THE SPORTS FOOTWEAR & ORTHOTICS SPECIALISTS PROFEET FOOTWEAR LAB 2012/13

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1 THE SPORTS FOOTWEAR & ORTHOTICS SPECIALISTS PROFEET FOOTWEAR LAB 2012/13

STEP 1 ABOUT US THE PROFEET PROCESS Welcome to Profeet the Sports Laboratory in London STEP 1: ANALYSIS 3 Steps to a perfect fit Profeet is a footwear and insole specialist with a worldwide

The result not only increases comfort but can also improve balance and biomechanical alignment.

STEP 2: INSOLES STEP 2: INSOLES We hand craft custom insoles that work simultaneously with your feet and shoes to: PAUL O MALLEY Clinical Supervisor and Podiatrist MSc Clinical Biomechanics PGCert in

800m track and cross country runner, in-line skater TRACEY O CONNER Senior Footwear Technician BSc Sports & Neuromuscular Therapy.

Ultra Marathon runner, Semi Pro footballer (Northampton Academy) NEIL WELCH Senior Footwear and Ski Technician BSc Sports Science & Physiology MSc & ASCC Strength & Conditioning.

County, middle & long distance runner STEP 3: FOOTWEAR distribute pressure evenly cushion impact stabilise and guide your foot as you move STEP 3: FOOTWEAR Profeet approved footwear Our staff and

2 STEP 1 ABOUT US THE PROFEET PROCESS Welcome to Profeet the Sports Laboratory in London STEP 1: ANALYSIS 3 Steps to a perfect fit Profeet is a footwear and insole specialist with a worldwide reputation. Our customers come back time and time again, even from other continents! Profeet combine sports laboratory analysis technology with sports footwear and custom orthotic insoles. The result not only increases comfort but can also improve balance and biomechanical alignment. For greater performance on the running track, the roads, the hills, ski slopes, the pitch or the court - visit Profeet. Our staff STEP 1: ANALYSIS We use the best technology available to: examine the foot and ankle observe the motion of the knee, hip and upper body create a complete biomechanical profile Our staff are active in sport and most have graduated from top universities in the fields of biomechanics, podiatry and sports rehabilitation. STEP 2: INSOLES STEP 2: INSOLES We hand craft custom insoles that work simultaneously with your feet and shoes to: PAUL O MALLEY Clinical Supervisor and Podiatrist MSc Clinical Biomechanics PGCert in Sports Podiatry BSc (Hons) Podiatry. Weekend rugby warrior, cyclist and runner STEVE TAYLOR Senior Footwear Technician and Treatments BSc Sports Therapy & Massage Therapist. 800m track and cross country runner, in-line skater TRACEY O CONNER Senior Footwear Technician BSc Sports & Neuromuscular Therapy. Runner, gym bunny and foodie RICHARD FELTON Footwear Manager BSc Sports Science REPS level 3 Personal Trainer. Ultra Marathon runner, Semi Pro footballer (Northampton Academy) NEIL WELCH Senior Footwear and Ski Technician BSc Sports Science & Physiology MSc & ASCC Strength & Conditioning. Professional marathon and ski fitness coach. Skier, boarder, biker, runner SARAH HOLLIDAY Footwear Technician BSc Sport & Exercise Science. County, middle & long distance runner STEP 3: FOOTWEAR distribute pressure evenly cushion impact stabilise and guide your foot as you move STEP 3: FOOTWEAR Profeet approved footwear Our staff and test team constantly re-evaluate: fit function performance of every shoe we stock, so we can recommend the best possible footwear for your foot type and biomechanical needs. CHARLOTTE WILLIAMS Footwear Technician BSc Sports Therapy. Welsh lacrosse team player, runner and mountain biker KADI-ANN THOMAS FOH manager and Footwear Technician BSc Sports Science. Team GB 100, 200m track athlete, certified Pilates & Power Plate instructor To make an appointment call today or visit JANETTE JONES Ski and Footwear Technician Slovakian Ski, Snowboard and Tennis associations qualified instructor. 16 years boot-fitting MICHELLE WILCOX Ski Manager 15 seasons boot-fitting in UK, France and New Zealand. BSBA Trainer, Free-ride skier LOYALTY PROGRAMME COMFORT GUARANTEE 02 See back page for details 03

SERVICES & ASSESSMENT ANALYSIS SPORT ASSESSMENT (1 hour appointment) Our original and most popular assessment using dynamic foot scanning and video gait analysis.

We also provide a functional exercise programme to improve your movement.

5 hour appointment / a la carte) Our in house Sports Podiatrist and Biomechanist, Paul O Malley will clinically assess your feet and lower body in order to draw up

Enquire about our bespoke service for super lightweight polycarbonate or carbon orthotic insoles.

sports and everyday shoes. Suitable for recreational sports, work and leisure footwear. SHOE FIT (20 min appointment) Just looking for footwear?

SHOE FIT To make an appointment call 020 7736 0046 today or visit EXPRESS FIT SPORT PRO We ascertain the correct level of support and cushioning required in your

BEFORE AFTER - BEFORE - AFTER Video gait analysis (kinematic / motion analysis) Examines movement of your limbs and body as a whole.

(AFTER: pronating ankle now in alignment) Dynamic foot scan (kinetic / force analysis) Examines the forces acting through your foot as it interacts with the ground.

Static foot scan Examines your posture and alignment, balance and co-ordination (proprioception) and your ability to react to changes in movement and terrain.

3 SERVICES & ASSESSMENT ANALYSIS SPORT ASSESSMENT (1 hour appointment) Our original and most popular assessment using dynamic foot scanning and video gait analysis. This provides insight into how your foot, ankle, legs and body are moving, so we can recommend and fit the best footwear and make custom insoles. We also provide a functional exercise programme to improve your movement. Suitable for active individuals and sports participants looking to increase comfort and performance. PRO ASSESSMENT (1.5 hour appointment / a la carte) Our in house Sports Podiatrist and Biomechanist, Paul O Malley will clinically assess your feet and lower body in order to draw up your biomechanical profile and develop an advanced treatment plan. Ideal for injury recovery or performance gain. Enquire about our bespoke service for super lightweight polycarbonate or carbon orthotic insoles. EXPRESS FIT (20 min appointment) Using semi-customisable insoles with Sidas Flash-fit technology our expert technicians can make an insole while you wait for both sports and everyday shoes. Suitable for recreational sports, work and leisure footwear. SHOE FIT (20 min appointment) Just looking for footwear? Our expert technicians will recommend the right shoe to meet your needs. Suitable for recreational sports use and with no history of injuries. SHOE FIT To make an appointment call today or visit EXPRESS FIT SPORT PRO We ascertain the correct level of support and cushioning required in your footwear, by using our sports laboratory technology to assess your biomechanics; foot stance, foot type, foot motion and timing. BEFORE AFTER - BEFORE - AFTER Video gait analysis (kinematic / motion analysis) Examines movement of your limbs and body as a whole. Enables our technicians to identify any movement related problems and select appropriate footwear and orthotics. (AFTER: pronating ankle now in alignment) Dynamic foot scan (kinetic / force analysis) Examines the forces acting through your foot as it interacts with the ground. Illustrates timing, flow and distribution of pressure and foot type. Enables our technicians to identify the degree of cushioning and support you require. Static foot scan Examines your posture and alignment, balance and co-ordination (proprioception) and your ability to react to changes in movement and terrain. Enables our technicians to assess the efficiency of your neuromuscular feedback pre and post fitting of orthotics. (AFTER: small circle = improved centre of balance) Full body biomechanical profiling using markers Records motion, position, velocity and acceleration of your feet and legs and captures that data using video and analysis software. This is a bespoke option in our Pro Assessment. In-shoe dynamic foot scan A highly advanced in-shoe scanning system, which collects data as you run and records the interaction between your foot and shoe. This is a bespoke option in our Pro Assessment

INSOLES & ORTHOTICS RUNNING LAB The benefits of custom insoles: 1.

2. Custom insoles create a solid foundation for your feet and body A foot with poor support is like a building with poor foundations.

Custom insoles increase the contact between your foot and your shoe, improving proprioception (balance) A balanced body can move to a new position more quickly than a

Profeet Custom Insoles: We offer a comprehensive range of custom insoles.

BEFORE without insole an example of a shoe last the form around which a shoe is created W AFTER with insole WW W W WWW Sports Custom Insoles in tennis AFTER with insole

Visit our Running Lab and benefit from: 3 A personal appointment with a qualified technician 3 A shoe fitting from our approved range of footwear 3 Custom orthotic

Get the best running shoe for your foot shape, type and biomechanical needs Profeet have been an amazing help at fine-tuning my insoles and ensuring I m in the right

4 INSOLES & ORTHOTICS RUNNING LAB The benefits of custom insoles: 1. Custom insoles tailor your shoes to your feet Shoes are made to fit an average-sized, average-shaped foot. A custom insole tailors the fit to your individual foot shape. 2. Custom insoles create a solid foundation for your feet and body A foot with poor support is like a building with poor foundations. The lack of foundation can lead to problems higher up the body s muscular skeletal structure (in the ankle, knee, the hip, the back, the neck etc). 3. Custom insoles increase the contact between your foot and your shoe, improving proprioception (balance) A balanced body can move to a new position more quickly than a body that is out of alignment. Proprioception the feedback mechanism from nerve endings to your brain and back, is critical to balance. Profeet Custom Insoles: We offer a comprehensive range of custom insoles. Sports Custom Insoles Our original and most popular insole and can be made during a Sport or Pro Assessment and are sport-specific. BEFORE without insole an example of a shoe last the form around which a shoe is created W AFTER with insole WW W W WWW Sports Custom Insoles in tennis AFTER with insole Improve your running comfort and performance, whether training for an ultra-marathon, a triathlon, or running recreationally for fitness. Our Running Lab can help. Visit our Running Lab and benefit from: 3 A personal appointment with a qualified technician 3 A shoe fitting from our approved range of footwear 3 Custom orthotic insoles* 3 An exercise programme to correct and improve movement* 2. Benefit from custom insoles that cushion and guide your feet as you run 3. Get the best running shoe for your foot shape, type and biomechanical needs Profeet have been an amazing help at fine-tuning my insoles and ensuring I m in the right footwear. I am very excited about being a Profeet ambassador in Vanessa Raw Triathlete Semi-Custom Insoles Available in our Express Service and are suitable for everyday shoes. Polycarbonate and Carbon Orthotics Available with our Pro Assessment and made by our in-house sports podiatrist Paul O Malley. Sports Custom Insole in running Additional Running Lab services include: 3 Marathon preparation packages 3 Triathlon special offer for running and cycling insoles 3 Fitness and conditioning preparation Book via Book via 06 07

OUTDOOR LAB TENNIS LAB Planning to trek the Himalayas, climb Machu Picchu or just after comfortable footwear for weekend strolls? Our Outdoor Lab can help.

Get the walking shoe or boot for your foot shape, type and biomechanical needs 2. Benefit from custom insoles that cushion and guide your feet 3.

5 OUTDOOR LAB TENNIS LAB Planning to trek the Himalayas, climb Machu Picchu or just after comfortable footwear for weekend strolls? Our Outdoor Lab can help. Get more out of your game, be it grand slam, coaching, club team or playing for fun - with the Profeet Tennis Lab. 2. Benefit from custom insoles that cushion and guide your feet as you walk 3. Get the walking shoe or boot for your foot shape, type and biomechanical needs 2. Benefit from custom insoles that cushion and guide your feet 3. Get the best tennis shoe for your foot shape, type and biomechanical needs Since my first pair of (Profeet) shoes and orthotics I ve done somewhere around 1000km vertical on various mountains around the world. When you re ready to devote your energy to the task in hand rather than how hard you can grit your teeth, then drop the guys a line, it will change your life. Tarka L Herpeniere Extreme Explorer and Adventurer With my Profeet orthotics my shots are more powerful. I am quicker and more balanced around the court. Lee Childs Former Wimbledon and British Davis Cup Team Player Visit our Outdoor Lab and benefit from: 3 A personal appointment with a skilled technician 3 A shoe fitting from our approved range of footwear 3 Custom orthotic insoles* 3 An exercise programme to correct and improve movement* Visit our Tennis Lab and benefit from: 3 A personal appointment with a skilled technician 3 A shoe fitting from our approved range of footwear 3 Custom orthotic insoles* 3 An exercise programme to correct and improve movement* Additional services include: 3 Fitness and conditioning preparation Additional services include: 3 Fitness and conditioning preparation Book via Book via 08 09

SKI LAB OTHER SPORTS & EVERYDAY From the Alps to the Canadian Rockies, Profeet ski boots will improve your comfort and performance and help

Whatever your sport, we can fit custom orthotic insoles to your footwear. 2.

Get the ski boot for your foot shape, type and biomechanical needs The most important first step to every ski season is a visit to Profeet

Chris Fecher Ski Instructor and Former Professional Freeskier GOLF Reduce the movement in your lower body through the stable platform

Plus minimise the stress on your joints as you walk the course!

FITNESS & OTHER SPORTS Ideal for fitness and gym shoes, custom insoles improve balance and thus performance.

6 SKI LAB OTHER SPORTS & EVERYDAY From the Alps to the Canadian Rockies, Profeet ski boots will improve your comfort and performance and help you make the most of your holiday or season. For greater comfort and performance choose Profeet. Whatever your sport, we can fit custom orthotic insoles to your footwear. 2. Benefit from custom insoles that align your foot and ankle within your ski boot 3. Get the ski boot for your foot shape, type and biomechanical needs The most important first step to every ski season is a visit to Profeet to get my new boots and insoles fitted. Chris Fecher Ski Instructor and Former Professional Freeskier GOLF Reduce the movement in your lower body through the stable platform provided by custom orthotic insoles and improve your swing consistency, power and timing. Plus minimise the stress on your joints as you walk the course! FOOTBALL/RUGBY/HOCKEY & OTHER TEAM SPORTS Greater foot support and protection can lead to speed gains, while reducing shock and strain on feet and joints. CYCLE Custom insoles fill the gaps between the foot and shoe improving comfort, leg alignment and power transmission to the pedals. FITNESS & OTHER SPORTS Ideal for fitness and gym shoes, custom insoles improve balance and thus performance. Visit our Ski Lab and benefit from: 3 A personal appointment with a skilled technician 3 A ski boot fitting from our approved range of ski boots 3 Custom insoles to align your feet in your boots* 3 An exercise programme to correct and improve movement APPROVED SKI BOOTS CITY & STREET Some of the least comfortable shoes are the ones we wear all day or all night. Profeet can make custom orthotic insoles for most city, street, work and evening shoes. Additional services include: 3 Ski fitness and conditioning preparation and classes ROWING Most rowing footwear offers little support. Custom insoles fill the gaps between the foot and shoe improving comfort and power transmission to the blade

THE SPORTS FOOTWEAR & ORTHOTICS SPECIALISTS COMFORT GUARANTEE Footwear Comfort Guarantee We do our utmost to ensure you get the optimum result first time, but if you are not 100% happy within the

7 THE SPORTS FOOTWEAR & ORTHOTICS SPECIALISTS COMFORT GUARANTEE Footwear Comfort Guarantee We do our utmost to ensure you get the optimum result first time, but if you are not 100% happy within the first 14 days of use, we offer a free reassessment and if needed, will exchange your footwear for a new pair. Insole Comfort Guarantee Should a comfort problem develop within 6 months, we will refit your custom insoles at no extra charge. LOYALTY PROGRAMME Footwear Loyalty Programme Free MOT on footwear and insoles within six months of purchase. 25% off a 2nd pair of shoes + insoles within 6 months (1 year for ski boots) 10% off a 2nd pair of shoes + insoles within 1 year (2 years for ski boots) Looking for footwear and insoles for another sport? 25% off analysis 10% off footwear and insoles PROFEET SPORT LAB 867 Fulham Road London SW6 5HP APPOINTMENTS call info@profeet.co.uk facebook.com/profeet twitter.com/profeetcustom Profeet reserve the right to change or withdraw offers in the Loyalty Programme. These offers are non-transferable. Terms and Conditions apply. Please visit for more details and to see our Ski Comfort Guarantee. Hamish Wolfenden, (MSc Biomechanics, Gdip Biomedical Engineering, BSc Quantum Physics), founded Profeet in 2001 to bring the benefits of biomechanical analysis and specialist fitting to skiers and runners. Hamish was a passionate outdoor sportsman with a love for skiing and surfing. He was never more at home than in the powder of Chamonix and the surf of Polzeath. PROFEET FOOTWEAR LAB 2012/2013

Biomechanics. Introduction : History of Biomechanics

Biomechanics. Introduction : History of Biomechanics Introduction : History of Biomechanics The human body has evolved as a dynamic structure which is in motion for a significant part of its life. At the earliest of times man relied entirely on his legs