Spa & Wellness Evolution Concept is the key Traditions vs Innovations. Dr. Suraj J Dubey Director of Spa & Wellness, Jordan

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1 Spa & Wellness Evolution Concept is the key Traditions vs Innovations Dr. Suraj J Dubey Director of Spa & Wellness, Jordan

2 Spa & Wellness evolution The history of care and cure dates back to the origin of human-being itself Timeline of healing traditions among Human civilisations 3, BC Medical & intellectual movements: Homeopathy, Osteopathy, Chiropractic, Naturopathy, Spiritual Healing Ancient Healing traditions: Indian, Chinese, Greek, Romans, Native Americans, Africans Spa & Wellness 19th evolution Century 1960s-1970s Socioeconomic growth & Globalization, Lifestyle Disorders & Challenges Spa & Wellness going mainstream Modern Medicinal movements (Reactive Medical approach) 21st Century

3 Being Healthy & Happy the Global pursuit! Greek and Roman Bath, Plant based medicine, Kneipp Hydrotherapy Islamic wellness traditions, Unani, Cultural practices boosting Health and Spirituality, Healing water Asian Rituals, Traditional Chinese Medicine, Tibetan Healing Sacred healing Plants, Shamanic Healing Traditional African Medicine, Herbs, Spirituality Art and Culture Ayurveda Yoga Siddha

4 Concept is the key Spas origin Human is the miniature of Nature! SPAs world need to broaden its horizon touching the Human-being than just human body & beauty / a conscious shift from wellness to Well- being Being original is more vital than being better or bigger avoiding mirror image approach Embrace the local flavor having global appeal Incorporate & highlight the Traditions and Talents of the Destination Setup in sync with the Surrounding ( Architect, Climate) beyond time & space more sincere than showy monument SPAce encouraging uninterrupted networking with the nature Eco Model not only ecological, but economical as well ( eg. IT & Telecom Industry) Concept creates the buzz & business not the other way round

5 Origin to the concept and regarded as Mecca of Wellness Himalayas Thai Rituals Dead Sea

6 Traditions vs Innovation In the world of wellness, whatever was old is new today. Emphasis more on proven histories than trial mysteries Universal healing traditions worshipping plant, Holy / healing water, Saluting Sun/ Moon In 1917 world renowned Toothpaste company came to India and said why do you guys still use salt and charcoal to clean ur teeth, use our paste! Now in 2015,it is advertising does ur toothpaste have salt in it? And goes on to say our brush is coated with charcoal which is good for white teeth. It took them almost 98 years to understand the traditional wisdom Needs remain constant, only the expectations change!

7 Not just scientific Holistic too! Traditions Restoring the natural synergy Exploring the Inner Space Deep Communion with Nature Innovation Breaking the genetic code Surfing Cyberspace Space stations to explore Galaxies Holistic = Self +Surrounding +Supreme

8 SPA Philosophy - an integral ingredient of Human well-being! Scientific theory -Tactile Sensory Integration Therapy??? We can not reach our Destination if we are not aware of our Origin!

9 Bigger picture Health concern ranked second, behind financial issues, for the 21st century humankind! (Global survey by World Health Organisation) Preventable chronic disease accounts for almost 60%of the world s death annually and 46% of the global burden of disease. Health is Wealth! ( 44 th World Economic Forum) Time to educate, Oneself the Industry the Consumer Moment of Truth Allocating resources to Research on our Traditions Collaborating the key stakeholder (Hospitality, Healthcare and Federal Bodies)

10 Wellbeing wishes from the lowest point on earth Dead Sea the lowest point on Earth offering the highest source of Energy 332 sunny days in the year & naturally filtered ultraviolet radiation UVB. High oxygen level and rich in bromine, magnesium and other minerals in the atmosphere over the Dead Sea. The most therapeutic healing water on the planet 21 active minerals, 32% Salt concentration Wellness Abode for centuries to improve Skin & Musculo-skeletol conditions

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