District Deputy Organizational Meeting

Transcription

1 District Deputy Organizational Meeting Presentation Maryland State Council Mark McMullen SVP Membership & Fraternal Mission KofC Supreme Council

2 Topics Membership Update Incentives Faith In Action Research Results Key Issues/What we need to do Getting off to a Fast Start

3 Order YTD Numbers Membership growth flat in the U.S. last 2 years U.S. Intake down 4% vs. YAGO Projected Net/Net +319 Declining in Canada Canada Intake down 16.5% vs. YAGO Projected Net/Net -2,030 Order Intake +2.5% vs. YAGO Maryland Intake: 75.52% Net: 71.38% Net/Net: 18.06%

4 Incentives for State: CIRCLE OF HONOR 100% Intake Quota 100% Net Quota 100% Council Growth (NCD/Reactivation) Quota 100% Star Council Quota (set at 20% of active councils)

5 Incentives for State: Pinnacle Achieve Circle of Honor 110% Intake Quota 100% Hispanic Council Growth Goal (where applicable) Achieve 2 of 3: True Growth of 2.5% against 7/1 Jurisdiction Membership 70 % of Active Councils recruiting 40% of Annual Intake under 40 years old

6 Incentives for State: NEW STATE QUARTERLY INCENTIVES 1 st Quarter Achieve 25% of Intake Quota

7 Incentives for Q1-25% of annual goal 7/1/18-9/30/18 Division 1&7 $ Division 2 $ Division 3 $ Division 4 $ Division 5 $ Division 6 $ Plus Bonus $ for leading jurisdictions in each Division!

8 Incentives for Individual Recruiter Incentives QUICK START (7/1/18 9/30/18) Any member that recruits 5 members in the 1 st quarter will receive a $50 Gift Card for Knights Gear along with free shipping.

9 New Faith in Action Program Model

10 FAITH RSVP Into the Breach Marian Icon Prayer Program Building the Domestic Church Kiosk Rosary Program Spiritual Reflection Program New Holy Hour New Sacramental Gifts New COMMUNITY Coats for Kids Global Wheelchair Mission Habitat for Humanity Disaster Preparedness Free Throw Championship Catholic Citizenship Essay Contest Soccer Challenge Helping Hands New FAMILY Food for Families Family of the Month/Year Keep Christ in Christmas Family Fully Alive Family Week Consecration to the Holy Family Family Prayer Night New Good Friday Family Promotion New LIFE Marches for Life Special Olympics Ultrasound Program Christian Refugee Relief Silver Rose Mass for People with Special Needs New Pregnancy Center Support New Novena for Life New 10

11 Recent Spring Research Recent Research Results Issues We Face What We Must Do

12 What we learned through research Canada Town Hall Meetings Quebec City Montreal Toronto Calgary Edmonton Vancouver U.S. Focus Group research Pittsburgh Los Angeles Dallas Timing: February and March 2018

13 Issues We Face

14 Issues We Face We have an unclear identity This is particularly true for adults under 40 years of age

15 Issues We Face We have an unclear identity This is particularly true for adults under 40 years of age Most men under 40 do not know our programs

16 Issues We Face We have an unclear identity This is particularly true for adults under 40 years of age Most men under 40 do not know our programs Our image is that of a group of older men lack of relevance to the under 40 age group

17 Issues We Face We have an unclear identity This is particularly true for adults under 40 years of age Most men under 40 do not know our programs Our image is that of a group of older men lack of relevance to the under 40 age group We have to be relevant to younger adults to have them want to consider joining

18 We have an unclear identity Issues We Face This is particularly true for adults under 40 years of age Most men under 40 do not know our programs Our image is that of a group of older men lack of relevance to the under 40 age group We have to be relevant to younger adults to have them want to consider joining Many of our clergy do not know the full extent of what we do

19 Issues We Face We have an unclear identity This is particularly true for adults under 40 years of age Most men under 40 do not know our programs Our image is that of a group of older men lack of relevance to the under 40 age group We have to be relevant to younger adults to have them want to consider joining Many of our clergy do not know the full extent of what we do Many of our councils are not fully integrated with parishes many GKs do not have strong relationships with their pastors

20 Issues We Face We have an unclear identity This is particularly true for adults under 40 years of age Most men under 40 do not know our programs Our image is that of a group of older men lack of relevance to the under 40 age group We have to be relevant to younger adults to have them want to consider joining Many of our clergy do not know the full extent of what we do Many of our councils are not fully integrated with parishes many GKs to not have strong relationships with their pastors Leadership resistant to change

21 What We Must Do

22 What We Must Do Instill in council leaders the urgency and importance of change and being catalysts for change

23 What We Must Do Instill in council leaders the urgency and importance of change - and being catalysts for change Develop a strong brand image and positioning Developing Positioning and Marketing plan with agency partner

24 What We Must Do Instill in council leaders the urgency and importance of change - and being catalysts for change Develop a strong brand image and positioning Developing Positioning and Marketing plan with agency partner Continue to target younger men and Hispanics/Ethnic groups as priority target prospects

25 What We Must Do Instill in council leaders the urgency and importance of change and being catalysts for change Develop a strong brand image and positioning Develop Positioning and Marketing plan with agency partner Continue to target younger men and Hispanics/Ethnic groups as priority target prospects Focus on spirituality and male faith formation as key reasons to join

26 What We Must Do Instill in council leaders the importance of change and being catalysts for change Develop a strong brand image and positioning Develop Positioning and Marketing plan with agency partner Continue to target younger men and Hispanics/Ethnic groups as priority target prospects Focus on spirituality and male faith formation as key reasons to join Focus on promoting family friendly councils

27 What We Must Do Make recruitment, retention and member engagement top priorities Get all councils active

28 What We Must Do Make recruitment, retention and member engagement top priorities Get all councils active Work a strong jurisdiction member retention process

29 What We Must Do Make recruitment, retention and member engagement top priorities Get all councils active Work a strong jurisdiction member retention process Work recruiting best practice strategies

30 What We Must Do Make recruitment, retention and member engagement top priorities Get all councils active Work a strong jurisdiction member retention process Work recruiting best practice strategies Develop strong relationships with the clergy Let them know all the things that we do and solicit their help!

31 What We Must Do Make recruitment, retention and member engagement top priorities Get all councils active Work a strong jurisdiction member retention process Work recruiting best practice strategies Develop strong relationships with the clergy Let them know all the things that we do and solicit their help! Get the talk track and messaging right regarding: Who are the Knights of Columbus? What do we do? What s In it for me?

32 Getting Off to a Fast Start!

33 The importance of your role as DDs! Getting Off to a Fast Start!

34 Getting Off to a Fast Start! The importance of your role as DDs! Don t let councils give up the Summer

35 Getting Off to a Fast Start! The importance of your role as DDs! Don t let councils give up the Summer Make maximizing visibility locally a priority

36 Getting Off to a Fast Start! The importance of your role as DDs! Don t let councils give up the Summer Make maximizing visibility locally a priority Commit to recruiting younger and more diverse members

37 Getting Off to a Fast Start! The importance of your role as DDs! Don t let councils give up the Summer Make maximizing visibility locally a priority Commit to recruiting younger and more diverse members Commit to making family and spiritual programs a priority

38 What You Can Do Promote the good work of each council in the parish and local community Promote Faith in Action programs as levers to driving membership growth Attend webinars and encourage maximum council attendance at Webinar sessions Share best practices of your councils Identify training needs and train! Hold councils accountable! Promote the Shining Armor Award

39 Remember Be the change you want to create! Encourage all council leaders to be catalysts for change Get councils open to trying new things! Communicate regularly Be coaches, mentors and trainers

40 Online Membership

41 Intake More than 2,000 men have joined the Order online Since March, we ve averaged 350+ new online members per month, averaging more than 90 new online members per week. State performance varies by size, but on average online members have represented 10% of a jurisdiction s intake. 41

42 Source 35% have been referred by members or councils. 20% have been referred by agents. 30% have come as a result of our marketing programs. 15% have come from other cause unknown. 42

43 Age Average age of Online Members is

44 Council Interaction 65% of men who joined online have expressed interest in joining a local council. 18% have converted to a local council. 44

45 Thanks! For all you do everyday to grow the Order! You have the opportunity to do something special! Make your best year yet!