CSR 2018 Cover.pdf 1 11/07/ :01 EMPLOYEE ENGAGEMENT CHARITY COMMUNITY MARKETING PARTNERSHIPS VOLUNTEERING

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1 CSR 2018 Cover.pdf 1 11/07/ :01 EMPLOYEE ENGAGEMENT CHARITY COMMUNITY MARKETING PARTNERSHIPS VOLUNTEERING

2 CSR 2018 Cover p2.pdf 1 11/07/ :02

3 CSR 2018 Cover p2.pdf 2 11/07/ :02 As Chair of Trustees for Burnley FC in the Community, I am delighted to introduce to you our CSR brochure for the 2018/19 season. This is a unique and exciting time for the business community to get involved with BFCitC. As the clubʼs official charity, weʼre using the increasing power and inspirational status of Burnley FC to create real, tangible change in both the communities surrounding Turf Moor and further afield. In the last year alone, BFCitC engaged with over 25,000 local people across a huge spectrum of community initiatives and invested 2.65m in the local area. Through disability sport, walking football, mental health support, free football sessions, outdoor education, employability mentoring and support for armed forces veterans, BFCitC is proving to be an unparalleled force for good. And thatʼs just the tip of the iceberg there are so many ways this charity is shaping the futures of countless people. Brian Nelson Chair of Trustees As a born and bred Pendle resident, a lifelong Claret, a Burnley FC Director and a local business owner myself, itʼs clear to me that this is the organisation that local businesses should be aiming to partner with. With a clear, ambitious strategy driven by myself, my fellow trustees and our Chief Executive Officer, Neil Hart and with unparalleled links to the only Premier League club in East Lancashire the benefits of working with BFCitC are numerous. If you are looking to get involved, whether itʼs with time, volunteers, finance or resources, BFCitC can provide your business with excellent marketing, PR and networking opportunities, as well as an impressive association with brand-burnley FC. This is the time to be part of our story. Come and join us. Brian Nelson, Chair of Trustees for Burnley FC in the Community

4 CSR 2018 Cover p4.pdf 1 11/07/ :06 Activation List Press release and launch photo. MATCH DAY FOCUS: Logo on big screen, in matchday programme and a presence in the Fanzone.* Website listing and membership plaque. LIFE EXPECTANCY IN BURNLEY IS 12 YEARS BELOW THE NATIONAL AVERAGE. 29.3% OF THE LOCAL POPULATION DOES NOT HOLD A FORMAL QUALIFICATION OVER HALF OF THE WARDS IN BURNLEY ARE IN THE TOP 10% MOST DEPRIVED NATIONALLY. 33% OF 4,634 CRIMES IN A THREE MONTH PERIOD WERE FOR ANTI-SOCIAL BEHAVIOUR. Social media campaigns. Priority booking on all BFCitC events. Free entry into Friends Of Footy Tournaments and other team activities. We believe that by working in partnership with key organisations we can address some of the issues faced by people living in Burnley and the surrounding areas. At the same time, we understand that businesses want a close relationship with all things claret and blue. Our partnerships not only support our work but, by delivering a bespoke range of activities we can also help you as a company with brand awareness, marketing opportunities and employee engagement whilst also supporting your CSR agenda. Coordinated volunteering opportunities for staff. SEPTEMBER NOVEMBER JANUARY MARCH MAY SU SU MO MO TU TU WE WE TH TH FR FR SA SA SU SU MO MO TU TU WE WE TH TH FR FR SA SA SU SU MO MO TU TU WE WE TH TH FR FR SA SA SU SU MO MO TU TU WE WE TH TH FR FR SA SA SU SU MO MO TU TU WE WE TH TH FR FR SA SA 1,000 per annum *Subject to availability

5 CSR 2018 Cover p4.pdf 2 11/07/ :06 As an independent, self-financing charity, we host a variety of activities every year to ensure we are sustained via multiple income streams. Our charity events and activities offer quality brand awareness and unique product activation opportunities -- a perfect chance to showcase your company to current and prospective customers and clients, whilst supporting a Premier League charity. BURNLEY FC WOMEN MATCH SPONSOR 350 AVAILABLE NOW! Join us at the Arbories Memorial Sports Ground (Padiham FC) as Burnley FC Women take on the likes of Newcastle, Barnsley and Leeds in the FA Womenʼs National League North. With match tickets, buffet lunch and a matchday host, you can treat colleagues, clients and/or family to a unique matchday experience! CHARITY DINNER 10,000 The sell-out 2017/18 event was enjoyed by over 200 people. A showcase of the charityʼs work. With fantastic entertainment and superb food saw the evening raise more than 32,000. We are seeking a sponsor to help grow the event, with the opportunity to feature your brand prominently at one of the best charity events in East Lancashire. BURNLEY 10k 1,000 AVAILABLE NOW! As a charity partner of the Burnley 10K, we offer places to runners who want to help raise funds for our charity. With a team of runners each year, the opportunity to brand t-shirts and provide goodybag inserts is a great way to secure exposure to the thousands who take part in the race every year. COMMUNITY DAY 5,000 Raising awareness, as well as pounds, is the name of the game on Community Day. A stadium wide bucket collection, Fan Zone activities, shirt auctions and events pre-community Day all provide great brand awareness and product activation opportunities, whilst at the same time raising significant amounts of money for Burnley FC in the Community and a partner charity. QUIZ NIGHT 2,000 AVAILABLE NOW! Taking place at Turf Moor, this is a must attend for all Clarets fans! Teams can enjoy nibbles and drinks as they don their thinking caps for the quiz rounds! This evening is not to be missed! With regular branding opportunities throughout the night, Quiz Night is a fantastic partnership opportunity. PRINCIPAL PARTNER POA Burnley FC in the Community enhance match day experiences by providing coaching for local grassroots teams, with opportunities such as mascot packages, half time games or waving the giant flag. With over 20,000 pairs of eyes on the activities in the stadium and millions watching around the globe, this is a perfect opportunity to gain local good will, as well as secure international exposure. Fundraising and Events AVAILABLE 19/20 AVAILABLE 19/20 AVAILABLE 19/20

6 CSR 2018 p6.pdf 1 11/07/ :05 BRONZE PATRON Our Patronage scheme aims to link our specific community impact projects to the needs of local businesses to develop a partnership of mutual benefit. The chance to co-brand, market projects together and get hands-on with one of our award-winning, established community projects will set you apart in the business world. If you want to reach new markets, show your customers and staff that you care or have an edge on your competitors, then becoming a Patron is the ideal opportunity for you. Claret in Mind Bronze Patron Benefits Burnley FC in the Community aim to raise awareness and reduce stigmas surrounding mental illness. Play your part in helping those experiencing mental ill health live a positive and healthy life. Aimed at over 50s, Extra Time runs every week to reduce social isolation, loneliness and increase participation in physical activity. The Veteransʼ programme uses sport and social sessions to bring together all ex-forces personnel to improve mental and physical health. Invite to exclusive Patronʼs lunches throughout the season hosted by senior figures from the charity. Burnley Your O2 shop Dual branding with project logo. Logo and hyperlink on website. PARENTS ON THE BALL WALKING FOOTBALL Column feature in matchday programme. Photo call and press release to announce partnership. Parents on the Ball, delivered in partnership with Burnley Action for Children, is a parenting project that provides support, guidance, health and fitness advice. The parents taking part in the sessions are offered support with practical skills such as health, hygiene, storytelling and life skills such as budgeting, routes into employment and managing difficult behaviour. This programme, set by the Premier League, uses the power of football to engage with young people who are not involved in education, training or employment. The beautiful game at a slower pace! We have three weekly sessions played across East Lancashire, fielding teams against other professional clubs on a regular basis. Regular update meetings to discuss activation and ongoing PR opportunities. 2,000 per annum The core principals of our CSR Policy are to support young people and support people into employment. The Turf Works programme shares these objectives and by working together the Eric Wright Group can have a real impact locally... Suzanne Taylor Eric Wright Group

7 CSR 2018 p6.pdf 2 11/07/ :05 SILVER PATRON Mini Kickers offers young people (aged 3-11) a fun introduction to the beautiful game. A superb brand awareness opportunity linked to a grassroots programme. Burnley FC in the Community enhance the match day experiences by providing coaching for local grassroots teams. With over 20,000 pairs of eyes on the activities in the stadium and millions watching around the globe, this is a perfect opportunity to gain local goodwill by allowing us to offer discounted tickets and a phenomenal experience. BFCitCʼs Itʼs Your Turf programme offers a package of mentoring and one-to-one support which incorporates behaviour management sessions. The programme aims to address youth violence and offending and build on protective factors and strengths. Silver Patron Benefits WOMEN S HEALTH & FAMILIES HEALTH PROGRAMME OFFICIAL VEHICLE PARTNER Invite to exclusive Patronʼs lunches throughout the season hosted by senior figures from the charity. Our Young Clarets junior member scheme engages with over 4,000 individuals each year. Providing member packs and away day mascot opprotunites, our partner ensures all of this is delivered FREE! We run free Womenʼs Healthy Weight Management sessions! The programme is delivered in 12-week blocks, the first half hour is diet-based (topics such as calories, sugar and looking at popular diets), while the second half hour is physical activity-based! Our official vehicle partner provides the charity with a fleet of sign-written vehcles to help us in our outreach work and raise awareness of your brand. x2 Dual branding with project logo on all promotional materials. Logo and hyperlink on project web page. Match day hospitality for two. Single page programme feature. Photo call and press release to announce the partnership. We are proud to support Burnley FC in the Community with a fleet of dual-branded vehicles for use on a wide range of projects. The joint livery helps us with brand awareness and the Charity Dinner is a real flagship event that sits perfectly within our target market... Amy Lancaster Bowker Motor Group Regular update meeting to discuss activation and ongoing PR opportunities. 5,000 per annum

8 CSR 2018 p8new.pdf 1 11/07/ :04 GOLD PATRON MEN S HEALTHY WEIGHT MANAGEMENT BURNLEY FC WOMEN Gold Patron Benefits Our key secondary school engagement programme focusses on using the clubʼs brand to inspire young people. The PL Enterprise programme teaches about business, enterprise and the world of work through the day-to-day operations of a professional football club. BFCitCʼs Achieving Moor Interventions programme builds pupilsʼ confidence, self-esteem and give them a more positive outlook towards school. The Menʼs Healthy Weight Management Project is a course delivered throughout the year for men who would like to improve their overall health and wellbeing to lose weight. Join us at the Arbories Memorial Sports Ground (Padiham FC) as Burnley FC Women take on the likes of Newcastle, Barnsley and Leeds in the FA Womenʼs National League Division One North. With match tickets, buffet lunch and matchday host, you can treat colleagues, clients and/or family to a unique matchday experience! Invite to exclusive Patronʼs lunches throughout the season held by senior figures from the charity. Dual branding with project logo on all promotional materials. x4 Logo and hyperlink on project web page. Branding on all participant collateral (e.g. t-shirts, water bottles,workbooks etc) relating to the project. Match day hospitality for four. Single page programme feature. Photo call and press release to announce the partnership. BFCitC will run another National Citizen Service programme (NCS) on the back of the incredible success of the previous cohorts. NCS brings together young people from different backgrounds and helps them develop greater confidence, self-awareness and responsibility. It encourages personal and social development by working on skills like leadership, team work and communication. Since January 2017, 323 young people have completed NCS! Our Soccer Schools programme runs across multiple venues in all school holidays providing an exceptional standard of fun-based football activities. Premier League (PL) Kicks runs during term time across East Lancashire. The programme offers free football, dance and multisports sessions for people aged between 8-19 years of age in the local community. Regular update meetings to discuss activation and ongoing PR opportunities. x2 Two Burnley FC season tickets. 10,000 per annum BoohooMAN are delighted to be partnering with Burnley FC in the Community. We have already benefitted from the partnership by using first team players to deliver health messages to our staff, alongside practical sessions from the BFCitC team. We are extremely proud to be part of the Burnley community and share the same sense of responsibility when it comes to ensuring we have a positive impact on society as a whole... Scott Carter BoohooMAN

9 CSR 2018 p8new.pdf 2 11/07/ :05 PLATINUM PATRON The Leisure Box is Burnley FC in the Communityʼs brand new leisure and education facility at the iconic Brierfield Mill. This state-of-the-art facility will primarily serve all parts of the communities of Burnley and Pendle, but will also have a wider reach. Based in the former mill warehouse, this development will be a flagship facility for the community and will offer something for everyone including; indoor and outdoor 3G football pitches, a sports hall, indoor cricket lanes, birthday parties, a dance studio, a café, classrooms, a gym and the latest innovation in indoor climbing clip ʻn climb! Whitehough is a 22-acre outdoor education centre set in the picturesque Pendle countryside. Whitehough hosts an 80-seater conference suite, suitable for training and presentations. BFCitC will use the centre to offer outdoor education opportunities for young people from disadvantaged communities and young people with special educational needs. The Danny Ings Disability Sport Project is a fully integrated provision which encompasses four key strands that have been specifically designed to engage and empower members of our communities who have a disability. Premier League Primary Stars is the leagueʼs most ambitious project to date. It uses the appeal of the league and professional football clubs to inspire children to learn, be active and develop important life skills, with a view of supporting the development of children holistically. PL Primary Stars inspires girls and boys aged 5-11, both inside and outside of the classroom, whilst underpinning all elements with outstanding teaching materials that cover English, Maths, PE and teamwork. The programme seeks to connect learning to the real world of sport, helping teachers to enthuse pupils when tackling challenging PSHE topics such as resilience, diversity, self-esteem and fair play. Platinum Patron Benefits Invite to exclusive Patronʼs lunches throughout the season held by senior figures from the charity. Dual branding with project logo on all promotional materials. Logo and hyperlink on project web page and home page. Signed and framed Burnley FC shirt. Branding on all participant collateral (e.g t-shirts, water bottles, workbooks etc) relating to the project. x6 Match day hospitality for six. Double page programme feature. Photo call and press release to announce the partnership. Staff from our partner practices contribute monthly through payroll giving and we then distribute this money to good causes. We are proud to invest 20,000 into a sports project that positively impacts the lives of so many people... Catherine Ind St Jamesʼs Place Wealth Management x4 Regular update meeting to discuss activation and ongoing PR opportunities. Production of a video case study. Four Burnley FC season tickets. 20,000+ per annum

10 UA Page.pdf 1 11/07/2018 POWERED BY 15:02 PRINCIPAL PARTNER Utility Alliance have been powering Burnley FC in the Community since July Providing major investment into the charity, Utility Allianceʼs logo features on the uniform of 100 staff and volunteers, on in-stadia advertising boards and across all of our print and online literature. Utility Alliance also provide gas, water and electricty to our portfolio of facilities. SAVE MONEY With strong relationships with major suppliers, Utility Alliance can offer unrivalled rates for businesses for gas, water and electricity. Utility Alliance offer a free, no obligation energy review, analysing bill costs as well as exploring offers around battery storage and renewables. All you need to provide is a copy of your recent bill and a signed ʻLetter of Authorityʼ and, if you do swith to UA, BFCitC will receive a further donation from UA - win win! #JoinTheAlliance EARN MONEY Do you work in the business-to-business sector? Do you want to provide more services to your clients and earn some commission as well? If so, the Partner Channel is for you! Sign up to the Partner Chanel, collect bills and deliver a signed LOA from a potential customer and we do the rest. When we are successful in signing a client, you receive a commission - easy! For more information, please contact Vicki Boynton on vicki.boynton@utility-alliance.com

11 UA Page.pdf 2 11/07/ :02 BRONZE PATRON SILVER PATRON Burnley Your O2 shop Thank you to our 2017/18 Friends and Patrons GOLD PATRON PLATINUM PATRON

12 CSR 2018 Cover.pdf 2 11/07/ :01 For more information, please contact Ryan Bradley on: or r.bradley@burnleyfc.com