3 Days 220 Delegates 36 Countries 1 Goal

Transcription

1 Mobilise for change

2 3 Days 220 Delegates 36 Countries 1 Goal

3 61% of the world s population 6.92 million cancer cases annually 49% of all cancers diagnosed worldwide 4.56 million deaths each year 56% of all deaths worldwide

4 13.84 million cancer cases diagnosed 9.12 million deaths

5 By 2020 there will be 8.6 million new cancers diagnosed in this region

6 Mobilise for change

7 Charity runs

8 Relay For Life

9 Dragon Boating

10 Global collaboration opportunities World Cancer Day (February) World No Tobacco Day (May) Pink Ribbon (October)

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28 Tips for successful fundraising 1. Set a target 2. Know your mission 3. Know your community 4. Share your story 5. Make the ask personal 6. Follow up 7. Say Thank you

29 Gallup 2015 Civic Engagement Index

30 Gallup 2015 Civic Engagement Index

31 Gallup 2015 Civic Engagement Index

32 Gallup 2015 Civic Engagement Index

33 Gallup 2015 Civic Engagement Index

34 Top 10 non-profits on the web UNICEF (6M Facebook likes) Human Rights Watch (2.1M Facebook likes) Museum of Modern Art (1.9M Facebook likes) Human Rights Campaign (2.3M Facebook likes) Do Something (2.2M Facebook likes) ACLU (668,000 Facebook likes) Doctors Without Borders (1.2M Facebook likes) Kiva (281,000 Facebook likes) Rotary Foundation (425,000 Facebook likes) Sierra Club (521,000 Facebook likes)

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36 Donor Development campaigns Direct Mail Appeals - 4 x warm campaigns per year (Mar, May, Aug, Nov) 2 major appeals at Tax and Christmas time 2 shoulder appeals in March and Aug Acquisitions cold mailings (to attract new donors) Using rented mailing lists/swaps and coops Use of premium mailing packs ie. Inclusion of small gifts like address labels etc Donor Care 2 x per year January and July A thank you communication and where their money is going No direct $ asks, but it still raises funds Supporter Survey - Normally sent once per year (mainly used to engage with bequestors or potential bequestors)

37 Donor Development campaigns Gift in Memory - Donations made in memory of a person lost to cancer (eg. in lieu of flowers at funerals) Let s Celebrate - Donations in lieu of gifts for birthdays/weddings etc Telemarketing Campaigns - Conversion, Upgrade from an appeal donor to a regular giver Regular Giving Program (Breakthrough supporters) F2F, D2D, Online, DM Acquired, Telemarketing (5000 RGS) Bequests Program

38 Mail packs Warm appeals Compelling case study Letter from CEO Lifts targeting both heart (person s cancer journey) and head (research CCQ is funding that is relevant to case study) Ask value based on previous donation history. Personalised text throughout eg. referencing the date they last donated etc.

39 Mail packs - Acquisition Compelling case study Letter from CEO Lifts targeting both heart (person s cancer journey) and head (research CCQ is funding that is relevant to case study) Gifts to entice donation eg. Address labels, shopping bag, notepads

40 Online campaigns supporting appeals

41 Videos & teleconferences to support - Links to video included in EDMs and Facebook posts - Teleconference interview with researcher and Jeff Dunn

42 Creating good customer experiences In order for us to achieve these goals we need to: 1. Show the value/impact of our mission (Donor care) 2. Provide exceptional donor experience/customer service 3. Focus our message on the donor (ie. look what you have helped us achieve vs look what we have done)

43 Importance of good donor experience! - Always aim to show the value/impact of our mission (Donor care) - Provide exceptional donor experience/customer service through all communications - Focus our message on the donor (ie. look what you have helped us achieve vs look what we have done) Thank you is such a strong word! We thank our wonderful supporters via. Thank you letter/receipt (within 24 hours) Thank you phone call (to those we have phone numbers for..) Handwritten notes/personalising communication wherever possible

44 Retaining donors why so important? Competition in the marketplace so many charities are vying for the same donors! Costs to acquire new donors vs retain existing donors There will always be natural attrition, but we aim to reduce the number of donors we lose due to other reasons

45 Post campaigns To help continually improve it s important to: Measure/report on return on investment Did you achieve your target/budget Compare Year on Year values or weekly if you have the data. Also important to know your donor Demographics how old are they? Mostly male or female? What are their giving behaviours?

46 Breakthrough Initiatives 2016 Value Exchange Digital Survey

47 The Bequest Conversation The D Word Gifts in Wills are a beautiful way to keep giving to a charity after death. It is a lasting and a final legacy of a committed supporter A gift to a charity in a Will is the highest honour a charity can receive. CCQ raised 7.8 Million dollars in 2015 from gifts in Wills

48 Relay For Life Since1996, the American Cancer Society s signature activity has become a global movement. Global Relay For Life (GRFL) events are now held in more than 20 countries worldwide. Through Global Relay For Life, survivors are given the spotlight to show that there is life after diagnosis. These Global Heroes of Hope inspire other community members who have been touched by cancer. They are a testament to the progress that has been made in the fight against cancer and are changing the face of survivorship worldwide. The events are community driven, which is key to the success of Relay.

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50 Donor Development programs

51 LEADING CANCER DIAGNOSES AND DEATHS IN THE ASIA-PACIFIC REGION (2012) Incidence Mortality Sex Cancer Number % Cancer Number % Persons Lung 1,059,866 15% Lung 946,680 21% Stomach 702,767 10% Liver 569,401 12% Breast 670,260 10% Stomach 528,782 12% Colorectum 626,718 9% Colorectum 337,503 7% Liver 597,149 9% Oesophagus 300,386 7% All cancers excl. nonmelanoma skin cancer 6,918, % All cancers excl. nonmelanoma skin cancer 4,559, % Men Lung 751,080 20% Lung 675,104 25% Stomach 482,147 13% Liver 409,399 15% Liver 432,574 11% Stomach 354,174 13% Colorectum 358,235 9% Oesophagus 209,184 8% Oesophagus 241,496 6% Colorectum 188,196 7% All cancers excl. nonmelanoma skin cancer 3,780, % All cancers excl. nonmelanoma skin cancer 2,722, % Women Breast 670,260 21% Lung 271,576 15% Lung 308,786 10% Breast 235,342 13% Cervix uteri 287,018 9% Stomach 174,608 10% Colorectum 268,483 9% Liver 160,002 9% Stomach 220,620 7% Colorectum 149,307 8% All cancers excl. nonmelanoma skin cancer 3,137, % All cancers excl. nonmelanoma skin cancer 1,837, %