NOVEMBER 10-12, 2011 UCSF OTOLARYNGOLOGY UPDATE: Ritz Carlton Hotel San Francisco, California

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1 UCSF OTOLARYNGOLOGY UPDATE: 2011 University of California THURSDAY - SATURDAY NOVEMBER 10-12, 2011 COURSE DIRECTORS Andrew N. Goldberg, MD, MSCE Professor Director, Division of Rhinology and Sinus Surgery Department of Otolaryngology- Head and Neck Surgery, University of California, Andrew H. Murr, MD, FACS Professor and Vice Chairman Chief of Otolaryngology General Hospital, Roger Boles, MD Endowed Chair in Otolaryngology Education Department of Otolaryngology- Head and Neck Surgery, University of California, NOVEMBER 2011 S M T W T F S

2 U C S F O T O L A R Y N G O L O G Y U P D AT E : An outstanding group of faculty will discuss technical advances in the fields of rhinology and sinus surgery, head and neck oncologic surgery, laryngology, otology/neurotology, pediatric otolaryngology, sleep apnea, and facial plastic surgery. This is a symposium dedicated to the state-of-the-art with an emphasis on new diagnostic and treatment methods, new technology, and new surgical strategies for the contemporary practice of Otolaryngology/Head and Neck Surgery. Policy, politics, government, and professional societies will also be a topic of discussion. The target audience for the course is practicing otolaryngologists. EDUCATIONAL OBJECTIVES Upon completion of this program participants should be able to: Effectively manage and surgically treat sinus disease with a specific emphasis on balloon technology, sublingual immunotherapy, difficult to treat sinus disease, and new treatment strategies; Improve clinical methods used in the diagnostic work up of thyroid cancer and head and neck tumors including PET scans, ultrasound, and viral HPV titers, and discuss an evidence-based approach to the use of antibiotic prophylaxis in surgery; Improve management of patients with sudden sensorineural hearing loss and vertigo; Increase competence in the application of new technology being developed to treat tinnitus; Accurately consider new guidelines for tonsillectomy and be aware of the role of tonsillar hypertrophy in sleep apnea and ADHD; Increase knowledge of the special circumstances of Down s Syndrome as it relates to Otolaryngology to effect improved patient care; Increase awareness of issues in laryngology including endoscopic approaches to the treatment of Zenker s repair, chronic cough, and new treatments for recurrent respiratory papillomatosis; Improve awareness of the role of bisphosphonates in the etiology of osteonecrosis of the jaw and potential treatment and avoidance options; Increase knowledge of the Obama healthcare plan, E&M documentation standards, and attributes of professionalism. ACCREDITATION The University of California, School of Medicine (UCSF) is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. UCSF designates this educational activity for a maximum of 18 AMA PRA Category 1 Credit(s). Physician should only claim credit commensurate with the extent of their participation in the activity. This CME activity meets the requirements under California Assembly Bill 1195, continuing education and cultural and linguistic competency. Nurses: For the purpose of recertification, the American Nurses Credentialing Center accepts AMA PRA Category 1 Credit issued by organizations accredited by the ACCME. Physicians Assistants: AAPA accepts category 1 credit from AOACCME, Prescribed credit from AAFP, and AMA PRA Category 1 Credit from organizations accredited by the ACCME

3 COURSE CHAIRS Andrew N. Goldberg, MD, MSCE Professor and Director, Division of Rhinology and Sinus Surgery, Department of Otolaryngology Head and Neck Surgery, University of California, Andrew H. Murr, MD, FACS Professor and Vice Chairman; Chief of Otolaryngology General Hospital, Roger Boles, MD Endowed Chair In Otolaryngology Education Department of Otolaryngology Head and Neck Surgery, University of California, GUEST FACULTY Michael Cunningham, MD Otolaryngologist-in-Chief, Boston Children s Hospital; Professor of Otology and Laryngology, Harvard Medical School, Boston, MA Lee D. Eisenberg, MD, MPH, FACS ENT and Allergy Associates, LLP, Engelwood, NJ, Coordinator for Governmental Relations, American Academy of Otolaryngology-Head and Neck Surgery Board of Directors Robert L. Ferris, MD, PhD, FACS Chief of the Division of Head and Neck Surgery; Associate Professor of Otolaryngology and Immunology, University of Pittsburgh Medical Center, Pittsburgh, PA William George Professor of Management Practice, Harvard Business School, Boston, MA David Haynes, MD Associate Professor, Department of Otolaryngology, Vanderbilt Bill Wilkerson Center for Otolaryngology and Communication Sciences, Vanderbilt University School of Medicine, Nashville, TN GUEST FACULTY (CONT D) Joshua S. Jacobs, MD Allergy and Asthma Medical Group of the Bay Area, Inc., Walnut Creek, CA Corey S. Maas, MD, FACS The Maas Clinic, Founder and Director; Associate Clinical Professor, University of California Michael D. Maves, MD, MBA Executive Vice President and CEO, American Medical Association, Chicago, IL James Palmer, MD Associate Professor of Otorhinolaryngology: Head and Neck Surgery; Director, Division of Rhinology, Hospital of the University of Pennsylvania, Philadelphia, PA Joshua Schindler, MD Assistant Professor, Otolaryngology/Head and Neck Surgery, Oregon Health and Science University; Medical Director, NW Center for Voice and Swallowing, Portland, OR Joseph C. Sniezek, MD, FACS LTC, MC, USA Chief, Otolaryngology Head and Neck Surgery Service Program Director, Otolaryngology Head and Neck Surgery Residency; Associate Clinical Professor, University of Hawaii John A. Burns School of Medicine, Honolulu, HI UCSF FACULTY (Department of Otolaryngology Head and Neck Surgery, unless otherwise noted) Jonathan Carter, MD Assistant Professor of Surgery, Division of General Surgery Bariatric Surgery, Gastrointestinal Surgery & Surgical Hospitalist Programs Steven W. Cheung, MD, FACS Professor, Division of Otology, Neurotology and Skull Base Surgery Mark S. Courey, MD Professor and Director, Division of Laryngology UCSF FACULTY (CONT D) David W. Eisele, MD, FACS Professor and Chair Irwin Mark Jacobs and Joan Klein Jacobs Endowed Chair in Head and Neck Cancer Ivan El-Sayed, MD, FACS Associate Professor and Director, Minimally Invasive Skull Base Program Christine Glastonbury, MBBS Associate Professor, Department of Radiology and Biomedical Imaging Eric J. Kezirian, MD, MPH Associate Professor and Director, Division of Sleep Surgery Dan Knott, MD Associate Professor and Director, Division of Facial Plastic and Reconstructive Surgery Lawrence R. Lustig, MD Professor and Director, Division of Otology, Neurotology, and Skull Base Surgery Anna K. Meyer, MD, FAAP Assistant Professor, Division of Pediatric Otolaryngology Steven D. Pletcher, MD Assistant Professor, Chief of Otolaryngology-Head and Neck Surgery, VA Medical Center Kristina W. Rosbe, MD, FAAP, FACS Associate Professor and Director, Division of Pediatric Otolaryngology Departments of Otolaryngology and Pediatrics Marika Russell, MD Assistant Professor, San Francisco General Hospital Matthew Russell, MD Assistant Professor, Hospitalist Medicine William Ryan, MD Assistant Professor, Division of Head and Neck and Endocrine Surgery Steven J. Wang, MD Associate Professor, Division of Head and Neck and Endocrine Surgery Katherine Yung, MD Assistant Professor, Division of Laryngology

4 U C S F O T O L A R Y N G O L O G Y U P D A THURSDAY, NOVEMBER 10, :00 am Registration and Continental Breakfast SESSION 1 ANDREW N. GOLDBERG, MD, MSCE 7:55 am Introduction David W. Eisele 8:00 Transnasal Esophagoscopy Joseph C. Sniezek 8:20 What Makes Sinusitis Chronic? Andrew N. Goldberg 8:40 ADHD and Sleep Apnea: Can We Make Anna K. Meyer Kids Ritalin Free? 9:00 Novel Options in Sleep Apnea Eric J. Kezirian 9:20 Questions 9:30 Obamacare: Where We Are Going Michael D. Maves 10:10 Break SESSION 2 STEVEN D. PLETCHER, MD 10:30 Vertigo 2011 Lawrence R. Lustig 10:50 Thyroid Nodule FNAB and Extent of Surgery Robert L. Ferris 11:10 New Methods for Steroid Delivery in Sinus Andrew H. Murr Disease 11:30 Surgery for Benign Laryngeal Disease Mark S. Courey When and How 11:50 Questions 12:00 pm Lunch (On Your Own) SESSION 3 STEVEN J. WANG, MD 1:30 Medical Decision Making and E&M Lee D. Eisenberg Documentation 1:50 Sudden SNHL Exactly What Should You Do? David Haynes 2:10 Sinus CT Anatomy Beyond the Obvious Christine Glastonbury 2:30 Transoral Robotic Surgery for Head and Steven J. Wang Neck Cancer 2:50 Questions 2:55 Break SESSION 4 STEVEN W. CHEUNG, MD 3:20 Endoscopic Cricopharyngeal Myotomy and Joshua Schindler Zenker s Repair 3:40 Approaches to the Cervical Spine: Ivan El-Sayed An Otolaryngologist Perspective 4:00 Is there a Role for the Balloon in Pediatric Michael Cunningham Sinus Surgery? 4:20 Questions 4:25 Adjourn to Breakout Session BREAKOUT SESSIONS 4:30 What s on your Mind? Question our Visiting Experts Pediatric Otolaryngology Michael Cunningham, Kristina W. Rosbe, Anna K. Meyer Laryngology Joshua Schindler, Mark S. Courey, Katherine Yung Policy Michael D. Maves Otology David Haynes, Lawrence Lustig, Steven W. Cheung 5:30 pm Adjourn

5 T E : F R I D AY, N O V E M B E R 1 1, :00 am Registration and Continental Breakfast SESSION 5 KRISTINA W. ROSBE, MD, FAAP, FACS 7:55 am Opening Remarks 8:00 Difficult to Treat Sinusitis James Palmer 8:20 Professionalism David W. Eisele 8:40 Bisphosphonate-related and Other Jaw Dan Knott Osteonecrosis: New Treatment Options 9:00 The Otolaryngologic Hospitalist Matthew Russell 9:20 Ultrasound the 21st Century Stethoscope Joseph C. Sniezek 9:40 Break SESSION 6 MARK S. COUREY, MD 10:10 Propanolol for Airway Hemangiomas Kristina W. Rosbe 10:30 HPV and Oropharyngeal Cancer Management Robert L. Ferris in :50 Topical Therapy for Sinusitis Steven D. Pletcher 11:10 Recurrent Respiratory Papillomatosis Update Katherine Yung 11:30 Down s Syndrome in OHNS A Personal Lee D. Eisenberg Perspective 11:50 Questions 12:00 pm Lunch (On Your Own) SESSION 7 ANDREW H. MURR, MD, FACS 1:30 PET Scans in Head and Neck Cancer Joseph C. Sniezek 1:50 Deep Brain Stimulation for Tinnitus Steven W. Cheung 2:10 My Perspective on Leadership William George 2:50 Bariatric Surgery for Sleep Apnea Jonathan Carter 3:10 Questions 3:20 Break SESSION 8 LAWRENCE R. LUSTIG, MD 3:45 Tonsillotomy v. Tonsillectomy Michael Cunningham 4:05 Cholesteatoma Management: Second Look or Not? David Haynes 4:25 Missions to Underserved Communities Michael D. Maves My Perspective 4:45 Adjourn to Breakout Sessions BREAKOUT SESSIONS 4:50 What s on your Mind? Question our Visiting Experts How the Academy Can Help You Lee D. Eisenberg The Business of Medicine William George Rhinology James Palmer, Andrew H. Goldberg, Steven D. Pletcher, Ivan El-Sayed Head and Neck Robert L. Ferris, David W. Eisele, Steven J. Wang, William J. Ryan 5:30 pm Adjourn

6 S AT U R D AY, N O V E M B E R 1 2, :00 am Registration and Continental Breakfast SESSION 9 IVAN EL-SAYED, MD, FACS 7:55 am Opening Remarks 8:00 What s Resectable? The Current State of Ivan El-Sayed Sino-nasal Tumors 8:20 Chronic Cough for the Otolaryngologist Joshua Schindler 8:40 Lessons from Revision Sinus Surgery James Palmer 9:00 Nasal Airway Obstruction in Children Michael Cunningham 9:20 Analyzing Your Approach to Revision Dan Knott Rhinoplasty 9:40 Sublingual Immunotherapy Does it Work? Joshua S. Jacobs 10:00 Break SESSION 10 ERIC J. KEZIRIAN, MD, MPH 10:30 The Current State of Antibiotic Prophylaxis Marika Russell 10:50 Frontal Sinus Surgery Endoscopic v. Steven D. Pletcher Hybrid v. Open 11:10 Update on Office Based Skin Management Corey S. Maas 11:30 Advanced Skin Cancer What about the Neck? William Ryan 11:50 Current Guidelines for Tubes and Tonsils Anna K. Meyer 12:10 pm Adjourn, CME Certificates GENERAL INFORMATION Advanced registration closes one (1) business day prior to start of course. On site registration fees, if applicable, will be applied after this date. REGISTER VIA: Online: Mail: Complete course registration form and send with payment to: UCSF Office of CME P.O. Box 45368, CA Fax: Fax completed registration form to: (415) (be sure to include your credit card number) Phone: To register by phone or to inquire about registration status, please call UCSF s CME Registration Office at (415) Please check our website for up-to-date information on the course: REFUND POLICY Cancellations received in writing before the first day of the course will be refunded, less a $75 administrative fee. No refunds will be made on cancellations received after that date. CONFERENCE LOCATION Enjoy s renowned attractions such as the historic cable cars, shopping in Union Square, or visit s culinary hub at the Ferry Building. The Ritz Carlton is just steps from Nob Hill and Union Square. A block of guest rooms has been reserved at the special UCSF conference rate of $289 per night. You are urged to make your reservations early. The cut off date is October 10, 2011, or until the group room block is filled. After this date, rooms will be provided on a space-available basis only. To make hotel reservations on-line, go to use the booking code: UNIUNIA. If you prefer to telephone in your reservation, call , please identify yourself as a member of this UCSF conference to receive the special rate. By staying at the host hotel, you help UCSF meet its contractual obligations and keep registration fees reasonable. For more information, please visit our website at

7 0569 University of California, Office of Continuing Medical Education UCSF Box 0742, CA E Printed on Recycled Paper For more information or to register online visit our website at You may also reach us by calling the Office of CME at (415) or info@ocme.ucsf.edu. U P C O M I N G C O U R S E S Audiology Amplification Update X October 21-22, th Annual Advances in Diagnosis and Treatment of Sleep Apnea and Snoring February 17-18, 2012 Grand Hyatt Pacific Rim Otolaryngology Head and Neck Surgery Update Conference February 18-21, 2012 Moana Surfrider, Honolulu, Hawaii

8 Course Registration Form UCSF OTOLARYNGOLOGY UPDATE 2011 November 10-12, 2011 Mail to : UCSF Office of CME P.O. Box 45368, CA Fax: (415) æ Dr. æ Mr. æ Mrs. æ Ms. Last Name First M.I. Degree Specialty Address City State Zip Daytime Phone Fax Address Label Code Letter (see address label: example, A, B, C, D, etc.) Would you like to be on our priority list? Yes No Date of birth to be used as OCME registrant number: / / X X Month Day Please indicate if you have any special needs: Registration Fees $695 Physicians $595 AHP/Residents/Fellows/Students MOT12001 Make checks payable to UC Regents Please charge my credit card: Visa MasterCard AmEx for $ / Card # Expiration date Name on Card (Please Print) Authorized Signature Refund Policy: Cancellations received in writing before the first day of the course will be refunded, less a $75 administrative fee. No refunds will be made on cancellations received after that date. Please check our website for up to date information on the course: Stockton Street at California Street, CA (415) UCSF Conference Rate: $289 per night Booking Code UNIUNIA Reservation Cut-Off Date: October 10, 2011 B L Jones St Landmarks Neighborhoods Points of Interest Parks Cable Car Lines GRACE CATHEDRAL MASONIC AUDITORIUM RANCISCO Taylor St Online registration: Registration Information: (415) Course Information: (415) Mason St Powell St St Stockton St O Farrell St Ellis St umbus Av CHINATOWN PORTSMOUTH SQUARE Ritz Carlton Hotel UNION SQUARE BANK OF AMERICA BLDG. Grant Av Pine St Bush St Kearny St Post St Market St POWELL ST. STATION SF SHOPPING CENTRE Geary St TRANSAMERICA PYRAMID BLDG. FINANCIAL DISTRICT Montgomery St Jackson St Washington St Clay St Sansome St New Montgomery St Sacramento St California St Battery St WALTON PARK TRANSBAY TERMINAL CROCKER GALLERIA GOLDEN GATE UNIV. MONTGOMERY ST. STATION 2nd St SF MUSEUM OF MODERN ART CENTER FOR THE ARTS AT YERBA BUENA GARDENS MOSCONE CONVENTION CENTER NORTH & SOUTH 3r 1st St Drumm St EMBARCADERO SHOPPING CENTER Market St Fremont St JUSTIN HERMAN PLAZA EMBARCADERO STATION RINCON CENTER Mission St Beale St Main St WORLD TRADE CTR. The Embarcadero Spear St Howard St FERRY BUILDING Steuart St Folsom St Harrison St