SMART DUBAI HAPPINESS AGENDA

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1 SMART DUBAI HAPPINESS AGENDA

2 ELEVATING HAPPINESS DUBAI S CITY TRANSFORMATION WITH HAPPINESS AT ITS CORE The city s transformation plan, while fuelled by technology, must demonstrate focused impact on happiness as stated in the vision of Smart Dubai since STRATEGY Prioritise Happiness to a measurable strategic initiative for the Smart Dubai Office rather than a marketable campaign 2

3 HAPPINESS / LINK TO STRATEGY VISION OF SMART DUBAI To make Dubai the happiest city on Earth. MISSION OF SMART DUBAI Create happiness, by embracing technology innovation making Dubai the most efficient, seamless, safe and impactful experience for residents & visitors. PURPOSE OF STRATEGIC AGENDA Fuel city transformation with a globally unique, scientific approach to measuring & impacting people s happiness SCIENTIFIC FRAMEWORK PROGRAMS & PROJECTS 4 portfolios A B C D E 16 programs 84 projects 3

4 HAPPINESS MODELS HAPPINESS / STRATEGIC OBJECTIVES CHANGE AGENDA STRATEGIC OBJECTIVES PRESENT Impact and activities are based on assumptions and informal knowledge base FUTURE A formally defined, shared understanding, guiding strategic activities in Dubai Discover basic & higher needs, formalise definitions & establish cultural baseline No consideration of happiness impact from city planning & private sector experiences Unified city leadership planning using happiness impact forecasting Create & influence policies and approaches to focus city & people on happiness. Low understanding of personal happiness factors and ability to control them Deep organisational & personal understanding of happiness factors across the city Build awareness, teach self reflection & influence city to prioritise happiness. Limited insight at govt and private sector leadership level on daily satisfaction and happiness levels Deep, live and target-driven measurement of satisfaction and happiness levels across the city Research, formulate and implement predictive happiness impact score and citywide happiness index 4

5 HAPPINESS MODELS HAPPINESS / STRATEGIC PORTFOLIOS STRATEGIC OBJECTIVES PORTFOLIOS Discover basic & higher needs, formalise definitions & establish cultural baseline DISCOVER Create & influence policies and approaches to focus city & people on happiness. CHANGE Build awareness, teach self reflection & influence city to prioritise happiness. EDUCATE Research, formulate & implement predictive happiness impact score and citywide happiness index MEASURE 5

6 HAPPINESS MODELS HAPPINESS AGENDA / FRAME IMPACT AXES DISCOVER EDUCATE CHANGE MEASURE CONSTITUENTS RESOURCES & 6

7 DEFINITIONS & BENCHMARK SCIENCE ALIGNMENT NEEDS BASELINE Discover basic & higher needs, formalise definitions & establish cultural baseline R E V O C S DI CH AN GE TRAINING & MENTORSHIP EVENTS & CONTENT PARTNERSHIPS THOUGHT LEADERSHIP Build awareness, teach self reflection and influence city to prioritise happiness. ED UC AT E E R U S A E M HX STRATEGY POLICIES & AWARDS CUSTOMER INTERVENTIONS CITY TRANSFORMATION Influence policies & recommend approaches to focus city and people on happiness. Research, formulate and implement a predictive happiness impact score & citywide index CUSTOMER NEEDS GOVERNMENT SECTOR PRIVATE SECTORS FRAMEWORK & INTERVENTIONS 7

8 we are transforming our city to meet the essential needs to enhance happiness for everyone

9 HAPPINESS / ABCDE OF NEEDS The Happiness Agenda aims to address the needs of people that are essential to enhancing happiness for both the short and long term. A B C D E AFFECTIVE & EMOTIONAL BASIC COGNITIVE & EVALUATIVE DEEPER & EUDAIMONIC ENABLING 9

10 HAPPINESS / ABCDE OF NEEDS 10

11 HAPPINESS AGENDA Using scientific knowledge and methods, the Happiness Agenda is the systematic mechanism to raise happiness in Dubai 11

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