In Memoriam Giving and Tribute Funds

Transcription

1 In Memoriam Giving and Tribute Funds 20 th January 2014

2 Karen Freeman In Memoriam Giving Esther Preston Marketing

3 Saint Francis Hospice

4 Saint Francis Hospice Each year we care for around 400 in-patients at the hospice

5 Saint Francis Hospice Our nurses make around 5,000 home visits

6 Saint Francis Hospice We have 2,500 day therapy attendees

7 Saint Francis Hospice And we provide training to healthcare professionals in our state of the art education centre

8 Saint Francis Hospice Each year we need to raise 6.5 million from voluntary income including legacies Donations in memory account for 8.8% of this or 526,000

9 In Memoriam donations In ,000 In ,000 In ,000

10 In Memoriam donations IMO income 600, , , , , ,000 IMO income IMO income

11 Tribute funds We introduced tribute funds as a way of extending the lifetime of support and encouraging supporters to do more Tribute funds are not a budgeted income or expenditure line

12 Relationship fundraising Karen started in 2012 as a link between clinical and fundraising

13 Aims for In Memoriam Giving and Tribute Funds To engage families in long term support of Saint Francis Hospice

14 Aims for In Memoriam Giving and Tribute Funds To engage families in long term support of Saint Francis Hospice To provide a seamless transition from service user/carer to supporter for families and friends of patients.

15 Aims for In Memoriam Giving and Tribute Funds To engage families in long term support of Saint Francis Hospice To provide a seamless transition from service user/carer to supporter for families and friends of patients. To be a friendly face and a port in a storm for bereaved families and relatives/friends once they make this transition.

16 Aims for In Memoriam Giving and Tribute Funds To engage families in long term support of Saint Francis Hospice To provide a seamless transition from service user/carer to supporter for families and friends of patients. To be a friendly face and a port in a storm for bereaved families and relatives/friends once they make this transition. To encourage continued support and donor loyalty to the hospice = life time supporter

17 After donation in memory

18 How do we promote tribute funds?

19 Tribute leaflet

20 Tribute leaflet

21 Tribute pack

22 Remembrance garden

23 Tribute Fund income = 27, = 62, = 101, so far = 142,000

24 Tribute funds sources of income Count of Tribute Funds Sum of Amount Source Description 64 62,884 IMO Patient 1 3,565 London Marathon ,900 SFH Shops - House clearence 1 2,858 Comm Trek Own Place 4 2,650 In Lieu Of Care (Current Patient donation) 12 2,546 IMO Patient - Web Donation 6 2,317 Comm Sporting Events 5 1,738 IMO No Link 1 1,569 Comm Raffle Ext 1 1,402 Comm Golf Days 1 1,250 BUPA 10K ,204 Christmas Raffle 12 - Warm Supporters 33 1,153 Light Up a life 12 - September mailing 18 1,114 Tribute Fund Mailing - TFAILG 1 1,068 Star Trek 12-7th July

25 Critical success factor = Building relationships

26 Internal communication and relationship building

27 Staff Forum

28 Next of Kin meetings

29 Front line staff

30 Fundraising staff

31 Supporter Communication and relationship building

32 Supporter Communication Supporter Lead

33 Supporter Communication Supporter lead Annual update

34 Supporter Communication Supporter lead Annual update Follow up phone call

35 Supporter Communication Supporter lead Annual update Follow up phone call Personalised letters for Direct Mailings

36 Case study Julie Leeper

37 Case study Irene Duffett

38 Recording income

39 Recording income

40 Looking forward - Objectives By March 2015: - Grow income to 566,000 - Grow Tribute funds to Grow average value of tribute funds from 2,000 to 2,500

41 Looking forward Objectives By March 2015: - Grow income to 566,000 - Grow Tribute funds to 250 -Grow average value of tribute funds from 2,000 to 2,500 Memory Tree generate 65,000

42 Looking forward Objectives By March 2015: - Grow income to 566,000 - Grow Tribute funds to 250 -Grow average value of tribute funds from 2,000 to 2,500 Memory Tree generate 65,000 Spring /summer in memoriam event for next of kin and close family to generate additional 50,000 income

43 Looking forward Objectives By March 2015: - Grow income to 566,000 - Grow Tribute funds to 250 -Grow average value of tribute funds from 2,000 to 2,500 Memory Tree generate 65,000 Spring /summer in memoriam event for next of kin and close family to generate additional 50,000 income with chaplaincy and family support contribution Build relationships with crematoriums and funeral homes

44 Summary Tribute funds have successfully helped us develop a better relationship with our in memory supporters The introduction of an In Memoriam Giving Assistant has bridged the gap between clinical and fundraising We are on target to achieve an income of 542,000 from In Memory donations this financial year a growth of 5%

45 Thank you for listening Questions?