FALL CONVENTION SPEAKERS INFORMATION

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1 FRIDAY, SEPTEMBER 23RD THE MEDICARE DOCUMENTATION SEMINAR PRESENTER: DR. STEVE CONWAY TIME: 12:00 PM 6:00 PM 6 HOURS OF CEU: APPROVED FOR 2 HRS IN MANDATORY DOCUMENTATION This seminar will define and compose proper Medicare documentation to reflect the services provided. You will review guidelines and definitions for chiropractic treatment and understand clinical requirements to support active treatment designation. You will understand the clinical applications of Medicare maintenance documentation. During the seminar, you will also learn the requirements associated with the initial visit, proper PART analysis to determine subluxation, the correct development of clinical treatment plan, understanding the subsequent visit documentation requirements, and the application of the ABN form. Additionally, the seminar will get into Medicare guidelines associated with opting out, cash practice, participating/non-participating providers, and treatment of non-covered services. Dr. Conway will conclude the seminar with the overview of Medicare audits and documentation self-checklist. ABOUT STEVE CONWAY, DC, JD As an attorney, Dr. Conway represents chiropractors in the defense of chiropractic audits and is also creating offensive compliance systems to help prevent audits. His dual-discipline background uniquely positions him to assist the NBCE with areas where chiropractic and the law overlap, such as the ethics and boundaries examination. Dr. Conway remembers spending time in his father s chiropractic office when he was a boy. I got to see all of the miracles that he performed, he says, and I knew right then and there that I wanted to do the same thing. So, following in his father s footsteps, he attended Logan College of Chiropractic, which is where he met his wife and fellow chiropractor-to-be, Dr. Cindy Conway. Today the Drs. Conway live on a 120-acre horse farm near Wausau, Wisconsin. Giving back to chiropractic was also a lesson Dr. Conway learned from his father. I have a strong commitment to the colleges and new graduates, he says. When I visit the colleges today, I am proud to see that the focus of the students is helping people. This is the reason our profession will succeed into the future. In addition to his NBCE board role, he continues to serve on several committees for the ACA as well as multiple state positions in Wisconsin. FINDING YOUR WAY BACK TO THE FUNDAMENTALS OF MANAGING YOUR PRACTICE PRESENTER: DR. KELLE PLOTNER TIME: 12:00 PM 6:00 PM 6 HOURS OF CEU: APPROVED FOR 2 HRS IN MANDATORY COMPLIANCE & 2 HRS IN MANDATORY DOCUMENTATION We can no longer sit back and let our office exist. Even with the very best CA s, we must direct and oversee each department, ensuring compliance in each. The challenge is how to achieve this while meeting the demands of treating patients and fulfilling the required paperwork. Understanding protocols of what to look at and what to look for in a short amount of time is the key to any successful practice. From the front desk to the billing department; Medicare,

2 Medical Necessity, ABN, HIPAA, the Affordable Care Acts compliance program, EHR, post payment audits, privacy requirements, billing fraud and abuse, patient satisfaction, policies, procedures and appropriate training, impact every single aspect of our office. Living in this compliance world, it is more important than ever to include these required elements into our existing training programs. ABOUT KELLE PLOTNER, DC Dr. Plotner is the mother of 6 children and 15 grandchildren. All six of her children are serving in the National Guard or active duty military. She began her Chiropractic career as a CA, then went on to Chiropractic College and opened her own practice. Later she attended Medical School and opened the first and only multi-disciplinary clinic in Montana and now practices in North Dakota. Dr. Plotner is also a Certified Medical Compliance Specialist. Her unique style of consulting offers customized in-office training to medical and chiropractic clinics across the country.

3 SATURDAY, SEPTEMBER 24TH POSTURE ASSESSMENT REHAB & THERAPY PRESENTER: DR. STEVEN WEINIGER TIME: 8:00 AM 12:00 PM & 2:30 PM -5:30 PM 7 HOURS OF CEU From Sitting is the new smoking to tech-neck, posture is a growing concern in our slumping society. Simultaneously, America s changing healthcare system is creating a historic opportunity as declining insurance reimbursements are increasing out-of-pocket expenditures for non-essentials - including care for chronic, non-lifethreatening problems such as back pain. From healthcare providers to the general public, everyone acknowledges the importance of exercise and staying in motion, and all motion begins with posture. Focusing on posture is a unifying concept for bio-mechanically based, evidence-oriented clinicians to align with the rising meme of staying active. Strengthening posture means observing and then correcting sensorimotor errors between perceived posture and motion and external reality. Systematically retraining granular motion of compensatory and adaptive patterns is an important, often an overlooked factor in clinical NMS practices. The course will correlate clinical rationales for passive therapies with active strategies from creating posture awareness to then strengthening posture using balls, bands, foam pads and other low-tech tools. From building awareness with a digital photo to empowering people to find their strongest, core engaged posture and literally stand taller, you ll learn the keys to building a wellness identity as "the Posture Specialist". Insurers and third party payors demand active care plans, and the StrongPosture exercise protocols and rationales build a road to a successful practice which integrates active and passive care for improved results, referrals and post-acute care retention. Attendees learn Monday morning takeaways to build the three dimensions of a: Posture Consciousness to create awareness, Posture Concepts for common-sense posture communication, Posture Control with exercise protocols to strengthen PostureZone control. ABOUT DR. STEVEN WEINIGER Dr. Weiniger was appointed delegate to the White House Conference on Aging, the decennial event held by the President of the United States and Congress to develop recommendations on issues, policy and research in the field of aging. He later presented his findings at NCLC held in Washington, DC. Dr. Weiniger graduated from New York Chiropractic College and is a postgraduate instructor for University of Western States. He has presented as a posture expert for Northwestern, Logan, NYCC, UBCC, Parker, Dekalb College, Clayton University, and several other higher education, medical, corporate and private organizations. Dr. Weiniger is the lead instructor for the posture specialist certification, CPEP (Certified Posture Exercise Professional) setting the clinical standard for posture improvement protocols with clinicians worldwide. A resident of Atlanta, Georgia, Dr. Weiniger focuses on posture rehab, biomechanics and the importance of integrating exercise into every lifestyle. In addition to a busy speaking calendar, he s a prolific writer (Blog) and serves as managing partner of BodyZone.com, an online

4 resource offering a referral directory and comprehensive information about posture, exercise, posture therapies, and other wellness life habits. In his initiative to promote posture awareness and the importance of improving posture, Dr. Steven Weiniger along with his team at BodyZone.com developed PostureZone, a free posture assessment app for iphone, itouch and ipad. The app is offered on itunes and encourages people to assess their own posture, and also offers tips for posture improvement. COMMUNICATING CHIROPRACTIC PRINCIPLES TO IMPROVE CLINICAL OUTCOMES THROUGH INCREASED COMPLIANCE PRESENTER: DR. CHARLIE WARD TIME: 8:00 AM 12:00 PM 4 HOURS OF CEU Every chiropractor is looking for ways to improve patient compliance and increase patient retention. This session will focus on how to educate your patients on Chiropractic Philosophy so they understand it. These subtle changes in your practice will increase patient compliance with doctors' recommendations, which yields improved clinical outcomes, which yield improved public health. The byproducts of these outcomes are mutually beneficial so doctors also enjoy the fruits of ethical and fair exchange for guiding and providing these improved outcomes. ABOUT CHARLES WARD, DC Dr. Charles Ward is a chiropractic legend. He built one of North America s largest practices before he began coaching other successful chiropractors. He has been a coach and mentor to thousands of chiropractors over the past 30+ years. He is known for his unique coaching style, focusing on personal identity. One of his famous lines, your practice will never outgrow your self-esteem, speaks his philosophy of teaching. He has dedicated his life to chiropractic and its timeless principles. His mission is to guide and inspire chiropractors to reach their full potential. CHIROPRACTIC TREATMENT OF SOFT TISSUE STRUCTURE UTILIZING MANUAL AND INSTRUMENT ASSISTED TECHNIQUES PRESENTER: DR. MICHAEL KRASNOV TIME: 2:30 PM 5:30 PM 3 HOURS OF CEU This course will review methods of soft tissue treatment that can be easily utilized in a chiropractic practice. We will first review the characteristics of soft tissue structures and discuss the nature of soft tissue injuries. We will then discuss the carious manual methods of soft tissue treatment that can easily be incorporated into a chiropractic practice. Finally, there will be demonstrations and discussion regarding how to utilize these treatments for various spinal and extremity conditions commonly seen in a chiropractic office, as well as how these soft tissue treatments interface with chiropractic adjustments and rehabilitative protocols.

5 ABOUT MICHAEL KRASNOV,DC Dr. Michael Krasnov has been a chiropractor for 28 years, the last 26 of which have been in Durham NC. His practice has an emphasis on sports chiropractic. He has been teaching post-doctoral seminars for 24 years. Dr. Krasnov has served as the team chiropractor for the 1996 US Olympic Track and Field team, as well as the athletic departments of NC State University and Duke University. His presentations typically combine a discussion of the evidence presented in the literature as well as practical advice on applications you can begin implementing on Monday morning. CLINICAL CHIROPRACTIC ASSISTANT RECERTIFICATION PRESENTER: DR. RICK DAVIS TIME: 9:00AM -12:00PM & 2:30PM 5:30PM TBA ABOUT RICK DAVIS, DC DABCO, DABCI. Dr. Rick Davis is a native of High Point, North Carolina. He received his chiropractic degree from the National College of Chiropractic in Dr. Davis became a board certified orthopedic specialist in 1989 and board certified chiropractic internist in He is a member of American Chiropractic Association and North Carolina Chiropractic Association. He is also a past president of the NCCA and the NC Board of Chiropractic Examiners. He was selected as North Carolina Doctor of the Year in 2008 and chosen as one of the top chiropractors in the country in 2004 & Dr. Rick Davis is acupuncture certified, has advanced certification in whiplash and spine trauma, and overall 31 years of experience. The techniques he uses are cox decompression and nonsurgical spinal decompression, biophysics technique, diversified technique and hand held instrument technique.

6 SUNDAY, SEPTEMBER 25 TH POSTURE ASSESSMENT REHAB & THERAPY PRESENTER: DR. STEVEN WEINIGER TIME: 8:00 AM 12:00 PM & 2:30 PM -5:30 PM 4 HOURS OF CEU From Sitting is the new smoking to tech-neck, posture is a growing concern in our slumping society. Simultaneously, America s changing healthcare system is creating a historic opportunity as declining insurance reimbursements are increasing out-of-pocket expenditures for non-essentials - including care for chronic, non-lifethreatening problems such as back pain. From healthcare providers to the general public, everyone acknowledges the importance of exercise and staying in motion, and all motion begins with posture. Focusing on posture is a unifying concept for bio-mechanically based, evidence-oriented clinicians to align with the rising meme of staying active. Strengthening posture means observing and then correcting sensorimotor errors between perceived posture and motion and external reality. Systematically retraining granular motion of compensatory and adaptive patterns is an important, often an overlooked factor in clinical NMS practices. The course will correlate clinical rationales for passive therapies with active strategies from creating posture awareness to then strengthening posture using balls, bands, foam pads and other low-tech tools. From building awareness with a digital photo to empowering people to find their strongest, core engaged posture and literally stand taller, you ll learn the keys to building a wellness identity as "the Posture Specialist". Insurers and third party payors demand active care plans, and the StrongPosture exercise protocols and rationales build a road to a successful practice which integrates active and passive care for improved results, referrals and post-acute care retention. Attendees learn Monday morning takeaways to build the three dimensions of a: Posture Consciousness to create awareness, Posture Concepts for common-sense posture communication, Posture Control with exercise protocols to strengthen PostureZone control. BUILDING DC-MD RELATIONSHIPS & UNDERSTANDING CLINICAL RESEARCH PRESENTER: DR. JIM EUBANKS Lecture 1: Building DC-MD Relationships: Emerging Opportunities TIME: 8:00 AM 12:00 PM 4 HOURS OF CEU Dr. Eubanks will introduce you to the world of medical culture in the 21 st century from the perspectives of both DC and MD schools, and cover education and clinical training. He will speak on current medical practice and values, and bring up the intersecting opportunities for DCs, such as musculoskeletal medicine and primary spine care. Dr. Eubanks will also speak on how to find common ground, how to connect and successfully collaborate with MDs. Lecture 2: Understanding Clinical Research: What every Chiropractor Needs to Know

7 In this lecture, Dr. Eubanks will discuss why clinical research matters, review clinical study design, types of research and levels of evidence. He will also speak on reading and interpreting clinical research in practice, and discuss the future directions of chiropractic research. ABOUT JIM EUBANKS, DC, MS Dr. Jim Eubanks received his Master of Science degree in Sports Science and Rehabilitation and his Doctor of Chiropractic degree from Logan University in He is currently a clinical research scholar at the Brody School of Medicine at ECU and on his way to getting the MD degree. He is a licensed DC in NC, Basic Life Support and Advanced Cardiovascular Life Support Provider. He has earned a 1st place in 2016 Sarah Baskin Award for Excellence in Research on the topic Impact of a 4-Week Outpatient Interdisciplinary Pain Program on Opioid Usage in Chronic Pain Patients. Dr. Eubanks is a member of various associations, such as NCCA, CA, ACP. AMA, NASS, and more. He has a lot of leadership and research experience and has written multiple papers. COST EFFECTIVE WAYS TO MARKET YOUR PRACTICE-ROUNDTABLE DISCUSSION PRESENTER: RACHAEL LORD TIME: 8:00 AM 12:00 PM NOT FOR CCA CERTIFICATION In this class you will gain real world examples and advice on how to cost-effectively market a small business. This class is a round table format that will start with a brief overview of some strategies and freely flow wherever the discussion leads. Don't be afraid to ask questions and give examples! ABOUT RACHAEL LORD Rachael Lord is the Public Relations and Communications Manager for the North Carolina Chiropractic Association. Before coming to North Carolina, Rachael worked in the private medical sector where she gained experience in all aspects of the marketing process from production to implementation in the realms of digital, print, television and video. Rachael received her Bachelor of Science in Public Relations, with an emphasis in broadcasting, from the University of Central Missouri and the University of the Sunshine Coast, in Australia.