DECEMBER. It s Your (Sex) Life Call-Back Survey

Transcription

1 It s Your (Sex) Life Call-Back Survey MTV/Kaiser Family Foundation Fight For Your Rights: Protect Yourself Public Education Partnership TOPLINE RESULTS The full report (#84) on this survey is available on the Kaiser Family Foundation s website at DECEMBER

2 Survey Methodology The It s Your (Sex) Life Call-Back Survey was a telephone survey of 5 5- to 5-year-olds who had recently called a toll-free telephone number advertised in safer sex PSAs on MTV, and requested a copy of the free informational guide It s Your (Sex) Life (produced as part of the Kaiser Foundation/MTV public education campaign on safer sex). The survey was designed and analyzed by Foundation staff in consultation with Princeton Survey Research Associates (PSRA), with fi eldwork conducted by PSRA from June 5 through July,. The margin of error for the survey is +/- 4 percentage points. For results based on smaller subsets of respondents the margin of error is higher. Note that sampling error is only one of many potential sources of error in this or any other public opinion poll.

3 It s Your (Sex) Life Call-Back Survey Topline Results Princeton Survey Research Associates for the Kaiser Family Foundation N=5 people age 5 to 5 who recently called -888-BE-SAFE- and ordered the It s Your Sex Life booklet Field period: June 5, to July, Margin of error: +/ 4 percentage points NOTE: Results may not equal % due to rounding INTRODUCTION: My name is and I m calling for Princeton Survey Research Associates. We got your name from a list of people who called a toll-free 8 number shown on MTV in the past few months and ordered a free booklet. We d like to ask you a few questions about the booklet. Everything you say will be private and confi dential. You don t have to answer questions you don t feel comfortable with. S. As best you can remember, about how long ago did you receive the It s Your (Sex) Life booklet in the mail? Was it in the last month, one to two months ago, or more than two months ago? [If necessary: The booklet is about safer sex. It s about pages long and it has a picture of a couple on the cover and has information about birth control and STDs in it. The toll-free 8 number to order the booklet was shown on MTV.] In the last two weeks 5 In the last month 4 More than a month ago 55 S. What was your age on your last birthday? 5 years old 6 6 years old 7 7 years old 8 years old 5 9 years old 8 years old 7 years old 7 years old 4 years old 4 years old 5 years old Don t know/refused. How much of the It s Your (Sex) Life booklet have you had a chance to read? All of it 47 4 Most of it 5 Only some Very little 4 8 Did you just glance at it 4 None at all (VOL.) Don t know/refused /98 trends in this topline are from the It s Your (Sex) Life MTV Booklet Survey conducted by Princeton Survey Research Associates for the Kaiser Family Foundation. Field period March 6-9, 998. N=5 people age 4 5 who called the toll-free number and received the booklet.

4 . Did you order the booklet MAINLY for your own use or to give to someone else? For own use To give to someone else 4 Both (VOL.) Don t know/refused. Why (haven t you read/ have you only glanced at) the booklet? Is it MOSTLY because...? Based on those who just glanced at/read none of the booklet and did not order it for someone else (N=57) It didn t seem like it was meant for someone like you 4 It didn t have the kind of information you were looking for 4 It was offensive or too sexually explicit You just haven t found the time to read it 8 75 Was there some other reason 9 Don t know/refused 4 4. Since you fi rst read or looked at the booklet, have you ever gone back to it to re-read certain parts or look up information? Yes 66 6 No 4 7 Don t know/refused 5. We re interested in your views of the It s Your (Sex) Life booklet. It doesn t matter to us if you liked or disliked it. We just want your honest opinions On a -point scale where means it has been VERY USEFUL to you and means it has NOT BEEN USEFUL AT ALL, how useful did you fi nd the booklet? You can name any number between and Didn t look at enough/can t judge (VOL.) Don t know/refused

5 6. Do you think the booklet? Provides people like you with new information Just covers things people like you already know 4 Don t know/refused 7. Do you think the booklet Based on those who read/glanced at booklet (n=49) Has enough specifi c details about the issues it covers 79 8 Doesn t provide enough detail 7 Don t know/refused 8. In general, do you think the booklet was written for someone? About your age Someone younger 5 4 Someone older 8 9 Don t know/refused 9. How much NEW information did you, personally, get from the booklet? A lot Some Not much Nothing Don t know/refused

6 . We re interested in whether you found out anything from the booklet you didn t already know about some SPECIFIC topics. (First/Next), did you fi nd out anything NEW about (INSERT), or not? Yes, found out something new No, did not DK/Ref Did not learn anything new from booklet a. Where to go for help or information about sexual issues b. Sexually transmitted diseases c. How to use a condom d. Birth control methods and avoiding unplanned pregnancy e. How to talk to partners about safer sex, STDs, and unintended pregnancy f. Emergency contraception, sometimes called morning after pills g. How to tell someone you don t want to have sex if you re not ready h. The possible health risks of oral sex 75. We d like to know if there are any topics that the booklet didn t talk about, or didn t talk enough about. Do you think there was enough information about (INSERT) or should there have been more information about this? Was enough information Should have been more information DK/Ref a. The possible health risks of oral sex b. Exactly how to use the different types of birth control c. What to do if you get/your partner gets pregnant d. Abstinence 69 9 e. Sexual orientation 65 4 f. How much testing or birth control costs g. What to do if you think you might have an STD 67 h. The different kinds of STDs 67 i. HIV/AIDS 67 4 j. The possible health risks of anal sex (Based on those age 8 5 who read/glanced at booklet, N=5) 49 4

7 . Please tell me which of the following, if any, you have done since receiving the It s Your (Sex) Life booklet. (First,) have you? Yes No DK/Ref a. Used any of the 8 numbers or Web sites listed in the book b. Talked with a (boyfriend/girlfriend) or partner about something you read in the booklet c. Talked with a friend or sibling about something in the booklet d. Visited a doctor or another health care provider to discuss any issues raised in the booklet e. Been tested for HIV/AIDS or another STD because of something you read in the booklet f. Talked with a parent or other adult about something in the booklet (Based on those age 5 7 who read/glanced at booklet, N=58) g. Gotten birth control for the fi rst time, or switched birth control methods because of something you read in the booklet /98 : (Based on those age 6 5 who read/glanced at booklet, N=44) h. Used condoms more often because of something you read in the booklet (Based on those age 6 5 who read/glanced at booklet, N=44) Has what you read in the booklet made you much more likely, somewhat more likely, or NOT more likely to ABSTAIN from sex? Much more likely 5 Somewhat more likely Not more likely 6 Don t know/refused Question wording in trends for this item as follows: Called any of the 8 numbers or help lines listed in the back cover. Trends for this item based on those ages

8 4. Here s my last question about the booklet Is there anything else you d like to say about the booklet good or bad that you haven t already told us? a. Positive comments (NET) 7 General content (NET) 6 Good booklet/enjoyed it 8 8 Education/Informative/Good guidelines 6 6 Very useful/helped 6 Detailed/Explained things well Learned new information Interesting Specifi c content 5 Good birth control information Previously unknown STDs Good information on using condoms correctly Good information about pregnancy/unplanned pregnancy Hotlines Should be made available to more teens b. Negative comments 9 4 More details needed 8 Should be made more suitable for younger kids/high school kids c. Some other response n/a d. No additional comments 7 7 Total exceeds % due to multiple responses DEMOGRAPHICS D. RESPONDENT S GENDER: Male 4 Female

9 Da. Now I have just a few more questions so we can fi nd out more about the people who participated in our survey. What is your religious preference Protestant, Roman Catholic, Jewish, Mormon, an Orthodox Church, or some other religion? Db. Do you think of yourself as a Christian or not? Dc. Would you describe yourself as a born-again or Evangelical Christian, or not? Religion Total Protestants 5 Evangelicals 6 Non-Evangelicals 7 Catholics 7 Jewish Mormons Orthodox Islam/Muslim Buddhist Hindu Other non-christian faith No religion/atheist/agnostic Undesignated D. Did you attend school during the school year, or not? 4 Yes 75 8 No 5 7 Don t know/refused D4. What year of school did you most recently complete? D5. What is the last grade or class that you completed in school? Education Any college 6 High school graduate (no college) 8 Currently in high school 47 Didn t fi nish high school 7 Undesignated D6. Did either of your parents graduate from college? Yes, one or both parents graduated from college No, neither parent graduated from college 5 4 Don t know/refused 4 Question wording in trend as follows: Are you currently attending school, or not? 7

10 D7. Are you now married, LIVING AS married, divorced, separated, widowed, or have you never been married? Based on those age 8 to 5 (N=4) Married 8 Living as married Divorced Separated Widowed Never married/single 8 Don t know/refused D8. Are you, yourself, of Hispanic or Latino background, such as Mexican, Puerto Rican, Cuban, or some other Latin American background? Yes 5 No Don t know/refused D9. What is your race? Are you white, black, Asian or some other race? (IF HISPANIC:) Do you consider yourself a White Hispanic/Latino, or a Black Hispanic/Latino, or some other race? White Black/African American Asian Other or mixed race 8 Native American n/a Don t know 5 5 Refused Da.I have just a few more questions. Let me remind you that all your answers are private and confi dential. Have you ever had sexual intercourse? Db.Have you had sexual intercourse within the last three months? Ever had sex In the last months Not in last months 8 DK/Refused Never had sex 4 Don t know/refused 5 Trend result for this question includes both Don t Know and Refused categories. 8

11 Additional copies of this publication (#86) are available on the Kaiser Family Foundation s website at The full report (#84) on this survey is also available at The Kaiser Family Foundation is an independent, national health philanthropy dedicated to providing information and analysis on health issues to policymakers, the media, and the general public. The Foundation is not associated with Kaiser Permanente or Kaiser Industries. The Henry J. Kaiser Family Foundation 4 Sand Hill Road Menlo Park, CA 945 Phone: Fax: Washington Offi ce: G Street, N.W. Washington, DC 5 Phone: Fax: