A Bigger Boat. Data Visualization Lessons From the Movie Theater. Mark Vaillancourt, Tail Wind Technologies
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1 A Bigger Boat Data Visualization Lessons From the Movie Theater Mark Vaillancourt, Tail Wind Technologies
2 2 Please silence cell phones
3 Explore Everything PASS Has to Offer FREE SQL SERVER AND BI WEB EVENTS FREE 1-DAY TRAINING EVENTS REGIONAL EVENT THIS IS COMMUNITY BUSINESS ANALYTICS TRAINING LOCAL USER GROUPS AROUND THE WORLD SESSION RECORDINGS PASS NEWSLETTER FREE ONLINE TECHNICAL TRAINING 3
4 Session Evaluations Your feedback is important and valuable. ways to access Submit by 5pm Friday November 6 th to WIN prizes Go to passsummit.com/evals 4 Download the GuideBook App and search: PASS Summit 2015 Follow the QR code link displayed on session signage throughout the conference venue and in the program guide
5 Agenda 5 Image:
6 Agenda Why Bother? 6 Image:
7 Agenda Why Bother? Perception & Memory 7 Image:
8 Agenda Why Bother? Perception & Memory Preattentive Attributes 8 Image:
9 Agenda Why Bother? Perception & Memory Preattentive Attributes Attribute Encoding 9 Image:
10 Agenda Why Bother? Perception & Memory Preattentive Attributes Attribute Encoding Gestalt Principles 10 Image:
11 Why Bother?
12 A Bigger Boat Video
13 Why Data Visualization? 13 Jaws
14 14
15 15
16 A Pie Chart 16
17 A Pie Chart Video
18 This is REALLY funny to me. 18 Never Gonna Give You Up, Rick Astley
19 A Pie Chart % of you that just got RickRoll d % of you eating actual pie 19
20 Choosing the Right Visualization 20
21 Choosing the Right Visualization 21
22 Perception & Memory
23 Perception vs Reality Video
24 Perception vs Reality 24 Sneakers
25 Perceptual Processing Types 25
26 Perceptual Processing Types Preattentive Attentive 26 Source: Stephen Few, Show Me the Numbers
27 Perceptual Processing Types Preattentive Attentive VERY fast First type of processing that occurs Like a snapshot 27 Source: Stephen Few, Show Me the Numbers
28 Perceptual Processing Types Preattentive Attentive VERY fast First type of processing that occurs Like a snapshot Much slower Sequential process that can result in Learning, Understanding, Remembering 28 Source: Stephen Few, Show Me the Numbers
29 Perceptual Processing Types Preattentive Attentive VERY fast First type of processing that occurs Like a snapshot Much slower Sequential process that can result in Learning, Understanding, Remembering 29 Source: Stephen Few, Show Me the Numbers
30 Preattentive Processing FTW! Source: Stephen Few, Show Me the Numbers
31 Preattentive Processing FTW! Source: Stephen Few, Show Me the Numbers
32 Visual Processing: Memory Types 32
33 Visual Processing: Memory Types Iconic Memory Working Memory Long-Term Memory 33 Source: Stephen Few, Show Me the Numbers
34 Visual Processing: Memory Types Iconic Memory < 1 second Preattentive Focused on fast Recognition Color; Location in 2- D space Working Memory Long-Term Memory 34 Source: Stephen Few, Show Me the Numbers
35 Visual Processing: Memory Types Iconic Memory Working Memory Long-Term Memory < 1 second 1 second 2 hours Preattentive Focused on fast Recognition Color; Location in 2- D space Attentive Information grouped into chunks 3-4 chunks at a time 35 Source: Stephen Few, Show Me the Numbers
36 Visual Processing: Memory Types Iconic Memory Working Memory Long-Term Memory < 1 second 1 second 2 hours Lifetime? Preattentive Attentive Attentive Focused on fast Recognition Color; Location in 2- D space Information grouped into chunks 3-4 chunks at a time Chunks rehearsed to store here 36 Source: Stephen Few, Show Me the Numbers
37 Visual Processing: Memory Types Iconic Memory Working Memory Long-Term Memory < 1 second 1 second 2 hours Lifetime? Preattentive Attentive Attentive Focused on fast Recognition Color; Location in 2- D space Information grouped into chunks 3-4 chunks at a time Chunks rehearsed to store here 37 Source: Stephen Few, Show Me the Numbers
38 Perception & Memory
39 Preattentive Attributes
40 Preattentive Attributes Form Color Spatial Position Motion 40 Source: Stephen Few, Show Me the Numbers
41 Preattentive Attributes Form Length Width Orientation Shape Size Enclosure 41 Source: Stephen Few, Show Me the Numbers
42 Preattentive Attributes Form Length Width Orientation Shape Size Enclosure 42 Source: Stephen Few, Show Me the Numbers
43 Preattentive Attributes Form Length Width Orientation Shape Size Enclosure 43 Source: Stephen Few, Show Me the Numbers
44 Preattentive Attributes Form Length Width Orientation Shape Size Enclosure 44 Source: Stephen Few, Show Me the Numbers
45 Preattentive Attributes Form Length Width Orientation Shape Size Enclosure 45 Source: Stephen Few, Show Me the Numbers
46 Preattentive Attributes Form Length Width Orientation Shape Size Enclosure 46 Source: Stephen Few, Show Me the Numbers
47 Preattentive Attributes Color Hue Intensity 47 Source: Stephen Few, Show Me the Numbers
48 Preattentive Attributes Color Hue Intensity Saturation & Lightness 48 Source: Stephen Few, Show Me the Numbers
49 Preattentive Attributes Spatial Position 2-D Position 49 Source: Stephen Few, Show Me the Numbers
50 Preattentive Attributes Spatial Position 2-D Position Vertical & Horizontal 50 Source: Stephen Few, Show Me the Numbers
51 2-D Thinking Video
52 2-Dimensional Thinking 52 Star Trek II: The Wrath of Khan
53 3-Dimensional Thinking Caution!! Our perception of Depth is weak 53 Source: Stephen Few, Show Me the Numbers
54 54
55 3-Dimensional?? 55 Star Wars: The Empire Strikes Back
56 3-Dimensional Thinking 56
57 3-Dimensional Thinking 57
58 3-Dimensional Thinking 58
59 3-Dimensional Thinking 59
60 Preattentive Attributes Motion Flicker 60 Source: Stephen Few, Show Me the Numbers
61 Preattentive Attributes Form Color Spatial Position Motion 61 Source: Stephen Few, Show Me the Numbers
62 Preattentive Attributes: Who Cares? 62 The Breakfast Club
63 Preattentive Attributes: Who Cares? ~Stephen Few, Show Me the Numbers 63
64 Preattentive Attributes
65 Attribute Encoding
66 Attribute Encoding 66
67 Attribute Encoding Quantitative Categorical 67 Source: Stephen Few, Show Me the Numbers
68 Attribute Encoding Quantitative Categorical Values across a continuum Not just difference, but degree of difference 68 Source: Stephen Few, Show Me the Numbers
69 Attribute Encoding Quantitative Categorical Values across a continuum Difference alone Not just difference, but degree of difference 69 Source: Stephen Few, Show Me the Numbers
70 Attribute Encoding Form Length 70 Source: Stephen Few, Show Me the Numbers
71 Attribute Encoding Form Length 71 Source: Stephen Few, Show Me the Numbers
72 Attribute Encoding Form Length 72 Source: Stephen Few, Show Me the Numbers
73 Attribute Encoding Color Hue 73 Source: Stephen Few, Show Me the Numbers
74 Attribute Encoding 74 Kung Fu Panda
75 Attribute Encoding Color Hue 75 Source: Stephen Few, Show Me the Numbers
76 Attribute Encoding Color Hue 76 Source: Stephen Few, Show Me the Numbers
77 Attribute Encoding 77 Category Form Color Spatial Position Attribute Length Width Orientation Shape Size Enclosure Hue Intensity 2-D Position Source: Stephen Few, Show Me the Numbers Quantitatively Perceived
78 Attribute Encoding 78 Category Form Color Spatial Position Attribute Length Width Orientation Shape Size Enclosure Hue Intensity 2-D Position Source: Stephen Few, Show Me the Numbers Quantitatively Perceived No No No No
79 Attribute Encoding 79 Category Form Color Spatial Position Attribute Length Width Orientation Shape Size Enclosure Hue Intensity 2-D Position Source: Stephen Few, Show Me the Numbers Quantitatively Perceived Yes, but limited No No Yes, but limited No No Yes, but limited
80 Attribute Encoding 80 Category Form Color Spatial Position Attribute Length Width Orientation Shape Size Enclosure Hue Intensity 2-D Position Source: Stephen Few, Show Me the Numbers Quantitatively Perceived Yes Yes, but limited No No Yes, but limited No No Yes, but limited Yes
81 Too Much Variety 81
82 Too Much Variety 82 Return of the Jedi
83 Attribute Encoding 83 Category Form Color Spatial Position Attribute Length Width Orientation Shape Size Enclosure Hue Intensity 2-D Position Source: Stephen Few, Show Me the Numbers Quantitatively Perceived Yes Yes, but limited No No Yes, but limited No No Yes, but limited Yes Max Variations
84 Everybody s Special Video
85 Everybody s Special 85 The Incredibles
86 A World of Color Video
87 A World of Color 87 The Wizard of Oz
88 Attribute Encoding
89 Gestalt Principles
90 Gestalt Principles Proximity Principle Similarity Enclosure Closure Continuity Application Connection 90 Source: Stephen Few, Show Me the Numbers
91 Gestalt Principles Proximity Principle Similarity Enclosure Closure Application Continuity Connection 91 Source: Stephen Few, Show Me the Numbers
92 Gestalt Principles Proximity Principle Similarity Enclosure Closure Application Continuity Connection 92 Source: Stephen Few, Show Me the Numbers
93 Gestalt Principles Proximity Principle Similarity Enclosure Closure Application Continuity Connection 93 Source: Stephen Few, Show Me the Numbers
94 Gestalt Principles Proximity Principle Similarity Enclosure Closure Continuity Connection 94 Application Fruit Color Sales Apple Red 4 Green 6 Yellow 2 Grape Red 6 Green 8 Black 3 Source: Stephen Few, Show Me the Numbers
95 Gestalt Principles Proximity Principle Similarity Enclosure Closure Application Continuity Connection 95 Source: Stephen Few, Show Me the Numbers
96 The Power of Proximity Video
97 The Power of Proximity 97 Jaws
98 Context Matters Which square is the lightest? 98 Source: Stephen Few, Show Me the Numbers
99 Context Matters 99 Return of the Jedi
100 Context Matters Which square is the lightest? 100 Source: Stephen Few, Show Me the Numbers
101 Context Matters Which square is the lightest? They are identical. 101 Source: Stephen Few, Show Me the Numbers
102 Gestalt Principles
103 Session Evaluations Your feedback is important and valuable. ways to access Submit by 5pm Friday November 6 th to WIN prizes Go to passsummit.com/evals 103 Download the GuideBook App and search: PASS Summit 2015 Follow the QR code link displayed on session signage throughout the conference venue and in the program guide
104 Questions? Mark Vaillancourt Blog: markvsql.com 104
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