MITCHEL R. MURDOCK Assistant Professor of Marketing

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1 MITCHEL R. MURDOCK Assistant Professor of Marketing Woodbury School of Business Utah Valley University 800 West University Parkway Orem, UT Office: 147a Phone: (801) Fax: (801) EDUCATION Ph.D. in Business Administration (Marketing) 2016 Darla Moore School of Business, University of South Carolina B.S. in Business Management (Entrepreneurship) 2008 Marriott School of Management, Brigham Young University RESEARCH INTERESTS Risk Perceptions Information Processing Consumer Experiences REFEREED JOURNAL PUBLICATIONS Bahl, Shalini, George Milne, Spencer M. Ross, David G. Mick, Sonya A. Grier, Sunaina K. Chugani, Steven Chan, Stephen J. Gould, Joshua Dorsey, Yoon-Na Cho, Robert M. Schindler, Sagine Boesen Mariani, and Mitchel R. Murdock Mindfulness: Transforming Consumer Well-Being at the Intersection of Marketing and Social Conditions Forthcoming; Journal of Public Policy and Marketing. Murdock, Mitchel, and Priyali Rajagopal, The Sting of Social: How Emphasizing Social Consequences in Warning Messages Influences Perceptions of Risk Forthcoming; Journal of Marketing. WORKING PAPERS (MANUSCRIPTS AVAILABLE UPON REQUEST) Murdock, Mitchel, Caglar Irmak, and James F. Thrasher, The Effect of Political Ideology on Reactions to Warning Labels and Consumption Regulations Manuscript in preparation; Journal of Marketing Research.

2 Raju, Sekar, Priyali Rajagopal, and Mitchel Murdock, The Moderating Effects of Prior Trust on Consumer Responses to Competence and Ethical Failures Manuscript in preparation; Journal of Marketing Research. RESEARCH IN PROGRESS Beyond Intentions: How Emphasizing Social Consequences in Health Messages Leads to Less Favorable Consumer Experiences with Priyali Rajagopal. Two studies complete. Target; Journal of Consumer Research The Role of Empathy and Message Framing on Charitable Giving, with Kara Bentley and Katina Kulow. Two studies complete. Target; Journal of Consumer Research. Mastery Through Mindfulness: How Mindfulness Helps Individuals with Low Self- Control, with Priyali Rajagopal. Two studies complete. Target; Journal of Consumer Research. The Effects of Intrinsic Behavior Construal and Temporal Framing on Warning Message Effectiveness, with Cristobal Barra. Two studies complete. Target; Journal of Public Policy and Marketing. The Role of Social Acceptability of Vaping on E-Cigarette Uptake Among Smokers, with Priyali Rajagopal and James F. Thrasher. Multi-country, multiple time period panel data being analyzed. Target; Addictive Behaviors. The Path to Financial Peace: Understanding Cultural Meanings within the Anti-Debt Subculture, with Nicholas J. Pendarvis. Analysis of 300 interviews in progress. Target; Journal of Consumer Research. PRESENTATIONS (* DENOTES PRESENTER) 1. Barra, Cristobal* and Mitchel R. Murdock (2015), The Effects of Intrinsic Behavior Construal and Temporal Framing on Warning Message Effectiveness, Presented at the Association for Consumer Research North American Conference, New Orleans, Louisiana. 2. Murdock, Mitchel R.*, Nicholas J. Pendarvis, and David Crockett (2015), The Path to Financial Peace: Understanding Cultural Meanings within the Anti-Debt Subculture, Presented at the Association for Consumer Research North American Conference, New Orleans, Louisiana. 3. Bentley, Kara, Mitchel R. Murdock*, and Katina Kulow (2015), The Role of Empathy and Message Framing on Charitable Giving, Presented at the Association for Consumer Research North American Conference, New Orleans, Louisiana. Mitch Murdock Utah Valley University 2

3 4. Murdock, Mitchel R.* and Priyali Rajagopal (2015), Beyond Intentions: How Warning Messages Impact Consumption Experiences, Presented at the 2015 Theory and Practice in Marketing Conference, Atlanta, Georgia. 5. Murdock, Mitchel R. and Priyali Rajagopal* (2015), Beyond Intentions: How Emphasizing Social Consequences in Health Messages Influences Temporal Proximity and Vulnerability to Negative Health Outcomes and Leads to Less Favorable Consumption Experiences, Presented at the 2015 Association for Consumer Research Asia-Pacific Conference, Hong Kong. 6. Murdock, Mitchel R.* and Priyali Rajagopal (2015), Beyond Intentions: How Emphasizing Social Consequences in Health Messages Influences Temporal Proximity and Vulnerability to Negative Health Outcomes and Leads to Less Favorable Consumption Experiences, Presented at the 2015 Marketing and Public Policy Conference, Washington D.C. 7. Raju, Sekar, Priyali Rajagopal, and Mitchel R. Murdock* (2015), "The Moderating Effects of Prior Trust on Consumer Responses to Competence and Ethical Failures," Presented at the 2015 Marketing and Public Policy Conference, Washington D.C. 8. Murdock, Mitchel R.* and Priyali Rajagopal (2014), Health or Beauty? How Health Outcomes, Presented at the 2015 Society for Consumer Psychology Conference, Phoenix, Arizona. 9. Murdock, Mitchel R.* and Priyali Rajagopal (2014), Health, Wealth, or Beauty? How Health Outcomes, Presented at the 2014 Association for Consumer Research North American Conference, Baltimore, Maryland. 10. Murdock, Mitchel R.*, Caglar Irmak, James F. Thrasher (2014), The Effect of Political Ideology on Reactions to Warning Labels and Consumption Regulations, Presented at the 2014 Association for Consumer Research North American Conference, Baltimore, Maryland. 11. Murdock, Mitchel R.* and Priyali Rajagopal (2014), Health, Wealth, or Beauty? How Health Outcomes, Presented at the 2014 Marketing and Public Policy Conference, Boston, Massachusetts. 12. Murdock, Mitchel R.* and Priyali Rajagopal (2014), Health, Wealth, or Beauty? How Health Outcomes, Presented at the 2014 USC Graduate Student Day, Columbia, South Carolina. Mitch Murdock Utah Valley University 3

4 13. Murdock, Mitchel R.*, Caglar Irmak, James F. Thrasher (2013), The Effect of Political Ideology on Reactions to Warning Labels, Presented at the 2013 Association for Consumer Research North American Conference, Chicago, Illinois. 14. Murdock, Mitchel R.*, Caglar Irmak, James F. Thrasher (2013), The Effect of Political Ideology on Reactions to Warning Labels, Presented at the 2013 Society for Consumer Psychology Summer Conference at the APA Convention, Honolulu, Hawaii. 15. Murdock, Mitchel R.*, Caglar Irmak, James F. Thrasher (2013), The Effect of Political Ideology on Reactions to Warning Labels, Presented at the 2013 Marketing and Public Policy Conference, Washington, D.C. 16. Murdock, Mitchel R.*, Caglar Irmak, James F. Thrasher (2013), The Effect of Political Ideology on Reactions to Warning Labels, Presented at the 2013 Southeastern Marketing Symposium, Baton Rouge, Louisiana. HONORS AND AWARDS Sustainability Fellowship Award (University of South Carolina, 2015) Charles Coker Graduate Fellowship (University of South Carolina, 2014) Graduate Student Day Oral Presentation Winner (2014) Moore School Research Grant Recipient (2012, 2014) Moore School Travel Grant Recipient (2012, 2013, 2014, 2015) Doctoral Student Association Recognition for Performance Above and Beyond (2014, 2015) AMA Marketing & Public Policy Doctoral Consortium Fellow (2014) Moore School Fellowship (2011 Present) The Rollins Center for ebusiness Excellent Student Lead Award (2007) The Jenkins Family Scholarship (2006) The Hebard Memorial Scholarship (2006) The Brigham Young Scholarship (2004) The National Society of Collegiate Scholars Scholarship (2001) Mitch Murdock Utah Valley University 4

5 TEACHING Instructor, Marketing Research (undergraduate), University of South Carolina, Moore School of Business Spring 2016, Instructor rating: 4.7/5.0 Fall 2015, Instructor rating: 4.0/5.0 Spring Instructor rating: 4.5/5.0 Outstanding Graduate Student Teaching Award Nominee Teaching Interests: consumer behavior, marketing research, marketing communications, sales management, introduction to marketing, marketing management SERVICE Trainee Reviewer, Journal of Consumer Research, 2015 Behavioral Laboratory Student Coordinator, Moore School of Business, 2011-present INDUSTRY EXPERIENCE Business Development Manager 101domain; Carlsbad, CA Marketing Manager Action Rental Centers; Pocatello, ID Marketing Director SUBE; Chiclayo, Peru 2009 Client Associate Texas Wasatch Group; Colleyville, TX Marketing Coordinator Rollins Center for ebusiness; Provo, UT Marketing Assistant Sperry Van Ness, Irvine, CA Summer 2007 Account Coordinator/Production Assistant Sperry Van Ness; Irvine, CA Summer 2006 PROFESSIONAL AFFILIATION American Marketing Association (AMA) Association for Consumer Research (ACR) Society for Consumer Psychology (SCP) Mitch Murdock Utah Valley University 5

Katina Kulow. Assistant Professor of Marketing University of Louisville Louisville, KY Phone: (502)

Katina Kulow. Assistant Professor of Marketing University of Louisville Louisville, KY Phone: (502) Katina Kulow Assistant Professor of Marketing University of Louisville Louisville, KY 40292 Katina.Kulow@louisville.edu Phone: (502) 852-4855 ACADEMIC POSITIONS University of Louisville, Department of