WATERMELON UPDATE NATIONAL WATERMELON PROMOTION BOARD IF A CRISIS SITUATION ARISES, CALL IMMEDIATELY.

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1 WATERMELON UPDATE IF A CRISIS SITUATION ARISES, CALL IMMEDIATELY The Hunt for Advertisements and Products Featuring Watermelon Begins! Watermelon is an iconic summertime staple that is enjoyed by everyone. Not only is it delicious to eat, but it makes a for great marketing tool that appeals to consumers of all ages, ethnicities and backgrounds. The National Watermelon Promotion Board (NWPB) is looking for companies who have gotten creative and used watermelon imagery in their marketing arsenal, and we need you to help us find them! Submit any promotion or advertisement that features watermelon visuals for a chance to win a cash prize! Entries must be submitted to sbarlow@watermelon.org. Ready, Set, Grow NWPB has partnered with the folks at Ready, Set, Grow in their Spring/Summer publication this year. Ready, Set Grow is a publication that was developed by the National Association of Pediatric Nurse Practitioners ( and was developed to help make a busy mom s life easier by pairing the counseling and recommendations they give along a number of dimensions with the products and/or services that the consumer marketplace provides. The Spring/Summer edition of Ready, Set, Grow began national distribution in late May across a network of nearly 6,000 pediatric offices and will be in distribution until October. Rules for Entry: The advertisement must be for a company that is non-produce, non-food and non-grocery retailer When entering a TV commercial, time and date of the viewing must be given All entries must be received by December 31, Consideration will be given to: The creative use of watermelon in the ad The reach of the ad (how many people saw it) The aesthetic value of watermelon to tell the story of the product or service Past winners include Kleenex Tissue for their watermelon tissue box and Ziploc for featuring watermelon on their large-size bag box. The winning advertisement s company will receive recognition and publicity across the produce industry as well as a crystal watermelon plaque to be awarded at the 2015 National Watermelon Association convention in Palm Springs, California. The individuals who submit entries will be entered into a drawing to receive a $100 Amazon.com gift card prize courtesy of the National Watermelon Promotion Board. NWPB is now accepting entries; so keep your eyes open for all things watermelon! NATIONAL WATERMELON PROMOTION BOARD 3361 ROUSE ROAD SUITE 150 ORLANDO, FL office fax

2 Dehydration Nation: A Majority of Americans Cite Less Energy When They Don t Hydrate, a New Poll Shows Two-thirds of Americans say they would choose watermelon to hydrate Americans thirsting for more energy may want to refresh their hydration habits by thinking outside the water glass, suggests a new survey. Nearly nine of 10 Americans believe they have to drink something to stay hydrated, according to an online survey conducted in May among 2,050 U.S. adults by Harris Poll, and commissioned by NWPB. Yet, the Center for Disease Control and Prevention reports 44 percent of adults drink fewer than four cups of water per day. NWPB is reminding Americans that they can eat their hydration, offering mouthwatering inspiration at Two-thirds of Americans (66 percent) agree that of all produce, watermelon is the one they would choose to help them hydrate. Every system in your body from reproduction and digestion to circulation, mood and memory depends on water, says Elizabeth Somer, M.A., R.D., and author of several nutrition and wellness books. Consequently, water helps ward off fatigue, a common health complaint in the United States. In fact, three in five Americans (62 percent) agree they don t have enough energy on days when they don t hydrate enough. One-third (34 percent) of Americans say they don t drink a lot of water as they need something with flavor and those numbers are higher (41 percent) among Millennials. Sliced, cubed or blended, watermelon is a delicious way to increase fluid intake and boost energy, Somer says. Watermelon is 92 percent water, and the perfect ingredient for salads, salsas, smoothies and more. Watermelon is loaded with vitamins A and C, potassium and magnesium, fiber and phytonutrients, like lycopene, she adds. You ll be hard-pressed to find a better snack to fill you up without filling you out. DID YOU KNOW THAT OUR MEDIA KIT IS AVAILABLE ONLINE ANYTIME AT WATERMELON.ORG? DOWNLOAD THE LATEST RECIPES & CARVINGS TODAY! Say YES to watermelon! -Eva J., Facebook post #watermelonrules

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4 National watermelon month has been jam-packed with U.S. watermelon promotions both in and out of the country. Watermelon queens were requested to attend not one but two U.S. Embassy 4th of July receptions in Japan and Canada. U.S. watermelon was also served as part of both events. Watermelon Queens were also requested at several Canadian retail stores during the month of July in support of U.S. watermelon being sold in stores during this time. Some of these promotional ambassadors traveled as far Newfoundland to educate consumers! NWPB would like to thank the queens, promotion coordinators, and our retailer reps for all of their efforts and coordination in the many successful in-store appearances! DID YOU KNOW WE HAVE RECIPE CARDS AVAILABLE FOR DEMOS? CHECK OUR FREEBIES LINK FOR MORE POS ITEMS AVAILABLE TO RETAILERS! If you are what you eat then, I should have turned into a watermelon a long time ago. -Run Eat Repeat Blog #eatmorewatermelon

5 WATERMELON UPDATE If you d like to receive the update electronically, please jrosado@watermelon.org National Watermelon Promotion Board 3361 Rouse Road, Suite 150 Orlando, FL 32817