Lean and Healthy The comprehensive nutrition concept for dogs

Transcription

1 The comprehensive nutrition concept for dogs Dry food, meat dishes, treats

2 At the food bowl they re all the same Do long-haired dogs have different nutritional needs from short-haired ones? Do large dogs need different foods from small dogs? We say No! Basically it is just the same as our own nutritional needs. A tall person needs the same nutrients as a short person. Regardless of skin colour or living environment. àall dogs need the same nutrients Why is the right nutrition so important? poor nourishment high nourishment undernourishment optimal range toxic overnourishment Performance Intake of nutrients In Christopherus all nutritionally relevant values are within the mean optimal range, the range within which the dog is best nourished. Regardless of size or breed. àonly a diet within the optimal range is healthy

3 It s all about production Extruded The product is made more digestible by hydrothermic starch processing (maize, potatoes) Temperatures over 120 C Destruction of pathogenic germs (capable of causing disease) Drastic reduction of fungal spores Porous, crunchy surface promotes chewing and dental care Subsequent greasing possible Cold-pressed (pellets) Temperatures of C Reduction of fungal spores Limited fat content Smooth surface Subsequent greasing difficult More cost-effective production process Limited number of product forms Semi Moist Semi-moist food with higher water content From 10% moisture content addition of preservatives necessary àextruded croquettes are better tolerated Healthy growth calcium and skeletal development Performance undernourishment poor nourishment optimal range high nourishment toxic overnourishment Intake of nutrients NRC recommended calcium intake (National Research Council)* Deficient Normal Toxic Christopherus Small breeds, e.g. Dachshunds 0,1% 0,65% 3,0% Puppies Medium-sized breeds 0,8% 2,5% 0,75% Large breeds 0,8% 2,5% Young dogs Giant breeds 0,5% 0,7% 1,0% 0,74 Calcium percentage and effects Deficient: soft, pliable bones Normal: healthy skeletal development Toxic: osteochondrosis (inhibited development of joint cartilage), abnormal skeletal growth The NRC sets global guidelines for canine nutrition àalways on the safe side

4 The formula for a long and healthy life Salmon oil - Vitamin E supports learning capacity slows the ageing process stimulates the immune system Beta Glucans (special yeast) strengthens the body s defences improves intestinal digestion inhibits inflammatory reactions Ca/P Calcium phosphorus ratio the ideal Ca/P ratio for every age low calcium content supports healthy bone development low phosphorus content reduces the risk of kidney disease Omega 3/6 fatty acids improve the appearance of skin and coat reduce the risk of arthritis repress allergic reactions and regulate cholesterol levels in blood Fructooligosaccharides improve intestinal flora strengthen intestinal mucosa reduce the formation of toxins in the intestines Moderate protein and fat content for healthy growth prevents fatty deposits easy on liver and kidneys Crude ash content low crude ash content = high quality feed raw materials easily utilised àit s all down to the combination of nutrients Good quality intake at the front less output at the back Crude ash content The crude ash content in dog food is determined by heating the product intensely (to approx. 550 ). It shows the indigestible value of the materials which remain after the heating. The smaller the percentage of crude ash, the higher the quality of the dog food. Organic origin (burns) Protein, fat, carbohydrates and other organic compounds Inorganic origin (does not burn) Minerals and trace elements Tip: in the case of an increased crude ash content check calcium and phosphorus àthe crude ash content should be between 4.5 % - 7.5%

5 Good fuel, good performance Dogs are prey eaters who consume various types of animal and plant matter. Christopherus reproduces this natural combination of nutrients. Christopherus contains only tested, guaranteed natural ingredients of the highest quality. Just as in humans, the avoidance of proven allergens, such as wheat, has proved an effective means of preventing food intolerances. àcontains all a dog needs How much protein does a dog need Christopherus NRC ,4 22, ,2 17,2 14,2 9,6 Puppy Junior Adult Senior àalways at peak performance with Christopherus

6 Proteins the basis of life Example lamb/rice* raw materials Mixing ratio Crude protein Crude protein Animal raw materials 100% 100% Vegetable raw materials 0% 0% 60% Animal raw materials 70% Vegetable raw materials 30% 5% 95% 44% Animal raw materials 50% Vegetable raw materials 50% 12% 88% 34% Animal raw materials 30% Vegetable raw materials 70% 24% 76% 24% Animal raw materials 0% Vegetable raw materials 100% 0% 100% 8% On the basis of residual moisture 9% Proteins the basis of life 32% lamb 1kg lamb 60% animal protein= 600g Mixing ratio Protein content g/kg Crude protein per g Prop. of Crude protetin 32% proportion of 600g is 192 as a proportion of is 78% 68% rice 1 kg rice 8% animal protein =80g There are both vegetable and animal proteins which are essential. There are constantly claims that vegetable proteins are less valuable than animal proteins. But since it is only the proportion of the aminoacids they contain which is relevant, these claims are not correct. For a healthy 68% proportion of 80g is 54,4 as a proportion of is 22% 246,4 = 24,6% Crude protein diet both types of proteins should be combined to enable utilisation of all the advantages of both vegetable and animal proteins. This also makes it possible to achieve an excellent biological value. àbroad protein spectrum

7 The dog is descended from the wolf and man from the ape? So do we still live in the trees and eat bananas? Or do our dogs catch their food themselves every day? In a study by the Swedish geneticist Axselsson it was found that the dog s genetic development has progressed far from the wolf. Dogs digest starch considerably better today, their metabolism has evolved. Protein content should be monitored and should not be too high and maintenance of calcium/ phosphorus values is important. ànutritional needs have developed Life is change Nutritional needs change according to the stage of life just like in humans. The protein requirements of a puppy are, for instance, greater than those of an adult or aging dog. And fat requirements too change over the course of a dog s life. And what is almost more important: the calcium-phosphorus ratio. Christopherus addresses these changing needs with its life stage concept. So all your dog s needs are ideally satisfied at every age. àthe Christopherus life stage concept

8 Less is sometimes more Christopherus supplies normally active dogs with everything they need. We use only ingredients with useful nutritional physiological effects. With open and honest declarations. We refuse to join in the current trend of offering buyer incentives with small amounts of exotic sounding ingredients (e.g. glucosamine/green-lipped mussel) for two reasons: 1. No additions without added benefit. Most of the quantities added bring the animals no proven benefit. 2. Specific supplements only if required. Specific nutritional requirements of individual dogs should be met by means of supplements offered by specialist stores. No human takes, e.g. calcium tablets they don t need. àno deceit or trickery with nutrients Needs determine supply It goes without saying that a large dog needs more food than a small one, and an active dog more than an idle one. But these different needs can be easily accommodated by the quantity of food provided. Just as for us humans: Big appetite, big portion small appetite, small portion. àquantity counts

9 The right food for every dog Puppy poultry+lamb+egg+rice à Junior poultry+lamb+egg+rice according to stage of life à à Adult poultry+lamb+egg+rice Senior poultry+lamb+egg+rice à à Adult dog mini poultry+lamb+egg+rice àbroad protein spectrum without wheat The right food for every dog Sensitive lamb+rice Light poultry+ rice+barley according to situation Grainfree deer+potato Grainfree duck+potato Grainfree Senior duck+potato grainfree àexclusion diet with just one animal protein source

10 The right food for every dog. as a nutritional supplement to fresh or carried meat Fruit & Vegetable Harvest as a treat Turkey Pate only 4% fat The delicate, low fat treat straight from the tube Rice & Vegetable Harvest àalways a healthy solution The right food for every dog.. 100% PURE buffalo kangaroo horse venison+potato +pear in small delicious portions partridge+swabian noodles+cranberries rabbit+wild rice+chicory àfor extravagant tastes

11 The right food for every dog EXCLUSIVE MEAT MENUS. according to Mother Nature s recipe Menu with Wild Boar with sweet potatoes and cranberries (beef 42%, boar 20%) Menu with Reindeer with potatoes and zucchini (beef 42%, reindeer 20%) Menu with Pheasant with amaranth and parsnips (poultry 42%, pheasant 20%) Menu with Rabbit with sweet potatoes and apples (chicken 42%/rabbit 20%) Menu with Goat with potatoes and carrots (lamb 42%, goat 20%) àexclusive meat, fruit and vegetables The right food for every dog like delicious meat dishes Junior poultry+lamb+rice poultry+lamb beef+heart rumen venison+pasta Light poultry+rice Sensitive lamb+rice Senior àin lots of tasty flavours

12 Gesund Lean and statt Healthy rund For everyone who appreciates a little treat. Chicken Chew Sticks chicken fillet, raw cowhide Chicken Chew Sandwich chicken fillet, raw cowhide Chicken Bone Chew chicken fillet, raw cowhide, protein Chicken Fillet Strips Chicken Breast Chicken & Salmon Swirls Chicken-coated Salmon chicken fillet chicken fillet chicken fillet, salmon, starch, protein chicken fillet, salmon, starch, protein Duck Fillet Strips Duck Chew Sticks Lamb & Salmon Sandwich Lamb Calcium Bone duck meat duck meat, starch, protein lamb, salmon, starch, protein lamb, starch, protein 100% natural delicately air dried in the oven low fat tender and delicious suitable for all dogs Duck Coins Chicken with Beet Slices Chicken Rice Sticks duck meat, potato chicken, rice, beet slices chicken fillet, pea protein, rice