ANEXO 2: MUJERES FOTÓGRAFAS
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1 FORMATO INSCRIPCIÓN DE PROYECTO A LA ESTRATEGIA ANEXO 2: MUJERES FOTÓGRAFAS NOMBRE DEL PROYECTO Nombre Empresa: oodee Teléfono: Nombre contacto: Damien Poulain Teléfono: Sector / industria: Casa editorial (publishing house and curation) Descripción básica del proyecto: (Max 300 palabras) 1. DATOS DE LA EMPRESA Dirección: The Print House, Studio3 18 Ashwin Street, London E8 3DL Página web: Cargo: Publisher, curator info@oodee.net 2. PERFIL DEL PROYECTO POV Female aims to promote the work of five young female photographers based in five different cities worldwide, through the production of monographic publications in an edition of 100 copies only. The aim is to promote young talent from one city in the world and help young female artists to be seen to a wide audience in their own country and abroad. By doing so, we re promoting a country, a city and its artists working and living in it. Fecha de realización del proyecto: 5 10 May JUSTIFICACION DEL PROYECTO Tres principales razones para realizar el proyecto dentro de la estrategia de mercadeo internacional de Bogotá: (Max 300 palabras por cada uno) POV Female Bogota is promoting young female photographers working in Bogota to a worldwide audience. It will reinforce the city's cultural aspect and reveal the presence of strong minded and talented young female living and working in the city and inspire local artists as well as change views on the country through the positive aspect of this project. It will promote to a new international audience, the city of Bogota and Colombia as a country throug its artictic life and citizen that are using photography to express themselves. The aim is to show Colombia's diversity and richness through the eyes of young female photographers. Objetivos generales del proyecto: (Max 300 palabras por cada uno) Código: F05-PR-MC-02 v. 01 Corporación Bogotá Región Dinámica Invest in Bogota NIT
2 We will publish the first book of five young female photographers. We will promote the city of Bogota and Colombia to force a new audience to look at the country in another way and view its artistic life and people who's work is honest and strong. We'd like to create links between Colombia and other countries worldwide. We'd like to do something sustainable and work on links in the future, we'd be more than happy to discuss this when we're in the country with local administrations and cultural chiefs. SECTOR POLÍTICA En qué sector se encuentra el proyecto y por qué es importante para el desarrollo de la ciudad? Qué valores sobresalientes de la ciudad potencializa el proyecto? 4. DESCRIPCIÓN DEL PROYECTO It is a photogtaphy and publishing project with the aim to help promoting the youth of the city of Bogota. We chose Bogota, because when looking at South America from europe, the news, the world always talk about Brazil, Argentina and other countries and I wanted to avoid following people and chose a country that has a great cultural acitivity but is not shown enough in the news, by giving it a strong and positive vision Describir la trayectoria de los organizadores. Damien Poulain is a graphic designer, illustrator and creative director working across a wide range of fields, with a specific focus on art, fashion and music. He also publishes photography books under the name oodee. He has gained international recognition commercially and artistically with work for clients including Dazed and Confused, KesselsKramer, Adidas and Uniqlo, solo shows in London at Kemistry Gallery and KK Outlet, in Tokyo at Calm and Punk Gallery and Claska, and group shows at the Museum of Graphic Design in Breda, Holland. He is regularly featured in international publications. Having worked in France, Spain, Germany and Italy, Damien chose London as the place to develop his ideas and has been based there since In 2011, Damien founded oodee, a publishing house focusing on contemporary photography. Including the sold out London and Tokyo editions of oodees inaugural POV Female series, he also produces books for Pieter Hugo, Charlotte Dumas and Viviane Sassen. DIMENSIÓN INTERNACIONAL El proyecto forma parte de una política de internacionalización del sector al que pertenece y por qué? Damien is in the jury of the International Photography Awards 2014 (Los Angeles) and Hyeres Fashion and Photography Festival (France) The project has started in 2011 in London, we're chosing 5 young female photophers that we publish and promote. We then set up the same project in Tokyo in 2012, and Johannesburg in Código: F03-PR-PF-01 v. 01 Página 2 de 10
3 POV Female is known and followed by many photography enthusiasts and professionnals worldwide. Exemple of the previous press: American Suburb X (US), August 2013 The Big Issue (South Africa), August 2013 Marie Claire (South Africa), August 2013 Mail & Guardian (South Africa), June 2013 HotShoe Magazine (UK), June 2013 Sunday Times (South Africa), June 2013 Vogue (Italy), May Le Journal de la Photographie (France), May 2013 The Guardian (UK), May 2013 New York Times (USA), May 2013 GUP Magazine (The Netherlands), May 2013 The Guardian (UK), April 2013 Elephant Magazine (UK), April 2013 Telerama (France), March 2013 Time Magazine (USA), March 2013 Topshop (UK), March 2013 Il Post (Italy), March 2013 Cuáles personajes reconocidos internacionalmente asistirán o serán parte del evento? ESTRATEGIA DE COMUNICACIÓN Describir el plan de medios internacional y nacional pensado para el proyecto. (redes sociales, medios asociados, etc). Anexar cartas de intención o acuerdos con medios. El Proyecto prevé la participación de periodistas internacionales? Cuáles? Damien Poulain and his publishing house. Photographers such as Karen Pauline Biswell or Guadalupe ruiz have a reputation in their field already but the aim of the project is to discover new talents and show them to the world. We'll use our social media accounts such as twitter, facebook, instagram and we have the confirmation by two magazines for articles (Vogue UK and Riposte UK), more magazines, blogs and newspaper will talk about the project. We've been doing this project in other countries before and it always was widely published worldwide. Vogue (UK) Riposte (UK) Código: F03-PR-PF-01 v. 01 Página 3 de 10
4 Enviar perfiles y medios a los que pertenecen. El Proyecto cuenta con una página web? Cuenta con versión en inglés? Yes, it is all in english: Está dispuesto a utilizar el sistema de identidad visual y el relato de la estrategia de mercadeo de Bogotá? Describa el proceso de construcción de comunicación gráfica del proyecto. SOSTENIBILIDAD E IMPACTO Describir el presupuesto del proyecto Describir el plan de financiación Invest in Bogota would appear on all the social medias and will be credited in articles in the press. Printing 5 books and 100 copies: 4300 GBP (Oodee) Trip to Bogota: 750 GBP Accomodation in Bogota: 240 GBP Exhibition drinks: 100 GBP (Oodee) Exhibition venue: Valenzuela Kremer Printing 5 books and 100 copies: 4300 GBP (Oodee) Trip to Bogota: 750 GBP Accomodation in Bogota: 240 GBP Exhibition drinks: 100 GBP (Oodee) Exhibition venue (Valenzuela Kremer) Presentar el cronograma de planeación y realización del proyecto Book printing March in London Press March / April Contact to all the press (worldwide) Getting in touch with bookshops (worldwide) Use of Twitter and Facebook Book launch May (in Bogota) Exhibition set up (2-4 days) Book launch (one evening) We could also do a series of presentations in school or organise a talk about the project and female photography for Código: F03-PR-PF-01 v. 01 Página 4 de 10
5 the public of Bogota. Describir el impacto en comunidades, grupos empresariales, académicos y/o sociales This project is followed by lots of people worldwide. It is unique as it promotes the work of young female talent in one city in the world each year. The impact is huge as it encourages young women to carry on in their field and push them to be seen to a wider audience. POV Female project aims to show the city of Bogota through the eyes of their own citizen. The project is carefully curated to give a positive and yet strong artistic look to the city of Bogota. Código: F03-PR-PF-01 v. 01 Página 5 de 10
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