An Introduction to. for Insurers & Wellness Programs
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1 An Introduction to for Insurers & Wellness Programs
2 KidsHealth: Engaging Health Media
3 About KidsHealth Trusted content provider for family-friendly, age-appropriate, health & wellness information Creators of pediatric-specific print, video, and online resources Physician-led, professional, award-winning editorial group Expert at communicating with the whole family parents, kids, and teens in both English and Spanish KidsHealth comes from Nemours, one of the largest nonprofit organizations devoted to children s health
4 About Nemours Founded in 1936 by Alfred I. dupont, The Nemours Foundation is a leader in children s health, providing: nationally recognized healthcare for children, research, advocacy, education, and prevention Nemours is a founding member of the First Lady s Partnership for a Healthier America and creator of Let s Move Childcare
5 10 Reasons to Partner with KidsHealth 1. Content for 3 distinct audiences (parents, kids, and teens) 2. Physician-led group 3. Family-friendly, warm, & comforting approach to health 4. 10,000+ pieces of content including articles, videos, quizzes, goal-setting tools, and more 5. Cost-effective solution to add complete libraries of medically-reviewed health & wellness information in English & Spanish 6. Provides seasonal and timely content, keeping your site and member communications fresh & up-to-date 7. Search functionality & hassle-free maintenance 8. Includes multi-channel license including KidsHealth s custom print publications 9. Seamless integration via XML & HTML presentation styles 10. Marketing support provides the tools & know-how to maximize your license
6 KidsHealth Partnerships KidsHealth is the # 1 licensor of online & inpatient health content to America s children s hospitals and a trusted partner to consumer products companies, corporations, insurers, media groups, and government agencies
7 THE POWER OF FAMILY Engage and inspire mom through her child s health
8 Connecting with Families The mission of KidsHealth is to provide knowledge, advice, and comfort KidsHealth is expert at communicating with parents, kids, and teens through content and interactive features created specifically for each audience
9 KidsHealth for Parents KidsHealth For Parents provides medical, emotional, behavioral, and developmental information Most-popular sections, include: Condition-Specific Wellness Centers Pregnancy & Newborns Medical Tests & Exams First Aid & Safety Positive Parenting En Español
10 Condition-Specific Wellness Centers Wellness Centers provide condition-specific information, tools, and practical advice for newly diagnosed families and on-going disease management KidsHealth Wellness Centers include: Asthma Diabetes Nutrition & Fitness Flu Cancer Sports Medicine Pregnancy & Newborns First Aid & Safety Links to centers specifically created for Kids and Teens, too!
11 Trusted DM & Condition-Specific Resource For Educators Video KidsHealth s Video Library features condition-specific series (200+ total videos in English & Spanish) that provide knowledge and comfort on topics including: Asthma Diabetes Cancer Medical Tests NICU Care Orthopedics Post-Procedural Care Sickle Cell Anemia
12 Trusted Resource KidsHealth For En Educators Español KidsHealth En Español includes 2,500+ articles, disease-management tools & resources, movies, interactive features, videos, and more
13 PERSPECTIVE & COMFORT Provide answers, advice, and reassurance that they are not alone
14 TeensHealth for Teens TeensHealth includes articles, Q&As, interactive features and more, written in a tone and style appropriate for teens Most-popular sections, include: Wellness Centers Your Body Your Mind Sexual Health Drugs & Alcohol En Español
15 For Teens: Wellness Centers Wellness Centers provide practical advice to help teens understand their condition, personal stories to help them to not feel alone, and resources to manage the daily ups and downs
16 Wellness Centers: Managing Your Medical Care Center includes 100+ articles, tools, and resources to help teens take charge of their own health care
17 ENGAGE & EDUCATE Connect with kids through interactive tools & resources just for them
18 KidsHealth for Kids KidsHealth for Kids includes articles, interactive features, games, recipes, videos, experiments, and more to make learning about health fun & engaging Top favorites with kids include: How the Body Works Icky Q&A Videos & Games Personal Stories Staying Healthy
19 For Kids: Wellness Centers Wellness Centers include peer stories, tools, and practical advice to help kids understand and manage their condition from initial diagnosis through their daily challenges as they grow up
20 For Kids: Movies, Games, Q&As, and More
21 CLINICAL INTEGRATION Provide consistent education and drive outcomes
22 Electronic Health Records KidsHealth content is medically encoded to be seamlessly integrated into the electronic health record (EHR) Provides consistent education across all communication platforms Branded for your organization KidsHealth content is coded with: ICD-9-CM ICD-10-CM CPT SNOMED NDC Keywords (for text-based search)
23 Diagnostic Tests & Procedures KidsHealth s suite of articles, illustrations, and videos about diagnostic tests and procedures help families understand what to expect and feel prepared
24 Pediatric Patient Instructions Customizable pediatric patient instructions, on hundreds of topics in English & Spanish For primary-care, inpatient, ED, and ambulatory settings Improve member/patient understanding and compliance In response to Meaningful Use requirements of EHR Topics include: Abdominal Pain, Asthma, Concussion, Croup, Fever, Meningitis, Otitis Media (Ear Infection), Pneumonia, Strep, Vomiting, Wheezing, and many more
25 ENGAGE & ACTIVATE Drive participation & utilization through complimentary, multichannel marketing & communications solutions
26 Seasonal and timely content provides relevant information to help families make healthy decisions throughout the year Seasonal Content
27 Custom Programs KidsHealth also develops custom, multi-platform campaigns for partners including print, video, & social marketing, mobile, and other activations to reach key audiences in English & Spanish
28 Value-added Marketing Support KidsHealth s Partner Resource Center provides value-added marketing support and custom solutions including contentbased promotional ideas, tools to maximize your ROI, and more
29 Thank you! For more information about KidsHealth partnership opportunities, please contact: Lynn Biddle Director, Partnerships (302)
Trusted content provider for family-friendly, age-appropriate health & wellness information
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