SHRUTI KOLEY. National Institute of Industrial Engineering (NITIE), India Post Graduate Diploma in Industrial Management (MBA) May 2011

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1 1 SHRUTI KOLEY Marketing Department Mobile Mays Business School Fax: , College Station, Texas EDUCATION Mays Business School, Ph. D. in Marketing May 2018 (Expected) National Institute of Industrial Engineering (NITIE), India Post Graduate Diploma in Industrial Management (MBA) May 2011 College of Engineering Pune (COEP), India Bachelor of Technology in Civil Engineering May 2008 RESEARCH INTERESTS Negative Emotions, Resource Scarcity, Time Pressure, Financial Decision Making MAUSCRIPTS UNDER REVIEW AND WORKING PAPERS (See Appendix for selected abstracts) 1. Koley, Shruti, Caleb Warren, and Suresh Ramanathan, When Does Anxiety Increase Attempts to Spend Time and Money Efficiently? Dissertation Essay 1, Revise and Resubmit at Journal of Consumer Research. 2. Koley, Shruti, Caleb Warren, and Suresh Ramanathan, How Anger Affects Consumer Decisions, Dissertation Essay 2, Reject and Resubmit at Journal of Consumer Research. 3. Caleb Warren, Todd Pezzuti and Shruti Koley, Is Being Emotionally Inexpressive Cool? Revise and Resubmit at Journal of Consumer Psychology. RESEARCH IN PROGRESS (See Appendix for selected abstracts) 4. Koley, Shruti and Caleb Warren, Does Anxiety Increase Hoarding Behavior? Dissertation Essay 3, data collection in progress, Target: Journal of Consumer Research. 5. Koley, Shruti and Chiraag Mittal, Catching up to Failed Plans and Budgets: The Effect on Efficiency Seeking, data collection in progress, Target: Journal of Consumer Research.

2 6. Koley, Shruti and Caleb Warren, Save Money for Prestige, or for a Rainy Day? How Anger and Anxiety Influence Current Savings and Commitment to Future Savings? data collection in progress, Target: Journal of Consumer Psychology. 2 CONFERENCE PRESENTATIONS (presenter in all presentations) When Does Anxiety Increase Attempts to Spend Time and Money Efficiently? 1) SCP Annual Winter Conference, San Francisco, California, February 2017 (Special Session Paper) 2) ACR North American Conference, Berlin, Germany, October 2016 (Poster) 3) SJDM (Society for Judgment and Decision Making), Boston, Massachusetts, November 2016 (Poster) 4) SCP Annual Winter Conference, St. Petersburg, Florida, February 2016 (Poster) How Anger Affects Consumer Decisions. 5) SCP Annual Winter Conference, San Francisco, California, February 2017 (Special Session Paper) 6) ACR North American Conference, Berlin, Germany, October 2016 (Special Session Paper) 7) SCP Annual Winter Conference, Miami, Florida, March 2014 (Poster) Is Concealing Emotional Expression Cool? 8) ACR North American Conference, Baltimore, Maryland, October 2014 (Competitive Paper) DISERTATION RESEARCH Title: The Distressed Consumer Co-Chair: Caleb Warren Co-Chair: Suresh Ramanathan Committee Members: Alina Sorescu, Mark Houston, and Heather Lench (Psychology) Proposal defended May 2016 Essay1: When Does Anxiety Increase Attempts to Spend Time and Money Efficiently? Revise and Resubmit at Journal of Consumer Research. Abstract: In this research, we demonstrate that anxiety induced by insufficient progress towards a goal makes consumers want to spend their resources (i.e., time and money) more efficiently, even while making decisions that are unrelated to their focal goal. For example, if a consumer is anxious about an approaching work deadline, it would influence how she decides to schedule her activities when she is not working and how she decides to spend her money at the supermarket. In five experiments we demonstrate this desire to be efficient increases (a) the tendency to perform tasks simultaneously rather than sequentially (i.e., multitasking), (b) consumption of products and

3 services that have a fixed (i.e., unlimited use) rather than a variable cost (i.e., pay-per-use), (c) a tendency to select products and activities that cost less money and time than usual (i.e., deal proneness), (d) the choice of incentivized activities that offer higher payout rates rather than higher overall payout, and (e) the desire to qualify for exemptions from add on costs, such as shipping and handling. We further show that these effects only occur when consumers are anxious about goals and not about threats outsides of their control (e.g., disease, climate change, etc.). Essay 2: How Anger Affects Consumer Decisions. Invited for resubmission at Journal of Consumer Research. Abstract: Prior literature has shown that anger increases the likelihood to take risks, approach rewards, and face confrontations. Building on this research, we show that angry consumers are more likely to seek dominance benefits. Consequently, angry consumers show higher self-control when a dominance benefit is emphasized. For example, angry students are more likely to study if they associate studying with finding a powerful and prestigious job rather than with a secure job. Additionally, when the dominance benefit is emphasized angry students exert higher self-control than both anxious and neutral students. Furthermore, angry consumers are also more likely to buy status products (e.g. a pair of Ray-Ban sunglasses rather than a pair of sunglasses from Target). Essay 3: Does Anxiety Increase Hoarding Behavior? Data collection in progress; Target: Journal of Consumer Research. Abstract: Because products or services that have already been paid for have a mental book-value that implies a certain length of usage, discarding or abandoning them before their mental book value has been amortized is perceived as a loss of resource investment. Consequently, consumers are often reluctant to throw away products, or abandon services that they have already paid for, and this can lead to hoarding. We show that consumers who are stressed or anxious about slow goal progress are particularly more likely to hoard compared to consumers who are anxious about threats outside of their control (e.g., disease, climate change, etc.) and consumers feeling neutral. Because anxiety emanating from insufficient goal progress signals that one needs to catch up with their goal, it motivates consumers to more efficiently use their resources, such as time and money. Wanting to be efficient with resources in turn increases aversion for resource waste. Therefore, anxiety induced by insufficient goal progress increases the likelihood to hoard. 3 TEACHING EXPERIENCE Advertising and Marketing Communications (Undergraduate, Instructor) Spring 2016 Overall student evaluation ratings: 4.62 / 5.0 Marketing Management (Undergraduate, Teaching Assistant) Spring Consumer Behavior (Undergraduate, Teaching Assistant) Fall Spring 2017

4 4 TEACHING INTERESTS Consumer Behavior, Advertising, International Marketing, Brand Management, Sales and Distribution, Marketing Research, Digital Marketing, Pricing PROFESSIONAL EXPERIENCE Product Manager (Telecom), Bharti Airtel Sales and Distribution Intern (Consumer Packaged Goods), ITC Limited 2010 Assistant Engineer, TCE Consulting Engineers (Tata group) HONORS, AWARDS, & SERVICE University of Houston Doctoral Symposium (Presenter), 2016 Robert Mittelstaedt Doctoral Symposium Fellow (Presenter), 2017 Mays Mini Research Grant in collaboration with Suresh Ramanathan ($1400), 2017 Mays PhD Enhancement Fellowship,, Department of Marketing Fellowship,, ACR Doctoral Consortium Fellow, 2015 Certified CFA (Chartered Financial Analyst) Level 1. MEMBERSHIP Association for Consumer Psychology Association for Consumer Research Society for Judgement and Decision Making Financial Decision Making SERVICE Ad Hoc Reviewing Trainee Reviewer, Journal of Consumer Research Reviewer, Association for Consumer Research Reviewer, Society for Consumer Psychology Other Service Manager, Behavioral Lab, Mays Business School Student Worker, Behavioral Lab, Mays Business School

5 5 PROFESSIONAL AFFILIATIONS Association for Consumer Research (ACR) Society of Consumer Psychology (SCP) Society of Judgement and Decision Making (SJDM) COURSEWORK (GPA 4.0) Marketing Seminar in Marketing Models Seminar in Multivariate Analysis Seminar in Buyer Behavior Seminar in Marketing Strategy Research Psychology and Neuroscience Seminar in Social Psychology Seminar in Behavioral Neuroscience Motivation and Cognitive Psychology Social Psychology Research Methods Applied Categorical Data Analysis Methods in Multivariate Analysis Regression Analysis Experimental Psychology Statistics in Research 3 Venkatesh Shankar Alina Sorescu Allen Chen Rajan Varadarajan Brandon Schmeichel Stephen Maren Steve Smith Heili Pals Thomas E. Wehrly Michael J. Sherman Elizabeth Kolodziej Darrell A. Worthy Derya Akleman REFERENCES Caleb Warren, Committee Co-Chair and Co-Author Assistant Professor of Marketing Eller College of Management The University of Arizona Phone: calebwarren@arizona.edu Suresh Ramanathan, Committee Co-Chair and Co-Author David R. Norcom '73 Endowed Professor of Marketing Mays Business School Phone: sramanathan@mays.tamu.edu Chiraag Mittal, Co-Author Assistant Professor of Marketing Mays Business School Phone: cmittal@tamu.edu

6 6 APPENDIX: SELECTED ABSTRACTS 1. Koley, Shruti and Chiraag Mittal, Catching up to Failed Plans and Budgets: The Effect on Efficiency Seeking, data collection in progress, Target: Journal of Consumer Research. Prior research suggests that consumers who are anxious about making insufficient goal progress want to get back on track by using their resources more efficiently. The desire to seek efficiency enhances the desire to acquire products and to complete activities not necessarily through ways that expend the least resources but through ways that are more efficient - i.e., ways that provide more bang for the buck. For example, efficiency seeking enhances discount proneness, even for products and services that are less useful. In this research, we distinguish between insufficient progress on a goal to avoid overspending, and a goal to avoid procrastination. Specifically, we question if consumers are equally likely to seek efficiency when they overspend and when they procrastinate. Our findings suggest that consumers are more likely to seek efficiency when they procrastinate than when they overspend. 2. Koley, Shruti and Caleb Warren, Save Money for Prestige, or for a Rainy Day? How Anger and Anxiety Influence Current Savings and Commitment to Future Savings? data collection in progress, Target: Journal of Consumer Psychology. Prior research suggests that emotions activate goals and increase choice for options that are consistent with those goals. Because, anger activates a goal to seek dominance it increases savings more for wealth and prestige than for a rainy day. On the other hand, because anxiety activates a goal to seek security it increases savings more for a rainy day than for prestige. However, goal consistent benefits only increase savings in the present and not the commitment towards savings in the future. For example, angry consumers save more of their tax returns, when savings is described as enhancing prestige rather than security, but only if they have to save now, and not when they have to commit to save in a year from now. 3. Caleb Warren, Todd Pezzuti and Shruti Koley, Is Being Emotionally Inexpressive Cool? Revise and Resubmit at Journal of Consumer Psychology. Despite a recognition that consumers want to be cool and value cool brands, the literature has only just begun to understand what makes things cool. A prevalent belief is that people become cool by being emotionally inexpressive, but the relationship between emotional expression and perceptions of coolness has not been empirically tested. We demonstrate that the belief that being inexpressive is cool is overly simplistic and, in some cases, misleading. Seven experiments show that the effect of expressing emotion on perceptions of coolness depends on what information the expression (or lack of expression) conveys about a person. Being inexpressive can make a person seem more dominant, which increases coolness, but it can also make them seem less likable, which decreases coolness. Whether being inexpressive makes a person seem more dominant or less likable depends on both the type of emotion (e.g., happiness vs. remorse vs. anger) expressed or concealed and details about the situation, including the nature of the social interaction in (e.g., competitive vs. cooperative) which the person expresses (or does not express) emotion. Being inexpressive can make a person seem cool, but only when not showing emotion makes them seem dominant. In many contexts, such as engaging in an introductory conversation or endorsing a brand in an advertisement, being inexpressive makes a person seem less likable, and consequently less cool.

Yoonji Shim. DISSERTATION AND COMMITTEE (see appendix for abstract)

Yoonji Shim. DISSERTATION AND COMMITTEE (see appendix for abstract) Yoonji Shim 2053 Main Mall, Vancouver, BC, Canada, V6T 1Z2 +1 (778) 879-3088 yoonji.shim@sauder.ubc.ca www.yoonjishim.com EDUCATION,, Canada Ph.D., Marketing Expected 2018 Seoul National University, Korea