PROTECT YOUR PUPILS! Students will be encouraged to participate in learning competitions, with local heroes or identities as ambassadors.

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1 PROTECT YOUR PUPILS! Imagine living in a world without sight. This is now the alarming reality for so many people, young and old. Direct exposure to sunlight during childhood has been associated with two of the most feared eye health conditions in Australia blindness and cancer. In fact, eye disorders are the most common long term health issues experienced by children, in addition to asthma and allergies. The Queensland Eye Institute is working with people from all walks of life every day to prevent blindness and preserve their sight. What Is National Sunnies Day? National Sunnies Day is an educational new fundraising initiative for primary school children. The program aims to actively promote eye care and raise awareness to help eliminate blindness in the community. Commencing in Queensland this year, National Sunnies Day is seeking to achieve a national reach across Australian schools over the next five years. Who does it help? In addition to offering educational opportunities and creating awareness about good eye care in the community, National Sunnies Day has an important fundraising component. All money raised from merchandise sales and fundraising activities for National Sunnies Day will go directly to the Prevent Blindness Foundation to help continue the research, education and clinical care being done at the Queensland Eye Institute to prevent blindness and preserve sight. Get YOUR Pupils Involved National Sunnies Day has been designed to actively engage primary school students in science through effective communication, learning and leadership and provide an opportunity for students to develop knowledge and understanding in respect to: o the eye and how it works o what impact environmental factors such as sun may have on the eye o the types of diseases that may affect the eye o the heroes who have contributed significantly to eye research and health. Students will be encouraged to participate in learning competitions, with local heroes or identities as ambassadors. Key Steps 1. Register your interest to receive National Sunnies Day education kits and sunglass merchandise packs. 2. Encourage students to be proactive about their eye health by purchasing sunglasses at school for National Sunnies Day on November 10, Students who already own sunglasses can be encouraged to wear them on the day and make a gold coin donation as an alternative way of contributing. 3. Motivate students to raise funds in constructive and creative ways with the chance to win individual and school prizes for various categories of fundraising achievement.

2 3 GREAT REASONS TO TAKE PART IN NATIONAL SUNNIES DAY 2011 It s fun. Because schools are busy places, the program is designed to provide teachers with all the tools they need to encourage their class to learn about healthy eye care habits AND help others. There are great prizes to be won as incentives for both individual students and schools! CURRICULUM To complement the age appropriate curriculum notes supplied following your sunglass merchandise pack order, Science Sparks facilitators will provide learning material for teachers. Resources and information may also be sourced from key medical and scientific organisations as well as local high schools and Universities. Learning material will be constructed to reflect both the QCAR essentials and the draft Australian Curriculum (Science). Year 2/3 Year 4/5 Year 6/7 Parts of the eye Protection for the eye Lenses and light Glasses for lense correction Optic nerve Eye diseases Recent advances in treatment of eyes Famous people

3 EDUCATIONAL DVD Enclosed in your information kit is a short educational DVD - an effective way to communicate the National Sunnies Day message about eye protection and the prevention of early eye damage from the sun. We introduce a newly created animated robot character called Socket who knows everything there is to know about eye health and always wears his sunglasses. Socket s special trick is his ability to project what he s thinking to connect with his audience and demonstrate key information. His mission is to teach humans about the damaging effects of the sun s rays and how to protect themselves. COMPETITIONS 1. SCHOOL PRIZE CATEGORY Winner Best YouTube clip 2. INDIVIDUAL PRIZE CATEGORY Winner of entry draw. Eligibility is based on lodgment of entry form with purchase of sunnies. Completed entry forms are to be sent to: National Sunnies Day Competition, Queensland Eye Institute, 41 Annerley Road, South Brisbane QLD 4101 School YouTube Competition For students to participate in the You Tube learning competition, the students school is required to: 1. Register for National Sunnies Day 2. Purchase National Sunnies Day sunglasses merchandise kits Sunglasses will be sold in boxes of 24 units of assorted designs for both boys and girls, manufactured with Australian approved lenses. Schools need to purchase merchandise pack/s outright for $239.00/ pack (min. purchase of one pack). Each pair of sunglasses will then retail for $9.95 a pair. Winners will be acknowledged at an awards presentation with associated media coverage.

4 Guidelines & Judging Criteria YouTube Competition Guidelines 1. Schools that choose to enter the competition (to produce a 1 minute YouTube clip) must have their entry ready by 21 October The clip must be submitted to events@pbf.org.au 2. Judging will take place by 31 October and the winner will be shown on Nine News during the nominated air time. 3. Judges are Peter Threlfall (TPD Media), Catherine O Sullivan (DEEWR), Dr Mark Radford (Qld Eye Institute), Di Fitzgerald (Nine Network), Kate Lowe and Danielle Harris (PR and Marketing Consultants). 4. The judges decision will be final and no further correspondence will be entered into. 5. By entering the schools competition, it is understood that participating students will have gained appropriate parental/guardian permission to be involved in the production of the YouTube clip and also appear in any print, online or broadcast media coverage should their clip be the winning entry. Such permission/approval requirements remain the responsibility of the school involved. Judging criteria for the YouTube clip 1. The clip must be made to appeal to the primary school demographic 2. Entrants must use the National Sunnies Day - Protect Your Pupils slogan somewhere in clip 3. The content of the clip must address eye care / protection 4. The clip should contain one or more facts or statistics on eyes and the damage that can occur when not protected from the sun 5. Sunglasses must appear in clip and be tied into the script 6. Queensland Eye Institute, Nine Network and DEEWR logos must appear in clip 7. Students are to utilize their persuasive writing skills to successfully convey their message. PRIZES 1. BEST YOUTUBE CLIP SCHOOL COMPETITION: Equipment to the value of $5,000 for their school plus 5 x Apple IPads. 2. INDIVIDUAL PRIZE CATEGORY - The competition winner will win themselves an Apple IPAD - simply by filling in the entry form they receive with their NSD sunglasses at the time of purchase.

5 WHY PROTECT YOUR EYES? FACTS ABOUT EYE HEALTH AND THE PREVENTION OF BLINDNESS Ref: Clear Focus: The Economic Impact of Vision Loss in Australia in Access Economics, June Did you know? Eye disease and blindness are major problems that remain heavily under treated in Australia. Australians not only have a high rate of skin cancer and melanoma, but also many diseases of the eye are also caused by the sun. Over half a million (575,000) Australians have vision loss, the prevalence of which increase three times with each decade over the age of 40. The most common are uncorrected refractive error, cataract, glaucoma, diabetic retinopathy and macular degeneration. We are all at risk of losing of our vision however, most vision problems are caused by conditions that are either treatable or preventable. The older we become, the more susceptible we are. Loss of sight in children can occur in many ways through retinopathy/ prematurity, congenital cataracts, or eye cancer. Increasing evidence suggests that a significant cause of eye damage is through excessive exposure to the sun s ultra-violet rays. Most people receive significant sun exposure in their early years. Exposure to sunlight has been associated with cataracts, pterygia (pron. terr-idge-ia) and causing both cancer and pre-cancerous conditions on the eye s surface. A study has shown that children who live their childhood in Brisbane are much more likely to develop pterygium than children who grow up in Melbourne. The health costs associated with treating eye disease are enormous for our community. What needs to be done? Educate children from an early age that prevention is better than cure. Educate parents as sun protection needs to start before children can initiate their own care. Teach primary school students the message Protect YOUR Pupils and to wear not only a wide brimmed hat and sunscreen, but also sunglasses to protect their eyes when playing outside. Get involved in National Sunnies Day and help raise valuable funds for more research and education.

6 EYE INSTITUTE THANKS THE FOLLOWING PARTNERS FOR THEIR GENEROUS SPONSORSHIP OF NATIONAL SUNNIES DAY 2011

7 The Jetstar Gold Coast Titans and the Titans 4 Tomorrow Program are proud to support National Sunnies Day

8 FOR NATIONAL SUNNIES DAY 10 NOVEMBER 2011 AND PROTECT YOUR PUPILS! Order YOUR sunnies now! Please complete this order form to receive your sunglasses and information kits. Name of school: School address: Name of contact person ordering sunglasses on behalf of school: Billing details: Preferred method of payment: (Please tick one) Visa MasterCard Direct deposit/eft Direct deposit details: Acc name: Prevent Blindness Foundation Bonus Saver Account BSB: Account number: *When making direct deposit payments please note reference NSD11 on receipt. Credit card number: / / / Expiry date: Name as it appears on credit card: Name of person responsible for coordinating the return of any additional funds raised: Contact tel no & Quantity of sunglass packs required: (Each merchandise pack contains a mix of 24 male/female sunglasses in various designs retailing for $9.95 each) I/we require packs in total. Quantity of teacher information kits required: Applicable Year group/s for curriculum material inclusions: YR 2/3 YR 4/5 YR 6/7 Please return your completed order form via to events@pbf.org.au or fax to Jayne Fields on For further information about National Sunnies Day, please contact: Jayne Fields Queensland Eye Institute Prevent Blindness Foundation Tel: events@pbf.org.au