Accessible Social Media. Danny Housley IDEAS 2018
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1 Accessible Social Media Danny Housley IDEAS 2018
2 AMAC Accessibility AMAC creates practical solutions that work, with a focus on utility, ease of use, and high quality. Accessibility Consulting focuses on organizational accessibility needs with evaluation, technical assistance, customer support, and web accessibility solutions. Braille Services produces customized projects from both print materials and electronic text including partial books and chapters or graphics Captioning Services makes classrooms, meetings, labs and other audio environments fully accessible for deaf or hard-of-hearing. Professional E-Text Producers provide high-quality e-text in many formats such as PDF, DOC, DAISY, and HTML. Certified Assistive Technology team provides on-site and remote assessments, demonstrations, training and technical assistance for education, work, and daily living environments. For more information:
3 Tools for Life Tools for Life, Georgia's Assistive Technology Act Program, is dedicated to increasing access to and acquisition of assistive technology (AT) devices and services for Georgians of all ages and disabilities so they can live, learn, work and play independently and with greater freedom in communities of their choice.
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5 Professional Development Tools for Life offers online professional development to help you learn more about assistive technology strategies and solutions as well as the most recent information on AT devices and disability related issues and trends. Webinar content and materials are developed and presented by one of the Tools for Life team members along with other regional and national leaders in the assistive technology community. To join the TFL mailing list to receive our announcements, visit
6 AT Solutions Lab
7 Accessibility in Social Media Easier now than it used to be Invest in your content and invest in your followers Get to the important points It is YOUR responsibility
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9 Video
10 Video Best Practices Captions ASL Interpretation Audio Description Avoiding Flashing/Strobing Imagery
11 Guidelines for Captioning Required for most media (a transcript can be provided for audio only items like conference calls) Captions are text synchronized with the video YouTube has made this very easy (wasn t always the case) To burn in or not to burn in?
12 Remember: Captions are useful for many people with and without hearing related disabilities
13 More Captioning Tips Think about placement on the video Transparency Contrast Font- sans serif, avoid bold, all caps and italicized text
14 Audio Description Best Practices Don t over describe Use quiet moments Be objective Talking head videos don t need audio description Names and images should be described Text doesn t need description as long as it s included in the speech
15 Audio Description + Captioning Oo
16 Audio Description WA
17 Tools for Media Creation imovie Adobe Premiere Final Cut Pro YouTube App Skill levels vary
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19 General Tips Videos can be easy to edit with the right tools Start small Make a transcript of any audio Use YouTube for quick and easy captioning Audio descriptions can be added as an extra sound track easily Don t be afraid to outsource, if the price is right
20 Pop Quiz!
21 Question 1 Is sign language required for video accessibility?
22 Question 2 Can I post the video and have other people transcribe it for me?
23 Question 3 Should my audio description run the entire video?
24 Resources and Standards World Wide Web Consortium Web Content Accessibility Guidelines AMAC Accessibility Solutions and Research Center
25 Other (Accessible) Social Media
26 Facebook 1.13 billion people log in daily Many posts are images with no description Automatic alt-tagging Mobile version is easier to navigate than browser version Takes trial and error to get it right Exposure varies based on the algorithm
27 Facebook Best Practices Don t post videos that are uncaptioned Add image descriptions at the bottom of your post Don t post too much Experiment and use the analytics tools at your disposal Facebook Live can be problematic with accessibility
28 Twitter Easy to navigate with a screen reader Post as much as you like Posts are generally accessible, linked items can be problematic Be sure to respond and interact with your followers
29 Instagram Mostly images, videos of up to 60 seconds There is currently no way of adding captions, transcribe spoken work in the description Great way to share messages in ASL Images MUST be described for nonvisual users
30 Snapchat Images and continuous 10 second video up to 1 minute Can make a story Accessibility can be problematic No way of adding descriptions, captions or other alternate access
31 Wordpress Can be very accessible Built in alt-text that is very easy to use Remember, if you share a video, be sure it s accessible Blog posts are easily accessed visually, or by screen readers for those with print disabilities
32 How Do I Create Content?
33 Tools for Content Creation
34 With the right tools, social media can be accessible for both consumers and creators of content
35 Questions? Comments? Small Jokes?
36 The Tools for Life Team Carolyn Phillips Director, Tools for Life Danny Housley AT Acquisition Manager Liz Persaud Program and Outreach Manager Martha Rust AT Access Team Manager Sarah Endicott Research Scientist Tori Holder Outreach Specialist Ben Jacobs Accommodations Specialist Annabel Joyner Graphic Design Intern
37 The Tools for Life Team (continued) Asha Kumar AT Lab Specialist JR McCall CFII Administrative Assistant Ciara Montes Direct Services Inter Krista Mullen Speech-Language Pathologist Sam Peters Program Specialist Rachel Wilson AT Specialist
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39 Disclaimer Disclaimer: Produced by Tools for Life (TFL), which is a result of the Assistive Technology Act of 1998, as amended in TFL is a program of the Georgia Institute of Technology, College of Design, AMAC Accessibility Solutions and Research Center and was made possible by Grant Number H224C from the Administration for Community Living. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of HHS.
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