Carers UK and TSA Madeleine Starr Director of Business Development and Innovation

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1 Carers UK and TSA Madeleine Starr Director of Business Development and Innovation

2 Carers UK s vision We want society to respect, value and support carers

3 Carers UK s mission To improve carers lives

4 About Carers UK UK-wide charity of carers, with carers, for carers Leading the carers movement for nearly 50 years Winning rights for carers: legislation establishing carers rights to services and support Leading the Care and Support Alliance: over 60 organisations campaigning for reform to health and care Leading employment policy: Employers for Carers, membership forum and Leadership Group International reputation: Europe and beyond

5 Carers UK in numbers Membership organisation: 16,000 carers and growing Affiliates: 465 organisations, reaching 435,000 carers Employers for Carers: 65+ organisations reaching 1 million+ employees Advice Line: 16,000 queries per annum Websites : 800,000 unique visits, 20% growth year on year Twitter and Facebook: 20,000 followers Legislative changes benefiting every carer in the UK

6 Carers UK s partner relationships British Gas BT Sainsbury s BUPA Care Nutricia/Danone Tunstall ITV Third sector: Carers Week: Age UK, Marie Curie, Macmillan, Parkinson s UK, MS Society

7 Growing for change Growing our reach: identifying and supporting carers wherever they are, and building partnerships Growing innovation: promoting and using technology to support carers Growing information and advice: national helpline, targeted A&I, virtual support, peer support Growing workplace support: influencing policy and practice Growing our supporter base: giving carers a voice

8 Partnership building: TSA Identifying common interest and sharing resources Promoting solutions, not kit Reaching people where they are: advice, information, promotion and marketing Growing a consumer market: who are the customers and what do they want?

9 Who cares? We all care or will have to care The bulk of care has always been provided within relationships and families in the EU 80% of care is provided by families By 2050 globally three times more people of working age will be looking after 2 billion ageing family members More people are living longer, and at home, with disability and illness Which means More people needing care and more people needing to provide that care

10 Carers contribution

11 A changing world and changing families Global economy 24/7 services Pressure on working and family lives Fragmented and mobile families Changes in family structures Beanpole families Sandwich caring Mobility of labour Distance caring

12 Juggling work and care

13 Living, working and caring at a distance

14 What do we mean by a technology solution? Anything that makes a difference!

15 Internet

16 Mobile technologies and apps

17 Telecare

18 Telehealth and telemedicine

19 Remote working

20 What can technology do for carers? Help them find information and advice Help them find personalised solutions Offer peer support, workplace support and community support Offer reassurance and peace of mind Help them manage multiple responsibilities Family Work Community and leisure

21 What can t it do? Replace people and what they do Personal care Preventive services such as shopping and cleaning Social and emotional support But it can support them

22 Barriers to adoption by carers Digital exclusion Affordability Accessibility Reliability Lack of awareness of products and services Lack of information on accessing products and services Inflexible service solutions: one size fits all Poorly developed private purchase market

23 How can Carers UK and TSA help? Identifying policy levers Three Million Lives Health and Wellbeing Boards and JSNAs Clinical Commissioning Groups Delivering Care Markets for Quality and Choice: local authority Market Position Statements Spreading the word TSA networks Carers UK networks Consumer channels

24 Contact Madeleine Starr Director of Business Development and Innovation