Numbat Media: A case study in the challenges of starting an outreach project
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1 University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln SciComm Lincoln, Nebraska, September 23-24, 2016 SciComm - Effective Science Communication Numbat Media: A case study in the challenges of starting an outreach project Matt Wilkins University of Nebraska-Lincoln, m.r.wilkins06@gmail.com Follow this and additional works at: Part of the Life Sciences Commons, and the Medicine and Health Sciences Commons Wilkins, Matt, "Numbat Media: A case study in the challenges of starting an outreach project" (2016). SciComm Lincoln, Nebraska, September 23-24, This Presentation is brought to you for free and open access by the SciComm - Effective Science Communication at DigitalCommons@University of Nebraska - Lincoln. It has been accepted for inclusion in SciComm Lincoln, Nebraska, September 23-24, 2016 by an authorized administrator of DigitalCommons@University of Nebraska - Lincoln.
2 Numbat Media: A case study in the challenges of starting an outreach project Matt Wilkins Postdoctoral Fellow University of Nebraska-Lincoln School of Biological
3 Why do scientists do outreach? Broader Impacts Requirements
4 Why do scientists do outreach? Broader Impacts Requirements
5 Why do scientists do outreach? Broader Impacts Requirements
6 Why do scientists do outreach? BECAUSE WE CARE
7 Sampling for My PhD
8 My 6 Year PhD in 25 Words I studied how differences in female mate choice, based on song and feather ornaments, lead populations to evolve to look and sound different over time. Or Even More Succinctly...
9 Why do scientists do outreach? Responsibility
10 Why do scientists do outreach? To Inspire
11 Why do scientists do outreach? To Inspire
12 Why do scientists do outreach? To Inform
13 Why do scientists do outreach? We re Excited! barnswallowproject.com
14 transparentsci.blogspot.com
15 Familiar Outreach Trajectory I should blog about my research! Whoa, this takes a lot of time! And...only my mom has commented I gotta get back to work
16 Outreach Fatigue Symptoms May Include: Headaches Loss of sleep Feeling like you re not doing your research effectively Feeling like you re not doing your outreach effectively Intermittent, unguided hyperopic transfixia AKA staring off into space I gotta get back to work
17 Outreach Fatigue Long-Term Effects on Researchers: Increased stress Reduced job satisfaction Reduced ambitions for outreach success AKA Being Realistic Long-Term Effects on Outreach: Updates reduced or stopped Links get broken Functionality lost Audience shrinks & moves on I gotta get back to work
18 Problem: We re asking too much of scientists Required duties you are rewarded for: Do research Publish papers Write grants Win grants Design courses Teach courses Mentor students Serve on committees Required duties that don t really count for much: Outreach Fatigue Review papers Come up with outreach projects (for grants) Work out the logistics Do the outreach Find an audience Grow the audience
19 Outreach is hard! How do we get our hard-won science resources out to more people?
20 Possible solutions to the audience gap 1. Active promotion--doing the hard work to make personal connections through social media (Preferably somebody else does this) (Cuz who s got time?!) 2. Collaboration-- if we cross promote each other s projects, we can help each other out (Our small audiences combine to a large audience)
21 Why Numbats? Numbat Media A numbat is an endangered marsupial anteater with less than 1k individuals in the world! They also have a funny name. Speaks to the fragility, beauty, and humor of LIFE.
22 Started in February, 2016 to: Numbat Media Connect scientists (including myself) to the general public Aims: 1. Grow an audience on Twitter, Facebook, Instagram & the web 2. Promote the work of myself & others (new outreach) 3. Promote great existing outreach 4. Increase connectivity & impact of science communicators
23 What do we do? Creative multimedia to engage K-12 students & the general public in science Photo galleries from scientists
24 What do we do? Creative multimedia to engage K-12 students & the general public in science Photo galleries from scientists #InTheLineOfScience Blog
25 What do we do? Creative multimedia to engage K-12 students & the general public in science Photo galleries from scientists #InTheLineOfScience Blog Original short films
26 Pygids A short music video about Amblypygids, a cool group of Arachnids that we currently know little about
27 What do we do? Creative multimedia to engage K-12 students & the general public in science Photo galleries from scientists #InTheLineOfScience Blog Original short films Numbat Recommends Our favorite outreach projects from around the web
28 This is just the beginning Numbat provides a forum for: Scientists to do outreach with minimal effort by sharing Scientists to get the word out about their existing outreach projects An #InTheLineOfScience story A photo gallery Some other content we could create a space for (e.g. Scientists tell punny jokes) On social media On the website with Numbat Recommends Students to get engaged & connected to the world of science Not just the facts, but the people, their personalities, & their stories
29
30 Eight months on, how d we do? Audience Stats Facebook: 99 Likes Instagram: 89 Followers Twitter: 537 Followers numbatmedia.com: 1,435 Visits 3,822 Page Views 901 Audience Size
31 This project needs more hands. Let s collaborate! Write an #InTheLineOfScience Contribute a photo gallery Spotlight your project on Numbat Recommends Educators: How can you use this in the classroom? Become Numbat s voice on Social Media Help curate materials
32 Thanks! Photo: Helenabella (Wikicommons)
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