Contents. Important Notes. Standard Formats. Premium Formats. Expandable Unit Guidelines. In-banner Video Guidelines. Takeovers. HTML 5 Specifications

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2 Contents Important Notes Standard Formats Premium Formats Expandable Unit Guidelines In-banner Video Guidelines Takeovers HTML 5 Specifications Contact Details

3 Important Notes The Netmums site is fully SSL compliant and as such we require secure creatives and tags. We accept Javascript and HTML ad tags. iframe ad tags are not accepted Preferred third party vendors are Flashtalking, Doubleclick, Sizmek and Celtra We do not accept Telemetry tags Netmums will not accept creatives served from a 4 th Party Ad Server If any tracking other than impression pixels are required this must be discussed at the booking stage CPU usage must be kept to an absolute minimum so as not to impede page load performance. We may ask you to reduce file size or functionality of your creative if it causes performance issues Netmums reserve the right to reject creative on grounds of quality, content sensitivity, messaging, functionality or anything else we deem as unsuitable for publishing even if the creative meets technical specifications Netmums require that all creatives and tags be submitted 5 working days in advance of the booked live date to allow for testing and approval. Failure to adhere to this timescale may impact on the campaign live date

4 Netmums Standard Ad Formats

5 Standard Formats Billboard Leaderboard Mobile Banner MPU Double MPU / Half Page Unit

6 Billboard The Billboard sits below the navigation on the Netmums site and delivers on Desktop only Dimensions: 970x250 Accepted Files: JPEG, GIF, HTML5 or Agency Redirect Standard File Weight: < 100kb Video accepted? Yes See In-banner video guidelines

7 Leaderboard The Leaderboard sits below the navigation on the Netmums site on Tablet devices Dimensions: 728 x 90 Accepted Files: JPEG, GIF, HTML5 or Agency Redirect Standard File Weight: < 50kb Video accepted? Yes See In-banner video guidelines

8 Mobile Banner The Banner sits below the navigation on the Netmums site on mobile devices Dimensions: 320 x 50 or 300 x 50 or 320 x 100 Accepted Files: JPEG, GIF, HTML5 or Agency Redirect Standard File Weight: < 35kb Video accepted? Yes See In-banner video guidelines

9 MPU The MPU is available on all devices on the Netmums site. The MPU sits within content on both articles and landing pages on the Netmums site. Dimensions: 300x250 Accepted Dimensions: Files: 300x250 JPEG, GIF, HTML5 or Agency Redirect Accepted Files: JPEG, GIF, HTML or Standard Agency File Redirect Weight: < 50kb Video Standard accepted? File Weight: Yes < 50kb See In-banner Video guidelines

10 Double MPU / Half Page Unit The Double MPU also known as a Half Page Unit, on Desktop and Tablet devices. Dimensions: 300x600 Accepted Files: JPEG, GIF, HTML5 or Agency Redirect Standard File Weight: < 70kb Video accepted? Yes See In-banner Video guidelines

11 Netmums Premium Ad Formats

12 Premium Formats In-read Video Mobile/Tablet Reveal Parallax

13 In-read Video In-read Video automatically plays within content when the player is visible. Dimensions: 620x350 or built to automatically resize to screen Accepted Files: MP4 or VAST redirect Standard File Weight: 3Mb Must have a clear play / pause button

14 Mobile Reveal The Mobile reveals loads on the page as a 320x50 banner that then expands, pushing down the content to reveal a larger creative Dimensions: 320x250 with the bottom 320x50 to include the main call to action Accepted Files: JPEG, GIF Impression pixel and click url can be applied Standard File Weight: < 50kb

15 Tablet Reveal The Tablet reveals loads on the page as a 728x90 banner that then expands, pushing down the content to reveal a larger creative Dimensions: 728x250 with the bottom 728x90 to include the main call to action Accepted Files: JPEG, GIF Impression pixel and click url can be applied Standard File Weight: < 50kb

16 Parallax The Parallax Mobile is an interstitial inline ad format which is shows a layer behind ad that the appears site content over content during scroll on mobile devices. Dimensions: 320x480 x or built to resize to screen (displaying size320 x 180 on down scroll) Accepted Files: JPEG, GIF, HTML5 or Agency Redirect Standard File Weight: < 50kb 70kb Agency redirect files must have a clear close button and be set to autoclose after 10 seconds Page 9

17 Netmums Bespoke Formats If you have an idea that isn t on our list of formats just let us know. We have an in-house design team who may be able to turn your ideas into reality giving an amazing bespoke format for your brand

18 In-banner Video Guidelines We accept video in-banner units for all our ad placements Initital file size as per standard, subsequent max polite file load: 200kb 1.1Mb additional file size allowed for user initiated video Video must contain a clearly visible Play / Pause button Sound must be user initiated and include either a on/off button or a volume control Frame Rate: 24fps

19 Takeovers Site Takeovers on Netmums offer you the opportunity to reskin and brand either the homepage or section of the Netmums site. During a takeover, each of our premium direct sold ad slots will be filled by your creatives, this form of advertising is high impact and very effective at increasing brand visibility.

20 Types of Takeover Homepage Takeover: Tenancy of all premium ad placements on the Netmums homepage plus the Coffeehouse forum landing page Section Takeover: Tenancy of all premium ad placements on a specific section or subsection of the Netmums site Site Entry Takeover: Also known as first impression takeover your ads will be the first to be seen on entry to the Netmums site (not including pages already roadblocked) Impression Based Takeover: All premium ad placements will be taken by your brand and delivered on an impression basis

21 Takeover Formats A Takeover comprises of the following ad units: Desktop: Skin or Billboard MPU / DMPU Tablet: Mobile: Leaderboard MPU / DMPU Banner MPU

22 Background / Skin Specifications A full sized copy of this template is available on request

23 HTML 5 Specifications

24 HTML 5 Specifications To count click, this variable need to be integrated : clicktag Include Smart Adserver counting variable In the creative's main file (index.html), insert the following script within the <head> section: <script src="//ns.sascdn.com/diff/templates/js/banner/sas-clicktag-3.1.js">; </script> Integrating the clicktag variable Within the main creative file you also need to integrate the clicktag variable and indicate the URL of the landing page, (example <script> var clicktag = " More Information: HTML5-creatives

25 HTML 5 Specifications Creative Specification hosted by our AdServer Please provide us with a.zip file that follows these rules Name the main HTML file index.html Place the index.html file into the root of the zip file (not in a sub-folder) Place the assets into sub-folders or into the root of the zip file but do not compress them File formats supported : jpg, jpeg, png, gif, swf, flv, mp4, zip, webm, mp3, m3u8, aac, m4v, m4a, wmv, avi, 3gp, ogg, ogv, txt. For HTML5 video assets, the most common formats are H.264/MP4 and VP8/WebM. - More info : Further Support / Best Practices: An example HTML 5 zip file is available on request. Additional guidance for GWD build is also available.

26 Contact Us For more information please