When it comes to ALZHEIMER S DISEASE, the NUMBERS are NOT IN YOUR FAVOR.

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1 C - Bounceback Test Gateway Center Drive, Clarksburg, MD When it comes to ALZHEIMER S DISEASE, the NUMBERS are NOT IN YOUR FAVOR. Mrs. Jane Samplexxx LW Robbins 201 Summer Street Holliston, MA #10 Left Window Outside Envelope Size: 9.5" x 4.125" Window size: 4.5" x 1.125" Colors: 2c - Blue PMS 2945u, Black Window placement:.875" from left,.625" from bottom

2 C - Bounceback Test 500,000 WILL BE DIAGNOSED THIS YEAR. 67 SECONDS SOMEONE IS DIAGNOSED WITH ALZHEIMER S. 6TH LEADING CAUSE OF DEATH. #10 Left Window Outside Envelope Size: 9.5" x 4.125" Colors: 2c - Blue PMS 2945u, Black

3 a Please place stamp here. Thanks! ADRDR141101SRV Alzheimer s Disease Research Gateway Center Drive PO Box 1950 Clarksburg, MD #9 ARE (Front) Size: x Colors: 1C - Black Barcode: IMB KEYLINE/BORDER - FPO

4 Thank You for Caring! Your gift is greatly appreciated. BrightFocus Foundation is a 501(c)(3) nonprofit organization donations to which are tax-deductible to the full extent allowed by law. Our pledge to you: careful stewardship of the resources entrusted to us. If you desire a copy of our most recent financial report you may write BrightFocus Foundation, Gateway Center Drive, Clarksburg, MD or view it online at Many states require charities who solicit funds from the public to register with the state agency regulating charities. Although our financial report is always sent free to anyone requesting a copy, certain states require us to advise you that a copy of our financial report is also available from them: FLORIDA A COPY OF THE OFFICIAL REGISTRATION AND FINANCIAL INFORMATION MAY BE OBTAINED FROM THE DIVISION OF CONSUMER SERVICES BY CALLING TOLL-FREE, (800-HELP-FLA) WITHIN THE STATE. REGISTRATION DOES NOT IMPLY ENDORSEMENT, APPROVAL, OR RECOMMENDATION BY THE STATE. FLORIDA REGISTRATION #CH609. MARYLAND For the cost of copies and postage, Office of the Secretary of State, State House, Annapolis, MD MISSISSIPPI The official registration and financial information of BrightFocus Foundation may be obtained from the Mississippi Secretary of State s office by calling Registration by the Secretary of State does not imply endorsement. NEW JERSEY INFORMATION FILED WITH THE ATTORNEY GENERAL CONCERNING THIS CHARITABLE SOLICITATION AND THE PERCENTAGE OF CONTRIBUTIONS RECEIVED BY THE CHARITY DURING THE LAST REPORTING PERIOD THAT WERE DEDICATED TO THE CHARITABLE PURPOSE MAY BE OBTAINED FROM THE ATTORNEY GENERAL OF THE STATE OF NEW JERSEY BY CALLING (973) AND IS AVAILABLE ON THE INTERNET AT REGISTRATION WITH THE ATTORNEY GENERAL DOES NOT IMPLY ENDORSEMENT. NEW YORK Office of the Attorney General, Department of Law, Charities Bureau, 120 Broadway, New York, NY NORTH CAROLINA FINANCIAL INFORMATION ABOUT THIS ORGANIZATION AND A COPY OF ITS LICENSE ARE AVAILABLE FROM THE STATE SOLICITATION LICENSING BRANCH AT THE LICENSE IS NOT AN ENDORSEMENT BY THE STATE. PENNSYLVANIA The official registration and financial information of BrightFocus Foundation may be obtained from the Pennsylvania Department of State by calling toll-free, within Pennsylvania, Registration does not imply endorsement. VIRGINIA Virginia State Division of Consumer Affairs, Department of Agricultural and Consumer Services, PO Box 1163, Richmond, VA WASHINGTON Charities Division, Office of the Secretary of State, State of Washington, Olympia, WA , WEST VIRGINIA Residents may obtain a summary of the registration and financial documents from the Secretary of State, State Capitol, Charleston, WV Registration with any of these state agencies does not imply endorsement, approval or recommendation by any state #9 ARE (Back Flap) Size: x Colors: 1C - Black KEYLINE/BORDER & FLAP- FPO

5 CONTROL Job Number: ADR 14AHAF974 Package: A1 - Awareness Control MY GIFT TO HELP us get to ZERO people with ALZHEIMER S! Yes/Array: Reg & Bold Zapf Dingbats 13/15 7pts secondary leading Address: 12/13 DonorID: 10pt q Yes, Stacy, I will stand with you once again and be counted as one who will help stop Alzheimer s disease. Enclosed is my gift of: q $HPC1.5 q $HPC1 q $HPC2 q Other $ Mrs. John Samplexxx RobbinsKersten Direct 201 Summer Street Holliston, MA DonorID SourceKey Please make check payable to Alzheimer s Disease Research and return this portion with your contribution Gateway Center Drive Clarksburg, MD s To give by credit card, see other side. Your contribution to Alzheimer s Disease Research is tax-deductible to the full extent allowed by law. Mrs. Sample: 12 pt Times New bold italic DonorID: 10pt PLEASE RETURN THIS VOUCHER WITH YOUR CONTRIBUTION TODAY! s s FREE EDUCATIONAL PUBLICATION VOUCHER This Voucher Entitles ((Mrs. Jane Samplexxxxxxxxxx)) to a FREE copy of the following educational publications: M Understanding Alzheimer s Disease M Safety and the Older Driver DonorID SourceKey BLIND PERF & FOLD.25 GUTTER YOU CAN HELP us get to ZERO people with ALZHEIMER S. Donor Address: TimesNew Roman Reg 12/12 Barcode: IMB Mrs. Jane Samplexxxxxxxx RobbinsKersten Direct 201 Summer Street Holliston, MA Dear Mrs. Samplexxxxxxxxxxx, The numbers don t lie. FOLD Laser Letter: TimesNew Roman Reg 12/12 More than 5 million Americans are in the grip of Alzheimer s disease today. Even more alarming, this number is expected to grow by 500,000 this year alone. Every 67 seconds someone else in our country is diagnosed with this life-stealing disease. Your mother, father, brother, sister, aunt, uncle, grandparent or possibly even you, ((Mrs. Samplexxxxxxx)) could be its next victim. And as you know, there s no way to stop the progressive memory loss, disorientation, personality changes, loss of language and, ultimately, death that mark this devastating disease. At least there s no way to stop it yet. Which is why I m writing you today and asking for your help. Your gift of (($1.5HPC)), (($HPC)), or even possibly (($2HPC)) will help us find a way to stop Alzheimer s once and for all. In fact, your past support enabled us to identify and fund the work of scientists and researchers that is showing the most promise to better understand, treat, and ultimately cure Alzheimer s, such as: Research into the genes that cause the brain s blood vessels to leak toxins and die. (over, please) 500,000 WILL BE DIAGNOSED THIS YEAR. 6TH LEADING CAUSE OF DEATH. 1 YOUR SUPPORT MAKES A DIFFERENCE. A BrightFocus Foundation Program Gateway Center Drive, Clarksburg, MD Simplex laserform (front) size: 8.5 x 17 Letter trims to: 8.5 x Reply trims to: 8.5 x Folds to: 8.5 x 3.5 Colors: 2C - Blue PMS 2945U, Black Special Info: reply slip folds with front facing out

6 CONTROL Job Number: ADR 14AHAF974 Package: A1 - Awareness Control Credit Card Contribution Option Please charge my donation to my: q VISA q MasterCard q AmEx q Discover / Card No. Exp. Name on Card $ Amount of Gift Phone Signature M I plan to exercise my mind and body at least 15 minutes, 3 days a week, which may help reduce my risk of Alzheimer s disease. Trust in Us Alzheimer s Disease Research is a BrightFocus Foundation program, a charitable organization that complies with all 20 rigorous BBB Wise Giving Alliance Standards. If you would prefer not to receive our communications, please write us at info@brightfocus.org or Alzheimer s Disease Research, Gateway Center Drive, Clarksburg, MD HOW Your Generous SUPPORT MULTIPLIES BLIND PERF & FOLD = Many scientists leverage UP TO 5 TIMES their initial ADR grant in additional funding. Because we fund the most promising, leading-edge research projects, many scientists get their first grant from Alzheimer s Disease Research (ADR). This initial grant validates the work of these scientists and opens the door for more grants from other sources. This is why your generous support is so critical. For more information, please visit our website: GUTTER Identifying and blocking the pathways that lead to brain cell death. Learning how to stop beta amyloid proteins from triggering the development of Alzheimer s in addition to so many other promising areas of research. You ve also helped our educational efforts to alert Americans to the dangers of this disease and help those families already in its grip to cope with their struggles. While these numbers are overwhelming, there s a simple number that outweighs them all the number one. One researcher can find the key. One scientist can develop the cure. And one compassionate person like you can help make it all happen through your generosity. Won t you please be that person again today? Won t you continue to play a central role in helping us end Alzheimer s reign of destruction and death? With your help, we can all work toward the most important number of all zero people with Alzheimer s. FOLD But every minute matters. So please give as generously as you are able today and help us unlock, treat, and ultimately eliminate Alzheimer s disease. Thank you for your compassion and generosity. Sincerely, Stacy Pagos Haller President P.S. Alzheimer s disease strikes another person every 67 seconds, which means there s no time to spare in the search for a cure. So please help by sending your most generous gift of support today. Thank you for your partnership! Simplex Laserform (back) Size: 8.5 x 17 Colors: 2C - Blue PMS 2945U, Black

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