OXiGEN EXPANDS PRODUCT LINE WITH THE LAUNCH OF OXiGEN SHOT

Transcription

1 OXiGEN EXPANDS PRODUCT LINE WITH THE LAUNCH OF OXiGEN SHOT Debuting At Natural Products Expo West, OXiGEN Unveils New Route to Recovery With OXiGEN Shot LOS ANGELES, CA (MARCH 6, 2017) The leader in enhanced natural recovery, OXiGEN will officially launch its new 0.5 fl. oz. OXiGEN shot product at Natural Products Expo West 2017 in Anaheim, CA this week. OXiGEN shot is a highly concentrated version of OXiGEN water, the brand s debut product, which contains 100 times the oxygen of regular water. OXiGEN shot is a game changer, says Blair Bentham, Chairman and CEO of OXiGEN s parent company, Formula Four Beverages Inc. This is a first to market recovery tool that s completely natural, has five times the oxygen of OXiGEN water and can be beneficial in so many different aspects of our lives from muscle recovery to mental fatigue and jet lag, even over consumption of alcohol. OXiGEN water and shot both contain a proprietary O 4 oxygen molecule rather than oxygen, which is a compressed gas that dissipates from any bottle when opened. A 6- month, double- blind, placebo controlled study completed at Indiana State University shows that OXiGEN reduces the effects of fatigue and improves post- exercise recovery in general. The study has completed peer review and will be published in the Journal of the International Society of Sports Nutrition Spring OXiGEN shot is the first natural recovery product on the market that easily be taken anywhere (it s even TSA- friendly!) and contains no sugar, no caffeine, no calories and no unhealthy additives. OXiGEN is not a stimulant, so it doesn t give you a rush or subsequent crash, just a general sense of well- being. OXiGEN shot s debut comes on the heels of a highly successful first 18 months in market for OXiGEN water, which is now available at more than 2,800 retail locations across 30 states, thanks in part to its distribution agreements with KeHE, Unified Grocers- Market Centre and C&S Wholesale Grocers. OXiGEN water is also available at select retailers in Mexico, with further expansion into the Mexican market expected during Q OXiGEN water and OXiGEN shots will be showcased at Expo West 2017 at Booth #H208 in the Hilton Anaheim, and are currently available for purchase via Amazon.com. Visit for more information. About OXiGEN Founded in Vancouver, Canada in 2014, Formula Four Beverages Inc. is the premier supplier of high- quality, science- based oxygenated beverage products that benefit the health, wellness and lifestyle of everyone; our products don t discriminate. For more information visit us at or chat with us through Facebook, Twitter and ASO is a registered trademark of Oxigenesis, Inc. Used with permission. PRESS CONTACT: Jasmyn Wilson Media & Influencer Relations, Social Reality Jasmyn@socialreality.com ###

2 QUICK FACTS: Water 1000 parts per million bio-available oxygen tap water has about 17 ppm, closest oxygenated water on the market today has only 40 ppm Bio-available means it gets into your bloodstream very quickly & your body can use it What does it do for you?...increased stamina/endurance; Helps you to focus; Improved recovery when working out removes lactic acid (that s the burn you feel working out) It s NOT a gas so it doesn t leave the bottle when you open it No sugar, no caffeine no crash or wired feeling, and no ingredients you can t pronounce! ph balanced (~7.1). Active Ingredient: ASO (activated stabilized oxygen), also known as an O 4 molecule. A six month, double blind, placebo controlled study completed at Indiana State University confirms that OXiGEN s active ingredient can result in a statistically significant improvement in post-exercise recovery. Recovery is improved through faster lactate clearance (removal of lactic acid from the blood). The ASO in OXiGEN goes to work almost immediately clearing lactic acid from the blood and boosting the body s oxygen levels. This helps you get back to exercise faster and train harder. With the introduction of OXiGEN you can now drink oxygen. Your oxygen levels fluctuate throughout the day. Top them up with OXiGEN for a general feeling of wellbeing and clarity. Don t we get enough oxygen just from breathing? NO. Pollution is everywhere. As toxins contaminate the air they replace oxygen. The earth s air use to be as high as 50% oxygen. Today, it s 20% and in some places in the world, like Tokyo and Beijing, it can be less than 10%. Also, stress (emotional or physical), lack of exercise, infections, medications, viruses, drugs and alcohol, polluted air, highly processed fast foods and polluted water reduce bioavailable oxygen in the blood stream. Can you drink too much OXiGEN? No. OXiGEN is completely safe to use in any amount as tested by SGS USA. It is completely non-toxic. Can children drink OXiGEN? Absolutely. Ingredients list: Distilled water, stabilized oxygen & sea salt. (Sea salt is trace amount)

3 QUICK FACTS: Shots 5000 parts per million bio-available oxygen 5 times the amount in our OXiGEN Water tap water has about 17 ppm Bio-available means it gets into your bloodstream very quickly & your body can use it What does it do for you?...increased stamina/endurance; Helps you to focus; Improved recovery; removes lactic acid; and aids in jetlag and in hangover recovery Has the same ingredients as our water but since it is a concentrate, 5 X stronger, it has a salty taste even though it s still a trace of salt No sugar, no caffeine no crash or wired feeling, and no ingredients you can t pronounce! A six month, double blind, placebo controlled study completed at Indiana State University confirms that OXiGEN s active ingredient can result in a statistically significant improvement in post-exercise recovery. Recovery is improved through faster lactate clearance (removal of lactic acid from the blood). The ASO in OXiGEN goes to work almost immediately clearing lactic acid from the blood and boosting the body s oxygen levels. This helps you get back to exercise faster and train harder. With the introduction of OXiGEN you can now drink oxygen. Your oxygen levels fluctuate throughout the day. Top them up with OXiGEN for a general feeling of wellbeing and clarity. Don t we get enough oxygen just from breathing? NO. Pollution is everywhere. As toxins contaminate the air they replace oxygen. The earth s air use to be as high as 50% oxygen. Today, it s 20% and in some places in the world, like Tokyo and Beijing, it can be less than 10%. Also, stress (emotional or physical), lack of exercise, infections, medications, viruses, drugs and alcohol, polluted air, highly processed fast foods and polluted water reduce bioavailable oxygen in the blood stream. When is the best time to use OXiGEN shots? Before, during, or after a workout or airplane flight. Active Ingredient: ASO (activated stabilized oxygen), also known as an O 4 molecule. Ingredients list: Distilled water, stabilized oxygen & sea salt. (Sea salt is trace amount)

4 Beverage Ingredient Comparison Chart mg mg For reference: 33 grams of sugar 6+ teaspoons of sugar

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7 Oxygen in water comparisons Tap Water 2.5 to 7 ppm (parts per Branded Bottled Water Kaqun Oxygen Water Journal of the American Medical Association, 290, to 22.6 ppm (parts per 18 to 25 ppm (parts per Cool Oxygen Water 80 ppm (parts per million) of Oxygen OXiGEN Water O 4 1,000 ppm (parts per