OBJECTIVE 1 PROBLEM. PRIORTY GROUPS AND MEDIA (August 09)
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1 NEHA Annual Educational Conference June 9, 2010 Albuquerque, NM OBJECTIVES 1. Identify what media venues work with different priority groups 2. Match survey data with media venues 3. Plan better for the next event 1
2 OBJECTIVE 1 CDC s Advisory Committee on Immunization Practices (ACIP) listed the five priority groups to receive vaccine as follows: Pregnant women Household contacts and caregivers for children <6 mo Healthcare and emergency medical services personnel All people from 6 mo through 24 yo Persons with health conditions associated with higher risk of medical complications from influenza PROBLEM With such diverse priority groups how does one identify what would be the most effective media to market information? RESEARCH: Where do the different groups get their information? Each other (word of mouth); school; internet; social media (Facebook, Twitter); TV; newspapers; billboards; church bulletins; sports programs; cultural events; work; theaters; shopping areas; MD/clinic offices; hospitals; transportation vehicles, gathering places. PRIORTY GROUPS AND MEDIA (August 09) Pregnant Women hospitals; OB/GYN; HD programs (imms, WIC, B&C) Household Contacts and caregivers fliers/printed info. to daycare ctrs. Healthcare and emergency medical services met with our two hospitals and they will vaccinate this group People 6 mo through 24 yo Daycare ctrs.; HD website; Facebook; Twitter; billboards; sports programs; theaters; schools; HD clinic programs 2
3 PRIORTY GROUPS AND MEDIA (August 09) Persons with medical complications from influenza MD office; billboards; HD website; Performing Arts program; sports bulletins; newspapers; HD Primary Care Clinic LETTER TO PROVIDERS 3
4 Fliers for MD, Hospitals and HD offices Fliers for MD, Hospitals and HD offices 4
5 SCHOOLS Worked very closely with school superintendents beginning in April 09 Get kids immunized Keep ill kids home Hand washing Stay informed listserv for all superintendents SCHOOLS SCHOOLS 5
6 SCHOOLS School closings School closings 6
7 School closings School closings As of December 3, schools had been closed all reopened Posters in Schools (elem) 7
8 Posters in Schools (middle) Posters in Schools (HS) SCHOOLS 8
9 BILLBOARDS (by schools) People from 6 mo through 24 yo (news releases) People from 6 mo through 24 yo (news releases) 9
10 Fliers for caregivers, libraries, waiting rooms and offices Fliers for caregivers, libraries, waiting rooms and offices Fliers for caregivers, libraries, waiting rooms and offices 10
11 Fliers for caregivers, libraries, waiting rooms and offices Persons aged 25 thru 64 who have health conditions associated with higher risk of medical complications from influenza BEDHD WEBSITE 11
12 BEDHD WEBSITE BEDHD WEBSITE BILLBOARDS (community) 12
13 BILLBOARDS (community) NEWS RELEASES 13
14 SPORTS AND PREFORMING ARTS PROGRAMS (community) SPORTS AND PREFORMING ARTS PROGRAMS (community) TRANSPORTATION (community) 14
15 SHOPPING MALLS (Kiosk) THEATERS (Community) PLACEMAT IN RESTAURANTS (Community Dec 09) 15
16 NEWSPAPER ADS (Oct/Nov 09) NEWSPAPER ADS (Oct/Nov 09) NEWSPAPER ADS (Dec 09 Feb 10) 16
17 NEWSPAPER ADS (Jan/Mar 10) NEWSPAPER ADS (Spring 10) OBJECTIVE 2 (Match survey data with media venues) Did not accomplish Survey questionnaire was on the back of info/signature form and was too cumbersome for people to complete in a mass clinic setting Marketing plan was in place hope for the best Info nice to have but not critical to mission 17
18 What worked What didn t work What is different Who can we call OBJECTIVE 3 (Plan Better For the Next Event) 2009/2010 H1N1 Outreach Cost Type of Outreach Cost BILLBOARDS $6, HIGH SCHOOL WINTER SPORTS (6 H.S.) MOVIE THEATER ADS 5, RADIO SPOTS/PSAs 3, NEWSPAPER ADS 9, MISC. OUTREACH Bus Ad Performing Arts Program Eaton Area Citizen Center - Newsletter Lansing Mall - Kiosk Posters in libraries & Sports Complex Printed Placemats in Restaurants 2, TOTAL COST $25, Outreach was 4.6% of total PHER I, II and III budget 18
19 ???? QUESTIONS???? 19
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