Promotional Features Article Publication. We will publish your article - Landing page specifications and Writing guidelines

Transcription

1 Promotional Features Article Publication We will publish your article - Landing page specifications and Writing guidelines

2 Display advertising Landing page insertions Please provide the following creatives: Top image This image will form the top part of the page and should reflect the article s content. Please do not include any text or logo (we will overlay the image with your company logo (see example) Size (width & Height) 980 x 350 px Weight (maximum) 15KB File Type.GIF,.JPEG,.PNG Please send a 120x80 pixels version as well for the promotion in the newsletter. By default we will resize/crop the big top image Wide skyscraper (desktop) Size (width & Height) 160 x 600 px Weight (maximum) 40KB File Type.GIF,.JPEG,.PNG, HTML5*/JSCRIPT/CSS 3 PROVIDE URL FOR CLICKTHROUGH DESTINATION Leader board (desktop) Size (width & Height) 728 x 90 px Weight (maximum) 40KB File Type.GIF,.JPEG,.PNG, HTML5*/JSCRIPT/CSS 3 PROVIDE THE URL FOR CLICKTHROUGH DESTINATION Leader board (mobile) Size (width & Height) 320 x 50 px Weight (maximum) 15KB File Type.GIF,.JPEG,.PNG Medium rectangle (mobile) Size (width & Height) 300 x 250 px Weight (maximum) 15KB File Type.GIF,.JPEG,.PNG PROVIDE URL FOR CLICKTHROUGH DESTINATION *HTML5 - quality requirements: Your file must be DFP compliant. Please validate your html 5 file through the DFP validator:

3 Article Writing guidelines Please refer to our promotional features article guidelines for rules and best practice around creating a promoted feature (see following pages) Introduction Text 170 characters maximum, including spaces Headline Max 100 characters, including spaces. SEO Title Max 70 characters including spaces Main body 500 to 1500 words Video Youtube only please provide links if using video Images Two images (JPG or non-animated Gif) Maximum size 600 x 300 pixels. Up to 2 Product categories (to select in the list presented in the next page).

4 Product Categories Select up to 2 product categories relating to the topic of your article. Bakery&Snacks Filling & Packaging Equipment & Systems Food Manufacture Carbohydrates and fibres (sugar, starches) Food Quality News Lab Technology Nutra-Ingredients Antioxidants, carotenoids Ingredients Cereals and bakery preparations Plant Safety & Equipment Botanicals & Herbals Packaging & Packing Materials, Containers Chocolate and confectionery ingredients Testing Dairy-based ingredients Processing Equipment & Systems, Automation, Control Cultures, enzymes, yeast Dosage forms Beverage Daily Filling & Packaging Equipment & Systems Dairy-based ingredients Global Meat News Beef Fibres and carbohydrates Ingredients Emulsifiers, stabilisers, hydrocolloids Pork Minerals Packaging & Packing Materials, Containers Fats & oils Lamb Nutricosmetics Processing Equipment & Systems, Automation, Control Flavours and colours Poultry Omega-3s & Nutritional oils Big Hospitality Alcohol Food safety and labelling Game Polyphenols Beverages Fruit, vegetable, nut ingredients Halal Probiotics and prebiotics Cleaning & Hygiene Health and nutritional ingredients Kosher Proteins, peptides, amino acids Design & Furnishings Meat, fish and savoury ingredients Exotic Soy-based ingredients Equipment Preservatives and acidulants Ingredients-additives Vitamins & premixes Food Proteins, non-dairy Packaging equipment & materials Allergies & intolerances Hospitality Services Processing equipment Processing equipment & plant design Blood sugar management Technology Packaging equipment In-Pharma Technologist APIs (active pharmaceutical ingredients) Bone & joint health Bio-Pharma Reporter Analytical (technologies & services) Packaging materials Delivery formulations Cancer risk reduction Bio-Outsourcing Hygiene, safety & cleaning Delivery technologies Cardiovascular health Bioreactors IT Excipients, raw materials and intermediates Cognitive and mental function Cell lines Environment Packaging machinery & supplies Energy Disposable Manufacturing Tech Services Processing equipment Eye health Facilities Food Navigator Carbohydrates and fibres (sugar, starches) QA/QC Gut/digestive health Fill-Finish & Packaging Cereals and bakery preparations Regulations Healthy ageing Separation & Purification Chocolate and confectionery ingredients Tabletting, coating & ancillary equipment Immune support Cosmetics Design Color Cosmetics Cultures, enzymes, yeast Publicans' Morning Advertiser Ale & Stout Inflammation Fragrance Dairy-based ingredients Bar & Catering Equipment Maternal & infant health Hair Care Emulsifiers, stabilisers, hydrocolloids Cellar, Dispense and Bar Equipment Men's Health Nutricosmetics Fats & oils Cider Oral/Gum health Packaging Flavours and colours Design and Refurbishment Respiratory health Skin Care Food labelling Entertainment Skin health Confectionery News Ingredients and additives Food safety Food Sports nutrition Packaging equipment and materials Fruit, vegetable, nut ingredients Lager Weight management Processing equipment & plant design Health and nutritional ingredients Legal Women's health Dairy Reporter Filling & Packaging Equipment & Systems Meat, fish and savoury ingredients Marketing Out-Scourcing Pharma Analytical testing, QC Ingredients Preservatives and acidulants Outdoor Bulk ingredients Packaging & Packing Materials, Containers Proteins Professional services Contract Manufacturing Processing Equipment & Systems, Automation, Control Sweeteners (intense, bulk, polyols) RTDs Contract sales & marketing Feed Navigator Analytical Equipment Food Navigator Asia Bakery Security Data management Enzymes Beverages Smoking and alternatives Drug delivery, formulation Fats Confectionery Soft drinks Fill & finish, packaging Functional Additives Convenience foods and snacks Spirits Medical devices Grains Dairy Technology Phase I-II Grasses Desserts Training Phase III-IV Handling Equipment Functional foods and drinks Wine Preclinical Probiotics/Prebiotics Meat Work wear Regulatory affairs Processing Equipment Seafood Supply chain, logistics Protein and Amino Acids Soups and sauces Validation services Vitamins and Minerals Traditional and staple foods

5 PAGE 3 Guidelines for Article Creation Article Structure The article should be between 500 and 1500 words in length (avoid overuse of the same words) You should include multimedia content to encourage reader engagement (images, videos, podcasts, infographics) but no more than two pieces. Photographs, line drawings, and other illustrations may be in colour or black and white. Electronic images should be 72 DPI, in one of the following formats (by order of preference): EPS, PNG or JPEG. Colours should be set to RGB Article Content For best results the article should be non-commercial in nature and avoid as much as possible the use of overt product positioning or blatant self-promotion. We reserve the right to re-write content that we feel does not meet this requirement The content must be unique and not published anywhere else online The content must be relevant to the website s focus. Please speak with your account manager if in any doubt. Any reference to third party content must be approved by all third parties. The article must not be derogatory towards competitors Use of acronyms should follow our editorial guidelines. Unless an acronym common knowledge within the industry (e.g: FDA, US, EU ), the term must be spelled entirely the first time with the acronym in parenthesis: I.e Consumption of a sugar-sweetened drink on a daily basis may be associated with an increased risk of developing non-alcoholic fatty liver disease (NAFLD), say researchers.. Once defined, the term NAFLD can be used freely thereafter. Trademark, copyright, registration marks and related symbols will not be published in the article Commercial rights to all copyright material including photos, videos and audio elements must be secured by the advertiser from the copyright holder before the material is used in branded content or fall under fair use.

6 Content Best Practices Traffic techniques: Stimulate interest and immediately connect with your target audience Send mailshot to increase visibility SEO techniques: Tap into already qualified leads outside our core audience Ensure the title reflects what someone would type in a search engine and include key words close to beginning The content must be unique and not published anywhere else online Captivating techniques: Grab the attention of readers Think about what topics are trending Use appealing and relevant multimedia content (infographics, videos, charts etc.) The Image should reflect the article content, but do not use as banner image Use colour in your illustrations Text should be a maximum of 1500 words long Quality techniques: Showcase your expertise and look professional Any piece of content must be approved by all third parties Content must be non-commercial in nature and avoid overt product positioning or blatant self-promotion The piece of content cannot be derogatory towards competitors Acronyms must be spelled entirely the first time, with the acronym in parenthesis Branding techniques Ensure you stay true to your brand and followers Consistent with your brand Relevant to hosting website focus

7 Company Profile Please ensure your company profile landing page is up to date If you do not have a Company profile already listed or if you would like to update one, please refer to the following specification: Company Profile specification

8 PAGE 2 General Information and Disclaimers Promotional features do not necessarily reflect the views of William Reed Business Media (WRBM) and its affiliated brands. In order to remain transparent, we will display clear visual signs for promotional features when presenting the article to the readers. Where appropriate we will include a disclaimer at the end of the article acknowledging that the article may be written from a point of view that does not reflect the views of one of WRBM publications or its editors. Any WRBM Publications may reject or remove any piece of sponsored content that contains false, deceptive, misleading, illegal information or does damage to the WRBM brand or its affiliates. All content is published subject to our Standard Terms and Conditions for Advertising Booking in force at the time of booking.