = 0.2% beta-glucans/mannan-oligosaccharides), chicory inulin (0.1%), glucosamine (0.02%), chondroitin sulphate (0.01%). *from guaranteed sustainable fisheries Weight, kg g / day Pack sizes: 12,5 kg 4 kg 300 g Weight, kg g / day Pack sizes: 12,5 kg 4 kg 300 g Note: The component»turkey«is used in dried form. Note: The fish component»herring«is used in dried form. 16 This proportion equates to an original fresh fish content of 55 % before drying. This proportion equates to an original fresh content of % before drying. 17

10 Soft rewards for sensitive dogs The Well Done soft snacks offer the dog a reward with y pleasure during joint activities. TURKEY Supplementary food for dogs. Composition: Meat and animal derivates (50 %, exclusively turkey), derivates of vegetable origin (27 % tapioca and potato), yeasts, oils and fats. Analytical constituents: Moisture content 18.0 %, protein 32.0 %, fat content 6.0 %, crude fibre 2.0 %, crude ash.0 %. Technological additives: Preservatives: citric acid (E330), potassium sorbate (E202). Feeding recommendation: As a treat and for supplementing the daily feed ration. Pack size: 1g LAMB Supplementary food for dogs. Composition: Meat and animal derivates (50 %, exclusively lamb), derivates of vegetable origin (27% tapioca and potato), yeasts, oils and fats. Analytical constituents: Moisture content 18.0 %, protein 28.0 %, fat content 8.0 %, crude fibre 2.0 %, crude ash 13.0 %. Technological additives: Preservatives: citric acid (E330), potassium sorbate (E202). Feeding recommendation: As a treat and for supplementing the daily feed ration. Pack size: 1g The semi-moist, soft snacks are characterised by very high levels of acceptance and digestibility even among excep tionally fussy dogs. Their soft and extremely pleasant consistency makes them easy for the dog to chew, which can be particularly advantageous during training. High-quality potatoes and gluten-free tapioca root are used in the fine soft snacks as an alternative to grain. The special composition, with highquality protein from lamb, salmon or turkey as the sole source of and gluten-free tapioca root as a source of carbo, creates a very special reward. SALMON Supplementary food for dogs. Composition: Fish and animal derivates (50 %, exclusively salmon), derivates of vegetable origin (27 % tapioca and potato), yeasts, oils and fats. Analytical constituents: Moisture content 18.0 %, protein 28.0 %, fat content 6.0 %, crude fibre 1.0 %, crude ash.0 %. Technological additives: Preservatives: citric acid (E330), potassium sorbate (E202). Feeding recommendation: As a treat and for supplementing the daily feed ration. Pack size: 1g 18 19

11 PURE MINI ADULT CHICKEN & RICE Complete nutrition for small adult dogs MINI-PLUS COMPLEX 1+1= 24% Protein 12% Fat Ideal for many food allergies With colostrum, nature s immune system protection Adapted protein and energy content specially for small breeds Food biscuits in an appropriate shape ADULT SMALL BREED The mini type was developed specifically for fullgrown dogs of smaller breeds that have a sensitive reaction to food. Smaller breeds of dogs are often particularly sensitive and conse - quent ly have high and specialised requirements with regard to their daily nutrition. protection concept with: Antioxidants (Vitamin C, E, beta-carotene and selenium) for optimum cellular protection. Natural omega-3 and omega-6 fatty acids (from salmon oil, sunflower oil and linseed) as well as zinc chelate for skin and coat. Prebiotic inulin to maintain a stable gut flora and healthy digestion. Adjusted protein and energy content specifically for small breeds, with special kibbles in appropriate shape and with increased vitamin content. Ideal for many food allergies: Only one source of carbos, only one type of. With colostrum, mannan-oligosaccharides and beta-glucans for optimum immune protection. Analysis: Protein 24%, fat content 12%, crude fibre 2%, crude ash 6.5%, calcium 1.2%, phosphorus 0.8%, sodium 0.4%. Additives per kg: Nutritional additives: Vitamin A 15,000 IU, Vitamin D (as Vitamin D3) 1,500 IU, Vitamin E (all-rac-alpha-tocopheryl acetate) 0 mg, Vitamin C (as ascorbylmonophosphates, Ca-Na salt) 300 mg, beta-carotene mg, copper (as copper(ii) sulphate, penta) 12,5 mg, zinc (as zinc sulphate, mono) 80 mg, zinc (as glycine-zinc chelate, ) 80 mg, iron (as iron-(ii)-sulphate, mono) mg, manganese (as manganese-(ii)-sulphate, mono) mg, iodine (as calcium iodate, anhydrous) 2.3 mg, selenium (as sodium selenite) 0.15 mg. Technological additives: Antioxidants. Composition: Rice, chicken meal (%), animal fat, poultry protein (hydrolysed), sugar beet pulp (dried desugared), linseed (2%), lignocellulose, salmon oil (1%), brewer s yeast (dried), egg (dried), sunflower oil (0.3%), sodium chloride, bovine colostrum (0.5%), calcium carbonate, yeast extract (dried, = 0.2% beta-glucans), potassium chloride, chicory inulin (0.1%), seaweed (dried). Weight, kg g / day Pack sizes: 7,5 kg 3 kg 300 g 24% Protein 12% Fat Optimised mini-biscuits Note: The component»chicken«is used in dried form. 20 This proportion equates to an original fresh fish content of 57 % before drying. 21

12 PURE FRESH MEAT CHICKEN & POTATO Complete nutrition for sensitive, adult dogs 1+1= 27% Protein 16% Fat With exceptionally high content of fresh Animal mono-protein (exclusively chicken) The grain-free recipe has a reduced allergy potential with % Fresh Meat Content 60 % Total Meat Content meets fresh: fresh combines the concept for sensitive dogs with the taste of fresh. protection concept with: Antioxidants (vitamin C, E, beta-carotene and selenium) for optimum cellular protection. Natural omega-3 and omega-6 fatty acids (salmon oil, sunflower oil and linseed) as well as zinc chelate for skin and coat. Prebiotic inulin to maintain a stable gut flora and healthy digestion. Needs-based energy content, high-quality animal protein (chicken) for supporting physique and metabolism. Ideal for many food allergies: Only one source of carbo, only one type of. With colostrum, mannan-oligosaccharides and beta-glucans for optimum immune protection. Analysis: Protein 27%, fat content 16%, raw fibre 2.5%, crude ash 7.2%, calcium 1.2%, phosphorus 0.85%, sodium 0.35%. Additives per kg: Nutritional additives: Vitamin A IE, vitamin D (vitamin D3) 1. IE, vitamin E (all-rac-alpha-tocopheryl acetate) 300 mg, vitamin C (ascorbyl monophosphate, calcium sodium salt) mg, copper (as copper-(ii)-sulphate, penta) 12.0 mg, zinc (as zinc sulphate, mono) 0 mg, zinc (as zinc glycine chelate, ) 60 mg, iron (as iron-(ii)-sulphate, mono) mg, manganese (as manganese-(ii)-sulphate, mono) mg, iodine (as calcium iodate, anhydrous) 2.3 mg, selenium (as sodium selenite) 0.30 mg. Technological additives: Antioxidants. Composition: Fresh chicken (%), potato flakes (29%), poultry protein (20%, partially dried & hydrolysed), dried beet pulp (desugared), poultry fat, linseed (2%), bovine colostrum (0.5%, decaseinated), sodium chloride, brewer s yeast (dried), mono calcium phosphate, lignocellulose, sodium chloride, yeast extract (dried = 0.2% beta-glucans and mannan-oligosaccharides), salmon oil (0.1%), seaweed (dried), chicory inulin (0.1%), sunflower oil (0.1%). Weight, kg g / day Pack sizes: 12,5 kg 4 kg 300 g 22 23

13 Good snacks of the type Of course, the tasty and refined goody snacks are every bit as nourishing and digestible as all complete foods. goody snacks TURKEY & RICE Supplemental food for dogs. Composition: Cereals (exclusively 68 % rice), and animal derivatives (exclusively 23 % turkey, dried), derivatives of vegetable origin (chicory powder = 0. % inulin), oils and fats, minerals, yeasts. Analysis: Protein %, fat content 6.50 %, raw fiber 2.50 %, raw ash 6.00 %, calcium 1.30 %, phosphorus 0.70 %, sodium 0.60 %. Additives per kg: Nutritional additives: vitamin A IU, vitamin D (as vitamin D3) 500 IU, vitamin E (all rac-alpha-tocopherylacetate) 50 mg. Technological additives: Antioxidants. goody snacks TURKEY & POTATO Supplemental food for dogs. Composition: Vegetables (exclusively potato granulate, 60 %), and animal derivatives (exclusively 28 % turkey, dried), derivatives of vegetable origin (chicory powder, = 0. % inulin), oils and fats, minerals, yeasts. Analysis: Protein %, fat content 8.00 %, raw fiber 2.50 %, raw ash 7.50 %, calcium 1. %, phosphorus 0.90 %, sodium 0.60 %. Additives per kg: Nutritional additives: vitamin A IU, vitamin D (as vitamin D3) 500 IU, vitamin E (all rac-alpha-tocopherylacetate) 50 mg. Technological additives: Antioxidants. GETREIDEFREI G R A I N F R E E A high-quality reward for food-sensitive dogs, goody snacks were developed as an integral part of the food concept. At the same time, they provide a delicious and digestible variety for training or everyday use, and are a sensible addition to daily nutrition. With their gluten-free ingredients, the goody snacks make a further contribution to reducing the potential for allergies in the daily nutrition for sensitive dogs. Baked in a typical bone shape, the snacks are both a tasty and healthy treat for the dog in addition to the complete food. goody snacks SALMON & RICE Supplemental food for dogs. Composition: Cereals (exclusively 72 % rice), fish and fish derivates (exclusively 18 % salmon, dried), derivatives of vegetable origin (chicory powder, = 0. % inulin), oils and fats, minerals, yeasts. Analysis: Protein %, fat content 6.50 %, raw fiber 2.50 %, raw ash 6.00 %, calcium 0.90 %, phosphorus 0.70 %, sodium 0.60 %. Additives per kg: Nutritional additives: vitamin A IU, vitamin D (as vitamin D3) 500 IU, vitamin E (all rac-alpha-tocopherylacetate) 50 mg. Technological additives: Antioxidants. Food Recommendation: Small dogs: 2 to 4 pieces per day Mid-sized dogs: 5 to 7 pieces per day Large dogs: 8 to 9 pieces per day 24

14 Average analysis values Important information about the individual products is summarised here Ingredients junior Turkey & Rice mini Chicken & Rice adult Turkey & Rice adult Lamb & Rice adult Salmon & Rice senior Turkey & Rice adult Truthahn & Kartoffel adult Herring, Krill & Potato fresh Chicken & Potato Protein % , Fat content % ,5 9, Crude fibre % 2, ,5 2 2,5 2,5 Crude ash % 6,5 6,5 6,5 7,5 6,5 5 7,5 7,5 7,2 Minerals Calcium % 1,2 1,2 1,3 1,4 1,2 0,9 1,2 1,15 1,2 Phosphorous % 0,9 0,8 0,8 0,9 0,8 0,6 0,8 0,85 0,85 Sodium % 0,35 0,4 0,3 0,3 0,3 0,2 0,35 0,45 0,35 Potassium % 0,6 0,6 0,65 0,65 0,65 0,5 0,65 0,7 0,6 Magnesium % Iron Zinc Copper 12,5 12,5 12,5 12,5 12,5 12,5 12,5 12,5 12 Manganese 50 Selenium 5 0, ,3 Iodine Vitamins Vitamin A I.E./kg Vitamin D3 I.E./kg Vitamin E Vitamin C Beta-carotene Vitamin B Vitamin B2 20 Vitamin B6 12 Vitamin B12 mcg/kg Nicotinic acid 50 Pantothenic acid Folic acid 1,5 2 1,5 1,5 1,5 1,5 1,5 1,5 1,5 Biotin mcg/kg Choline choride Energy content Metabolisable energy kj/0g

15 Five Stars for Four Paws Giving pets really good nutrition for MERA Tiernahrung GmbH from Kevelaer on the lower Rhine, this slogan is both a goal and an obligation. The German family-run company MERA has more than 60 years of experience in the production of high-quality pet food. The company operates ultra-modern manufacturing plants and is one of the leading manufacturers of premium products for dogs and cats. The company manufactures its products to foodstuff standards in Kevelaer on the lower Rhine. To achieve this, the entire manu - facturing process meets the requirements of the strictest inter - national quality standards and is subject to regular inspection and certification by independent institutes. The high-quality raw materials undergo extensive quality checks at the delivery stage and can be traced back seamlessly from the finished product to the raw material supplier. The products from the brand provide food for every stage of a dog s life based on the latest nutritional science: We use only high-quality, natural ingredients and raw materials from healthy animals that are intended for human consumption monitored and verified by official veterinarians. Tasty treats will enrich your dog s life: With, MERA offers a wide selection of high-quality branded dog biscuits and other tasty snacks so that a reward is always something special. Available off the shelf or from the food section of pet shops. This guarantees the safety of people and animals

16 The classic for all dogs The PREMIUM LINE from provides a com - prehensive range of complete food products for adult dogs, which are tailored to the different activity levels and energy requirements of the individual dog. Rewards in their most delicious form offers a comprehensive range of biscuits and snacks that has been perfected over many years to supplement the daily intake of nutrition in a sensible and meaningful way. True love for cats Premium-quality True Love cat food is designed not only to give cats the best of ingredients and nutrients from their daily nutrition, but also to deliver a taste that they will take to immediately. The True Love products have a high content and contain lots of protein and fats. The refined combinations of high-quality ingredients deliver unique taste experiences that will spoil every cat. A gentle steam cooking process is the best way to preserve vitamins and nutrients. True love means healthy food that cats love. High content Before drying Yoghurt and wild berries All complete foods from this range are rich in poultry, contain omega-3 and omega-6 fatty acids from linseed and sunflower oil as well as biotin and brewer s yeast. For bulk buyers and for stocking food sections, supplies the biscuit products in practical kg packs. In addition, high-quality special biscuits such as goody snacks are also available in distinctive small containers for shelf storage. The True Love care concept provides a scientifically based care system that strengthens the organism. The products have been adapted to the needs of six different types of cat from young kittens to freeroaming cats, and even cats that are food-sensitive or overweight

17 care More care for all dogs With the high-quality care nutritional programme, offers the right product for every dog in every phase of life that not only ensures the intake of nutrients, but also provides effective all-round protection and strength. The care product range provides an extraordinarily comprehensive nutrition system for dogs of all sizes and ages, with our Careconcept and its many valuable care and protection functions. Careconcept The care products apply the Careconcept selectively to the age and disposi tion of each dog. All of these products are wheat-free. MERA Tiernahrung GmbH Industriestraße 16 D Kevelaer Tel: +49 ( 0 ) Mail: info@mera-tiernahrung.de We produce using green electricity CO 2 -neutral! For more information, visit our website. Last update May